调用 Conversion.update() 方法可对一个或多个现有转化进行以下类型的更改：
- 修改收入、货币代码或数量。
- 修改广告客户提供的订单 ID 和所有自定义 Floodlight 变量。
- 通过将
conversion.state从ACTIVE更改为REMOVED来移除该转换。
Search Ads 360 不支持更改以下内容：
- 转化日期。
- 转化类型。
- 带来转化的关键字、广告或访问。
- Floodlight 活动或活动名称。
不过，您可以随时将现有转化标记为“已移除”，并上传包含更新日期、类型、归因 ID 或 Floodlight 活动的新转化（请务必也指定新的 conversionId）。
与 Conversion.insert() 一样，如果您的更新请求指定了多个转化，Search Ads 360 会尝试尽力更新每一个转化事件，而不是将整个批次作为一个整体进行更新。如果批量更新中的某些更新失败，其他更新可能仍会成功。我们建议您读取每个更新转化的响应，以确保更新成功。
发送更新请求
您在 Conversion.update() 中指定的大多数字段用于标识要更新的转换。您可以使用以下任一方法来识别现有转化：
- 指定转化的
clickId- 所有修改的转化必须在生成点击 ID 后的 60 天内完成。
- 指定转化的
criterionId（关键字 ID）
这两种方法都要求您指定转化的 conversionId、conversionTimestamp 和事务 type。
此外，如果原始转化指定了 revenueMicros 和 currencyCode 或 quantityMillis，即使您没有更改此数据，更新请求也需要指定这些数据。
按点击 ID 标识转化
如果某转化最初指定了点击 ID，您可以发送 Conversion.update() 请求并指定以下字段：
clickIdconversionIdconversionTimestamptypestate（仅当您想将状态更改为 REMOVED 或 ACTIVE 时才需要）quantityMillis（仅当在原始转化中指定时）revenueMicros（仅当在原始转化中指定时）currencyCode（仅当在原始转化中指定时）
示例
下面是两个现有转化的示例：
{
"kind": "doubleclicksearch#conversionList",
"conversion" : [{
"clickId" : "COiYmPDTv7kCFcP0KgodOzQAAA",
"conversionId" : "test_20130906_10",
"conversionTimestamp" : "1378710000000",
"segmentationType" : "FLOODLIGHT",
"segmentationName" : "Test",
"type": "TRANSACTION",
"revenueMicros": "100000000", // 100 million revenueMicros is equivalent to $100 of revenue
"currencyCode": "USD"
},
{
"clickId": "COiYmPDTv7kCFcP0KgodOzQAAA",
"conversionId": "test_1383337059137",
"conversionTimestamp": "1378710000000",
"segmentationType" : "FLOODLIGHT",
"segmentationName" : "Test",
"type": "ACTION",
"quantityMillis": "1000"
}]
}
以下请求会更新上一个示例中的一个转化并移除另一个转化：
JSON
请注意，Conversion.update() 请求使用 PUT HTTP 方法。
PUT https://www.googleapis.com/doubleclicksearch/v2/conversion
Authorization: Bearer your OAuth 2.0 access token
Content-type: application/json
{
"kind": "doubleclicksearch#conversionList",
"conversion": [
{
"clickId": "COiYmPDTv7kCFcP0KgodOzQAAA", // Replace with data from your site
"conversionId": "test_20130906_10",
"conversionTimestamp": "1378710000000",
"type": "TRANSACTION",
"revenueMicros": "90000000", // 90 million revenueMicros is equivalent to $90 of revenue
"currencyCode": "USD"
},
{
"clickId": "COiYmPDTv7kCFcP0KgodOzQAAA", // Replace with data from your site
"conversionId": "test_1383337059137",
"conversionTimestamp": "1378710000000",
"type": "ACTION",
"quantityMillis": "1000",
"state": "REMOVED"
}
]
}
Java
/**
* Instantiate the Doubleclicksearch service, create a conversion that updates an existing conversion,
* and upload the conversions.
*/
public static void main(String[] args) throws Exception {
Doubleclicksearch service = getService(); // See Set Up Your Application.
