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AdWords API reports to Google Ads API resources

The following table maps the AdWords API reports to the corresponding Google Ads API resources:

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AdWords API to Google Ads API field mapping
ACCOUNT_PERFORMANCE_REPORTcustomer
AD_PERFORMANCE_REPORTad_group_ad
ADGROUP_PERFORMANCE_REPORTad_group
AGE_RANGE_PERFORMANCE_REPORTage_range_view
AUDIENCE_PERFORMANCE_REPORTcampaign_audience_view,ad_group_audience_view
AUTOMATIC_PLACEMENTS_PERFORMANCE_REPORTgroup_placement_view
BID_GOAL_PERFORMANCE_REPORTbidding_strategy
BUDGET_PERFORMANCE_REPORTcampaign_budget
CALL_METRICS_CALL_DETAILS_REPORTcall_view
CAMPAIGN_AD_SCHEDULE_TARGET_REPORTad_schedule_view
CAMPAIGN_CRITERIA_REPORTcampaign_criterion
CAMPAIGN_PERFORMANCE_REPORTcampaign
CAMPAIGN_SHARED_SET_REPORTcampaign_shared_set
CAMPAIGN_LOCATION_TARGET_REPORTlocation_view
CLICK_PERFORMANCE_REPORTclick_view
DISPLAY_KEYWORD_PERFORMANCE_REPORTdisplay_keyword_view
DISPLAY_TOPICS_PERFORMANCE_REPORTtopic_view
GENDER_PERFORMANCE_REPORTgender_view
GEO_PERFORMANCE_REPORTgeographic_view,user_location_view
KEYWORDLESS_QUERY_REPORTdynamic_search_ads_search_term_view
KEYWORDS_PERFORMANCE_REPORTkeyword_view
LABEL_REPORTlabel
LANDING_PAGE_REPORTlanding_page_view,expanded_landing_page_view
PAID_ORGANIC_QUERY_REPORTpaid_organic_search_term_view
PARENTAL_STATUS_PERFORMANCE_REPORTparental_status_view
PLACEHOLDER_FEED_ITEM_REPORTfeed_item,feed_item_target
PLACEHOLDER_REPORTfeed_placeholder_view
PLACEMENT_PERFORMANCE_REPORTmanaged_placement_view
PRODUCT_PARTITION_REPORTproduct_group_view
SEARCH_QUERY_PERFORMANCE_REPORTsearch_term_view
SHARED_SET_CRITERIA_REPORTshared_criterion
SHARED_SET_REPORTshared_set
SHOPPING_PERFORMANCE_REPORTshopping_performance_view
URL_PERFORMANCE_REPORTdetail_placement_view
USER_AD_DISTANCE_REPORTdistance_view
VIDEO_PERFORMANCE_REPORTvideo

Field mappings for AdWords API reports

The following tables map AdWords API fields to their equivalents in Google Ads API for these reports:

Account Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositiondeprecated
CanManageClientscustomer.manager
ClickTypesegments.click_type
Clicksmetrics.clicks
ContentBudgetLostImpressionSharemetrics.content_budget_lost_impression_share
ContentImpressionSharemetrics.content_impression_share
ContentRankLostImpressionSharemetrics.content_rank_lost_impression_share
ConversionAdjustmentsegments.conversion_adjustment
ConversionAdjustmentLagBucketsegments.conversion_or_adjustment_lag_bucket
ConversionCategoryNamesegments.conversion_action_category
ConversionLagBucketsegments.conversion_lag_bucket
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
HourOfDaysegments.hour
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
InvalidClickRatemetrics.invalid_click_rate
InvalidClicksmetrics.invalid_clicks
IsAutoTaggingEnabledcustomer.auto_tagging_enabled
IsTestAccountcustomer.test_account
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
SearchBudgetLostImpressionSharemetrics.search_budget_lost_impression_share
SearchExactMatchImpressionSharemetrics.search_exact_match_impression_share
SearchImpressionSharemetrics.search_impression_share
SearchRankLostImpressionSharemetrics.search_rank_lost_impression_share
Slotsegments.slot
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Ad Group Performance

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AdWords API to Google Ads API field mapping
AbsoluteTopImpressionPercentagemetrics.absolute_top_impression_percentage
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupDesktopBidModifiersee ad_group_bid_modifier resource
AdGroupIdad_group.id
AdGroupMobileBidModifiersee ad_group_bid_modifier resource
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdGroupTabletBidModifiersee ad_group_bid_modifier resource
AdGroupTypead_group.type
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type.
