- Service Design
- Human-Centred Innovation
- Customer Experience
- Design Thinking
- Product Strategy
- UX Design
- Lean Startup
Elena Sanchez is a UX Lead passionate about helping start-ups create new value propositions and design better products and services using Lean and Human-Centred Design.
She has 8+ years of experience working in UX across Europe, US and Australia, including 4+ years leading projects and teams, mentoring UX designers and user researchers and helping organisations build/scale their internal UX capabilities.
Her background includes a Master’s in Human Computer Interaction (HCI), a Bachelor’s in Media and training in Service Design, Gamification and Design Thinking for Innovation.
She also taught UX and IA courses at General Assembly Sydney, Open University of Catalonia and often gives guest lectures, talks or workshops at UX and innovation events.
Elena enjoys being involved in the start-up community, she was co-founder at an award-winning mobile start-up, UX Lead at an edu-tech start-up based in NYC, and she has always been a strong advocate of the value of User Research and UX Design in start-ups.