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原生广告

简介

本指南详细介绍了如何通过 API 使用 Google Ad Manager 的原生广告功能。在开始之前，请务必了解通过 Ad Manager 投放原生广告的基础知识。

检索原生广告格式

在 Ad Manager API 中，原生广告格式由 CreativeTemplate 表示。如需从您的广告资源网获取原生格式，请使用 CreativeTemplateService。如需区分广告素材模板和原生广告格式，请使用 isNativeEligible 字段。如果此字段为 true，则广告素材模板表示原生广告格式。

Java

StatementBuilder statementBuilder = new StatementBuilder()
    .where("isNativeEligible = :isNativeEligible")
    .orderBy("id DESC")
    .limit(StatementBuilder.SUGGESTED_PAGE_LIMIT)
    .withBindVariableValue("isNativeEligible", true);;

CreativeTemplatePage page = creativeTemplateService.getCreativeTemplatesByStatement(
    statementBuilder.toStatement());

在 GitHub 上查看

Python

query = 'WHERE isNativeEligible = :isNativeEligible'
values = [
    {'key': 'isNativeEligible',
     'value': {
         'xsi_type': 'BooleanValue',
         'value': 'true'
     }},
]
statement = ad_manager.FilterStatement(query, values)

response = creative_template_service.getCreativeTemplatesByStatement(
    statement.ToStatement())

在 GitHub 上查看

PHP

$pageSize = StatementBuilder::SUGGESTED_PAGE_LIMIT;
$statementBuilder = (new StatementBuilder())
    ->where('isNativeEligible = :isNativeEligible')
    ->orderBy('id ASC')
    ->limit($pageSize)
    ->withBindVariableValue('isNativeEligible', true);

$page = $creativeTemplateService->getCreativeTemplatesByStatement(
    $statementBuilder->ToStatement());

在 GitHub 上查看

.NET

StatementBuilder statementBuilder = new StatementBuilder()
    .Where("isNativeEligible = :isNativeEligible")
    .OrderBy("id ASC")
    .Limit(StatementBuilder.SUGGESTED_PAGE_LIMIT)
    .AddValue("isNativeEligible", true);

CreativeTemplatePage page = creativeTemplateService.getCreativeTemplatesByStatement(
      statementBuilder.ToStatement());

在 GitHub 上查看

Ruby

query = 'WHERE isNativeEligible = :isNativeEligible'
values = [
  {
    :key => 'isNativeEligible',
    :value => {
      :xsi_type => 'BooleanValue',
      :value => 'true'
    }
  },
]
statement = AdManagerApi::FilterStatement.new(query, values)

page = creative_template_service.get_creative_templates_by_statement(
  statement.toStatement())

在 GitHub 上查看

创建原生广告素材

原生广告素材由 Ad Manager API 中的 TemplateCreatives 提供支持。它们并非不同的实体。若要制作原生广告素材，请为符合原生广告条件的 CreativeTemplate 创建 TemplateCreative。原生广告素材的组件存储在 CreativeTemplateVariable 对象中。

原生广告素材

使用 1x1 像素作为原生广告素材的尺寸。所呈现广告的尺寸可以在 NativeStyle 上设置，也可以通过自定义呈现来定义。

Java

// Use the system defined native app install creative template.
long nativeAppInstallTemplateId = 10004400L;

// Use 1x1 as the size for native creatives.
Size size = new Size();
size.setWidth(1);
size.setHeight(1);
size.setIsAspectRatio(false);

TemplateCreative nativeAppInstallCreative = new TemplateCreative();
nativeAppInstallCreative.setName("Native creative #" + new Random().nextInt(Integer.MAX_VALUE));
nativeAppInstallCreative.setCreativeTemplateId(nativeAppInstallTemplateId);
nativeAppInstallCreative.setSize(size);

List<BaseCreativeTemplateVariableValue> templateVariables = Lists.newArrayList();

