**Important:** This feature is available to allowlisted accounts only. Contact your Google representative if you need access to the feature.

<br />

> [!TIP]
> **Tip:** Check out [Performance Max for travel goals](https://developers.google.com/google-ads/api/performance-max/travel-goals), a Performance Max campaign type that lets you create ads for hotel properties across Google channels. Unlike Hotel Ads, it's available to all advertisers.

A Hotel Ad is created automatically based on your provided hotel listings and
price feeds. It targets potential travelers by showing your hotels'
availability, pricing, and booking options. For more details, see
[About hotel campaigns in Google Ads](https://support.google.com/google-ads/answer/9238461).

## Supported features

Hotel inventory, listings, and pricing feeds are managed through the
[Travel Partner API](https://developers.google.com/hotels/hotel-prices/api-reference/rest) and [Hotel Center](https://support.google.com/hotelprices/answer/6318891)
(formerly Hotel Ads Center).

With Google Ads API and [Google Ads](https://support.google.com/google-ads/answer/9238461), you can manage Hotel campaigns
directly, including creating, updating, or deleting:

- Campaigns
- Campaign bidding strategies
- Campaign budgets
- Ad groups
- Ad group bids
- Ad group bid modifiers (also known as [bid multipliers](https://support.google.com/google-ads/answer/9244120) in Google Ads)
- Hotel listing groups (also known as [Hotel groups](https://support.google.com/google-ads/answer/9244040) in Google Ads)

### Tasks restricted to Hotel Center

The following tasks can't be performed in Google Ads API and must be completed in
[Hotel Center](https://support.google.com/hotelprices/answer/6318891):

- Creating, updating, or deleting hotel feeds
- Creating, updating, or deleting hotel pricing information

Refer to the [Integration overview](https://developers.google.com/hotels/hotel-prices/dev-guide/data-feeds) for details on
periodic maintenance tasks that you need to perform on your hotel data.

## Prerequisites

Before using Google Ads API with Hotel Ads, obtain the following:

Access to the [Hotel Center](https://support.google.com/hotelprices/answer/6318891) console
:   Contact an authorized third-party integration partner to create an account
    in the Hotel Center console and grant you access, or read
    [How to get started with hotel campaigns](https://support.google.com/hotelprices/answer/9238463).

Account ID of your Hotel Center account
:   Located inside the Hotel Center console once you have access to it. You
    need this account ID to [link your Google Ads account to Hotel Center](https://support.google.com/google-ads/answer/7663773)
    and to [create Hotel campaigns](https://developers.google.com/google-ads/api/docs/hotel-ads/create-campaign) that link to Hotel Center.

## Implementation steps

Follow these guides to create Hotel campaigns, ad groups, and ads with Google Ads API:

1. [Create a Hotel campaign](https://developers.google.com/google-ads/api/docs/hotel-ads/create-campaign)
2. [Create a Hotel ad group](https://developers.google.com/google-ads/api/docs/hotel-ads/create-ad-group)
3. [Create a Hotel ad group ad](https://developers.google.com/google-ads/api/docs/hotel-ads/create-ad-group-ad)
4. [Create Hotel listing groups](https://developers.google.com/google-ads/api/docs/hotel-ads/create-listing-groups)
5. [Set up bidding](https://developers.google.com/google-ads/api/docs/hotel-ads/bidding/overview)
6. [Query ad performance and entities](https://developers.google.com/google-ads/api/docs/hotel-ads/reporting)

Alternatively, refer to the [Hotel Ad code sample](https://developers.google.com/google-ads/api/samples/add-hotel-ad) in your
preferred [client library](https://developers.google.com/google-ads/api/docs/client-libs).