- Starting June 30, 2022, you'll no longer be able to create or edit expanded text ads.
- Expanded text ads will continue to serve, and you'll still see reports on their performance going forward.
- You'll be able to pause and resume your expanded text ads, or remove them if needed.
- We strongly encourage you to transition to responsive search ads.
- Learn more about this change to expanded text ads.
Use expanded text ads to promote products or services on the Google Network. This ad format supports:
Multiple headlines
This ad type has three headline fields concatenated together with a vertical bar (
|
) separator. The first two headlines are required, while the third is optional.More characters
Each headline has a 30-character limit, an increase from that for standard text ads. Languages with double-width characters such as Chinese, Japanese, or Korean, are allowed 15 characters.
Expanded description
There are two description lines with an expanded limit of 90 characters. Truncation and ellipsification have been minimized to make ad display more predictable.
URL customization
Instead of inputting a display URL for your ad, the URL is calculated from the final URL domain and path fields (
path1
andpath2
), that indicate to a user where they will be directed on a click. Final URL and tracking URL behavior remain the same.
Here's an example ad for Interplanetary Cruises in the Google Ads UI, after being uploaded with the Google Ads API.
For the expanded text ad illustrated above, the ad properties can be mapped to
individual fields in ExpandedTextAdInfo
with
Google Ads API, as shown in the following table:
Field | Value |
---|---|
headline_part1 |
Cruise to Mars #12QjNuTP |
headline_part2 |
Best Space Cruise Line |
headline_part3 |
Discount ends soon |
description |
Buy your tickets now! |
description2 |
Limited number |
final_urls |
["https://www.example.com/0"] |
path1 |
all-inclusive |
path2 |
deals |
Ad variations
Ad variations allow you to easily create and test variations of your ads across multiple campaigns or your entire account. Creating and managing ad variations is currently not supported in Google Ads API, but you can identify the experimental ads created by the ad variations feature using one of the following methods.
If you are using
AdGroupAdService
, thesystem_managed_resource_source
property of anAd
object will be set toAD_VARIATIONS
.If you are using Google Ads Query Language to retrieve reports, the field
ad_group_ad.ad.system_managed_resource_source
will be set toAD_VARIATIONS
.
Reporting
The ad_group_ad.ad.type
in reports for expanded text ads is EXPANDED_TEXT_AD
. To make it easier to
retrieve data related to expanded text ads in reports,
the following fields can be selected along with ad_group_ad
:
Code examples
You can view a complete code sample at the link below.