Viewability

  • Display & Video 360 API v3 has sunset and users should use v4 instead.

  • The content outlines possible viewability targeting options.

  • Viewability targeting allows bidding on impressions based on their likelihood of being viewable, from 10% to 90% or more.

  • VIEWABILITY_UNSPECIFIED is a placeholder and not a real viewability option.

Possible viewability targeting options.

Enums
VIEWABILITY_UNSPECIFIED Default value when viewability is not specified in this version. This enum is a placeholder for default value and does not represent a real viewability option.
VIEWABILITY_10_PERCENT_OR_MORE Bid only on impressions that are at least 10% likely to be viewable.
VIEWABILITY_20_PERCENT_OR_MORE Bid only on impressions that are at least 20% likely to be viewable.
VIEWABILITY_30_PERCENT_OR_MORE Bid only on impressions that are at least 30% likely to be viewable.
VIEWABILITY_40_PERCENT_OR_MORE Bid only on impressions that are at least 40% likely to be viewable.
VIEWABILITY_50_PERCENT_OR_MORE Bid only on impressions that are at least 50% likely to be viewable.
VIEWABILITY_60_PERCENT_OR_MORE Bid only on impressions that are at least 60% likely to be viewable.
VIEWABILITY_70_PERCENT_OR_MORE Bid only on impressions that are at least 70% likely to be viewable.
VIEWABILITY_80_PERCENT_OR_MORE Bid only on impressions that are at least 80% likely to be viewable.
VIEWABILITY_90_PERCENT_OR_MORE Bid only on impressions that are at least 90% likely to be viewable.