// Set the star rating.
StringCreativeTemplateVariableValue starRatingVariableValue =
    new StringCreativeTemplateVariableValue();
starRatingVariableValue.setUniqueName("Starrating");
starRatingVariableValue.setValue("4");
templateVariables.add(starRatingVariableValue);

在 GitHub 上查看

Python

# Use the system defined native app install creative template.
native_app_install_template_id = '10004400'

creative = {
    'xsi_type': 'TemplateCreative',
    'name': 'Native creative',
    'creativeTemplateId': native_app_install_template_id,
    'size': {'width': 1, 'height': 1, 'isAspectRatio': false},
    'creativeTemplateVariableValues': [
        {
            'xsi_type': 'StringCreativeTemplateVariableValue',
            'uniqueName': 'Starrating',
            'value': '4'
        }
    ]
}

在 GitHub 上查看

PHP

// Use the system defined native app install creative template.
$nativeAppInstallTemplateId = 10004400;

// Use 1x1 as the size for native creatives.
$size = new Size();
$size->width = 1;
$size->height = 1;
$size->isAspectRatio = false;

$nativeAppInstallCreative = new TemplateCreative();
$nativeAppInstallCreative->name = 'Native creative #' . uniqid();
$nativeAppInstallCreative->creativeTemplateId = $nativeAppInstallTemplateId;
$nativeAppInstallCreative->size = $size;

$starRatingVariableValue = new StringCreativeTemplateVariableValue();
$starRatingVariableValue->uniqueName = 'Starrating';
$starRatingVariableValue->value = '4';
$nativeAppInstallCreative->creativeTemplateVariableValues[] =
    $starRatingVariableValue;

在 GitHub 上查看

C#

// Use the system defined native app install creative template.
long nativeAppInstallTemplateId = 10004400L;

TemplateCreative nativeAppInstallCreative = new TemplateCreative();
nativeAppInstallCreative.name =
    String.Format("Native creative #{0}", new Random().Next(int.MaxValue));
nativeAppInstallCreative.creativeTemplateId = nativeAppInstallTemplateId;

// Use 1x1 as the size for native creatives.
Size size = new Size();
size.width = 1;
size.height = 1;
size.isAspectRatio = false;
nativeAppInstallCreative.size = size;

List<BaseCreativeTemplateVariableValue> templateVariables =
    new List<BaseCreativeTemplateVariableValue>();

templateVariables.Add(new StringCreativeTemplateVariableValue() {
  uniqueName = "Starrating",
  value = "4"
});

在 GitHub 上查看

Ruby

# Use the system defined native app install creative template.
creative_template_id = 10004400

creative = {
    :xsi_type => 'TemplateCreative',
    :name => "Native creative %d" % Time.new.to_i,
    :creative_template_id => creative_template_id,
    :size => {:width => 1, :height => 1, :is_aspect_ratio => false}
}

starrating_variable_value = {
    :xsi_type => 'StringCreativeTemplateVariableValue',
    :unique_name => 'Starrating',
    :value => '4'
}

creative[:creative_template_variable_values] = [
    starrating_variable_value
]

在 GitHub 上查看

创建原生样式

原生样式可使用 NativeStyleService 创建。目前，API 不会对您提供的 CSS 和 HTML 代码段执行验证。设置定位信息时，仅支持 inventoryTargeting 和 customTargeting 字段。

Java

long nativeAppInstallTemplateId = 10004400L;

// Create a native style for native app install ads.
NativeStyle nativeStyle = new NativeStyle();
nativeStyle.setName("Native style #" + new Random().nextInt(Integer.MAX_VALUE));
nativeStyle.setCreativeTemplateId(nativeAppInstallTemplateId);
nativeStyle.setSize(size);
nativeStyle.setHtmlSnippet(htmlSnippet);
nativeStyle.setCssSnippet(cssSnippet);

在 GitHub 上查看

Python

native_app_install_template_id = '10004400'