AdNetworkType2segments.ad_network_type
AdRotationModead_group.ad_rotation_mode
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePageviewsmetrics.average_page_views
AveragePositiondeprecated
AverageTimeOnSitemetrics.average_time_on_site
BaseAdGroupIdad_group.base_ad_group
BaseCampaignIdcampaign.base_campaign
BiddingStrategyIdcampaign.bidding_strategy
BiddingStrategyNamebidding_strategy resource and its associated fields are only selectable with bidding_strategy and campaign.
BiddingStrategySourcedeprecated
BiddingStrategyTypecampaign.bidding_strategy_type
BounceRatemetrics.bounce_rate
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
ClickAssistedConversionValuedeprecated
ClickAssistedConversionsdeprecated
ClickAssistedConversionsOverLastClickConversionsdeprecated
ClickTypesegments.click_type
Clicksmetrics.clicks
ContentBidCriterionTypeGroupad_group.display_custom_bid_dimension
ContentImpressionSharemetrics.content_impression_share
ContentRankLostImpressionSharemetrics.content_rank_lost_impression_share
ConversionAdjustmentsegments.conversion_adjustment
ConversionAdjustmentLagBucketsegments.conversion_or_adjustment_lag_bucket
ConversionCategoryNamesegments.conversion_action_category
ConversionLagBucketsegments.conversion_lag_bucket
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CostPerCurrentModelAttributedConversionmetrics.cost_per_current_model_attributed_conversion
CpcBidad_group.cpc_bid_micros
CpmBidad_group.cpm_bid_micros
CpvBidad_group.cpv_bid_micros
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CurrentModelAttributedConversionValuemetrics.current_model_attributed_conversions_value
CurrentModelAttributedConversionsmetrics.current_model_attributed_conversions
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EffectiveTargetRoasad_group.effective_target_roas
EffectiveTargetRoasSourcead_group.effective_target_roas_source
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
EnhancedCpcEnabledIt can be mapped to one of the two attributes depending on the bidding strategy.campaign.manual_cpc.enhanced_cpc_enabled, campaign.percent_cpc.enhanced_cpc_enabled
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalUrlSuffixad_group.final_url_suffix
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
HourOfDaysegments.hour
ImpressionAssistedConversionValuedeprecated
ImpressionAssistedConversionsdeprecated
ImpressionAssistedConversionsOverLastClickConversionsdeprecated
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
LabelIdsSelect label.resource_name from the resource ad_group_ad_label
LabelsSelect label.resource_name from the resource ad_group_ad_label
Monthsegments.month
MonthOfYearsegments.month_of_year
NumOfflineImpressionsmetrics.phone_impressions
NumOfflineInteractionsmetrics.phone_calls
OfflineInteractionRatemetrics.phone_through_rate
PercentNewVisitorsmetrics.percent_new_visitors
Quartersegments.quarter
RelativeCtrmetrics.relative_ctr
SearchAbsoluteTopImpressionSharemetrics.search_absolute_top_impression_share
SearchBudgetLostAbsoluteTopImpressionSharemetrics.search_budget_lost_absolute_top_impression_share
SearchBudgetLostTopImpressionSharemetrics.search_budget_lost_top_impression_share
SearchExactMatchImpressionSharemetrics.search_exact_match_impression_share
SearchImpressionSharemetrics.search_impression_share
SearchRankLostAbsoluteTopImpressionSharemetrics.search_rank_lost_absolute_top_impression_share
SearchRankLostImpressionSharemetrics.search_rank_lost_impression_share
SearchRankLostTopImpressionSharemetrics.search_rank_lost_top_impression_share
