維度、指標和篩選器

Campaign Manager 360 API 支援 DDM 報表製作工具提供的所有維度、指標和篩選器。如要進一步瞭解這些欄位,請造訪 DCM 說明中心

以下各節將逐一列出支援 API 的維度、指標和篩選器。API 名稱與 DDM 報表製作工具名稱與類型的對應關係僅供參考。這些值可能因地區而異,可能會隨時變更,恕不另行通知。

標準報表維度

API 名稱報表製作工具名稱類型
activeViewCustomMetricIdActive View:自訂指標 IDlong
activeViewCustomMetricNameActive View:自訂指標名稱string
活動活動string
activityGroup活動群組string
activityGroupId活動群組 IDlong
activityId活動 IDlong
廣告廣告string
adId廣告 IDlong
adStatus廣告狀態string
adType廣告類型string
廣告主廣告主string
advertiserGroup廣告主群組string
advertiserId廣告客戶 IDlong
app應用程式string
appId應用程式 IDstring
素材資源資產string
assetCategory資產類別string
assetId資產 IDlong
assetOrientation素材資源方向string
attributedEventConnectionType歸因事件連線類型string
attributedEventEnvironment歸因事件環境string
audienceTargeted已指定的目標對象string
browserPlatform瀏覽器/平台string
廣告活動廣告活動string
campaignEndDate廣告活動結束日期string
campaignExternalId廣告活動外部 IDstring
campaignId廣告活動 IDlong
campaignStartDate廣告活動開始日期string
city城市string
clickThroughUrl到達網址string
companionCreative隨播廣告素材string
companionCreativeId隨播廣告素材 IDlong
companionCreativeSize隨播廣告素材像素大小string
connectionType連線類型string
contentCategory內容類別string
country國家/地區string
creative充滿創意string
creativeEndDate廣告素材結束日期string
creativeField1廣告素材欄位 1string
creativeField2廣告素材欄位 2string
creativeField3廣告素材欄位 3string
creativeField4廣告素材欄位 4string
creativeField5廣告素材欄位 5string
creativeField6廣告素材欄位 6string
creativeField7廣告素材欄位 7string
creativeField8廣告素材欄位 8string
creativeField9廣告素材欄位 9string
creativeField10廣告素材欄位 10string
creativeField11廣告素材欄位 11string
creativeField12廣告素材欄位 12string
creativeGroup1廣告素材群組 1string
creativeGroup2廣告素材群組 2string
creativeId廣告素材 IDlong
creativeSize廣告素材像素大小string
creativeStartDate廣告素材開始日期string
creativeType廣告內容類型string
creativeVersion廣告素材版本string
dataSource資料來源string
日期日期string
digitalContentLabel數位內容標籤string
dmaRegion指定行銷區域 (DMA)string
網域網域string
dv360AdvertiserDV360 廣告主string
dv360 廣告主 IDDV360 廣告主 IDlong
dv360CampaignDV360 廣告活動string
dv360 廣告活動 IDDV360 廣告活動 IDlong
dv360CreativeDV360 廣告素材string
dv360 廣告素材 IDDV360 廣告素材 IDlong
dv360InsertionOrderDV360 廣告訂單string
dv360InsertionOrderIdDV360 廣告訂單 IDlong
dv360LineItemDV360 委刊項string
dv360 委刊項 IDDV360 委刊項 IDlong
dv360PartnerDV360 合作夥伴string
dv360 夥伴 IDDV360 合作夥伴 IDlong
dv360SiteDV360 網站string
dv360SiteIdDV360 網站 IDlong
dynamicElement1Field1Value動態饋給 1 - 報表維度 1 的值string
dynamicElement1Field2Value動態饋給 1 - 報表維度 2 的值string
dynamicElement1Field3Value動態饋給 1 - 報表維度 3 的值string
dynamicElement1Field4Value動態饋給 1 - 報表維度 4 的值string
dynamicElement1Field5Value動態饋給 1 - 報表維度 5 的值string
dynamicElement1Field6Value動態饋給 1 - 報表維度 6 的值string
dynamicElement2Field1Value動態饋給 2 - 報表維度 1 的值string
dynamicElement2Field2Value動態饋給 2 - 報表維度 2 的值string
dynamicElement2Field3Value動態饋給 2 - 報表維度 3 的值string
dynamicElement2Field4Value動態饋給 2 - 報表維度 4 的值string
dynamicElement2Field5Value動態饋給 2 - 報表維度 5 的值string
dynamicElement2Field6Value動態饋給 2 - 報表維度 6 的值string
dynamicElement3Field1Value動態饋給 3 - 報表維度 1 的值string
dynamicElement3Field2Value動態饋給 3 - 報表維度 2 的值string
dynamicElement3Field3Value動態饋給 3 - 報表維度 3 的值string
dynamicElement3Field4Value動態饋給 3 - 報表維度 4 的值string
dynamicElement3Field5Value動態饋給 3 - 報表維度 5 的值string
dynamicElement3Field6Value動態饋給 3 - 報表維度 6 的值string
dynamicElement4Field1Value動態饋給 4 - 報表維度 1 的值string
dynamicElement4Field2Value動態饋給 4 - 報表維度 2 的值string
dynamicElement4Field3Value動態饋給 4 - 報表維度 3 的值string
dynamicElement4Field4Value動態饋給 4 - 報表維度 4 的值string
dynamicElement4Field5Value動態饋給 4 - 報表維度 5 的值string
dynamicElement4Field6Value動態饋給 4 - 報表維度 6 的值string
dynamicElement5Field1Value動態饋給 5 - 報表維度 1 的值string
dynamicElement5Field2Value動態饋給 5 - 報表維度 2 的值string
dynamicElement5Field3Value動態饋給 5 - 報表維度 3 的值string
dynamicElement5Field4Value動態饋給 5 - 報表維度 4 的值string
dynamicElement5Field5Value動態饋給 5 - 報表維度 5 的值string
dynamicElement5Field6Value動態饋給 5 - 報表維度 6 的值string
dynamicElement6Field1Value動態饋給 6 - 報表維度 1 的值string
dynamicElement6Field2Value動態饋給 6 - 報表維度 2 的值string
dynamicElement6Field3Value動態饋給 6 - 報表維度 3 的值string
dynamicElement6Field4Value動態饋給 6 - 報表維度 4 的值string
dynamicElement6Field5Value動態饋給 6 - 報表維度 5 的值string
dynamicElement6Field6Value動態饋給 6 - 報表維度 6 的值string
dynamicElement7Field1Value動態饋給 7 - 報表維度 1 的值string
dynamicElement7Field2Value動態饋給 7 - 報表維度 2 的值string
dynamicElement7Field3Value動態饋給 7 - 報表維度 3 的值string
dynamicElement7Field4Value動態饋給 7 - 報表維度 4 的值string
dynamicElement7Field5Value動態饋給 7 - 報表維度 5 的值string
dynamicElement7Field6Value動態饋給 7 - 報表維度 6 的值string
dynamicElement8Field1Value動態饋給 8 - 報表維度 1 的值string
dynamicElement8Field2Value動態饋給 8 - 報表維度 2 的值string
dynamicElement8Field3Value動態饋給 8 - 報表維度 3 的值string
dynamicElement8Field4Value動態饋給 8 - 報表維度 4 的值string
dynamicElement8Field5Value動態饋給 8 - 報表維度 5 的值string
dynamicElement8Field6Value動態饋給 8 - 報表維度 6 的值string
dynamicElement9Field1Value動態饋給 9 - 報表維度 1 的值string
dynamicElement9Field2Value動態饋給 9 - 報表維度 2 的值string
dynamicElement9Field3Value動態饋給 9 - 報表維度 3 的值string
dynamicElement9Field4Value動態饋給 9 - 報表維度 4 的值string
dynamicElement9Field5Value動態饋給 9 - 報表維度 5 的值string
dynamicElement9Field6Value動態饋給 9 - 報表維度 6 的值string
dynamicElement10Field1Value動態饋給 10 - 報表維度 1 的值string
dynamicElement10Field2Value動態饋給 10 - 報表維度 2 的值string
dynamicElement10Field3Value動態饋給 10 - 報表維度 3 的值string
dynamicElement10Field4Value動態饋給 10 - 報表維度 4 的值string
dynamicElement10Field5Value動態饋給 10 - 報表維度 5 的值string
dynamicElement10Field6Value動態饋給 10 - 報表維度 6 的值string
dynamicElement11Field1Value動態饋給 11 - 報表維度 1 的值string
dynamicElement11Field2Value動態饋給 11 - 報表維度 2 的值string
dynamicElement11Field3Value動態饋給 11 - 報表維度 3 的值string
dynamicElement11Field4Value動態饋給 11 - 報表維度 4 的值string
dynamicElement11Field5Value動態饋給 11 - 報表維度 5 的值string
dynamicElement11Field6Value動態饋給 11 - 報表維度 6 的值string
dynamicElement12Field1Value動態饋給 12 - 報表維度 1 的值string
dynamicElement12Field2Value動態饋給 12 - 報表維度 2 的值string
dynamicElement12Field3Value動態饋給 12 - 報表維度 3 的值string
dynamicElement12Field4Value動態饋給 12 - 報表維度 4 的值string
dynamicElement12Field6Value動態饋給 12 - 報表維度 6 的值string
dynamicElement13Field1Value動態饋給 13 - 報表維度 1 的值string
dynamicElement13Field2Value動態饋給 13 - 報表維度 2 的值string
dynamicElement13Field4Value動態饋給 13 - 報表維度 4 的值string
dynamicElement13Field5Value動態饋給 13 - 報表維度 5 的值string
dynamicElement13Field6Value動態饋給 13 - 報表維度 6 的值string
dynamicElement14Field1Value動態饋給 14 - 報表維度 1 的值string
dynamicElement14Field2Value動態饋給 14 - 報表維度 2 的值string
dynamicElement14Field3Value動態饋給 14 - 報表維度 3 的值string
dynamicElement14Field4Value動態饋給 14 - 報表維度 4 的值string
dynamicElement14Field5Value動態饋給 14 - 報表維度 5 的值string
dynamicElement14Field6Value動態饋給 14 - 報表維度 6 的值string
dynamicElement15Field1Value動態饋給 15 - 報表維度 1 的值string
dynamicElement15Field2Value動態饋給 15 - 報表維度 2 的值string
dynamicElement15Field3Value動態饋給 15 - 報表維度 3 的值string
dynamicElement15Field4Value動態饋給 15 - 報表維度 4 的值string
dynamicElement15Field5Value動態饋給 15 - 報表維度 5 的值string
dynamicElement15Field6Value動態饋給 15 - 報表維度 6 的值string
dynamicElement16Field1Value動態饋給 16 - 報表維度 1 的值string
dynamicElement16Field2Value動態饋給 16 - 報表維度 2 的值string
dynamicElement16Field3Value動態饋給 16 - 報表維度 3 的值string
dynamicElement16Field4Value動態饋給 16 - 報表維度 4 的值string
dynamicElement16Field5Value動態饋給 16 - 報表維度 5 的值string
dynamicElement16Field6Value動態饋給 16 - 報表維度 6 的值string
dynamicElement17Field1Value動態饋給 17 - 報表維度 1 的值string
dynamicElement17Field2Value動態饋給 17 - 報表維度 2 的值string
dynamicElement17Field3Value動態饋給 17 - 報表維度 3 的值string
dynamicElement17Field4Value動態饋給 17 - 報表維度 4 的值string
dynamicElement17Field5Value動態饋給 17 - 報表維度 5 的值string
dynamicElement17Field6Value動態饋給 17 - 報表維度 6 的值string
dynamicElement18Field1Value動態饋給 18 - 報表維度 1 的值string
dynamicElement18Field2Value動態饋給 18 - 報表維度 2 的值string
dynamicElement18Field3Value動態饋給 18 - 報表維度 3 的值string
dynamicElement18Field4Value動態饋給 18 - 報表維度 4 的值string
dynamicElement18Field5Value動態饋給 18 - 報表維度 5 的值string
dynamicElement18Field6Value動態饋給 18 - 報表維度 6 的值string
dynamicElement19Field1Value動態饋給 19 - 報表維度 1 的值string
dynamicElement19Field2Value動態饋給 19 - 報表維度 2 的值string
dynamicElement19Field3Value動態饋給 19 - 報表維度 3 的值string
dynamicElement19Field4Value動態饋給 19 - 報表維度 4 的值string
dynamicElement19Field5Value動態饋給 19 - 報表維度 5 的值string
dynamicElement19Field6Value動態饋給 19 - 報表維度 6 的值string
dynamicElement20Field1Value動態饋給 20 - 報表維度 1 的值string
dynamicElement20Field2Value動態饋給 20 - 報表維度 2 的值string
dynamicElement20Field3Value動態饋給 20 - 報表維度 3 的值string
dynamicElement20Field4Value動態饋給 20 - 報表維度 4 的值string
dynamicElement20Field5Value動態饋給 20 - 報表維度 5 的值string
dynamicElement20Field6Value動態饋給 20 - 報表維度 6 的值string
dynamicProfile動態設定檔string
dynamicProfileId動態設定檔 IDlong
環境環境string
eventPlatformType歸因事件平台類型string
exitUrl離開網址string
feed1動態元素 1string
feed1ReportingLabel動態饋給 1 - 報表標籤string
feed1UniqueId動態饋給 1 - 專屬 IDstring
feed2動態元素 2string
feed2ReportingLabel動態饋給 2 - 報表標籤string
feed2UniqueId動態饋給 2 - 專屬 IDstring
feed3動態元素 3string
feed3ReportingLabel動態饋給 3 - 報表標籤string
feed3UniqueId動態饋給 3 - 專屬 IDstring
feed4動態元素 4string
feed4ReportingLabel動態饋給 4 - 報表標籤string
動態饋給 4UniqueId動態饋給 4 - 專屬 IDstring
feed5動態元素 5string
feed5ReportingLabel動態饋給 5 - 報表標籤string
動態饋給 5UniqueId動態饋給 5 - 專屬 IDstring
feed6動態元素 6string
feed6ReportingLabel動態饋給 6 - 報表標籤string
動態饋給 6UniqueId動態饋給 6 - 專屬 IDstring
feed7動態元素 7string
feed7ReportingLabel動態饋給 7 - 報表標籤string
動態饋給 7UniqueId動態饋給 7 - 專屬 IDstring
feed8動態元素 8string
feed8ReportingLabel動態饋給 8 - 報表標籤string
feed8UniqueId動態饋給 8 - 專屬 IDstring
feed9動態元素 9string
feed9ReportingLabel動態饋給 9 - 報表標籤string
動態饋給 9UniqueId動態饋給 9 - 專屬 IDstring
feed10動態元素 10string
feed10ReportingLabel動態饋給 10 - 報表標籤string
動態饋給 10UniqueId動態饋給 10 - 專屬 IDstring
feed11動態元素 11string
feed11ReportingLabel動態饋給 11 - 報表標籤string
feed11UniqueId動態饋給 11 - 專屬 IDstring
feed12動態元素 12string
feed12ReportingLabel動態饋給 12 - 報表標籤string
feed12UniqueId動態饋給 12 - 專屬 IDstring
feed13動態元素 13string
feed13ReportingLabel動態饋給 13 - 報表標籤string
feed13UniqueId動態饋給 13 - 專屬 IDstring
feed14動態元素 14string
feed14ReportingLabel動態饋給 14 - 報表標籤string
動態饋給 14UniqueId動態饋給 14 - 專屬 IDstring
feed15動態元素 15string
feed15ReportingLabel動態饋給 15 - 報表標籤string
動態饋給 15UniqueId動態饋給 15 - 專屬 IDstring
feed16動態元素 16string
feed16ReportingLabel動態饋給 16 - 報表標籤string
動態饋給 16UniqueId動態饋給 16 - 專屬 IDstring