// Set up a List to keep track of each conversion you create.
List<Conversion> conversions = new Vector<Conversion>();
// Create a conversion and add it to the conversion list.
// Just to get a little fancy, the updateConversionFromVisit() method can be used for all
// visit conversions, including conversions that don't specify quantity, revenue, or currency.
// If quantityMillis wasn't specified in the original conversion, specify -1L for the
// quantityMillis parameter. Likewise, if revenueMicros wasn't specified originally,
// specify -1L for the revenueMicros parameter and an empty string for currency.
conversionList = updateConversionFromVisit(
conversionList,
"COiYmPDTv7kCFcP0KgodOzQAAA", // clickId. Replace with data from your site
"test_20130906_10", // conversionId
1378710000000L, // timeStamp
"TRANSACTION", // type
"", // state
-1L, // quantityMillis
90000000L, // revenueMicros. Equivalent to $90 of revenue
"USD"); // currencyCode
// Here's a conversion that needs to be removed. Just set the state parameter to "REMOVED".
conversionList = updateConversionFromVisit(
conversionList,
"COiYmPDTv7kCFcP0KgodOzQAAA", // clickId. Replace with data from your site
"test_1383337059137", // conversionId
1378710000000L, // timeStamp
"ACTION", // type
"REMOVED", // state
1000L, // quantityMillis
-1L, // revenueMicros
""); // currencyCode
// Upload the List and handle the response.
uploadConversions(conversions, service); // See an example in Add New Conversions.
}
/**
* Create a conversion and add it to a List<Conversion>.
*/
private static List<Conversion> updateConversionFromVisit(List<Conversion> conversions,
String clickId,
String conversionId,
Long timeStamp,
String type,
String state,
Long quantity,
Long revenue,
String currency) {
// Identifies the existing conversion.
Conversion conversion = new Conversion()
.setClickId(clickId)
.setConversionId(conversionId)
.setConversionTimestamp(BigInteger.valueOf(timeStamp))
.setType(type);
// Only add these fields if the value is not empty greater than -1.
if(!state.isEmpty()) conversion.setState(state);
if (quantity > -1L) {
conversion.setQuantityMillis(quantity);
}
if (revenue > -1L) {
conversion.setRevenueMicros(revenue);
if (!currency.isEmpty()) {
conversion.setCurrencyCode(currency);
} else {
System.err.println(String.format(
"Can't add conversion %s. It specifies revenue but no currency.",
conversion.getConversionId()));
return conversions;
}
}
conversions.add(conversion);
return conversions;
}
Python
def update_conversion(service):
"""Change the revenue for one existing conversion and remove another.
Args:
service: An authorized Doubleclicksearch service. See Set Up Your Application.
"""
request = service.conversion().update(
body=
{
'conversion' : [{
'clickId' : 'COiYmPDTv7kCFcP0KgodOzQAAA', // Replace with data from your site
'conversionId' : 'test_20130906_13',
'conversionTimestamp' : '1378710000000',
'segmentationType' : 'FLOODLIGHT',
'segmentationName' : 'Test',
'type': 'TRANSACTION',
'revenueMicros': '90000000', // 90 million revenueMicros is equivalent to $90 of revenue
'currencyCode': 'USD'
},
{
'clickId': 'COiYmPDTv7kCFcP0KgodOzQAAA', // Replace with data from your site
'conversionId': 'test_1383337059137_01',
'conversionTimestamp': '1378710000000',
'segmentationType' : 'FLOODLIGHT',
'segmentationName' : 'Test',
'type': 'ACTION',
'quantityMillis': '1000',
'state': 'REMOVED'
}]
}
)
pprint.pprint(request.execute())