SearchTopImpressionSharemetrics.search_top_impression_share
Slotsegments.slot
TargetCpaad_group.effective_target_cpa_micros
TargetCpaBidSourcead_group.effective_target_cpa_source
TopImpressionPercentagemetrics.top_impression_percentage
TrackingUrlTemplatead_group.tracking_url_template
UrlCustomParametersad_group.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
ValuePerCurrentModelAttributedConversionmetrics.value_per_current_model_attributed_conversion
VideoQuartile100Ratemetrics.video_quartile_p100_rate
VideoQuartile25Ratemetrics.video_quartile_p25_rate
VideoQuartile50Ratemetrics.video_quartile_p50_rate
VideoQuartile75Ratemetrics.video_quartile_p75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Ad Performance

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AdWords API to Google Ads API field mapping
AbsoluteTopImpressionPercentagemetrics.absolute_top_impression_percentage
AccentColorad_group_ad.ad.legacy_responsive_display_ad.accent_color
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AdStrengthInfoad_group_ad.ad_strength
AdTypead_group_ad.ad.type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AllowFlexibleColorad_group_ad.ad.legacy_responsive_display_ad.allow_flexible_color
Automatedad_group_ad.ad.added_by_google_ads
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePageviewsmetrics.average_page_views
AveragePositiondeprecated
AverageTimeOnSitemetrics.average_time_on_site
BaseAdGroupIdad_group.base_ad_group
BaseCampaignIdcampaign.base_campaign
BounceRatemetrics.bounce_rate
BusinessNamead_group_ad.ad.legacy_responsive_display_ad.business_name
CallOnlyPhoneNumberad_group_ad.ad.call_ad.phone_number
CallToActionTextad_group_ad.ad.legacy_responsive_display_ad.call_to_action_text
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
ClickAssistedConversionValuedeprecated
ClickAssistedConversionsdeprecated
ClickAssistedConversionsOverLastClickConversionsdeprecated
ClickTypesegments.click_type
Clicksmetrics.clicks
CombinedApprovalStatusad_group_ad.policy_summary.approval_status
ConversionAdjustmentsegments.conversion_adjustment
ConversionAdjustmentLagBucketsegments.conversion_or_adjustment_lag_bucket
ConversionCategoryNamesegments.conversion_action_category
ConversionLagBucketsegments.conversion_lag_bucket
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CostPerCurrentModelAttributedConversionmetrics.cost_per_current_model_attributed_conversion
CreativeDestinationUrldeprecated
CreativeFinalAppUrlsdeprecated
CreativeFinalMobileUrlsad_group_ad.ad.final_mobile_urls
CreativeFinalUrlsad_group_ad.ad.final_urls
CreativeTrackingUrlTemplatead_group_ad.ad.tracking_url_template
CreativeUrlCustomParametersad_group_ad.ad.url_custom_parameters
CriterionIdsegments.keyword.ad_group_criterion
CriterionTypedeprecated
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CurrentModelAttributedConversionValuemetrics.current_model_attributed_conversions_value
CurrentModelAttributedConversionsmetrics.current_model_attributed_conversions
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Descriptionad_group_ad.ad.legacy_responsive_display_ad.description OR ad_group_ad.ad.expanded_text_ad.description
Description1ad_group_ad.ad.text_ad.description1 OR ad_group_ad.ad.call_ad_ad.description1
Description2ad_group_ad.ad.text_ad.description2 OR ad_group_ad.ad.call_ad_ad.description2
Devicesegments.device
DevicePreferencead_group_ad.ad.device_preference
DisplayUrlad_group_ad.ad.display_url
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