feed17動態元素 17string
feed17ReportingLabel動態饋給 17 - 報表標籤string
動態饋給 17UniqueId動態饋給 17 - 專屬 IDstring
feed18動態元素 18string
feed18ReportingLabel動態饋給 18 - 報表標籤string
動態饋給 18UniqueId動態饋給 18 - 專屬 IDstring
feed19動態元素 19string
feed19ReportingLabel動態饋給 19 - 報表標籤string
動態饋給 19UniqueId動態饋給 19 - 專屬 IDstring
feed20動態元素 20string
feed20ReportingLabel動態饋給 20 - 報表標籤string
動態饋給 20UniqueId動態饋給 20 - 專屬 IDstring
flightBookedCost航班預訂費用string
flightBookedRate檔期預訂率string
flightBookedUnits檔期預訂單元string
flightEndDate航程結束日期string
flightStartDate航班開始日期string
floodlightConfigIdFloodlight 設定long
floodlightVariableDimension1Floodlight 自訂變數 1string
floodlightVariableDimension2Floodlight 自訂變數 2string
floodlightVariableDimension3Floodlight 自訂變數 3string
floodlightVariableDimension4Floodlight 自訂變數 4string
floodlightVariableDimension5Floodlight 自訂變數 5string
floodlightVariableDimension6Floodlight 自訂變數 6string
floodlightVariableDimension7Floodlight 自訂變數 7string
floodlightVariableDimension8Floodlight 自訂變數 8string
floodlightVariableDimension9Floodlight 自訂變數 9string
floodlightVariableDimension10Floodlight 自訂變數 10string
floodlightVariableDimension11Floodlight 自訂變數 11string
floodlightVariableDimension12Floodlight 自訂變數 12string
floodlightVariableDimension13Floodlight 自訂變數 13string
floodlightVariableDimension14Floodlight 自訂變數 14string
floodlightVariableDimension15Floodlight 自訂變數 15string
floodlightVariableDimension16Floodlight 自訂變數 16string
floodlightVariableDimension17Floodlight 自訂變數 17string
floodlightVariableDimension18Floodlight 自訂變數 18string
floodlightVariableDimension19Floodlight 自訂變數 19string
floodlightVariableDimension20Floodlight 自訂變數 20string
floodlightVariableDimension21Floodlight 自訂變數 21string
floodlightVariableDimension22Floodlight 自訂變數 22string
floodlightVariableDimension23Floodlight 自訂變數 23string
floodlightVariableDimension24Floodlight 自訂變數 24string
floodlightVariableDimension25Floodlight 自訂變數 25string
floodlightVariableDimension26Floodlight 自訂變數 26string
floodlightVariableDimension27Floodlight 自訂變數 27string
floodlightVariableDimension28Floodlight 自訂變數 28string
floodlightVariableDimension29Floodlight 自訂變數 29string
floodlightVariableDimension30Floodlight 自訂變數 30string
floodlightVariableDimension31Floodlight 自訂變數 31string
floodlightVariableDimension32Floodlight 自訂變數 32string
floodlightVariableDimension33Floodlight 自訂變數 33string
floodlightVariableDimension34Floodlight 自訂變數 34string
floodlightVariableDimension35Floodlight 自訂變數 35string
floodlightVariableDimension36Floodlight 自訂變數 36string
floodlightVariableDimension37Floodlight 自訂變數 37string
floodlightVariableDimension38Floodlight 自訂變數 38string
floodlightVariableDimension39Floodlight 自訂變數 39string
floodlightVariableDimension40Floodlight 自訂變數 40string
floodlightVariableDimension41Floodlight 自訂變數 41string
floodlightVariableDimension42Floodlight 自訂變數 42string
floodlightVariableDimension43Floodlight 自訂變數 43string
floodlightVariableDimension44Floodlight 自訂變數 44string
floodlightVariableDimension45Floodlight 自訂變數 45string
floodlightVariableDimension46Floodlight 自訂變數 46string
floodlightVariableDimension47Floodlight 自訂變數 47string
floodlightVariableDimension48Floodlight 自訂變數 48string
floodlightVariableDimension49Floodlight 自訂變數 49string
floodlightVariableDimension50Floodlight 自訂變數 50string
floodlightVariableDimension51Floodlight 自訂變數 51string
floodlightVariableDimension52Floodlight 自訂變數 52string
floodlightVariableDimension53Floodlight 自訂變數 53string
floodlightVariableDimension54Floodlight 自訂變數 54string
floodlightVariableDimension55Floodlight 自訂變數 55string
floodlightVariableDimension56Floodlight 自訂變數 56string
floodlightVariableDimension57Floodlight 自訂變數 57string
floodlightVariableDimension58Floodlight 自訂變數 58string
floodlightVariableDimension59Floodlight 自訂變數 59string
floodlightVariableDimension60Floodlight 自訂變數 60string
floodlightVariableDimension61Floodlight 自訂變數 61string
floodlightVariableDimension62Floodlight 自訂變數 62string
floodlightVariableDimension63Floodlight 自訂變數 63string
floodlightVariableDimension64Floodlight 自訂變數 64string
floodlightVariableDimension65Floodlight 自訂變數 65string
floodlightVariableDimension66Floodlight 自訂變數 66string
floodlightVariableDimension67Floodlight 自訂變數 67string
floodlightVariableDimension68Floodlight 自訂變數 68string
floodlightVariableDimension69Floodlight 自訂變數 69string
floodlightVariableDimension70Floodlight 自訂變數 70string
floodlightVariableDimension71Floodlight 自訂變數 71string
floodlightVariableDimension72Floodlight 自訂變數 72string
floodlightVariableDimension73Floodlight 自訂變數 73string
floodlightVariableDimension74Floodlight 自訂變數 74string
floodlightVariableDimension75Floodlight 自訂變數 75string
floodlightVariableDimension76Floodlight 自訂變數 76string
floodlightVariableDimension77Floodlight 自訂變數 77string
floodlightVariableDimension78Floodlight 自訂變數 78string
floodlightVariableDimension79Floodlight 自訂變數 79string
floodlightVariableDimension80Floodlight 自訂變數 80string
floodlightVariableDimension81Floodlight 自訂變數 81string
floodlightVariableDimension82Floodlight 自訂變數 82string
floodlightVariableDimension83Floodlight 自訂變數 83string
floodlightVariableDimension84Floodlight 自訂變數 84string
floodlightVariableDimension85Floodlight 自訂變數 85string
floodlightVariableDimension86Floodlight 自訂變數 86string
floodlightVariableDimension87Floodlight 自訂變數 87string
floodlightVariableDimension88Floodlight 自訂變數 88string
floodlightVariableDimension89Floodlight 自訂變數 89string
floodlightVariableDimension90Floodlight 自訂變數 90string
floodlightVariableDimension91Floodlight 自訂變數 91string
floodlightVariableDimension92Floodlight 自訂變數 92string
floodlightVariableDimension93Floodlight 自訂變數 93string
floodlightVariableDimension94Floodlight 自訂變數 94string
floodlightVariableDimension95Floodlight 自訂變數 95string
floodlightVariableDimension96Floodlight 自訂變數 96string
floodlightVariableDimension97Floodlight 自訂變數 97string
floodlightVariableDimension98Floodlight 自訂變數 98string
floodlightVariableDimension99Floodlight 自訂變數 99string
floodlightVariableDimension100Floodlight 自訂變數 100string
小時小時string
impressionCountingMethod曝光計算方式string
keyword關鍵字string
landingPageUrl到達網頁網址string
measurementSource成效衡量值來源string
mediaType媒體類型string
mobileCarrier電信業者string
月份string
naturalSearchEngineCountry隨機搜尋引擎國家/地區string
naturalSearchEngineProperty隨機搜尋引擎屬性string
naturalSearchLandingPage隨機搜尋到達網頁string
naturalSearchLandingPageQueryString隨機搜尋到達網頁查詢字串string
naturalSearchProcessedLandingPage隨機搜尋經處理的到達網頁string
naturalSearchProcessedLandingPageQueryString隨機搜尋經處理的到達網頁查詢字串string
naturalSearchQuery隨機搜尋查詢string
omSdkAvailableOM SDK 已可使用string
operatingSystem作業系統string
operatingSystemVersion作業系統版本string
packageRoadblock整批交易廣告/路障型廣告string
packageRoadblockId整批交易廣告/路障型廣告 IDlong
packageRoadblockStrategy整批交易廣告/路障型廣告策略string
packageRoadblockTotalBookedUnits整批交易廣告/路障型廣告總預定單元數string
paidSearchAd付費搜尋廣告string
paidSearchAdGroup付費搜尋廣告群組string
paidSearchAdGroupId付費搜尋廣告群組 IDlong
paidSearchAdId付費搜尋廣告 IDlong
paidSearchAdvertiser付費搜尋廣告主string
paidSearchAdvertiserId付費搜尋廣告主 IDlong
paidSearchAgency付費搜尋代理商string
paidSearchAgencyId付費搜尋代理商 IDlong
paidSearchBidStrategy付費搜尋出價策略string
paidSearchBidStrategyId付費搜尋出價策略 IDlong
paidSearchCampaign付費搜尋廣告活動string
paidSearchCampaignId付費搜尋廣告活動 IDlong
paidSearchEngineAccount付費搜尋引擎帳戶string
paidSearchEngineAccountCategory付費搜尋引擎帳戶類別string
paidSearchEngineAccountId付費搜尋引擎帳戶 IDlong
paidSearchExternalAdGroupId付費搜尋外部廣告群組 IDlong
paidSearchExternalAdId付費搜尋外部廣告 IDlong
paidSearchExternalCampaignId付費搜尋外部廣告活動 IDlong
paidSearchExternalKeywordId付費搜尋外部關鍵字 IDlong
paidSearchKeyword付費搜尋關鍵字string
paidSearchKeywordId付費搜尋關鍵字 IDlong
paidSearchLandingPageUrl付費搜尋到達網頁網址string
paidSearchLegacyKeywordId付費搜尋舊版關鍵字 IDlong
paidSearchMatchType付費搜尋比對類型string
paidSocialAd付費社群媒體廣告string
paidSocialAdGroup付費社群媒體廣告群組string
paidSocialAdGroupId付費社群媒體廣告群組 IDlong
paidSocialAdId付費社群媒體廣告 IDlong
paidSocialAdvertiser付費社交廣告主string
paidSocialAdvertiserId付費社交廣告主 IDlong
paidSocialAgency付費社交代理商string
paidSocialAgencyId付費社交代理商 IDlong
paidSocialCampaign付費社交廣告活動string
paidSocialCampaignId付費社交廣告活動 IDlong
paidSocialEngineAccount付費社交引擎帳戶string
paidSocialEngineAccountId付費社交引擎帳戶 IDlong
paidSocialExternalAdGroupId付費社交外部廣告群組 IDlong
paidSocialExternalAdId付費社交外部廣告 IDlong
paidSocialExternalCampaignId付費社交外部廣告活動 IDlong
paidSocialExternalEngineAccountId付費社交外部引擎帳戶 IDlong
paymentSource付款來源string
刊登位置刊登位置string
placementCompatibility刊登位置相容性string
placementCostStructure刊登位置計費方式string
placementEndDate刊登位置結束日期string
placementExternalId刊登位置外部 IDstring
placementId刊登位置 IDlong
placementRate刊登位置費率string
placementSize刊登位置像素大小string
placementStartDate刊登位置開始日期string
placementStrategy刊登位置策略string
placementTagType刊登位置代碼類型string
placementTotalBookedUnits刊登位置總預訂單元數string
placementTotalPlannedMediaCost預計媒體費用總額string
platformType平台類型string
playbackMethod播放方法string
publisherTrafficSource發布商流量來源string
refreshedAd已重新整理的廣告string
renderingId顯示 IDlong
richMediaCustomVariable自訂變數string
richMediaEvent互動式多媒體事件string
RichMediaVideo4asaId影片 4A 的廣告編號string
richMediaVideoLength影片長度string
sensitiveCategory敏感類別string
servedPixelDensity提供的像素密度string
網站網站 (CM360)string
siteDirectory網站 (Site Directory)string
siteDirectoryId網站 ID (Site Directory)long
siteId網站 ID (CM360)long
siteKeyname網站鍵名string
state州/省/區域string
twitterCampaignIdTwitter 廣告活動 IDlong
twitterCreativeIdTwitter 廣告素材 IDlong
twitterCreativeMediaIdTwitter 廣告素材媒體 IDlong
twitterCreativeTypeTwitter 廣告素材類型string
twitterImpressionTypeTwitter 曝光類型string
twitterLineItemIdTwitter 委刊項 IDlong
twitterPlacementTypeTwitter 刊登位置類型string
verificationAudibilityComplete結束播放時的有聲播放率string
verificationAudibilityStart開始播放時的有聲播放率string
verificationVideoPlayerSize影片播放器大小string
verificationVideoPlayerSizeComplete結束播放時的影片播放器大小string
verificationVideoPlayerSizeFirstQuartile播放到 25% 時的影片播放器大小string
verificationVideoPlayerSizeMidPoint播放到一半時的影片播放器大小string
verificationVideoPlayerSizeStart開始播放時的影片播放器大小string
verificationVideoPlayerSizeThirdQuartile播放到 75% 時的影片播放器大小string
verificationVideoProminenceScoreDimension影片顯眼程度分數string
verificationVideoResized重新調整影片大小string
videoContinuousPlay影片連續播放string
string
zipCode郵遞區號long

