# CountingMethod

> [!WARNING]
> Display \& Video 360 API v3 has sunset. Use [v4](https://developers.google.com/display-video/api/reference/rest/v4) instead.

The method for extracting the value of a conversion activity.

| Enums ||
|---|---|
| `COUNTING_METHOD_UNSPECIFIED` | The action is not specified. |
| `CONVERSIONS_COUNT` | The count of conversions associated with the conversion activity. |
| `SALES_QUANTITY` | The number of sales items associated with the conversion activity. |
| `SALES_VALUE` | The sales revenue associated with the conversion activity. |
| `UNIQUE_COUNT` | The count of unique conversions associated with the conversion activity. Only one conversion can be counted per impression. |