EnhancedDisplayCreativeLandscapeLogoImageMediaIdad_group_ad.ad.legacy_responsive_display_ad.logo_image
EnhancedDisplayCreativeLogoImageMediaIdad_group_ad.ad.legacy_responsive_display_ad.square_logo_image
EnhancedDisplayCreativeMarketingImageMediaIdad_group_ad.ad.legacy_responsive_display_ad.marketing_image
EnhancedDisplayCreativeMarketingImageSquareMediaIdad_group_ad.ad.legacy_responsive_display_ad.square_marketing_image
ExpandedDynamicSearchCreativeDescription2ad_group_ad.ad.expanded_dynamic_search_ad.description
ExpandedTextAdDescription2ad_group_ad.ad.expanded_text_ad.description2
ExpandedTextAdHeadlinePart3ad_group_ad.ad.expanded_text_ad.headline_part3
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FormatSettingad_group_ad.ad.legacy_responsive_display_ad.format_setting
GmailCreativeHeaderImageMediaIdad_group_ad.ad.gmail_ad.header_image
GmailCreativeLogoImageMediaIdad_group_ad.ad.gmail_ad.teaser.logo_image
GmailCreativeMarketingImageMediaIdad_group_ad.ad.gmail_ad.marketing_image
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
GmailTeaserBusinessNamead_group_ad.ad.gmail_ad.teaser.business_name
GmailTeaserDescriptionad_group_ad.ad.gmail_ad.teaser.description
GmailTeaserHeadlinead_group_ad.ad.gmail_ad.teaser.headline
Headlinead_group_ad.ad.text_ad.headline
HeadlinePart1ad_group_ad.ad.expanded_text_ad.headline_part1
HeadlinePart2ad_group_ad.ad.expanded_text_ad.headline_part2
Idad_group_ad.ad.id
ImageAdUrlad_group_ad.ad.image_ad.image_url
ImageCreativeImageHeightad_group_ad.ad.image_ad.pixel_height
ImageCreativeImageWidthad_group_ad.ad.image_ad.pixel_width
ImageCreativeMimeTypead_group_ad.ad.image_ad.mime_type
ImageCreativeNamead_group_ad.ad.image_ad.name
ImpressionAssistedConversionValuedeprecated
ImpressionAssistedConversionsdeprecated
ImpressionAssistedConversionsOverLastClickConversionsdeprecated
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
IsNegativead_group_criterion.negative
LabelIdsSelect label.resource_name from the resource ad_group_ad_label
LabelsSelect label.name from the resource ad_group_ad_label
LongHeadlinead_group_ad.ad.legacy_responsive_display_ad.long_headline
MainColorad_group_ad.ad.legacy_responsive_display_ad.main_color
MarketingImageCallToActionTextad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.text
MarketingImageCallToActionTextColorad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.text_color
MarketingImageDescriptionad_group_ad.ad.gmail_ad.marketing_image_headline
MarketingImageHeadlinead_group_ad.ad.gmail_ad.marketing_image_description
Monthsegments.month
MonthOfYearsegments.month_of_year
MultiAssetResponsiveDisplayAdAccentColorad_group_ad.ad.responsive_display_ad.accent_color
MultiAssetResponsiveDisplayAdAllowFlexibleColorad_group_ad.ad.responsive_display_ad.allow_flexible_color
MultiAssetResponsiveDisplayAdBusinessNamead_group_ad.ad.responsive_display_ad.business_name
MultiAssetResponsiveDisplayAdCallToActionTextad_group_ad.ad.responsive_display_ad.call_to_action_text
MultiAssetResponsiveDisplayAdDescriptionsad_group_ad.ad.responsive_display_ad.descriptions
MultiAssetResponsiveDisplayAdDynamicSettingsPricePrefixad_group_ad.ad.responsive_display_ad.price_prefix
MultiAssetResponsiveDisplayAdDynamicSettingsPromoTextad_group_ad.ad.responsive_display_ad.promo_text
MultiAssetResponsiveDisplayAdFormatSettingad_group_ad.ad.responsive_display_ad.format_setting
MultiAssetResponsiveDisplayAdHeadlinesad_group_ad.ad.responsive_display_ad.headlines
MultiAssetResponsiveDisplayAdLandscapeLogoImagesad_group_ad.ad.responsive_display_ad.logo_images