標準報表指標

API 名稱報表製作工具名稱類型
actiewViewPercentAdPlayedActive View:已播放廣告比重double
activeViewAverageViewableTimeSecondActive View:平均可視時間 (秒)double
activeViewCustomMetricMeasurableImpressionsActive View:自訂指標可評估的曝光long
activeViewCustomMetricViewableImpressionsActive View:自訂指標可視曝光long
activeViewCustomMetricViewableRateActive View:自訂指標可視率double
activeViewEligibleImpressionsActive View:符合資格的曝光long
activeViewGroupmMeasurableImpressionsActive View:全螢幕停留時間過半 (以 15 秒為上限) 的可聽可評估曝光long
activeViewGroupmTrvMeasurableImpressionsActive View:全螢幕停留時間過半 (TrueView) 的可聽可評估曝光long
activeViewGroupmTrvViewableImpressionsActive View:全螢幕停留時間過半 (TrueView) 的可聽曝光long
activeViewGroupmViewableImpressionsActive View:全螢幕停留時間過半 (以 15 秒為上限) 的可聽曝光long
activeViewImpressionDistributionNotMeasurableActive View:曝光百分比 (不可評估)double
activeViewImpressionDistributionNotViewableActive View:曝光百分比 (不可見)double
activeViewImpressionDistributionViewableActive View:曝光百分比 (可視)double
activeViewImpressionsAudibleAndVisibleAtCompletionActive View:結束播放時的可聽可視曝光long
activeViewImpressionsVisible10SecondsActive View:播放至少 10 秒的可視曝光long
activeViewMeasurableImpressionsActive View:可評估曝光long
activeViewNotMeasurableImpressionsActive View:不可評估的曝光long
activeViewNotViewableImpressionsActive View:不可見的曝光long
activeViewPercentAudibleAndVisibleAtCompletionActive View:結束播放時的可聽可視曝光比重double
activeViewPercentAudibleAndVisibleAtFirstQuartileActive View:播放到 25% 時的可聽可視曝光比重double
activeViewPercentAudibleAndVisibleAtMidpointActive View:播放到一半時的可聽和可視曝光比重double
activeViewPercentAudibleAndVisibleAtStartActive View:開始播放時的可聽可視曝光比重double
activeViewPercentAudibleAndVisibleAtThirdQuartileActive View:播放到 75% 時的可聽可視曝光比重double
activeViewPercentAudibleImpressionsActive View:可聽曝光比重double
activeViewPercentBackgroundActive View:背景執行比重double
activeViewPercentFullscreenActive View:全螢幕比重double
activeViewPercentImpressionsAudibleAndFullyOnscreenActive View:全螢幕停留時間過半 (以 15 秒為上限) 的可聽比率double
activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDurationActive View:全螢幕停留時間過半 (TrueView) 的可聽比率double
activeViewPercentImpressionsAudibleAndVisibleAtCompletionActive View:整個播放完的可聽可視曝光比重double
activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartileActive View:播放到 25% 的可聽可視曝光比重double
activeViewPercentImpressionsAudibleAndVisibleAtMidpointActive View:播放到一半的可聽可視曝光比重double
activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartileActive View:播放到 75% 的可聽可視曝光比重double
activeViewPercentImpressionsVisibleAtCompletionActive View:整個播放完的可視曝光比重double
activeViewPercentImpressionsVisibleAtFirstQuartileActive View:播放到 25% 的可視曝光比重double
activeViewPercentImpressionsVisibleAtMidpointActive View:播放到一半的可視曝光比重double
activeViewPercentImpressionsVisibleAtThirdQuartileActive View:播放到 75% 的可視曝光比重double
activeViewPercentPlayTimeAudibleActive View:可聽播放時間比重double
activeViewPercentPlayTimeAudibleAndVisibleActive View:可聽可視播放時間比重double
activeViewPercentPlayTimeVisibleActive View:可視播放時間比重double
activeViewPercentVisible10SecondsActive View:播放至少 10 秒的可視曝光比重double
activeViewPercentVisibleAtCompletionActive View:結束播放時的可視曝光比重double
activeViewPercentVisibleAtFirstQuartileActive View:播放到 25% 時的可視曝光比重double
activeViewPercentVisibleAtMidpointActive View:播放到一半時的可視曝光比重double
activeViewPercentVisibleAtStartActive View:開始播放時的可視曝光比重double
activeViewPercentVisibleAtThirdQuartileActive View:播放到 75% 時的可視曝光比重double
activeViewPercentageMeasurableImpressionsActive View:可評估曝光 %double
activeViewPercentageViewableImpressionsActive View:可視曝光%double
activeViewViewableImpressionsActive View:可視曝光long
activityClickThroughConversions點閱後轉換double
activityClickThroughRevenue點閱後轉換收益double
activityDeliveryStatus活動放送狀態double
activityPerClick單次點擊活動量double
activityPerThousandImpressions千次曝光活動量double
activityViewThroughConversions瀏覽後轉換double
activityViewThroughRevenue瀏覽後轉換收益double
audioCompanionClicks音訊隨播廣告點擊次數long
audioCompanionImpressions音訊隨播廣告觀看次數long
beginToRenderEligibleImpressions「開始至顯示」符合資格的曝光次數long
beginToRenderImpressions「開始至顯示」曝光次數long
bookedActivities預定活動double
bookedClicks預定點擊double
bookedImpressions預定曝光double
bookedViewableImpressions已預訂的可視曝光double
clickDeliveryStatus點擊放送狀態double
clickRate點閱率double
點擊次數點擊string
cookieUnconsentedClicks使用者不同意啟用 Cookie 的點擊long
cookieUnconsentedImpressionsCookie 未表達同意的曝光long
costPerActivity單次活動出價double
costPerClick單次點擊出價double
costPerRevenue單筆收益費用double
crossDeviceClickThroughConversionQuantity點閱後轉換次數 + 跨環境long
crossDeviceClickThroughConversionRevenue點閱後轉換收益 + 跨環境double
crossDeviceClickThroughConversions點閱後轉換事件 + 跨環境long
crossDeviceTotalConversionQuantity轉換總數 + 跨環境long
crossDeviceTotalConversionRevenue總收益 + 跨環境double
crossDeviceTotalConversions總轉換事件 + 跨環境long
crossDeviceViewThroughConversionQuantity瀏覽後轉換次數 + 跨環境long
crossDeviceViewThroughConversionRevenue瀏覽後轉換收益 + 跨環境double
crossDeviceViewThroughConversions瀏覽後轉換事件 + 跨環境long
downloadedImpressions下載的曝光次數long
dv360CostDV360 費用 (帳戶幣別)double
dv360CostUsdDV360 費用 (美元)double
effectiveCpm有效千次曝光出價double
floodlightVariableMetric1Floodlight 自訂變數 1double
floodlightVariableMetric2Floodlight 自訂變數 2double
floodlightVariableMetric3Floodlight 自訂變數 3double
floodlightVariableMetric4Floodlight 自訂變數 4double
floodlightVariableMetric5Floodlight 自訂變數 5double
floodlightVariableMetric6Floodlight 自訂變數 6double
floodlightVariableMetric7Floodlight 自訂變數 7double
floodlightVariableMetric8Floodlight 自訂變數 8double
floodlightVariableMetric9Floodlight 自訂變數 9double
floodlightVariableMetric10Floodlight 自訂變數 10double
floodlightVariableMetric11Floodlight 自訂變數 11double
floodlightVariableMetric12Floodlight 自訂變數 12double
floodlightVariableMetric13Floodlight 自訂變數 13double
floodlightVariableMetric14Floodlight 自訂變數 14double
floodlightVariableMetric15Floodlight 自訂變數 15double
floodlightVariableMetric16Floodlight 自訂變數 16double
floodlightVariableMetric17Floodlight 自訂變數 17double
floodlightVariableMetric18Floodlight 自訂變數 18double
floodlightVariableMetric19Floodlight 自訂變數 19double
floodlightVariableMetric20Floodlight 自訂變數 20double
floodlightVariableMetric21Floodlight 自訂變數 21double
floodlightVariableMetric22Floodlight 自訂變數 22double
floodlightVariableMetric23Floodlight 自訂變數 23double
floodlightVariableMetric24Floodlight 自訂變數 24double
floodlightVariableMetric25Floodlight 自訂變數 25double
floodlightVariableMetric26Floodlight 自訂變數 26double
floodlightVariableMetric27Floodlight 自訂變數 27double
floodlightVariableMetric28Floodlight 自訂變數 28double
floodlightVariableMetric29Floodlight 自訂變數 29double
floodlightVariableMetric30Floodlight 自訂變數 30double
floodlightVariableMetric31Floodlight 自訂變數 31double
floodlightVariableMetric32Floodlight 自訂變數 32double
floodlightVariableMetric33Floodlight 自訂變數 33double
floodlightVariableMetric34Floodlight 自訂變數 34double
floodlightVariableMetric35Floodlight 自訂變數 35double
floodlightVariableMetric36Floodlight 自訂變數 36double
floodlightVariableMetric37Floodlight 自訂變數 37double
floodlightVariableMetric38Floodlight 自訂變數 38double
floodlightVariableMetric39Floodlight 自訂變數 39double
floodlightVariableMetric40Floodlight 自訂變數 40double
floodlightVariableMetric41Floodlight 自訂變數 41double
floodlightVariableMetric42Floodlight 自訂變數 42double
floodlightVariableMetric43Floodlight 自訂變數 43double
floodlightVariableMetric44Floodlight 自訂變數 44double
floodlightVariableMetric45Floodlight 自訂變數 45double
floodlightVariableMetric46Floodlight 自訂變數 46double
floodlightVariableMetric47Floodlight 自訂變數 47double
floodlightVariableMetric48Floodlight 自訂變數 48double
floodlightVariableMetric49Floodlight 自訂變數 49double
floodlightVariableMetric50Floodlight 自訂變數 50double
floodlightVariableMetric51Floodlight 自訂變數 51double
floodlightVariableMetric52Floodlight 自訂變數 52double
floodlightVariableMetric53Floodlight 自訂變數 53double
floodlightVariableMetric54Floodlight 自訂變數 54double
floodlightVariableMetric55Floodlight 自訂變數 55double
floodlightVariableMetric56Floodlight 自訂變數 56double
floodlightVariableMetric57Floodlight 自訂變數 57double
floodlightVariableMetric58Floodlight 自訂變數 58double
floodlightVariableMetric59Floodlight 自訂變數 59double
floodlightVariableMetric60Floodlight 自訂變數 60double
floodlightVariableMetric61Floodlight 自訂變數 61double
floodlightVariableMetric62Floodlight 自訂變數 62double
floodlightVariableMetric63Floodlight 自訂變數 63double
floodlightVariableMetric64Floodlight 自訂變數 64double
floodlightVariableMetric65Floodlight 自訂變數 65double
floodlightVariableMetric66Floodlight 自訂變數 66double
floodlightVariableMetric67Floodlight 自訂變數 67double
floodlightVariableMetric68Floodlight 自訂變數 68double
floodlightVariableMetric69Floodlight 自訂變數 69double
floodlightVariableMetric70Floodlight 自訂變數 70double
floodlightVariableMetric71Floodlight 自訂變數 71double
floodlightVariableMetric72Floodlight 自訂變數 72double
floodlightVariableMetric73Floodlight 自訂變數 73double
floodlightVariableMetric74Floodlight 自訂變數 74double
floodlightVariableMetric75Floodlight 自訂變數 75double
floodlightVariableMetric76Floodlight 自訂變數 76double
floodlightVariableMetric77Floodlight 自訂變數 77double
floodlightVariableMetric78Floodlight 自訂變數 78double
floodlightVariableMetric79Floodlight 自訂變數 79double
floodlightVariableMetric80Floodlight 自訂變數 80double
floodlightVariableMetric81Floodlight 自訂變數 81double
floodlightVariableMetric82Floodlight 自訂變數 82double
floodlightVariableMetric83Floodlight 自訂變數 83double
floodlightVariableMetric84Floodlight 自訂變數 84double
floodlightVariableMetric85Floodlight 自訂變數 85double
floodlightVariableMetric86Floodlight 自訂變數 86double
floodlightVariableMetric87Floodlight 自訂變數 87double
floodlightVariableMetric88Floodlight 自訂變數 88double
floodlightVariableMetric89Floodlight 自訂變數 89double
floodlightVariableMetric90Floodlight 自訂變數 90double
floodlightVariableMetric91Floodlight 自訂變數 91double
floodlightVariableMetric92Floodlight 自訂變數 92double
floodlightVariableMetric93Floodlight 自訂變數 93double
floodlightVariableMetric94Floodlight 自訂變數 94double
floodlightVariableMetric95Floodlight 自訂變數 95double
floodlightVariableMetric96Floodlight 自訂變數 96double
floodlightVariableMetric97Floodlight 自訂變數 97double
floodlightVariableMetric98Floodlight 自訂變數 98double
floodlightVariableMetric99Floodlight 自訂變數 99double
floodlightVariableMetric100Floodlight 自訂變數 100double
generalInvalidTrafficActiveViewEligibleImpressions一般無效流量 Active View 符合資格的曝光long
generalInvalidTrafficActiveViewMeasurableImpressions一般無效流量 Active View 可評估的曝光long
generalInvalidTrafficActiveViewViewableImpressions一般無效流量 Active View 可視的曝光long
generalInvalidTrafficBeginToRenderImpressions一般無效流量 (GIVT)「開始至顯示」曝光次數long
generalInvalidTrafficClicks一般無效流量點擊long
generalInvalidTrafficImpressions一般無效流量曝光long
generalInvalidTrafficTrackedAds一般無效流量 (GIVT) 追蹤的廣告long
gmailClickThroughConversionsGmail 點閱後轉換long
gmailClickThroughRevenueGmail 點閱後轉換收益double
gmailConversionsGmail 轉換long
gmailTotalRevenueGmail 總收益double
gmailViewThroughConversionsGmail 瀏覽後轉換long
gmailViewThroughRevenueGmail 瀏覽後轉換收益double
impressionDeliveryStatus曝光放送狀態double
曝光次數曝光次數string
invalidActiveViewEligibleImpressions無效 Active View 符合資格的曝光long
invalidActiveViewMeasurableImpressions無效 Active View 可評估的曝光long
invalidActiveViewViewableImpressions無效 Active View 可視的曝光long
invalidBeginToRenderImpressions「開始至顯示」曝光次數無效long
invalidClicks無效點擊long
invalidImpressions無效曝光long
invalidTrackedAds無效的追蹤廣告long
mediaCost媒體費用double
naturalSearchActions隨機搜尋動作double
naturalSearchClicks隨機搜尋點擊long
naturalSearchRevenue隨機搜尋收益double
naturalSearchTransactions隨機搜尋交易double
paidSearchActionConversionPercentageFloodlight:付費搜尋操作轉換百分比double
paidSearchActions付費搜尋動作double
paidSearchAverageCostPerActionFloodlight:付費搜尋平均單次操作出價double
paidSearchAverageCostPerTransactionFloodlight:付費搜尋單次交易費用double
paidSearchAverageDfaTransactionAmountFloodlight:付費搜尋平均 CM360 交易金額double
paidSearchAveragePosition付費搜尋平均排序double
paidSearchClickRate付費搜尋點擊率double
paidSearchClicks付費搜尋點擊long
paidSearchCost付費搜尋費用double
paidSearchImpressions付費搜尋曝光long
paidSearchRevenue付費搜尋收益double
paidSearchSpendPerTransactionRevenueFloodlight:付費搜尋單筆交易收益的支出double
paidSearchTransactionConversionPercentageFloodlight:付費搜尋交易轉換百分比double
paidSearchTransactionRevenuePerSpendFloodlight:付費搜尋單筆支出的交易收益double
paidSearchTransactions付費搜尋交易double
paidSearchVisits付費搜尋造訪long
paidSocialClicks付費社交點擊次數long
paidSocialCost付費社交費用double
paidSocialImpressions付費社交曝光次數long
percentInvalidClicks% 的無效點擊double
percentInvalidImpressions% 的無效曝光double
plannedMediaCost預定媒體費用double
provisionalImpressions暫時性曝光long
revenuePerClick單次點擊收益double
revenuePerThousandImpressions千次曝光收益double
richMediaAudioCompletions音訊播完次數long
richMediaAudioFirstQuartileCompletes音訊播完 25% 的次數long
richMediaAudioMidpoints音訊播放過半次數long
richMediaAudioMutes靜音次數long
richMediaAudioPauses音訊暫停次數long
richMediaAudioPlays音訊播放次數long
richMediaAudioReplays音訊重播次數long
richMediaAudioThirdQuartileCompletes音訊播完 75% 的次數long
richMediaAudioUnmutes取消靜音次數long
richMediaAverageDisplayTime平均顯示時間double
richMediaAverageExpansionTime平均展開時間double
richMediaAverageFullScreenViewTime平均影片全螢幕觀賞時間double
richMediaAverageInteractionTime平均互動時間double
richMediaAverageVideoViewTime影片平均觀賞時間double
richMediaBackupImages備用圖片long
richMediaClickRateRich Media 點擊率double
richMediaClicks互動式多媒體廣告點擊long
richMediaCodeServes程式碼調用long
richMediaCustomAverageTime平均時間double
richMediaCustomCounters計數器long
richMediaCustomExits離開long
richMediaCustomTimers計時器long
richMediaCustomVariableCount1自訂變數 1long
richMediaCustomVariableCount2自訂變數 2long
richMediaDisplayTime總顯示時間long
richMediaEngagements互動式多媒體參與次數long
richMediaEventCounters事件計數器long
richMediaEventTimers事件計時器double
richMediaExpansionTime展開時間long
richMediaExpansions粗分long
richMediaFullScreenImpressions全螢幕曝光long
richMediaFullScreenVideoCompletes影片以全螢幕模式播完long
richMediaFullScreenVideoPlays影片以全螢幕播放long
richMediaHtml5ImpressionsHTML5 曝光long
richMediaImpressions互動式多媒體廣告曝光long
richMediaInteractionRate互動率double
richMediaInteractionTime互動總時長long
richMediaInteractions總互動次數long
richMediaInteractiveImpressions互動型曝光long
richMediaManualCloses手動關閉long
richMediaScrollsRich Media 捲動次數long
richMediaTrueViewViewsTrueView 觀看次數long
richMediaVideoCompanionClicks影片隨播廣告點擊long
richMediaVideoCompletions影片播完long
richMediaVideoFirstQuartileCompletes影片播完 25%long
richMediaVideoFullScreens影片全螢幕long
richMediaVideoInteractionRate影片互動率double
richMediaVideoInteractions影片互動long
richMediaVideoMidpoints影片收看過半long
richMediaVideoMutes影片靜音long
richMediaVideoPauses影片暫停long
richMediaVideoPlays影片播放long
richMediaVideoProgressEvents影片進度事件long
richMediaVideoReplays影片重播long
richMediaVideoSkips略過影片long
richMediaVideoStops影片停止播放long
richMediaVideoThirdQuartileCompletes影片播完 75% long
richMediaVideoUnmutes影片取消靜音long
richMediaVideoViewRate影片觀賞百分比double
richMediaVideoViews影片觀看次數long
roadblockImpressions路障型廣告曝光long
socialEngagementRate社交參與度double
socialFollows追蹤人數long
socialLeadSubmissionsTwitter 潛在客戶產生人數long
socialLikes喜歡次數long
socialOfferAcceptsTwitter 報價接受次數long
socialOtherInteractions其他社交互動long
socialReplies回覆次數long
socialSharesExternal分享次數 (外部)long
socialSharesInternal分享次數 (內部)long
socialTotalEngagements社交參與總次數long
totalConversions轉換總數double
totalConversionsRevenue總收益double
trackedAds追蹤的廣告long
twitterAppClicksTwitter 應用程式安裝點擊次數long
twitterBuyNowCardClicksTwitter 立即購買點擊次數long
twitterBuyNowPurchaseSuccessfulsTwitter 立即購買交易次數long
twitterUrlClicksTwitter 網址點擊次數long
twitterVideo50PercentInViewFor2SecondsTwitter:50% 影片獲得瀏覽 2 秒long
twitterVideo100PercentInViewFor3SecondsTwitter:100% 影片獲得瀏覽 3 秒long
vendorBlockedAds供應商已封鎖的廣告long
verificationBlockedImpressions遭到封鎖的曝光long
verificationClassifiedImpressions已分類的曝光次數long
verificationMeasurableImpressionsForAudio可評估音訊的曝光次數long
verificationMeasurableImpressionsForVideoPlayerLocation可評估影片播放器位置的曝光次數long
verificationMeasurableImpressionsForVideoPlayerSize可評估影片播放器大小的曝光次數long
verificationPercentageMeasurableImpressionsForAudio可評估音訊的曝光百分比double
verificationPercentageMeasurableImpressionsForVideoPlayerLocation可評估影片播放器位置的曝光百分比double
verificationPercentageMeasurableImpressionsForVideoPlayerSize可評估影片播放器大小的曝光百分比double
verificationPublisherProblems發布商問題long
verificationReportingProblems報表問題long
verificationServingProblems放送問題long
verificationVerifiableImpressions可驗證的曝光次數long
verificationVideoMutedAtStart開始播放時已設為靜音的影片long
verificationVideoPlayerHdSizeImpressionsHD 高畫質影片播放器大小曝光long
verificationVideoPlayerLargeSizeImpressions大型影片播放器大小曝光long
verificationVideoPlayerLocationAvgPixelsFromLeft影片播放器位置距離左側的平均像素long
verificationVideoPlayerLocationAvgPixelsFromTop影片播放器位置距離頂端的平均像素long
verificationVideoPlayerSizeAvgHeight影片播放器大小平均高度long
verificationVideoPlayerSizeAvgWidth影片播放器大小平均寬度long
verificationVideoPlayerSmallSizeImpressions小型影片播放器大小曝光long
verificationVideoProminenceScore影片顯眼程度分數double
verificationWarnings警告long
videoCompanionClicks隨播廣告點擊long
videoCompanionImpressions隨播廣告觀看次數long

