[Faster landing pages](https://support.google.com/google-ads/answer/7496737) typically lead to more conversions and AMP is a great way to create attractive Google Ads landing pages that load more quickly. [amp.dev](https://amp.dev/) provides web developers with resources they need to create attractive, high performing pages. This step-by-step guide describes how to use Google Ads and other advertising technology in your AMP pages. ## Step 1: Create and validate AMP pages ### Create AMP pages To learn how to create a basic AMP page, start with the AMP Project's [Create your first AMP page](https://amp.dev/documentation/guides-and-tutorials/start/create/) tutorial. For more hands-on, step-by-step guidance, complete the [Convert HTML to AMP](https://amp.dev/documentation/guides-and-tutorials/start/converting/) and [Add advanced AMP features](https://amp.dev/documentation/guides-and-tutorials/start/add_advanced/) tutorials. You can find sample code and templates of AMP components at [AMP Websites Examples](https://amp.dev/documentation/examples/) and [AMP Templates](https://amp.dev/documentation/templates/). The list below describes some components used on AMP pages---refer to the [complete list](https://amp.dev/documentation/components/) of components for reference. - [amp-bind](https://amp.dev/documentation/components/amp-bind): Add custom stateful interactivity based on JavaScript-like events. - [amp-form](https://amp.dev/documentation/components/amp-form): Create landing pages that require input from the user. - [amp-list](https://amp.dev/documentation/components/amp-list): Fetch content dynamically from a CORS JSON endpoint. - [amp-carousel](https://amp.dev/documentation/components/amp-carousel): Image carousel for scrolling an image gallery. - [amp-lightbox](https://amp.dev/documentation/components/amp-lightbox): Display full-screen view of a component when it's been interacted with. - [amp-call-tracking](https://amp.dev/documentation/components/amp-call-tracking): Dynamically replaces a phone number in a hyperlink for call tracking. - [amp-mustache](https://amp.dev/documentation/components/amp-mustache): Allows rendering with [Mustache.js](https://mustache.github.io/). - [amp-date-picker](https://amp.dev/documentation/components/amp-date-picker): Provides a widget to select dates. The date picker can render as an overlay relative to input fields, or as a static calendar widget. ### Validate AMP pages During development, validate that your AMP pages conform to the AMP specification. AMP offers [several validation methods](https://amp.dev/documentation/guides-and-tutorials/learn/validation-workflow/validate_amp). The most common way to validate an AMP page is by using the [AMP web validator](https://validator.amp.dev/) or the [Search Console AMP Test](https://search.google.com/test/amp). You can also use the [AMP Validator Chrome extension](https://chromewebstore.google.com/detail/amp-validator/nmoffdblmcmgeicmolmhobpoocbbmknc) and developer console, or integrate the [amphtml-validator npm module](https://www.npmjs.com/package/amphtml-validator) in your build. For support with AMP testing, visit the [AMP support page](https://amp.dev/support/). ## Step 2: Set up AMP for conversion tracking and analytics ### Google Ads conversion tracking Use the [amp-analytics](https://amp.dev/documentation/guides-and-tutorials/optimize-and-measure/configure-analytics/) component to track Google Ads conversions. Follow the steps in [Set up Google Ads conversion measurement for AMP landing pages](https://developers.google.com/google-ads/amp/conversion-measurement) to learn how to set this up. ### Google Analytics [Google Analytics](https://developers.google.com/tag-platform/gtagjs/amp?technology=gtagjs) is one of the supported analytics solutions by [amp-analytics](https://amp.dev/documentation/components/amp-analytics). To enable sessions to be unified across AMP and non-AMP pages, follow the steps in [Set up Google Analytics session unification for AMP](https://support.google.com/analytics/answer/13707279). ### Google Tag Manager The [amp-analytics](https://amp.dev/documentation/components/amp-analytics) component has built-in support for [Google Tag Manager](https://support.google.com/tagmanager/answer/9205783). In addition to Google Ads conversions, you can use Google Tag Manager to add remarketing, Floodlight, and similar measurement products. See the [full list of compatible tags](https://support.google.com/tagmanager/answer/6106924). ### Adobe Analytics Adobe Analytics offers two methods for implementing its website performance tracking solution with the [amp-analytics](https://amp.dev/documentation/guides-and-tutorials/optimize-and-measure/configure-analytics/) component: iframe (`adobeanalytics_nativeConfig`) and non-iframe (`adobeanalytics`). Read about the advantages, disadvantages, and implementation details of each approach in the [Adobe Analytics AMP documentation](https://experienceleague.adobe.com/en/docs/analytics/implementation/other/amp). ### Integrating other common Google Ads-related technologies You can use the [amp-analytics](https://amp.dev/documentation/guides-and-tutorials/optimize-and-measure/configure-analytics/) component to track user actions and events. AMP analytics comes with native support from over 40 analytics vendors. The framework is flexible and allows you to measure and trigger URLs using [custom configurations](https://amp.dev/documentation/components/amp-analytics#specifying-configuration-data) to send analytics information to your own servers or to vendors where native AMP support isn't available. If you're using a technology that isn't supported, [ask your vendor to add support](https://amp.dev/documentation/guides-and-tutorials/contribute/integrate-your-analytics-tools). AMP analytics also allows for flexible variable substitution; for details, refer to the [variable substitution](https://amp.dev/documentation/guides-and-tutorials/optimize-and-measure/configure-analytics/analytics_basics) documentation. ## Step 3: Enable AMP serving in the Google Ads UI While AMP pages in Google Search are [auto-discovered](https://developers.google.com/search/docs/crawling-indexing/amp) via the [link from your pages](https://amp.dev/documentation/guides-and-tutorials/optimize-and-measure/discovery), advertisers must explicitly input the AMP page URL in Google Ads. Read [How to use AMP with Google Ads](https://support.google.com/google-ads/answer/7495018) for details on setting up AMP URLs in the Google Ads UI. Also, if you'd like to drive Google Ads traffic to your AMP landing page but don't want them to appear in organic search results, add `Disallow` directives for the relevant AMP pages to your `robots.txt` file as you would for any regular web page. If you find functionality that's missing in AMP, you can [contribute](https://github.com/ampproject/amphtml/blob/main/README.md) or request it by opening a [GitHub issue](https://amp.dev/documentation/guides-and-tutorials/contribute/).