Starting September 8, 2025, every new line item will need to declare whether or not they will serve Eurpoean Union (EU) political ads. Display & Video 360 API and SDF uploads that don't provide declarations will fail. See our deprecations page for more details on how to update your integration to make this declaration.
[null,null,["Last updated 2025-04-28 UTC."],[],[],null,["# CountingMethod\n\n| Display \\& Video 360 API is deprecated and will sunset on **October 7, 2025** . Migrate to [Display \\& Video 360 API v4](/display-video/api/reference/rest/v4) before sunset to avoid an interruption in service.\nThe method for extracting the value of a conversion activity.\n\n| Enums ||\n|-------------------------------|-----------------------------------------------------------------------------------------------------------------------------|\n| `COUNTING_METHOD_UNSPECIFIED` | The action is not specified. |\n| `CONVERSIONS_COUNT` | The count of conversions associated with the conversion activity. |\n| `SALES_QUANTITY` | The number of sales items associated with the conversion activity. |\n| `SALES_VALUE` | The sales revenue associated with the conversion activity. |\n| `UNIQUE_COUNT` | The count of unique conversions associated with the conversion activity. Only one conversion can be counted per impression. |"]]