標準報表篩選器

API 名稱報表製作工具名稱類型
活動活動string
activityGroup活動群組string
廣告廣告string
adStatus廣告狀態string
adType廣告類型string
廣告主廣告主string
advertiserGroup廣告主群組string
attributedEventConnectionType歸因事件連線類型string
attributedEventEnvironment歸因事件環境string
attributionModelConfigAttribution Modelstring
browserPlatform瀏覽器/平台string
廣告活動廣告活動string
campaignEndDate廣告活動結束日期string
campaignExternalId廣告活動外部 IDstring
campaignStartDate廣告活動開始日期string
city城市string
clickThroughUrl到達網址string
connectionType連線類型string
contentCategory內容類別string
country國家/地區string
creative充滿創意string
creativeEndDate廣告素材結束日期string
creativeField1廣告素材欄位 1string
creativeField2廣告素材欄位 2string
creativeField3廣告素材欄位 3string
creativeField4廣告素材欄位 4string
creativeField5廣告素材欄位 5string
creativeField6廣告素材欄位 6string
creativeField7廣告素材欄位 7string
creativeField8廣告素材欄位 8string
creativeField9廣告素材欄位 9string
creativeField10廣告素材欄位 10string
creativeField11廣告素材欄位 11string
creativeField12廣告素材欄位 12string
creativeGroup1廣告素材群組 1string
creativeGroup2廣告素材群組 2string
creativeSize廣告素材像素大小string
creativeStartDate廣告素材開始日期string
creativeType廣告內容類型string
digitalContentLabel數位內容標籤string
dmaRegion指定行銷區域 (DMA)string
網域網域string
環境環境string
eventPlatformType歸因事件平台類型string
floodlightConfigIdFloodlight 設定long
小時小時string
impressionCountingMethod曝光計算方式string
mediaType媒體類型string
mobileCarrier電信業者string
naturalSearchEngineCountry隨機搜尋引擎國家/地區string
naturalSearchEngineProperty隨機搜尋引擎屬性string
naturalSearchLandingPage隨機搜尋到達網頁string
naturalSearchLandingPageQueryString隨機搜尋到達網頁查詢字串string
naturalSearchProcessedLandingPage隨機搜尋經處理的到達網頁string
naturalSearchProcessedLandingPageQueryString隨機搜尋經處理的到達網頁查詢字串string
naturalSearchQuery隨機搜尋查詢string
operatingSystem作業系統string
packageRoadblockStrategy整批交易廣告/路障型廣告策略string
packageRoadblockTotalBookedUnits整批交易廣告/路障型廣告總預定單元數string
paidSearchAd付費搜尋廣告string
paidSearchAdGroup付費搜尋廣告群組string
paidSearchAdvertiser付費搜尋廣告主string
paidSearchAgency付費搜尋代理商string
paidSearchBidStrategy付費搜尋出價策略string
paidSearchCampaign付費搜尋廣告活動string
paidSearchEngineAccount付費搜尋引擎帳戶string
paidSearchKeyword付費搜尋關鍵字string
paidSearchLandingPageUrl付費搜尋到達網頁網址string
paymentSource付款來源string
刊登位置刊登位置string
placementCompatibility刊登位置相容性string
placementCostStructure刊登位置計費方式string
placementExternalId刊登位置外部 IDstring
placementSize刊登位置像素大小string
placementStrategy刊登位置策略string
placementTagType刊登位置代碼類型string
placementTotalBookedUnits刊登位置總預訂單元數string
platformType平台類型string
refreshedAd已重新整理的廣告string
renderingId顯示 IDlong
sensitiveCategory敏感類別string
網站網站 (CM360)string
siteDirectory網站 (Site Directory)string
state州/省/區域string
verificationAudibilityComplete結束播放時的有聲播放率string
verificationAudibilityStart開始播放時的有聲播放率string
verificationVideoPlayerSizeComplete結束播放時的影片播放器大小string
verificationVideoPlayerSizeFirstQuartile播放到 25% 時的影片播放器大小string
verificationVideoPlayerSizeMidPoint播放到一半時的影片播放器大小string
verificationVideoPlayerSizeStart開始播放時的影片播放器大小string
verificationVideoPlayerSizeThirdQuartile播放到 75% 時的影片播放器大小string
verificationVideoResized重新調整影片大小string
videoContinuousPlay影片連續播放string

活動篩選器

API 名稱報表製作工具名稱類型
活動活動string
activityGroup活動群組string

活動指標

API 名稱報表製作工具名稱類型
activityClickThroughConversions點閱後轉換double
activityClickThroughRevenue點閱後轉換收益double
activityViewThroughConversions瀏覽後轉換double
activityViewThroughRevenue瀏覽後轉換收益double
crossDeviceClickThroughConversionQuantity點閱後轉換次數 + 跨環境long
crossDeviceClickThroughConversionRevenue點閱後轉換收益 + 跨環境double
crossDeviceClickThroughConversions點閱後轉換事件 + 跨環境long
crossDeviceTotalConversionQuantity轉換總數 + 跨環境long
crossDeviceTotalConversionRevenue總收益 + 跨環境double
crossDeviceTotalConversions總轉換事件 + 跨環境long
crossDeviceViewThroughConversionQuantity瀏覽後轉換次數 + 跨環境long
crossDeviceViewThroughConversionRevenue瀏覽後轉換收益 + 跨環境double
crossDeviceViewThroughConversions瀏覽後轉換事件 + 跨環境long
naturalSearchActions隨機搜尋動作double
naturalSearchRevenue隨機搜尋收益double
naturalSearchTransactions隨機搜尋交易double
paidSearchActionConversionPercentageFloodlight:付費搜尋操作轉換百分比double
paidSearchActions付費搜尋動作double
paidSearchAverageCostPerActionFloodlight:付費搜尋平均單次操作出價double
paidSearchAverageCostPerTransactionFloodlight:付費搜尋單次交易費用double
paidSearchAverageDfaTransactionAmountFloodlight:付費搜尋平均 CM360 交易金額double
paidSearchRevenue付費搜尋收益double
paidSearchSpendPerTransactionRevenueFloodlight:付費搜尋單筆交易收益的支出double
paidSearchTransactionConversionPercentageFloodlight:付費搜尋交易轉換百分比double
paidSearchTransactionRevenuePerSpendFloodlight:付費搜尋單筆支出的交易收益double
paidSearchTransactions付費搜尋交易double
totalConversions轉換總數double
totalConversionsRevenue總收益double

自訂 Rich Media 篩選器

在「自訂互動式多媒體」部分中,您可以從下列維度指定維度值:

API 名稱報表製作工具名稱類型
richMediaEventTypeIdAndName互動式多媒體事件string

觸及報表維度

API 名稱報表製作工具名稱類型
廣告主 (必填)廣告主string
廣告廣告string
adId廣告 IDlong
adStatus廣告狀態string
adType廣告類型string
advertiserGroup廣告主群組string
advertiserId廣告客戶 IDlong
browserPlatform瀏覽器/平台string
廣告活動廣告活動string
campaignEndDate廣告活動結束日期string
campaignExternalId廣告活動外部 IDstring
campaignId廣告活動 IDlong
campaignStartDate廣告活動開始日期string
city城市string
connectionType連線類型string
contentCategory內容類別string
country國家/地區string
日期日期string
dmaRegion指定行銷區域 (DMA)string
floodlightConfigIdFloodlight 設定long
小時小時string
mobileCarrier電信業者string
月份string
operatingSystem作業系統string
operatingSystemVersion作業系統版本string
packageRoadblock整批交易廣告/路障型廣告string
packageRoadblockId整批交易廣告/路障型廣告 IDlong
packageRoadblockStrategy整批交易廣告/路障型廣告策略string
packageRoadblockTotalBookedUnits整批交易廣告/路障型廣告總預定單元數string
paymentSource付款來源string
刊登位置刊登位置string
placementCompatibility刊登位置相容性string
placementCostStructure刊登位置計費方式string
placementEndDate刊登位置結束日期string
placementExternalId刊登位置外部 IDstring
placementId刊登位置 IDlong
placementRate刊登位置費率string
placementStartDate刊登位置開始日期string
placementStrategy刊登位置策略string
placementTotalBookedUnits刊登位置總預訂單元數string
placementTotalPlannedMediaCost預計媒體費用總額string
platformType平台類型string
網站網站 (CM360)string
siteId網站 ID (CM360)long
siteKeyname網站鍵名string
string

