Rosa María Orellana Maldonado

Rosa María Orellana Maldonado

Product Strategy

Lima, Peru


  • Product Definition
  • UX Strategy
  • User Research
  • System Thinking
  • Design Sprint
  • Design Thinking
  • MVP
  • Prototypes
  • Lean Startup
  • Lean UX
  • Agile
  • Business Agility
  • Enterprise
  • Mentoring


Rosa is specialist about a product strategist , ux research leader model and passionate about new technologies.

She is has been a digital strategist product for 15 years in the strategy, design, development and utilization of innovative business products and in the introduction of innovation metodolgies in different companies and areas.

She is specialist about Thinker System, Business Agility, Digital Transformation, Portfolio Management, Strategic Alignment, Leadership and Cultural Transformation too. She has worked to differents companies of Perú.

She has given talks at national and international conferences.

She has been a Software Developer, Usability Leader, Project Manager, Trainer, Agile Practitioner and Coach, working in the Banking and Telecommunication industries. She is co founder to, enterprise that providing innovative financial products focus on people.

Rosa is an experienced mentor too, and has guided many startups and entrepreneurs on strategy, UX , generate MVP , product with several years of experience applying Design Thinking, Design Sprint, Lean UX, and Agile methodologies in the research, design and construction of products . She also enjoys speaking at local technology events to motivate women to participate and collaborate on STEM general. Co-Founder to Python Perú & Founder to PyLadies Perú & WTM Leader.