There are many ways to interact with Display & Video 360. Your team can use one or more bulk tools to accomplish their tasks more accurately and efficiently.
Here are some sample tasks you can optimize using bulk tools:
- Interact manually with Display & Video 360
- Create and manage ad campaigns
- Retrieve performance data
- Upload and manage creatives
- Manage targeting resources or upload custom bidding algorithms
- Review your resource settings and update them if needed
- Retrieve Display & Video 360 data for analysis
- Manage user access for your Display & Video 360 partners and advertisers
Interact manually with Display & Video 360
If your team is managing a small number of line items, has limited engineering resources, or prefers a more customizable approach to campaign management, you might want to interact with Display & Video 360 manually. All Display & Video 360 features can be accessed manually through the Display & Video 360 interface, and you can use Structured Data Files to make manual campaign management more efficient.
You only want to use the Display & Video 360 interface.
The Display & Video 360 Interface offers a suite of bulk features for updating multiple resources at the same time. These features are integrated directly into the Display & Video 360 interface, so your team will not require onboarding.
Your team is willing to learn to use another tool to increase efficiency.
Your team can use Structured Data Files to retrieve and modify resource settings in bulk, through comma-separated values files downloaded and uploaded through the Display & Video 360 interface. They can edit files manually in Google Sheets or other text editing software.
Create and manage ad campaigns
If your team is regularly building ad campaigns across multiple advertisers, you might want to create the necessary resources in bulk, either manually or through an automated process.
You want your team to manage campaigns in bulk with no onboarding
Your team can use Display & Video 360 Interface Bulk Features to optimize manual resource management, by updating multiple resources in bulk, or creating new resources by duplicating existing ones directly through the Display & Video 360 interface.
You're fine with a learning curve if it means greater efficiency
Individual members of your team can use Structured Data Files to create and manage multiple resources of the same type by downloading, editing, and uploading a comma-separated values file.
Your team has engineering resources and wants to invest in a programmatic integration
Using Display & Video 360 API, your team can create and manage most campaign types programmatically. Special methods are also available for duplicating and generating default line items.
The Display & Video 360 API does not support creating or editing YouTube & Partners resources, so your team will have to manage those resources manually.
Retrieve performance data
If your team is regularly collecting and analyzing performance data for ad campaigns, optimize or fully automate the process using bulk tools.
You want to retrieve aggregated performance data that your team can immediately review
Using Bid Manager API, your team can automate creating, running, and downloading Display & Video 360 reports. These reports offer structured, aggregated data that can be reviewed manually or programmatically.
You have engineering resources and want to do more in-depth analysis
Your team can do more granular performance analysis using Reporting Data Transfer to generate files with event-level Display & Video 360 and Campaign Manager 360 performance data on a regular basis.
Upload and manage creatives
If your team regularly uploads and builds a large number of creative assets, integrating with a bulk tool might help optimize your workflow.
You want a manual solution
Using available Display & Video 360 Interface Bulk Features, your team can upload new and edit existing creative resources in bulk directly through the Display & Video 360 interface.
Your team has engineering resources and wants to invest in a programmatic integration
Using Display & Video 360 API, your team can upload creative assets, build creative resources, and assign creatives to line items programmatically.
Manage targeting resources or upload custom bidding algorithms
Using Display & Video 360 API, your team can manage most Display & Video 360 resources, such as channels, location lists, audiences, and custom bidding algorithms, programmatically.
If your team doesn't have the engineering resources to integrate with the API, you can manage these resources individually through the Display & Video 360 interface.
Review your resource settings and update them if needed
If your team is spending significant budget buying ads through Display & Video 360, you want to make sure that your individual ad campaigns are correctly configured to serve the expected creatives, bid the correct amounts, and target the ideal customers. Using bulk tools, you can optimize your quality assurance tasks, no matter your team size.
You want a manual solution
Individual members of your team can use Structured Data Files for QA to download human-readable Display & Video 360 resource settings in bulk as a comma-separated values file. You can open and view this file locally using a text editor. If you need to make updates, you need to either use the Display & Video 360 interface or can download the relevant standard Structured Data File, modify the file using the text editor, and upload it through the Display & Video 360 interface.
This process can also be done entirely using standard Structured Data Files. However, standard SDFs use IDs in place of display names, and might be more difficult to manually review.
Your team has engineering resources and wants to build a programmatic solution
Using Display & Video 360 API, your team can automate the quality assurance process for most resource types by retrieving and updating resources programmatically.
The Display & Video 360 API does not support updating YouTube & Partners resources, so updates to those resources must be done manually.
You're interested in using BigQuery for data storage and review
Your team can set up Display & Video 360 API BigQuery Connector to automate the retrieval of Display & Video 360 resource settings and store them directly in BigQuery using few engineering resources. From BigQuery, you can either manually or programmatically retrieve and review your resource settings. Then, you can manually update your resource settings or use another bulk tool.
Retrieve Display & Video 360 data for analysis
If your team is using Display & Video 360 heavily, you probably want to collect all available data on your resources and their performance for review and analysis. Automate this data collection using bulk tools.
You want to retrieve resource settings data
Your team can set up the Display & Video 360 API BigQuery Connector to automatically retrieve updated resource data on a regular basis and import it into BigQuery.
You want to retrieve performance data
Your team can regularly generate files of event-level performance data from Display & Video 360 and Campaign Manager 360 using Reporting Data Transfer. These files are made available in Google Cloud Storage by default, but you can also import the data into BigQuery using of BigQuery Data Transfer Service for Campaign Manager.
Manage user access for your Display & Video 360 partners and advertisers
Using Display & Video 360 API, your team can manage Display & Video 360 user access programmatically. This can automate rote tasks such as creating new users or adding user access when managing a new partner or advertiser.
If your team doesn't have the engineering resources to integrate with the API, you can manage user access individually through the Display & Video 360 interface.