MultiAssetResponsiveDisplayAdLogoImagesad_group_ad.ad.responsive_display_ad.square_logo_images
MultiAssetResponsiveDisplayAdLongHeadlinead_group_ad.ad.responsive_display_ad.long_headline
MultiAssetResponsiveDisplayAdMainColorad_group_ad.ad.responsive_display_ad.main_color
MultiAssetResponsiveDisplayAdMarketingImagesad_group_ad.ad.responsive_display_ad.marketing_images
MultiAssetResponsiveDisplayAdSquareMarketingImagesad_group_ad.ad.responsive_display_ad.square_marketing_images
MultiAssetResponsiveDisplayAdYouTubeVideosad_group_ad.ad.responsive_display_ad.youtube_videos
Path1ad_group_ad.ad.expanded_text_ad.path1
Path2ad_group_ad.ad.expanded_text_ad.path2
PercentNewVisitorsmetrics.percent_new_visitors
PolicySummaryThe components of policy summary must be selected individually: ad_group_ad.policy_summary.policy_topic_entries, ad_group_ad.policy_summary.review_state, ad_group_ad.policy_summary.approval_status
PricePrefixad_group_ad.ad.legacy_responsive_display_ad.price_prefix
PromoTextad_group_ad.ad.legacy_responsive_display_ad.promo_text
Quartersegments.quarter
ResponsiveSearchAdDescriptionsad_group_ad.ad.responsive_search_ad.descriptions
ResponsiveSearchAdHeadlinesad_group_ad.ad.responsive_search_ad.headlines
ResponsiveSearchAdPath1ad_group_ad.ad.responsive_search_ad.path1
ResponsiveSearchAdPath2ad_group_ad.ad.responsive_search_ad.path2
ShortHeadlinead_group_ad.ad.legacy_responsive_display_ad.short_headline
Slotsegments.slot
Statusad_group_ad.status
SystemManagedEntitySourcead_group_ad.ad.system_managed_resource_source
TopImpressionPercentagemetrics.top_impression_percentage
UniversalAppAdDescriptionsad_group_ad.ad.app_ad.descriptions
UniversalAppAdHeadlinesad_group_ad.ad.app_ad.headlines
UniversalAppAdHtml5MediaBundlesad_group_ad.ad.app_ad.html5_media_bundles
UniversalAppAdImagesad_group_ad.ad.app_ad.images
UniversalAppAdMandatoryAdTextad_group_ad.ad.app_ad.mandatory_ad_text
UniversalAppAdYouTubeVideosad_group_ad.ad.app_ad.youtube_videos
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
ValuePerCurrentModelAttributedConversionmetrics.value_per_current_model_attributed_conversion
VideoQuartile100Ratemetrics.video_quartile_p100_rate
VideoQuartile25Ratemetrics.video_quartile_p25_rate
VideoQuartile50Ratemetrics.video_quartile_p50_rate
VideoQuartile75Ratemetrics.video_quartile_p75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Age Range Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
BaseAdGroupIdad_group.base_ad_group
BaseCampaignIdcampaign.base_campaign
BidModifierad_group_criterion.bid_modifier
BiddingStrategyIdcampaign.bidding_strategy
BiddingStrategyNamebidding_strategy.name
BiddingStrategyTypecampaign.bidding_strategy_type
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CpcBidad_group_criterion.effective_cpc_bid_micros
CpcBidSourcead_group_criterion.effective_cpc_bid_source
CpmBidad_group_criterion.effective_cpm_bid_micros
CpmBidSourcead_group_criterion.effective_cpm_bid_source
Criteriaad_group_criterion.age_range.type
CriteriaDestinationUrldeprecated
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrlsdeprecated
FinalMobileUrlsad_group_criterion.final_mobile_urls
FinalUrlsad_group_criterion.final_urls
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
Idad_group_criterion.criterion_id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
IsNegativead_group_criterion.negative
IsRestrictad_group.targeting_setting.target_restrictions
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Statusad_group_criterion.status
TrackingUrlTemplatead_group_criterion.tracking_url_template