觸及報表指標

API 名稱報表製作工具名稱類型
actiewViewPercentAdPlayedActive View:已播放廣告比重double
activeViewAverageViewableTimeSecondActive View:平均可視時間 (秒)double
activeViewCustomMetricMeasurableImpressionsActive View:自訂指標可評估的曝光long
activeViewCustomMetricViewableImpressionsActive View:自訂指標可視曝光long
activeViewCustomMetricViewableRateActive View:自訂指標可視率double
activeViewEligibleImpressionsActive View:符合資格的曝光long
activeViewGroupmMeasurableImpressionsActive View:全螢幕停留時間過半 (以 15 秒為上限) 的可聽可評估曝光long
activeViewGroupmTrvMeasurableImpressionsActive View:全螢幕停留時間過半 (TrueView) 的可聽可評估曝光long
activeViewGroupmTrvViewableImpressionsActive View:全螢幕停留時間過半 (TrueView) 的可聽曝光long
activeViewGroupmViewableImpressionsActive View:全螢幕停留時間過半 (以 15 秒為上限) 的可聽曝光long
activeViewImpressionDistributionNotMeasurableActive View:曝光百分比 (不可評估)double
activeViewImpressionDistributionNotViewableActive View:曝光百分比 (不可見)double
activeViewImpressionDistributionViewableActive View:曝光百分比 (可視)double
activeViewImpressionsAudibleAndVisibleAtCompletionActive View:結束播放時的可聽可視曝光long
activeViewImpressionsVisible10SecondsActive View:播放至少 10 秒的可視曝光long
activeViewMeasurableImpressionsActive View:可評估曝光long
activeViewNotMeasurableImpressionsActive View:不可評估的曝光long
activeViewNotViewableImpressionsActive View:不可見的曝光long
activeViewPercentAudibleAndVisibleAtCompletionActive View:結束播放時的可聽可視曝光比重double
activeViewPercentAudibleAndVisibleAtFirstQuartileActive View:播放到 25% 時的可聽可視曝光比重double
activeViewPercentAudibleAndVisibleAtMidpointActive View:播放到一半時的可聽和可視曝光比重double
activeViewPercentAudibleAndVisibleAtStartActive View:開始播放時的可聽可視曝光比重double
activeViewPercentAudibleAndVisibleAtThirdQuartileActive View:播放到 75% 時的可聽可視曝光比重double
activeViewPercentAudibleImpressionsActive View:可聽曝光比重double
activeViewPercentBackgroundActive View:背景執行比重double
activeViewPercentFullscreenActive View:全螢幕比重double
activeViewPercentImpressionsAudibleAndFullyOnscreenActive View:全螢幕停留時間過半 (以 15 秒為上限) 的可聽比率double
activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDurationActive View:全螢幕停留時間過半 (TrueView) 的可聽比率double
activeViewPercentImpressionsAudibleAndVisibleAtCompletionActive View:整個播放完的可聽可視曝光比重double
activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartileActive View:播放到 25% 的可聽可視曝光比重double
activeViewPercentImpressionsAudibleAndVisibleAtMidpointActive View:播放到一半的可聽可視曝光比重double
activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartileActive View:播放到 75% 的可聽可視曝光比重double
activeViewPercentImpressionsVisibleAtCompletionActive View:整個播放完的可視曝光比重double
activeViewPercentImpressionsVisibleAtFirstQuartileActive View:播放到 25% 的可視曝光比重double
activeViewPercentImpressionsVisibleAtMidpointActive View:播放到一半的可視曝光比重double
activeViewPercentImpressionsVisibleAtThirdQuartileActive View:播放到 75% 的可視曝光比重double
activeViewPercentPlayTimeAudibleActive View:可聽播放時間比重double
activeViewPercentPlayTimeAudibleAndVisibleActive View:可聽可視播放時間比重double
activeViewPercentPlayTimeVisibleActive View:可視播放時間比重double
activeViewPercentVisible10SecondsActive View:播放至少 10 秒的可視曝光比重double
activeViewPercentVisibleAtCompletionActive View:結束播放時的可視曝光比重double
activeViewPercentVisibleAtFirstQuartileActive View:播放到 25% 時的可視曝光比重double
activeViewPercentVisibleAtMidpointActive View:播放到一半時的可視曝光比重double
activeViewPercentVisibleAtStartActive View:開始播放時的可視曝光比重double
activeViewPercentVisibleAtThirdQuartileActive View:播放到 75% 時的可視曝光比重double
activeViewPercentageMeasurableImpressionsActive View:可評估曝光 %double
activeViewPercentageViewableImpressionsActive View:可視曝光%double
activeViewViewableImpressionCookieReachActive View:可視的曝光 Cookie 觸及率long
activeViewViewableImpressionsActive View:可視曝光long
activityClickThroughConversions點閱後轉換double
activityClickThroughRevenue點閱後轉換收益double
activityDeliveryStatus活動放送狀態double
activityPerClick單次點擊活動量double
activityPerThousandImpressions千次曝光活動量double
activityViewThroughConversions瀏覽後轉換double
activityViewThroughRevenue瀏覽後轉換收益double
beginToRenderEligibleImpressions「開始至顯示」符合資格的曝光次數long
beginToRenderImpressions「開始至顯示」曝光次數long
bookedActivities預定活動double
bookedClicks預定點擊double
bookedImpressions預定曝光double
bookedViewableImpressions已預訂的可視曝光double
clickDeliveryStatus點擊放送狀態double
clickRate點閱率double
點擊次數點擊string
cookieReachAverageImpressionFrequencyCookie 觸及率:平均曝光頻率double
cookieReachClickReachCookie 觸及率:點擊觸及率long
cookieReachImpressionReachCookie 觸及率:曝光觸及率long
cookieReachIncrementalClickReachCookie 觸及:點擊觸及增量long
cookieReachIncrementalImpressionReachCookie 觸及:曝光觸及增量long
cookieReachIncrementalTotalReachCookie 觸及:總觸及增量long
cookieReachTotalReachCookie 觸及率:總觸及率long
cookieUnconsentedClicks使用者不同意啟用 Cookie 的點擊long
cookieUnconsentedImpressionsCookie 未表達同意的曝光long
costPerActivity單次活動出價double
costPerClick單次點擊出價double
costPerRevenue單筆收益費用double
crossDeviceClickThroughConversionQuantity點閱後轉換次數 + 跨環境long
crossDeviceClickThroughConversionRevenue點閱後轉換收益 + 跨環境double
crossDeviceClickThroughConversions點閱後轉換事件 + 跨環境long
crossDeviceTotalConversionQuantity轉換總數 + 跨環境long
crossDeviceTotalConversionRevenue總收益 + 跨環境double
crossDeviceTotalConversions總轉換事件 + 跨環境long
crossDeviceViewThroughConversionQuantity瀏覽後轉換次數 + 跨環境long
crossDeviceViewThroughConversionRevenue瀏覽後轉換收益 + 跨環境double
crossDeviceViewThroughConversions瀏覽後轉換事件 + 跨環境long
downloadedImpressions下載的曝光次數long
dv360CostDV360 費用 (帳戶幣別)double
dv360CostUsdDV360 費用 (美元)double
effectiveCpm有效千次曝光出價double
impressionDeliveryStatus曝光放送狀態double
曝光次數曝光次數string
impressionsCoviewed曝光 (共視)long
mediaCost媒體費用double
naturalSearchActions隨機搜尋動作double
naturalSearchClicks隨機搜尋點擊long
naturalSearchRevenue隨機搜尋收益double
naturalSearchTransactions隨機搜尋交易double
paidSearchActionConversionPercentageFloodlight:付費搜尋操作轉換百分比double
paidSearchActions付費搜尋動作double
paidSearchAverageCostPerActionFloodlight:付費搜尋平均單次操作出價double
paidSearchAverageCostPerTransactionFloodlight:付費搜尋單次交易費用double
paidSearchAverageDfaTransactionAmountFloodlight:付費搜尋平均 CM360 交易金額double
paidSearchAveragePosition付費搜尋平均排序double
paidSearchClickRate付費搜尋點擊率double
paidSearchClicks付費搜尋點擊long
paidSearchCost付費搜尋費用double
paidSearchImpressions付費搜尋曝光long
paidSearchRevenue付費搜尋收益double
paidSearchSpendPerTransactionRevenueFloodlight:付費搜尋單筆交易收益的支出double
paidSearchTransactionConversionPercentageFloodlight:付費搜尋交易轉換百分比double
paidSearchTransactionRevenuePerSpendFloodlight:付費搜尋單筆支出的交易收益double
paidSearchTransactions付費搜尋交易double
paidSearchVisits付費搜尋造訪long
plannedMediaCost預定媒體費用double
provisionalImpressions暫時性曝光long
revenuePerClick單次點擊收益double
revenuePerThousandImpressions千次曝光收益double
richMediaAverageDisplayTime平均顯示時間double
richMediaAverageExpansionTime平均展開時間double
richMediaAverageFullScreenViewTime平均影片全螢幕觀賞時間double
richMediaAverageInteractionTime平均互動時間double
richMediaAverageVideoViewTime影片平均觀賞時間double
richMediaBackupImages備用圖片long
richMediaClickRateRich Media 點擊率double
richMediaClicks互動式多媒體廣告點擊long
richMediaCodeServes程式碼調用long
richMediaCustomAverageTime平均時間double
richMediaCustomCounters計數器long
richMediaCustomExits離開long
richMediaCustomTimers計時器long
richMediaDisplayTime總顯示時間long
richMediaEngagements互動式多媒體參與次數long
richMediaEventCounters事件計數器long
richMediaEventTimers事件計時器double
richMediaExpansionTime展開時間long
richMediaExpansions粗分long
richMediaFullScreenImpressions全螢幕曝光long
richMediaFullScreenVideoCompletes影片以全螢幕模式播完long
richMediaFullScreenVideoPlays影片以全螢幕播放long
richMediaHtml5ImpressionsHTML5 曝光long
richMediaImpressions互動式多媒體廣告曝光long
richMediaInteractionRate互動率double
richMediaInteractionTime互動總時長long
richMediaInteractions總互動次數long
richMediaInteractiveImpressions互動型曝光long
richMediaManualCloses手動關閉long
richMediaScrollsRich Media 捲動次數long
richMediaTrueViewViewsTrueView 觀看次數long
richMediaVideoCompanionClicks影片隨播廣告點擊long
richMediaVideoCompletions影片播完long
richMediaVideoFirstQuartileCompletes影片播完 25%long
richMediaVideoFullScreens影片全螢幕long
richMediaVideoInteractionRate影片互動率double
richMediaVideoInteractions影片互動long
richMediaVideoMidpoints影片收看過半long
richMediaVideoMutes影片靜音long
richMediaVideoPauses影片暫停long
richMediaVideoPlays影片播放long
richMediaVideoProgressEvents影片進度事件long
richMediaVideoReplays影片重播long
richMediaVideoSkips略過影片long
richMediaVideoStops影片停止播放long
richMediaVideoThirdQuartileCompletes影片播完 75% long
richMediaVideoUnmutes影片取消靜音long
richMediaVideoViewRate影片觀賞百分比double
richMediaVideoViews影片觀看次數long
roadblockImpressions路障型廣告曝光long
socialEngagementRate社交參與度double
socialFollows追蹤人數long
socialLeadSubmissionsTwitter 潛在客戶產生人數long
socialLikes喜歡次數long
socialOfferAcceptsTwitter 報價接受次數long
socialOtherInteractions其他社交互動long
socialReplies回覆次數long
socialSharesExternal分享次數 (外部)long
socialSharesInternal分享次數 (內部)long
socialTotalEngagements社交參與總次數long
totalConversions轉換總數double
totalConversionsRevenue總收益double
trackedAds追蹤的廣告long
twitterAppClicksTwitter 應用程式安裝點擊次數long
twitterBuyNowCardClicksTwitter 立即購買點擊次數long
twitterBuyNowPurchaseSuccessfulsTwitter 立即購買交易次數long
twitterUrlClicksTwitter 網址點擊次數long
twitterVideo50PercentInViewFor2SecondsTwitter:50% 影片獲得瀏覽 2 秒long
twitterVideo100PercentInViewFor3SecondsTwitter:100% 影片獲得瀏覽 3 秒long
uniqueReachAverageImpressionFrequency不重複觸及:平均曝光頻率string
uniqueReachAverageImpressionFrequencyCoviewedUnique Reach:平均曝光頻率 (共視)string
uniqueReachAverageViewableImpressionFrequencyUnique Reach:平均可視曝光頻率string
uniqueReachClickReachUnique Reach:點擊觸及率string
uniqueReachImpressionReachUnique Reach:曝光觸及率string
uniqueReachImpressionReachCoviewedUnique Reach:曝光觸及率 (共視)string
uniqueReachIncrementalClickReachUnique Reach:點擊觸及增量string
uniqueReachIncrementalImpressionReachUnique Reach:曝光觸及增量string
uniqueReachIncrementalTotalReachUnique Reach:總觸及增量string
uniqueReachIncrementalViewableImpressionReachUnique Reach:可視曝光觸及增量string
uniqueReachTotalReachUnique Reach:總觸及率string
uniqueReachTotalReachCoviewedUnique Reach:總觸及率 (共視)string
uniqueReachViewableImpressionReachUnique Reach:可視曝光觸及率string
verificationBlockedImpressions遭到封鎖的曝光long
verificationClassifiedImpressions已分類的曝光次數long
verificationMeasurableImpressionsForAudio可評估音訊的曝光次數long
verificationMeasurableImpressionsForVideoPlayerLocation可評估影片播放器位置的曝光次數long
verificationMeasurableImpressionsForVideoPlayerSize可評估影片播放器大小的曝光次數long
verificationPercentageMeasurableImpressionsForAudio可評估音訊的曝光百分比double
verificationPercentageMeasurableImpressionsForVideoPlayerLocation可評估影片播放器位置的曝光百分比double
verificationPercentageMeasurableImpressionsForVideoPlayerSize可評估影片播放器大小的曝光百分比double
verificationPublisherProblems發布商問題long
verificationReportingProblems報表問題long
verificationServingProblems放送問題long
verificationVerifiableImpressions可驗證的曝光次數long
verificationVideoMutedAtStart開始播放時已設為靜音的影片long
verificationVideoPlayerHdSizeImpressionsHD 高畫質影片播放器大小曝光long
verificationVideoPlayerLargeSizeImpressions大型影片播放器大小曝光long
verificationVideoPlayerLocationAvgPixelsFromLeft影片播放器位置距離左側的平均像素long
verificationVideoPlayerLocationAvgPixelsFromTop影片播放器位置距離頂端的平均像素long
verificationVideoPlayerSizeAvgHeight影片播放器大小平均高度long
verificationVideoPlayerSizeAvgWidth影片播放器大小平均寬度long
verificationVideoPlayerSmallSizeImpressions小型影片播放器大小曝光long
verificationVideoProminenceScore影片顯眼程度分數double
verificationWarnings警告long
videoCompanionClicks隨播廣告點擊long
videoCompanionImpressions隨播廣告觀看次數long

按頻率指標顯示觸及數指標

API 名稱報表製作工具名稱類型
activeViewViewableImpressionCookieReachActive View:可視的曝光 Cookie 觸及率long
cookieReachAverageImpressionFrequencyCookie 觸及率:平均曝光頻率double
cookieReachClickReachCookie 觸及率:點擊觸及率long
cookieReachImpressionReachCookie 觸及率:曝光觸及率long
cookieReachIncrementalClickReachCookie 觸及:點擊觸及增量long
cookieReachIncrementalImpressionReachCookie 觸及:曝光觸及增量long
cookieReachIncrementalTotalReachCookie 觸及:總觸及增量long
cookieReachTotalReachCookie 觸及率:總觸及率long
uniqueReachClickReachUnique Reach:點擊觸及率string
uniqueReachImpressionReachUnique Reach:曝光觸及率string
uniqueReachImpressionReachCoviewedUnique Reach:曝光觸及率 (共視)string
uniqueReachTotalReachUnique Reach:總觸及率string
uniqueReachTotalReachCoviewedUnique Reach:總觸及率 (共視)string
uniqueReachViewableImpressionReachUnique Reach:可視曝光觸及率string

觸及報表篩選器

API 名稱報表製作工具名稱類型
廣告廣告string
adType廣告類型string
廣告主廣告主string
browserPlatform瀏覽器/平台string
廣告活動廣告活動string
city城市string
connectionType連線類型string
country國家/地區string
dmaRegion指定行銷區域 (DMA)string
小時小時string
mobileCarrier電信業者string
operatingSystem作業系統string
刊登位置刊登位置string
platformType平台類型string
網站網站 (CM360)string

