Branding, Distribution, Monetization
Saad is a digital evangelist and community mobilizer with 10+ years of experience. He is currently working for Invest2Innovate (i2i) as the Innovation & Community Lead where he engages with young startups and entrepreneurs and helps them with digital marketing, growth hacking and design thinking.
He’s also the founder of the Digital Empowerment Initiative (DEI) through which he trains young developers, designers and marketing enthusiasts on how to make best use of digital technologies and platforms to achieve success in their business. Saad, along with his wife, also runs a small digital marketing consultancy called “iStart360”.
Saad splits his time between i2i and other side-projects as a consultant to IDEO.org and The World Bank and has previously worked as the Country Representative for Upwork (formerly Elance/oDesk) where he was responsible for starting a freelancing movement in Pakistan. He is a very active member of the digital ecosystem of Pakistan as the Google Developer Group (GDG) Manager for Islamabad, Licensee & Curator of TEDxIslamabad, Member of the Global Shapers community by World Economic Forum and serves as an advisor and mentor to several incubation and acceleration programs in Pakistan such as Plan9 TechHub, WeCreate Center, Startup Weekend Islamabad, Code for Pakistan and Nest I/O on creativity, entrepreneurship and digital innovation.
In 2016, Saad was selected as an Acumen Fellow for Pakistan for his work in using digital services and platforms for community building and impact. He currently lives in Islamabad, Pakistan.