Starting September 8, 2025, every new line item will need to declare whether or not they will serve Eurpoean Union (EU) political ads. Display & Video 360 API and SDF uploads that don't provide declarations will fail. See our deprecations page for more details on how to update your integration to make this declaration.
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Possible environment targeting options.
Enums
ENVIRONMENT_UNSPECIFIED
Default value when environment is not specified in this version. This enum is a placeholder for default value and does not represent a real environment option.
ENVIRONMENT_WEB_OPTIMIZED
Target inventory displayed in browsers. This includes inventory that was designed for the device it was viewed on, such as mobile websites viewed on a mobile device. ENVIRONMENT_WEB_NOT_OPTIMIZED, if targeted, should be deleted prior to the deletion of this targeting option.
ENVIRONMENT_WEB_NOT_OPTIMIZED
Target inventory displayed in browsers. This includes inventory that was not designed for the device but viewed on it, such as websites optimized for desktop but viewed on a mobile device. ENVIRONMENT_WEB_OPTIMIZED should be targeted prior to the addition of this targeting option.
[null,null,["Last updated 2025-04-02 UTC."],[[["\u003cp\u003eBy default, environment targeting is unspecified; to target specific environments, use the provided options.\u003c/p\u003e\n"],["\u003cp\u003eFor web inventory, you can target either optimized (designed for the device) or non-optimized (not designed for the device) environments.\u003c/p\u003e\n"],["\u003cp\u003eTo target inventory displayed within apps, use the \u003ccode\u003eENVIRONMENT_APP\u003c/code\u003e option.\u003c/p\u003e\n"],["\u003cp\u003eBefore deleting \u003ccode\u003eENVIRONMENT_WEB_OPTIMIZED\u003c/code\u003e, ensure \u003ccode\u003eENVIRONMENT_WEB_NOT_OPTIMIZED\u003c/code\u003e is removed first; conversely, target \u003ccode\u003eENVIRONMENT_WEB_OPTIMIZED\u003c/code\u003e before adding \u003ccode\u003eENVIRONMENT_WEB_NOT_OPTIMIZED\u003c/code\u003e.\u003c/p\u003e\n"]]],[],null,["# Environment\n\n| Display \\& Video 360 API is deprecated and will sunset on **October 7, 2025** . Migrate to [Display \\& Video 360 API v4](/display-video/api/reference/rest/v4) before sunset to avoid an interruption in service.\nPossible environment targeting options.\n\n| Enums ||\n|---------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `ENVIRONMENT_UNSPECIFIED` | Default value when environment is not specified in this version. This enum is a placeholder for default value and does not represent a real environment option. |\n| `ENVIRONMENT_WEB_OPTIMIZED` | Target inventory displayed in browsers. This includes inventory that was designed for the device it was viewed on, such as mobile websites viewed on a mobile device. ENVIRONMENT_WEB_NOT_OPTIMIZED, if targeted, should be deleted prior to the deletion of this targeting option. |\n| `ENVIRONMENT_WEB_NOT_OPTIMIZED` | Target inventory displayed in browsers. This includes inventory that was not designed for the device but viewed on it, such as websites optimized for desktop but viewed on a mobile device. ENVIRONMENT_WEB_OPTIMIZED should be targeted prior to the addition of this targeting option. |\n| `ENVIRONMENT_APP` | Target inventory displayed in apps. |"]]