轉換維度

API 名稱報表製作工具名稱類型
conversionId (必填)轉換 IDstring
活動活動string
activityGroup活動群組string
activityGroupId活動群組 IDlong
activityId活動 IDlong
activityTime活動日期/時間string
browserPlatform瀏覽器/平台string
channelMix管道組合string
city城市string
clickCount點擊計數long
connectionType連線類型string
conversionReferrer轉換參照網址string
conversionUrl轉換網址string
country國家/地區string
customRichMediaEventCountRich Media 自訂事件數量long
customRichMediaEventPathSummaryRich Media 自訂事件路徑摘要string
daysSinceAttributedInteraction歸因互動後所經過的天數long
daysSinceFirstInteraction最初互動後所經過的天數long
dmaRegion指定行銷區域 (DMA)string
floodlightAttributionTypeFloodlight 歸因類型string
floodlightConfigIdFloodlight 設定long
hoursSinceAttributedInteraction歸因互動後所經過的時數long
hoursSinceFirstInteraction最初互動後所經過的時數long
impressionCount曝光次數long
interactionCountClickTracker互動計數:點擊追蹤程式long
interactionCountMobileRichMedia互動計數:行動互動式多媒體廣告long
interactionCountMobileStaticImage互動計數:行動靜態圖像廣告long
interactionCountMobileVideo互動計數:行動影片廣告long
interactionCountNaturalSearch互動計數:隨機搜尋long
interactionCountPaidSearch互動計數:付費搜尋long
interactionCountRichMedia互動計數:互動式多媒體廣告long
interactionCountStaticImage互動計數:靜態圖像廣告long
interactionCountVideo互動計數:影片long
mobileCarrier電信業者string
numValueNUM 值string
operatingSystem作業系統string
operatingSystemVersion作業系統版本string
ordValueORD 值string
pathLength路徑長度long
pathType路徑類型string
platformType平台類型string
recalculatedAttributionType重新計算的歸因類型string
standardRichMediaEventCountRich Media 標準事件數量long
standardRichMediaEventPathSummaryRich Media 標準事件路徑摘要string
state州/省/區域string
tranValueTRAN 值string
uValueU 值string
zipCode郵遞區號long

單次互動維度

API 名稱報表製作工具名稱類型
engagementNumber (必填)互動次數long
engagementTime (必填)互動日期/時間string
廣告廣告string
adId廣告 IDlong
adType廣告類型string
廣告主廣告主string
advertiserGroup廣告主群組string
advertiserId廣告客戶 IDlong
素材資源資產string
assetCategory資產類別string
assetId資產 IDlong
assetOrientation素材資源方向string
audienceTargeted已指定的目標對象string
廣告活動廣告活動string
campaignEndDate廣告活動結束日期string
campaignId廣告活動 IDlong
campaignStartDate廣告活動開始日期string
clickThroughUrl到達網址string
creative充滿創意string
creativeGroup1廣告素材群組 1string
creativeGroup2廣告素材群組 2string
creativeId廣告素材 IDlong
creativeSize廣告素材像素大小string
creativeType廣告內容類型string
creativeVersion廣告素材版本string
dynamicProfile動態設定檔string
dynamicProfileId動態設定檔 IDlong
feed1動態元素 1string
feed1ReportingDimensions1動態饋給 1 - 報表維度 1string
feed1ReportingDimensions2 (動態饋給維度)動態饋給 1 - 報表維度 2string
feed1ReportingDimensions3動態饋給 1 - 報表維度 3string
feed1ReportingLabel動態饋給 1 - 報表標籤string
feed1UniqueId動態饋給 1 - 專屬 IDstring
feed2動態元素 2string
feed2ReportingDimensions1 (動態饋給維度 1)動態饋給 2 - 報表維度 1string
feed2ReportingDimensions2 (動態饋給維度)動態饋給 2 - 報表維度 2string
feed2ReportingDimensions3 (動態饋給維度)動態饋給 2 - 報表維度 3string
feed2ReportingLabel動態饋給 2 - 報表標籤string
feed2UniqueId動態饋給 2 - 專屬 IDstring
feed3動態元素 3string
feed3ReportingDimensions1動態饋給 3 - 報表維度 1string
feed3ReportingDimensions2 (動態饋給維度)動態饋給 3 - 報表維度 2string
feed3ReportingDimensions3 (動態饋給維度)動態饋給 3 - 報表維度 3string
feed3ReportingLabel動態饋給 3 - 報表標籤string
feed3UniqueId動態饋給 3 - 專屬 IDstring
feed4動態元素 4string
動態饋給 4ReportingDimensions1動態饋給 4 - 報表維度 1string
動態饋給 4ReportingDimensions2動態饋給 4 - 報表維度 2string
feed4ReportingDimensions3動態饋給 4 - 報表維度 3string
feed4ReportingLabel動態饋給 4 - 報表標籤string
動態饋給 4UniqueId動態饋給 4 - 專屬 IDstring
feed5動態元素 5string
動態饋給 5ReportingDimensions1動態饋給 5 - 報表維度 1string
feed5ReportingDimensions2 (動態饋給維度)動態饋給 5 - 報表維度 2string
feed5ReportingDimensions3 (動態饋給維度)動態饋給 5 - 報表維度 3string
feed5ReportingLabel動態饋給 5 - 報表標籤string
動態饋給 5UniqueId動態饋給 5 - 專屬 IDstring
floodlightAttributedInteractionFloodlight 已歸因互動string
interactionChannel互動管道string
interactionType互動類型string
naturalSearchEngineCountry隨機搜尋引擎國家/地區string
naturalSearchEngineProperty隨機搜尋引擎屬性string
naturalSearchEngineUrl隨機搜尋引擎網址string
naturalSearchLandingPage隨機搜尋到達網頁string
naturalSearchLandingPageQueryString隨機搜尋到達網頁查詢字串string
naturalSearchProcessedLandingPage隨機搜尋經處理的到達網頁string
naturalSearchProcessedLandingPageQueryString隨機搜尋經處理的到達網頁查詢字串string
naturalSearchQuery隨機搜尋查詢string
packageRoadblock整批交易廣告/路障型廣告string
packageRoadblockId整批交易廣告/路障型廣告 IDlong
packageRoadblockStrategy整批交易廣告/路障型廣告策略string
paidSearchAd付費搜尋廣告string
paidSearchAdGroup付費搜尋廣告群組string
paidSearchAdGroupId付費搜尋廣告群組 IDlong
paidSearchAdId付費搜尋廣告 IDlong
paidSearchAdvertiser付費搜尋廣告主string
paidSearchAdvertiserId付費搜尋廣告主 IDlong
paidSearchAgency付費搜尋代理商string
paidSearchAgencyId付費搜尋代理商 IDlong
paidSearchBidStrategy付費搜尋出價策略string
paidSearchBidStrategyId付費搜尋出價策略 IDlong
paidSearchCampaign付費搜尋廣告活動string
paidSearchCampaignId付費搜尋廣告活動 IDlong
paidSearchEngineAccount付費搜尋引擎帳戶string
paidSearchEngineAccountCategory付費搜尋引擎帳戶類別string
paidSearchEngineAccountId付費搜尋引擎帳戶 IDlong
paidSearchExternalAdGroupId付費搜尋外部廣告群組 IDlong
paidSearchExternalAdId付費搜尋外部廣告 IDlong
paidSearchExternalCampaignId付費搜尋外部廣告活動 IDlong
paidSearchExternalKeywordId付費搜尋外部關鍵字 IDlong
paidSearchKeyword付費搜尋關鍵字string
paidSearchKeywordId付費搜尋關鍵字 IDlong
paidSearchLabels付費搜尋標籤string
paidSearchLandingPageUrl付費搜尋到達網頁網址string
paidSearchLegacyKeywordId付費搜尋舊版關鍵字 IDlong
paidSearchMatchType付費搜尋比對類型string
paidSocialAd付費社群媒體廣告string
paidSocialAdGroup付費社群媒體廣告群組string
paidSocialAdGroupId付費社群媒體廣告群組 IDlong
paidSocialAdId付費社群媒體廣告 IDlong
paidSocialAdvertiser付費社交廣告主string
paidSocialAdvertiserId付費社交廣告主 IDlong
paidSocialAgency付費社交代理商string
paidSocialAgencyId付費社交代理商 IDlong
paidSocialCampaign付費社交廣告活動string
paidSocialCampaignId付費社交廣告活動 IDlong
paidSocialEngineAccount付費社交引擎帳戶string
paidSocialEngineAccountId付費社交引擎帳戶 IDlong
paidSocialExternalAdGroupId付費社交外部廣告群組 IDlong
paidSocialExternalAdId付費社交外部廣告 IDlong
paidSocialExternalCampaignId付費社交外部廣告活動 IDlong
paidSocialExternalEngineAccountId付費社交外部引擎帳戶 IDlong
刊登位置刊登位置string
placementEndDate刊登位置結束日期string
placementId刊登位置 IDlong
placementSize刊登位置像素大小string
placementStartDate刊登位置開始日期string
recalculatedAttributedInteraction重新計算過的已歸因互動string
renderingId顯示 IDlong
richMediaBackupImagesDimension備用圖片long
richMediaCustomCountersDimension計數器long
richMediaCustomExitsDimension離開long
richMediaCustomTimersDimension計時器long
richMediaDisplayTimeDimension總顯示時間long
richMediaExpansionTimeDimension展開時間long
richMediaExpansionsDimension粗分long
richMediaFullScreenImpressionsDimension全螢幕曝光long
richMediaFullScreenVideoCompletionsDimension影片以全螢幕模式播完long
richMediaFullScreenVideoPlaysDimension影片以全螢幕播放long
richMediaHtml5ImpressionsDimensionHTML5 曝光long
richMediaInteractionTimeDimension互動總時長long
richMediaInteractiveImpressionsDimension互動型曝光long
richMediaManualClosesDimension手動關閉long
richMediaVideoCompanionClicksDimension影片隨播廣告點擊long
richMediaVideoCompletionsDimension影片播完long
richMediaVideoFirstQuartileCompletesDimension影片播完 25%long
richMediaVideoFullScreensDimension影片全螢幕long
richMediaVideoInteractionsDimension影片互動long
richMediaVideoLength影片長度string
richMediaVideoMidpointsDimension影片收看過半long
richMediaVideoMutesDimension影片靜音long
richMediaVideoPausesDimension影片暫停long
richMediaVideoPlaysDimension影片播放long
richMediaVideoProgressEventsDimension影片進度事件long
richMediaVideoReplaysDimension影片重播long
richMediaVideoSkipsDimension略過影片long
richMediaVideoStopsDimension影片停止播放long
richMediaVideoThirdQuartileCompletesDimension影片播完 75% long
richMediaVideoUnmutesDimension影片取消靜音long
richMediaVideoViewsDimension影片觀看次數long
網站網站 (CM360)string
siteDirectory網站 (Site Directory)string
siteDirectoryId網站 ID (Site Directory)long
siteId網站 ID (CM360)long
siteKeyname網站鍵名string
twitterImpressionIdTwitter 曝光 IDlong
withinFloodlightLookbackWindow在 Floodlight 回溯期內string

轉換路徑報表指標

API 名稱報表製作工具名稱類型
totalConversions轉換總數double
totalConversionsRevenue總收益double

轉換路徑報表自訂 Floodlight 變數

API 名稱報表製作工具名稱類型
floodlightVariableDimension1Floodlight 自訂變數 1string
floodlightVariableDimension2Floodlight 自訂變數 2string
floodlightVariableDimension3Floodlight 自訂變數 3string
floodlightVariableDimension4Floodlight 自訂變數 4string
floodlightVariableDimension5Floodlight 自訂變數 5string
floodlightVariableDimension6Floodlight 自訂變數 6string
floodlightVariableDimension7Floodlight 自訂變數 7string
floodlightVariableDimension8Floodlight 自訂變數 8string
floodlightVariableDimension9Floodlight 自訂變數 9string
floodlightVariableDimension10Floodlight 自訂變數 10string
floodlightVariableDimension11Floodlight 自訂變數 11string
floodlightVariableDimension12Floodlight 自訂變數 12string
floodlightVariableDimension13Floodlight 自訂變數 13string
floodlightVariableDimension14Floodlight 自訂變數 14string
floodlightVariableDimension15Floodlight 自訂變數 15string
floodlightVariableDimension16Floodlight 自訂變數 16string
floodlightVariableDimension17Floodlight 自訂變數 17string
floodlightVariableDimension18Floodlight 自訂變數 18string
floodlightVariableDimension19Floodlight 自訂變數 19string
floodlightVariableDimension20Floodlight 自訂變數 20string
floodlightVariableDimension21Floodlight 自訂變數 21string
floodlightVariableDimension22Floodlight 自訂變數 22string
floodlightVariableDimension23Floodlight 自訂變數 23string
floodlightVariableDimension24Floodlight 自訂變數 24string
floodlightVariableDimension25Floodlight 自訂變數 25string
floodlightVariableDimension26Floodlight 自訂變數 26string
floodlightVariableDimension27Floodlight 自訂變數 27string
floodlightVariableDimension28Floodlight 自訂變數 28string
floodlightVariableDimension29Floodlight 自訂變數 29string
floodlightVariableDimension30Floodlight 自訂變數 30string
floodlightVariableDimension31Floodlight 自訂變數 31string
floodlightVariableDimension32Floodlight 自訂變數 32string
floodlightVariableDimension33Floodlight 自訂變數 33string
floodlightVariableDimension34Floodlight 自訂變數 34string
floodlightVariableDimension35Floodlight 自訂變數 35string
floodlightVariableDimension36Floodlight 自訂變數 36string
floodlightVariableDimension37Floodlight 自訂變數 37string
floodlightVariableDimension38Floodlight 自訂變數 38string
floodlightVariableDimension39Floodlight 自訂變數 39string
floodlightVariableDimension40Floodlight 自訂變數 40string
floodlightVariableDimension41Floodlight 自訂變數 41string
floodlightVariableDimension42Floodlight 自訂變數 42string
floodlightVariableDimension43Floodlight 自訂變數 43string
floodlightVariableDimension44Floodlight 自訂變數 44string
floodlightVariableDimension45Floodlight 自訂變數 45string
floodlightVariableDimension46Floodlight 自訂變數 46string
floodlightVariableDimension47Floodlight 自訂變數 47string
floodlightVariableDimension48Floodlight 自訂變數 48string
floodlightVariableDimension49Floodlight 自訂變數 49string
floodlightVariableDimension50Floodlight 自訂變數 50string
floodlightVariableDimension51Floodlight 自訂變數 51string
floodlightVariableDimension52Floodlight 自訂變數 52string
floodlightVariableDimension53Floodlight 自訂變數 53string
floodlightVariableDimension54Floodlight 自訂變數 54string
floodlightVariableDimension55Floodlight 自訂變數 55string
floodlightVariableDimension56Floodlight 自訂變數 56string
floodlightVariableDimension57Floodlight 自訂變數 57string
floodlightVariableDimension58Floodlight 自訂變數 58string
floodlightVariableDimension59Floodlight 自訂變數 59string
floodlightVariableDimension60Floodlight 自訂變數 60string
floodlightVariableDimension61Floodlight 自訂變數 61string
floodlightVariableDimension62Floodlight 自訂變數 62string
floodlightVariableDimension63Floodlight 自訂變數 63string
floodlightVariableDimension64Floodlight 自訂變數 64string
floodlightVariableDimension65Floodlight 自訂變數 65string
floodlightVariableDimension66Floodlight 自訂變數 66string
floodlightVariableDimension67Floodlight 自訂變數 67string
floodlightVariableDimension68Floodlight 自訂變數 68string
floodlightVariableDimension69Floodlight 自訂變數 69string
floodlightVariableDimension70Floodlight 自訂變數 70string
floodlightVariableDimension71Floodlight 自訂變數 71string
floodlightVariableDimension72Floodlight 自訂變數 72string
floodlightVariableDimension73Floodlight 自訂變數 73string
floodlightVariableDimension74Floodlight 自訂變數 74string
floodlightVariableDimension75Floodlight 自訂變數 75string
floodlightVariableDimension76Floodlight 自訂變數 76string
floodlightVariableDimension77Floodlight 自訂變數 77string
floodlightVariableDimension78Floodlight 自訂變數 78string
floodlightVariableDimension79Floodlight 自訂變數 79string
floodlightVariableDimension80Floodlight 自訂變數 80string
floodlightVariableDimension81Floodlight 自訂變數 81string
floodlightVariableDimension82Floodlight 自訂變數 82string
floodlightVariableDimension83Floodlight 自訂變數 83string
floodlightVariableDimension84Floodlight 自訂變數 84string
floodlightVariableDimension85Floodlight 自訂變數 85string
floodlightVariableDimension86Floodlight 自訂變數 86string
floodlightVariableDimension87Floodlight 自訂變數 87string
floodlightVariableDimension88Floodlight 自訂變數 88string
floodlightVariableDimension89Floodlight 自訂變數 89string
floodlightVariableDimension90Floodlight 自訂變數 90string
floodlightVariableDimension91Floodlight 自訂變數 91string
floodlightVariableDimension92Floodlight 自訂變數 92string
floodlightVariableDimension93Floodlight 自訂變數 93string
floodlightVariableDimension94Floodlight 自訂變數 94string
floodlightVariableDimension95Floodlight 自訂變數 95string
floodlightVariableDimension96Floodlight 自訂變數 96string
floodlightVariableDimension97Floodlight 自訂變數 97string
floodlightVariableDimension98Floodlight 自訂變數 98string
floodlightVariableDimension99Floodlight 自訂變數 99string
floodlightVariableDimension100Floodlight 自訂變數 100string