# Create a style for native app install ads.
native_style = {
    'name': 'Native style #%d' % uuid.uuid4(),
    'htmlSnippet': html_snippet,
    'cssSnippet': css_snippet,
    'creativeTemplateId': native_app_install_template_id,
    'size': {
        'width': width,
        'height': height,
        'isAspectRatio': False
    }
}

在 GitHub 上查看

PHP

$nativeAppInstallTemplateId = 10004400;

// Create a style for native app install ads.
$nativeStyle = new NativeStyle();
$nativeStyle->setName('Native style #'. uniqid());
$nativeStyle->setCreativeTemplateId($nativeAppInstallTemplateId);
$nativeStyle->setSize($size);
$nativeStyle->setHtmlSnippet($htmlSnippet);
$nativeStyle->setCssSnippet($cssSnippet);

在 GitHub 上查看

C#

long nativeAppInstallTemplateId = 10004400L;

// Create a style for native app install ads.
NativeStyle nativeStyle = new NativeStyle();
nativeStyle.name = string.Format("Native style #{0}", new Random().Next());
nativeStyle.creativeTemplateId = nativeAppInstallTemplateId;
nativeStyle.size = size;
nativeStyle.htmlSnippet = htmlSnippet;
nativeStyle.cssSnippet = cssSnippet;

在 GitHub 上查看

Ruby

native_app_install_template_id = 10004400

# Create a style for native app install ads.
native_style = {
  :name => 'Native style #%d' % (Time.new.to_f * 1000),
  :html_snippet => html_snippet,
  :css_snippet => css_snippet,
  :creative_template_id => native_app_install_template_id,
  :size => size
}

在 GitHub 上查看

如果样式适用于自适应尺寸，请将 isFluid 字段设置为 true，并将 size 设置为 1x1 像素。

投放原生广告

为原生广告创建 LineItem 时，CreativePlaceholder 应将 CreativeSizeType 类型设置为 NATIVE，并设置所需原生广告格式的 creativeTemplateId。

Java

// Create creative placeholder size.
Size size = new Size();
size.setWidth(1);
size.setHeight(1);
size.setIsAspectRatio(false);

long nativeAppInstallTemplateId = 10004400L;

// Create the creative placeholder.
CreativePlaceholder creativePlaceholder = new CreativePlaceholder();
creativePlaceholder.setSize(size);
creativePlaceholder.setCreativeTemplateId(nativeAppInstallTemplateId);
creativePlaceholder.setCreativeSizeType(CreativeSizeType.NATIVE);

Python

native_app_install_template_id = '10004400'

# Create the creative placeholder.
creative_placeholder = {
    'size': {
        'width': '1',
        'height': '1'
    },
    'creativeTemplateId': native_app_install_template_id,
    'creativeSizeType': 'NATIVE'
}

PHP

$nativeAppInstallTemplateId = 10004400;

// Create the creative placeholder.
$creativePlaceholder = new CreativePlaceholder();
$creativePlaceholder->setSize(new Size(1, 1, false));
$creativePlaceholder->setCreativeTemplateId($nativeAppInstallTemplateId);
$creativePlaceholder->setCreativeSizeType(CreativeSizeType::NATIVE);

C#

// Create the creative placeholder size.
Size size = new Size();
size.width = 1;
size.height = 1;
size.isAspectRatio = false;

long nativeAppInstallTemplateId = 10004400L;

// Create the creative placeholder.
CreativePlaceholder creativePlaceholder = new CreativePlaceholder();
creativePlaceholder.size = size;
creativePlaceholder.creativeTemplateId = nativeAppInstallTemplateId;
creativePlaceholder.creativeSizeType = CreativeSizeType.NATIVE;

Ruby

# Create the creative placeholder.
creative_placeholder = {
    :size => {:width => 1, :height => 1, :is_aspect_ratio => false},
    :creative_template_id => 10004400,
    :creative_size_type => 'NATIVE'
}

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最后更新时间 (UTC)：2024-02-13。