Insights help you identify trends in your market and understand account
performance. You can use insights in the Google Ads API to:

- Retrieve audience and market metrics tailored to your business.
- Analyze campaign performance against historical or category baselines.
- Act on data-driven recommendations to optimize media planning.

The Google Ads API does not support all insights available in the
[Google Ads UI](https://support.google.com/google-ads/answer/10256472).

## Available API insights

You can use the Google Ads API to generate the following types of insights:

- **[Audience insights](https://developers.google.com/google-ads/api/docs/insights/audience-insights):** Discover audience attributes, composition, overlap, and targeting suggestions using [`AudienceInsightsService`](https://developers.google.com/google-ads/api/reference/rpc/v26/AudienceInsightsService).
- **[YouTube creator insights](https://developers.google.com/google-ads/api/docs/insights/creator-insights):** Find relevant YouTube creators, channel metrics, and content trends using [`ContentCreatorInsightsService`](https://developers.google.com/google-ads/api/reference/rpc/v26/ContentCreatorInsightsService).
- **[YouTube benchmarks](https://developers.google.com/google-ads/api/docs/benchmarks/overview):** Compare video campaign performance against industry and category standards.
- **[Search term insights](https://developers.google.com/google-ads/api/performance-max/upgrade-enhancements#search-themes):** Analyze search categories and user intent driving Performance Max and Search campaigns.