跨維度觸及報表明細

API 名稱報表製作工具名稱類型
日期日期string
月份string
string

跨維度觸及報表篩選器

API 名稱報表製作工具名稱類型
廣告主廣告主string
廣告活動廣告活動string

跨維度觸及報表指標

API 名稱報表製作工具名稱類型
cookieReachAverageImpressionFrequencyCookie 觸及率:平均曝光頻率double
cookieReachClickReachCookie 觸及率:點擊觸及率long
cookieReachDuplicateClickReachCookie 觸及率:重複的點擊觸及率long
cookieReachDuplicateClickReachPercentCookie 觸及率:重複的點擊觸及率 %double
cookieReachDuplicateImpressionReachCookie 觸及率:重複的曝光觸及率long
cookieReachDuplicateImpressionReachPercentCookie 觸及率:重複的曝光觸及率 %double
cookieReachDuplicateTotalReachCookie 觸及率:重複的總觸及率long
cookieReachDuplicateTotalReachPercentCookie 觸及率:重複的總觸及率 %double
cookieReachExclusiveClickReachCookie 觸及率:不重複的點擊觸及率long
cookieReachExclusiveClickReachPercentCookie 觸及率:不重複的點擊觸及率double
cookieReachExclusiveImpressionReachCookie 觸及率:不重複的曝光觸及率long
cookieReachExclusiveImpressionReachPercentCookie 觸及率:不重複的曝光觸及率 %double
cookieReachExclusiveTotalReachCookie 觸及率:不重複的總觸及率long
cookieReachExclusiveTotalReachPercentCookie 觸及率:不重複的總觸及率 %double
cookieReachImpressionReachCookie 觸及率:曝光觸及率long
cookieReachIncrementalClickReachCookie 觸及:點擊觸及增量long
cookieReachIncrementalImpressionReachCookie 觸及:曝光觸及增量long
cookieReachIncrementalTotalReachCookie 觸及:總觸及增量long
cookieReachTotalReachCookie 觸及率:總觸及率long

跨維度觸及報表重疊指標

API 名稱報表製作工具名稱類型
cookieReachOverlapClickReachCookie 觸及率:重疊的點擊觸及率long
cookieReachOverlapClickReachPercentCookie 觸及率:重疊的點擊觸及率 %double
cookieReachOverlapImpressionReachCookie 觸及率:重疊的曝光觸及率long
cookieReachOverlapImpressionReachPercentCookie 觸及率:重疊的曝光觸及率 %double
cookieReachOverlapTotalReachCookie 觸及率:重疊的總觸及率long
cookieReachOverlapTotalReachPercentCookie 觸及率:重疊的總觸及率 %double

Floodlight 報表維度

API 名稱報表製作工具名稱類型
活動活動string
activityGroup活動群組string
activityGroupId活動群組 IDlong
activityId活動 IDlong
activityTime活動日期/時間string
廣告廣告string
adId廣告 IDlong
adType廣告類型string
廣告主廣告主string
advertiserGroup廣告主群組string
advertiserId廣告客戶 IDlong
素材資源資產string
assetCategory資產類別string
assetId資產 IDlong
assetOrientation素材資源方向string
audienceTargeted已指定的目標對象string
browserPlatform瀏覽器/平台string
廣告活動廣告活動string
campaignEndDate廣告活動結束日期string
campaignId廣告活動 IDlong
campaignStartDate廣告活動開始日期string
channelMix管道組合string
city城市string
clickCount點擊計數long
clickThroughUrl到達網址string
connectionType連線類型string
conversionReferrer轉換參照網址string
conversionUrl轉換網址string
country國家/地區string
creative充滿創意string
creativeGroup1廣告素材群組 1string
creativeGroup2廣告素材群組 2string
creativeId廣告素材 IDlong
creativeSize廣告素材像素大小string
creativeType廣告內容類型string
creativeVersion廣告素材版本string
customRichMediaEventCountRich Media 自訂事件數量long
customRichMediaEventPathSummaryRich Media 自訂事件路徑摘要string
dataSource資料來源string
日期日期string
daysSinceAttributedInteraction歸因互動後所經過的天數long
daysSinceFirstInteraction最初互動後所經過的天數long
dmaRegion指定行銷區域 (DMA)string
dynamicProfile動態設定檔string
dynamicProfileId動態設定檔 IDlong
feed1動態元素 1string
feed1ReportingDimensions1動態饋給 1 - 報表維度 1string
feed1ReportingDimensions2 (動態饋給維度)動態饋給 1 - 報表維度 2string
feed1ReportingDimensions3動態饋給 1 - 報表維度 3string
feed1ReportingLabel動態饋給 1 - 報表標籤string
feed1UniqueId動態饋給 1 - 專屬 IDstring
feed2動態元素 2string
feed2ReportingDimensions1 (動態饋給維度 1)動態饋給 2 - 報表維度 1string
feed2ReportingDimensions2 (動態饋給維度)動態饋給 2 - 報表維度 2string
feed2ReportingDimensions3 (動態饋給維度)動態饋給 2 - 報表維度 3string
feed2ReportingLabel動態饋給 2 - 報表標籤string
feed2UniqueId動態饋給 2 - 專屬 IDstring
feed3動態元素 3string
feed3ReportingDimensions1動態饋給 3 - 報表維度 1string
feed3ReportingDimensions2 (動態饋給維度)動態饋給 3 - 報表維度 2string
feed3ReportingDimensions3 (動態饋給維度)動態饋給 3 - 報表維度 3string
feed3ReportingLabel動態饋給 3 - 報表標籤string
feed3UniqueId動態饋給 3 - 專屬 IDstring
feed4動態元素 4string
動態饋給 4ReportingDimensions1動態饋給 4 - 報表維度 1string
動態饋給 4ReportingDimensions2動態饋給 4 - 報表維度 2string
feed4ReportingDimensions3動態饋給 4 - 報表維度 3string
feed4ReportingLabel動態饋給 4 - 報表標籤string
動態饋給 4UniqueId動態饋給 4 - 專屬 IDstring
feed5動態元素 5string
動態饋給 5ReportingDimensions1動態饋給 5 - 報表維度 1string
feed5ReportingDimensions2 (動態饋給維度)動態饋給 5 - 報表維度 2string
feed5ReportingDimensions3 (動態饋給維度)動態饋給 5 - 報表維度 3string
feed5ReportingLabel動態饋給 5 - 報表標籤string
動態饋給 5UniqueId動態饋給 5 - 專屬 IDstring
floodlightAttributionTypeFloodlight 歸因類型string
floodlightConfigIdFloodlight 設定long
floodlightVariableDimension1Floodlight 自訂變數 1string
floodlightVariableDimension2Floodlight 自訂變數 2string
floodlightVariableDimension3Floodlight 自訂變數 3string
floodlightVariableDimension4Floodlight 自訂變數 4string
floodlightVariableDimension5Floodlight 自訂變數 5string
floodlightVariableDimension6Floodlight 自訂變數 6string
floodlightVariableDimension7Floodlight 自訂變數 7string
floodlightVariableDimension8Floodlight 自訂變數 8string
floodlightVariableDimension9Floodlight 自訂變數 9string
floodlightVariableDimension10Floodlight 自訂變數 10string
floodlightVariableDimension11Floodlight 自訂變數 11string
floodlightVariableDimension12Floodlight 自訂變數 12string
floodlightVariableDimension13Floodlight 自訂變數 13string
floodlightVariableDimension14Floodlight 自訂變數 14string
floodlightVariableDimension15Floodlight 自訂變數 15string
floodlightVariableDimension16Floodlight 自訂變數 16string
floodlightVariableDimension17Floodlight 自訂變數 17string
floodlightVariableDimension18Floodlight 自訂變數 18string
floodlightVariableDimension19Floodlight 自訂變數 19string
floodlightVariableDimension20Floodlight 自訂變數 20string
floodlightVariableDimension21Floodlight 自訂變數 21string
floodlightVariableDimension22Floodlight 自訂變數 22string
floodlightVariableDimension23Floodlight 自訂變數 23string
floodlightVariableDimension24Floodlight 自訂變數 24string
floodlightVariableDimension25Floodlight 自訂變數 25string
floodlightVariableDimension26Floodlight 自訂變數 26string
floodlightVariableDimension27Floodlight 自訂變數 27string
floodlightVariableDimension28Floodlight 自訂變數 28string
floodlightVariableDimension29Floodlight 自訂變數 29string
floodlightVariableDimension30Floodlight 自訂變數 30string
floodlightVariableDimension31Floodlight 自訂變數 31string
floodlightVariableDimension32Floodlight 自訂變數 32string
floodlightVariableDimension33Floodlight 自訂變數 33string
floodlightVariableDimension34Floodlight 自訂變數 34string
floodlightVariableDimension35Floodlight 自訂變數 35string
floodlightVariableDimension36Floodlight 自訂變數 36string
floodlightVariableDimension37Floodlight 自訂變數 37string
floodlightVariableDimension38Floodlight 自訂變數 38string
floodlightVariableDimension39Floodlight 自訂變數 39string
floodlightVariableDimension40Floodlight 自訂變數 40string
floodlightVariableDimension41Floodlight 自訂變數 41string
floodlightVariableDimension42Floodlight 自訂變數 42string
floodlightVariableDimension43Floodlight 自訂變數 43string
floodlightVariableDimension44Floodlight 自訂變數 44string
floodlightVariableDimension45Floodlight 自訂變數 45string
floodlightVariableDimension46Floodlight 自訂變數 46string
floodlightVariableDimension47Floodlight 自訂變數 47string
floodlightVariableDimension48Floodlight 自訂變數 48string
floodlightVariableDimension49Floodlight 自訂變數 49string
floodlightVariableDimension50Floodlight 自訂變數 50string
floodlightVariableDimension51Floodlight 自訂變數 51string
floodlightVariableDimension52Floodlight 自訂變數 52string
floodlightVariableDimension53Floodlight 自訂變數 53string
floodlightVariableDimension54Floodlight 自訂變數 54string
floodlightVariableDimension55Floodlight 自訂變數 55string
floodlightVariableDimension56Floodlight 自訂變數 56string
floodlightVariableDimension57Floodlight 自訂變數 57string
floodlightVariableDimension58Floodlight 自訂變數 58string
floodlightVariableDimension59Floodlight 自訂變數 59string
floodlightVariableDimension60Floodlight 自訂變數 60string
floodlightVariableDimension61Floodlight 自訂變數 61string
floodlightVariableDimension62Floodlight 自訂變數 62string
floodlightVariableDimension63Floodlight 自訂變數 63string
floodlightVariableDimension64Floodlight 自訂變數 64string
floodlightVariableDimension65Floodlight 自訂變數 65string
floodlightVariableDimension66Floodlight 自訂變數 66string
floodlightVariableDimension67Floodlight 自訂變數 67string
floodlightVariableDimension68Floodlight 自訂變數 68string
floodlightVariableDimension69Floodlight 自訂變數 69string
floodlightVariableDimension70Floodlight 自訂變數 70string
floodlightVariableDimension71Floodlight 自訂變數 71string
floodlightVariableDimension72Floodlight 自訂變數 72string
floodlightVariableDimension73Floodlight 自訂變數 73string
floodlightVariableDimension74Floodlight 自訂變數 74string
floodlightVariableDimension75Floodlight 自訂變數 75string
floodlightVariableDimension76Floodlight 自訂變數 76string
floodlightVariableDimension77Floodlight 自訂變數 77string
floodlightVariableDimension78Floodlight 自訂變數 78string
floodlightVariableDimension79Floodlight 自訂變數 79string
floodlightVariableDimension80Floodlight 自訂變數 80string
floodlightVariableDimension81Floodlight 自訂變數 81string
floodlightVariableDimension82Floodlight 自訂變數 82string
floodlightVariableDimension83Floodlight 自訂變數 83string
floodlightVariableDimension84Floodlight 自訂變數 84string
floodlightVariableDimension85Floodlight 自訂變數 85string
floodlightVariableDimension86Floodlight 自訂變數 86string
floodlightVariableDimension87Floodlight 自訂變數 87string
floodlightVariableDimension88Floodlight 自訂變數 88string
floodlightVariableDimension89Floodlight 自訂變數 89string
floodlightVariableDimension90Floodlight 自訂變數 90string
floodlightVariableDimension91Floodlight 自訂變數 91string
floodlightVariableDimension92Floodlight 自訂變數 92string
floodlightVariableDimension93Floodlight 自訂變數 93string
floodlightVariableDimension94Floodlight 自訂變數 94string
floodlightVariableDimension95Floodlight 自訂變數 95string
floodlightVariableDimension96Floodlight 自訂變數 96string
floodlightVariableDimension97Floodlight 自訂變數 97string
floodlightVariableDimension98Floodlight 自訂變數 98string
floodlightVariableDimension99Floodlight 自訂變數 99string
floodlightVariableDimension100Floodlight 自訂變數 100string
hasRichMediaBackupImages含備用圖片boolean
hasRichMediaCustomCounters含計數器boolean
hasRichMediaCustomExits含離開次數boolean
hasRichMediaCustomTimers含計時器boolean
hasRichMediaDynamicAdImpressions含動態曝光boolean
hasRichMediaExpansions含展開次數boolean
hasRichMediaFullScreenImpressions含全螢幕曝光次數boolean
hasRichMediaFullScreenVideoCompletions含影片以全螢幕模式播完次數boolean
hasRichMediaFullScreenVideoPlays含影片以全螢幕播放次數boolean
hasRichMediaFullScreenViews含全螢幕觀賞次數boolean
hasRichMediaHtml5Impressions含 HTML5 曝光次數boolean
hasRichMediaInteractiveImpressions含互動式曝光次數boolean
hasRichMediaManualCloses含手動關閉次數boolean
hasRichMediaVideoCompanionClicks含影片隨播廣告點擊次數boolean
hasRichMediaVideoCompletions含影片播完次數boolean
hasRichMediaVideoFirstQuartileCompletes含影片播完 25% 的次數boolean
hasRichMediaVideoFullScreens含影片全螢幕播放次數boolean
hasRichMediaVideoInteractions含影片互動次數boolean
hasRichMediaVideoMidpoints含影片播放過半次數boolean
hasRichMediaVideoMutes含影片靜音次數boolean
hasRichMediaVideoPauses含影片暫停次數boolean
hasRichMediaVideoPlays含影片播放次數boolean
hasRichMediaVideoProgressEvents含影片進度事件boolean
hasRichMediaVideoReplays含影片重播次數boolean
hasRichMediaVideoSkips含影片略過次數boolean
hasRichMediaVideoStops含影片停止次數boolean
hasRichMediaVideoThirdQuartileCompletes含影片播完 75% 的次數boolean
hasRichMediaVideoUnmutes含影片取消靜音次數boolean
hasRichMediaVideoViews含影片收視次數boolean
小時小時string
hoursSinceAttributedInteraction歸因互動後所經過的時數long
hoursSinceFirstInteraction最初互動後所經過的時數long
impressionCount曝光次數long
interactionChannel互動管道string
interactionCountClickTracker互動計數:點擊追蹤程式long
interactionCountMobileRichMedia互動計數:行動互動式多媒體廣告long
interactionCountMobileStaticImage互動計數:行動靜態圖像廣告long
interactionCountMobileVideo互動計數:行動影片廣告long
interactionCountNaturalSearch互動計數:隨機搜尋long
interactionCountPaidSearch互動計數:付費搜尋long
interactionCountRichMedia互動計數:互動式多媒體廣告long
interactionCountStaticImage互動計數:靜態圖像廣告long
interactionCountVideo互動計數:影片long
interactionType互動類型string
mobileCarrier電信業者string
月份string
naturalSearchEngineCountry隨機搜尋引擎國家/地區string
naturalSearchEngineProperty隨機搜尋引擎屬性string
naturalSearchEngineUrl隨機搜尋引擎網址string
naturalSearchLandingPage隨機搜尋到達網頁string
naturalSearchLandingPageQueryString隨機搜尋到達網頁查詢字串string
naturalSearchProcessedLandingPage隨機搜尋經處理的到達網頁string
naturalSearchProcessedLandingPageQueryString隨機搜尋經處理的到達網頁查詢字串string
naturalSearchQuery隨機搜尋查詢string
numValueNUM 值string
operatingSystem作業系統string
operatingSystemVersion作業系統版本string
ordValueORD 值string
packageRoadblock整批交易廣告/路障型廣告string
packageRoadblockId整批交易廣告/路障型廣告 IDlong
packageRoadblockStrategy整批交易廣告/路障型廣告策略string
paidSearchAd付費搜尋廣告string
paidSearchAdGroup付費搜尋廣告群組string
paidSearchAdGroupId付費搜尋廣告群組 IDlong
paidSearchAdId付費搜尋廣告 IDlong
paidSearchAdvertiser付費搜尋廣告主string
paidSearchAdvertiserId付費搜尋廣告主 IDlong
paidSearchAgency付費搜尋代理商string
paidSearchAgencyId付費搜尋代理商 IDlong
paidSearchBidStrategy付費搜尋出價策略string
paidSearchBidStrategyId付費搜尋出價策略 IDlong
paidSearchCampaign付費搜尋廣告活動string
paidSearchCampaignId付費搜尋廣告活動 IDlong
paidSearchEngineAccount付費搜尋引擎帳戶string
paidSearchEngineAccountCategory付費搜尋引擎帳戶類別string
paidSearchEngineAccountId付費搜尋引擎帳戶 IDlong
paidSearchExternalAdGroupId付費搜尋外部廣告群組 IDlong
paidSearchExternalAdId付費搜尋外部廣告 IDlong
paidSearchExternalCampaignId付費搜尋外部廣告活動 IDlong
paidSearchExternalKeywordId付費搜尋外部關鍵字 IDlong
paidSearchKeyword付費搜尋關鍵字string
paidSearchKeywordId付費搜尋關鍵字 IDlong
paidSearchLabels付費搜尋標籤string
paidSearchLandingPageUrl付費搜尋到達網頁網址string
paidSearchLegacyKeywordId付費搜尋舊版關鍵字 IDlong
paidSearchMatchType付費搜尋比對類型string
paidSocialAd付費社群媒體廣告string
paidSocialAdGroup付費社群媒體廣告群組string
paidSocialAdGroupId付費社群媒體廣告群組 IDlong
paidSocialAdId付費社群媒體廣告 IDlong
paidSocialAdvertiser付費社交廣告主string
paidSocialAdvertiserId付費社交廣告主 IDlong
paidSocialAgency付費社交代理商string
paidSocialAgencyId付費社交代理商 IDlong
paidSocialCampaign付費社交廣告活動string
paidSocialCampaignId付費社交廣告活動 IDlong
paidSocialEngineAccount付費社交引擎帳戶string
paidSocialEngineAccountId付費社交引擎帳戶 IDlong
paidSocialExternalAdGroupId付費社交外部廣告群組 IDlong
paidSocialExternalAdId付費社交外部廣告 IDlong
paidSocialExternalCampaignId付費社交外部廣告活動 IDlong
paidSocialExternalEngineAccountId付費社交外部引擎帳戶 IDlong
pathLength路徑長度long
pathType路徑類型string
刊登位置刊登位置string
placementEndDate刊登位置結束日期string
placementId刊登位置 IDlong
placementSize刊登位置像素大小string
placementStartDate刊登位置開始日期string
platformType平台類型string
renderingId顯示 IDlong
richMediaVideoLength影片長度string
網站網站 (CM360)string
siteDirectory網站 (Site Directory)string
siteDirectoryId網站 ID (Site Directory)long
siteId網站 ID (CM360)long
siteKeyname網站鍵名string
standardRichMediaEventCountRich Media 標準事件數量long
standardRichMediaEventPathSummaryRich Media 標準事件路徑摘要string
state州/省/區域string
tranValueTRAN 值string
uValueU 值string
string
zipCode郵遞區號long