按关键字 ID 标识转化
如果您无权访问点击 ID，或者某次转化最初归因于某个关键字或关键字/广告，您可以发送一个 Conversion.update() 请求并在其中指定以下字段：
criterionId（关键字 ID）conversionIdconversionTimestamptypestate（仅当您想将状态更改为 REMOVED 或 ACTIVE 时才需要）quantityMillis（仅当在原始转化中指定时）revenueMicros（仅当在原始转化中指定时）currencyCode（仅当在原始转化中指定时）
您还可以视需要指定其他 ID（例如转化的广告 ID、广告系列 ID 等），但并非必须如此。Search Ads 360 只需要上面列表中的 ID 即可识别现有转化。
示例
下面是现有转化的示例：
{
"kind": "doubleclicksearch#conversionList",
"conversion" : [{
"agencyId": "12300000000000456",
"advertiserId": "45600000000010291",
"engineAccountId": "700000000042441",
"campaignId": "71700000002044839",
"adGroupId": "58700000032026064",
"criterionId": "43700004289911004",
"adId": "44700000155906860",
"conversionId": "test_1383157519886",
"conversionTimestamp": "1378710000000",
"type": "ACTION",
"quantityMillis": "1000",
"segmentationType": "FLOODLIGHT",
"segmentationName": "Test"
}]
}
以下请求会更新转化的时间戳：
JSON
请注意，Conversion.update() 请求使用 PUT HTTP 方法。
PUT https://www.googleapis.com/doubleclicksearch/v2/conversion
Authorization: Bearer your OAuth 2.0 access token
Content-type: application/json
{
"kind": "doubleclicksearch#conversionList",
"conversion": [
{
"criterionId": "43700004289911004", // Replace with your ID
"conversionId": "test_1383157519886",
"conversionTimestamp": "1378710000000",
"type": "ACTION",
"quantityMillis": "3000"
}
]
}
Java
// Send conversion data to updateConversion, which creates a conversion and adds it
// to the conversion list.
conversionList = updateConversionFromKeyword(conversionList,
43700004289911004L, // criterionId. Replace with your ID
"test_1383157519886", // conversionId
1378710000000L, // timeStamp
"ACTION", // type
"", // state
3000L, // quantityMillis
-1L, // revenueMicros
""); // currencyCode
private static List<Conversion> updateConversionFromKeyword(List<Conversion> conversions,
Long criterionId,
String conversionId,
Long timeStamp,
String type,
String state,
Long quantity,
Long revenue,
String currency
) {
Conversion conversion = new Conversion()
.setCriterionId(criterionId)
.setConversionId(conversionId)
.setConversionTimestamp(BigInteger.valueOf(timeStamp))
.setType(type);
// Only add these fields if the value is not empty greater than -1.
if(!state.isEmpty()) conversion.setState(state);
if (quantity > -1L) {
conversion.setQuantityMillis(quantity);
}
if (revenue > -1L) {
conversion.setRevenueMicros(revenue);
if (!currency.isEmpty()) {
conversion.setCurrencyCode(currency);
} else {
System.err.println(String.format(
"Can't add conversion %s. It specifies revenue but no currency.",
conversion.getConversionId()));
return conversions;
}
}
conversions.add(conversion);
return conversions;
}
Python
def update_conversion(service):
"""Change the timestamp of a conversion. Use only the keyword id (criterionId)
to identify the conversion.
Args:
service: An authorized Doubleclicksearch service. See Set Up Your Application.
"""
request = service.conversion().update(
body=
{
'conversion': [{
'criterionId': '43700004289911004', // Replace with your ID
'conversionId': 'test_1383157519886',
'conversionTimestamp': '1378760000000',
'type': 'ACTION',
'quantityMillis': '1000'
}]
}
)
pprint.pprint(request.execute())
处理 Search Ads 360 响应
更新请求的响应与插入请求的响应相同：只有在请求中的所有转化数据均已成功更新时，Search Ads 360 才会指示操作成功。
如果请求成功，响应会包含每个已更新转化的完整 Search Ads 360 内部表示法，如广告系列 ID、广告组 ID 和关键字（条件）ID。
如果一项或多项更新无法验证或上传，响应中会包含每项更新失败的失败消息。响应不包含与已成功更新的转化数据相关的消息。 如需详细了解这些失败消息，请参阅针对插入请求的处理 Search Ads 360 响应。