Nobuya Sato

Nobuya Sato

User Research, Interaction Design, Sprint Master

Tokyo, Japan


  • User Research
  • Interaction Design
  • Sprint Master


Nobuya is an experience designer and design strategist with over 20 years of extensive experience for designing user experience for digital products and services. He has led numerous large-scale complex web development projects and globalization strategy initiatives for both domestic and international clients. In recent years, he has been closely involved with design strategy and UX system development for mobile platform and connected product development.

Nobuya’s career has spanned several leading global agencies, including POSSIBLE, AKQA, Razorfish, and Sapient. He also has an in-house designer experience at the large corporate environment like Sony.

In 2012, he founded an experience design strategy consultancy, Secret Lab, Inc., to help and to support startups and large corporation with his mix experience and a wide knowledge of design and technology.

Nobuya hold a Product Design degree from Kobe Design University. He is a Certified HCD Professional and Google certified Sprint Master. He lives in Tokyo with his genius little kid.