Jacob Greenshpan

Jacob Greenshpan

User Research, Interaction Design

Tzur-Moshe, Israel


  • User Research
  • Interaction Design


Jacob has spent the last 22 years building innovative, top-of-the-line UX solutions and applications, after earning his Ph.D. in cognitive psychology and user interface design.

Before becoming an independent consultant, he co-founded two companies: Israel's largest UX design company (UI Ltd.) and Applied Cognitive Engineering, Ltd. (ACE) for cognitive training. In addition to his work as a strategic UX consultant, he coordinates the UX activity for Campus TLV Launchpad, an acceleration program for startups, managed by Google in Tel Aviv. He also leads the UX chapter of the Launchpad program around the world, and lectures at events across the globe.