Floodlight 報表指標

API 名稱報表製作工具名稱類型
activityClickThroughConversions點閱後轉換double
activityClickThroughRevenue點閱後轉換收益double
activityViewThroughConversions瀏覽後轉換double
activityViewThroughRevenue瀏覽後轉換收益double
floodlightImpressionsFloodlight 曝光long
floodlightVariableMetric1Floodlight 自訂變數 1double
floodlightVariableMetric2Floodlight 自訂變數 2double
floodlightVariableMetric3Floodlight 自訂變數 3double
floodlightVariableMetric4Floodlight 自訂變數 4double
floodlightVariableMetric5Floodlight 自訂變數 5double
floodlightVariableMetric6Floodlight 自訂變數 6double
floodlightVariableMetric7Floodlight 自訂變數 7double
floodlightVariableMetric8Floodlight 自訂變數 8double
floodlightVariableMetric9Floodlight 自訂變數 9double
floodlightVariableMetric10Floodlight 自訂變數 10double
floodlightVariableMetric11Floodlight 自訂變數 11double
floodlightVariableMetric12Floodlight 自訂變數 12double
floodlightVariableMetric13Floodlight 自訂變數 13double
floodlightVariableMetric14Floodlight 自訂變數 14double
floodlightVariableMetric15Floodlight 自訂變數 15double
floodlightVariableMetric16Floodlight 自訂變數 16double
floodlightVariableMetric17Floodlight 自訂變數 17double
floodlightVariableMetric18Floodlight 自訂變數 18double
floodlightVariableMetric19Floodlight 自訂變數 19double
floodlightVariableMetric20Floodlight 自訂變數 20double
floodlightVariableMetric21Floodlight 自訂變數 21double
floodlightVariableMetric22Floodlight 自訂變數 22double
floodlightVariableMetric23Floodlight 自訂變數 23double
floodlightVariableMetric24Floodlight 自訂變數 24double
floodlightVariableMetric25Floodlight 自訂變數 25double
floodlightVariableMetric26Floodlight 自訂變數 26double
floodlightVariableMetric27Floodlight 自訂變數 27double
floodlightVariableMetric28Floodlight 自訂變數 28double
floodlightVariableMetric29Floodlight 自訂變數 29double
floodlightVariableMetric30Floodlight 自訂變數 30double
floodlightVariableMetric31Floodlight 自訂變數 31double
floodlightVariableMetric32Floodlight 自訂變數 32double
floodlightVariableMetric33Floodlight 自訂變數 33double
floodlightVariableMetric34Floodlight 自訂變數 34double
floodlightVariableMetric35Floodlight 自訂變數 35double
floodlightVariableMetric36Floodlight 自訂變數 36double
floodlightVariableMetric37Floodlight 自訂變數 37double
floodlightVariableMetric38Floodlight 自訂變數 38double
floodlightVariableMetric39Floodlight 自訂變數 39double
floodlightVariableMetric40Floodlight 自訂變數 40double
floodlightVariableMetric41Floodlight 自訂變數 41double
floodlightVariableMetric42Floodlight 自訂變數 42double
floodlightVariableMetric43Floodlight 自訂變數 43double
floodlightVariableMetric44Floodlight 自訂變數 44double
floodlightVariableMetric45Floodlight 自訂變數 45double
floodlightVariableMetric46Floodlight 自訂變數 46double
floodlightVariableMetric47Floodlight 自訂變數 47double
floodlightVariableMetric48Floodlight 自訂變數 48double
floodlightVariableMetric49Floodlight 自訂變數 49double
floodlightVariableMetric50Floodlight 自訂變數 50double
floodlightVariableMetric51Floodlight 自訂變數 51double
floodlightVariableMetric52Floodlight 自訂變數 52double
floodlightVariableMetric53Floodlight 自訂變數 53double
floodlightVariableMetric54Floodlight 自訂變數 54double
floodlightVariableMetric55Floodlight 自訂變數 55double
floodlightVariableMetric56Floodlight 自訂變數 56double
floodlightVariableMetric57Floodlight 自訂變數 57double
floodlightVariableMetric58Floodlight 自訂變數 58double
floodlightVariableMetric59Floodlight 自訂變數 59double
floodlightVariableMetric60Floodlight 自訂變數 60double
floodlightVariableMetric61Floodlight 自訂變數 61double
floodlightVariableMetric62Floodlight 自訂變數 62double
floodlightVariableMetric63Floodlight 自訂變數 63double
floodlightVariableMetric64Floodlight 自訂變數 64double
floodlightVariableMetric65Floodlight 自訂變數 65double
floodlightVariableMetric66Floodlight 自訂變數 66double
floodlightVariableMetric67Floodlight 自訂變數 67double
floodlightVariableMetric68Floodlight 自訂變數 68double
floodlightVariableMetric69Floodlight 自訂變數 69double
floodlightVariableMetric70Floodlight 自訂變數 70double
floodlightVariableMetric71Floodlight 自訂變數 71double
floodlightVariableMetric72Floodlight 自訂變數 72double
floodlightVariableMetric73Floodlight 自訂變數 73double
floodlightVariableMetric74Floodlight 自訂變數 74double
floodlightVariableMetric75Floodlight 自訂變數 75double
floodlightVariableMetric76Floodlight 自訂變數 76double
floodlightVariableMetric77Floodlight 自訂變數 77double
floodlightVariableMetric78Floodlight 自訂變數 78double
floodlightVariableMetric79Floodlight 自訂變數 79double
floodlightVariableMetric80Floodlight 自訂變數 80double
floodlightVariableMetric81Floodlight 自訂變數 81double
floodlightVariableMetric82Floodlight 自訂變數 82double
floodlightVariableMetric83Floodlight 自訂變數 83double
floodlightVariableMetric84Floodlight 自訂變數 84double
floodlightVariableMetric85Floodlight 自訂變數 85double
floodlightVariableMetric86Floodlight 自訂變數 86double
floodlightVariableMetric87Floodlight 自訂變數 87double
floodlightVariableMetric88Floodlight 自訂變數 88double
floodlightVariableMetric89Floodlight 自訂變數 89double
floodlightVariableMetric90Floodlight 自訂變數 90double
floodlightVariableMetric91Floodlight 自訂變數 91double
floodlightVariableMetric92Floodlight 自訂變數 92double
floodlightVariableMetric93Floodlight 自訂變數 93double
floodlightVariableMetric94Floodlight 自訂變數 94double
floodlightVariableMetric95Floodlight 自訂變數 95double
floodlightVariableMetric96Floodlight 自訂變數 96double
floodlightVariableMetric97Floodlight 自訂變數 97double
floodlightVariableMetric98Floodlight 自訂變數 98double
floodlightVariableMetric99Floodlight 自訂變數 99double
floodlightVariableMetric100Floodlight 自訂變數 100double
lastClickAttributedTransactionCount點閱後交易筆數double
lastImpressionAttributedTransactionCount瀏覽後交易筆數double
richMediaAverageExpansionTime平均展開時間double
richMediaAverageFullScreenViewTime平均影片全螢幕觀賞時間double
richMediaAverageInteractionTime平均互動時間double
richMediaAverageVideoViewTime影片平均觀賞時間double
richMediaBackupImages備用圖片long
richMediaCustomAverageTime平均時間double
richMediaCustomCounters計數器long
richMediaCustomExits離開long
richMediaCustomTimers計時器long
richMediaDisplayTime總顯示時間long
richMediaExpansionTime展開時間long
richMediaExpansions粗分long
richMediaFullScreenImpressions全螢幕曝光long
richMediaFullScreenVideoCompletes影片以全螢幕模式播完long
richMediaFullScreenVideoPlays影片以全螢幕播放long
richMediaHtml5ImpressionsHTML5 曝光long
richMediaInteractionTime互動總時長long
richMediaInteractions總互動次數long
richMediaInteractiveImpressions互動型曝光long
richMediaManualCloses手動關閉long
richMediaVideoCompanionClicks影片隨播廣告點擊long
richMediaVideoCompletions影片播完long
richMediaVideoFirstQuartileCompletes影片播完 25%long
richMediaVideoFullScreens影片全螢幕long
richMediaVideoInteractionRate影片互動率double
richMediaVideoInteractions影片互動long
richMediaVideoMidpoints影片收看過半long
richMediaVideoMutes影片靜音long
richMediaVideoPauses影片暫停long
richMediaVideoPlays影片播放long
richMediaVideoProgressEvents影片進度事件long
richMediaVideoReplays影片重播long
richMediaVideoSkips略過影片long
richMediaVideoStops影片停止播放long
richMediaVideoThirdQuartileCompletes影片播完 75% long
richMediaVideoUnmutes影片取消靜音long
richMediaVideoViewRate影片觀賞百分比double
richMediaVideoViews影片觀看次數long
totalConversions轉換總數double
totalConversionsRevenue總收益double
transactionCount交易筆數long

Floodlight 報表篩選器

API 名稱報表製作工具名稱類型
活動活動string
activityGroup活動群組string
廣告廣告string
adType廣告類型string
廣告主廣告主string
advertiserGroup廣告主群組string
browserPlatform瀏覽器/平台string
廣告活動廣告活動string
campaignEndDate廣告活動結束日期string
campaignStartDate廣告活動開始日期string
city城市string
clickThroughUrl到達網址string
connectionType連線類型string
country國家/地區string
creative充滿創意string
creativeGroup1廣告素材群組 1string
creativeGroup2廣告素材群組 2string
creativeSize廣告素材像素大小string
creativeType廣告內容類型string
dmaRegion指定行銷區域 (DMA)string
mobileCarrier電信業者string
operatingSystem作業系統string
packageRoadblockStrategy整批交易廣告/路障型廣告策略string
刊登位置刊登位置string
placementSize刊登位置像素大小string
platformType平台類型string
renderingId顯示 IDlong
網站網站 (CM360)string
siteDirectory網站 (Site Directory)string
state州/省/區域string