Nico Miceli

Nico Miceli

Google Analytics

Philadelphia, PA, United States


  • Google Analytics


Nico is a Technical Analytics Consultant with Team Demystified – the staffing side of Web Analytics Demystified – and a Google Developer Expert for Google Analytics.

He specializes in technical analytics implementation and discovering how to track the untrackable. With 10 years' experience working in various digital marketing roles and with clients from a range of industries, Nico brings a unique approach to analytics. He thinks like a marketer and developer, and that helps guide his creative recommendations and identify what decision makers really want.

Nico believes good analytics remove most of the uncertainties and guesswork out of marketing and business. His analytics expertise allows him to answer the tough questions around user behavior, testing, and tracking in order to reassure marketers, founders and developers. He's also great at working and using data to create the right message. Plus he enjoys speaking at conferences and blogging at, as well as helping people with GA questions. When he’s not working with clients, he likes building quantified self- and home-devices with Arduinos, Raspberry Pis, and physical sensors. Away from tech, he loves snowboarding, biking and is currently training for his first triathlon.