UrlCustomParametersad_group_criterion.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoQuartile100Ratemetrics.video_quartile_p100_rate
VideoQuartile25Ratemetrics.video_quartile_p25_rate
VideoQuartile50Ratemetrics.video_quartile_p50_rate
VideoQuartile75Ratemetrics.video_quartile_p75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Audience Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositiondeprecated
BaseAdGroupIdad_group.base_ad_group
BaseCampaignIdcampaign.base_campaign
BidModifierThis should be campaign/ad group bid modifier depending on the view.
BiddingStrategyIdcampaign.bidding_strategy
BiddingStrategyNamebidding_strategy.name must be selected withy the resources bidding_strategy or campaign.
BiddingStrategyTypecampaign.bidding_strategy.type must be selected withy the resources bidding_strategy or campaign.
CampaignIdad_group.campaign
CampaignNamecampaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CpcBidThis should be campaign/ad group criterion depending on the view.
CpcBidSourcead_group_criterion.effective_cpc_bid_source
CpmBidad_group_criterion.effective_cpm_bid_micros
CpmBidSourcead_group_criterion.effective_cpm_bid_source
CriteriaThis should be campaign/ad group bid modifier depending on the view.
CriteriaDestinationUrldeprecated
CriterionAttachmentLeveldeprecated
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrlsdeprecated
FinalMobileUrlsad_group_criterion.final_mobile_urls
FinalUrlsad_group_criterion.final_urls
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
Idad_group_criterion.criterion_id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
IsRestrictad_group.targeting_setting.target_restrictions
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Slotsegments.slot
Statusad_group_criterion.status
TrackingUrlTemplatead_group.tracking_url_template
UrlCustomParametersad_group.url_custom_parameters
UserListNameuser_list.name
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoQuartile100Ratemetrics.video_quartile_p100_rate
VideoQuartile25Ratemetrics.video_quartile_p25_rate
VideoQuartile50Ratemetrics.video_quartile_p50_rate
VideoQuartile75Ratemetrics.video_quartile_p75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Automatic Placements Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdFormatdeprecated
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CriteriaParametersUse group_placement_view.placement_type or group_placement_view.target_url.
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
DisplayNameReturns domain name for websites and YouTube channel name for YouTube channels
Domaingroup_placement_view.target_url
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
IsAutoOptimizeddeprecated
IsBidOnPathdeprecated
IsPathExcludeddeprecated
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Bid Goal Performance

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AdWords API to Google Ads API field mapping
AccountDescriptiveNamecustomer.descriptive_name
AdGroupCountdeprecated
AdGroupCriteriaCountdeprecated
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCpcmetrics.average_cpc
AverageCpmmetrics.average_cpm
AveragePositiondeprecated
CampaignCountbidding_strategy.campaign_count
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
HourOfDaysegments.hour
Idbidding_strategy.id
Impressionsmetrics.impressions
Monthsegments.month
MonthOfYearsegments.month_of_year
Namebidding_strategy.name must be selected withy the resources bidding_strategy or campaign.
NonRemovedAdGroupCountdeprecated
NonRemovedAdGroupCriteriaCountdeprecated
NonRemovedCampaignCountbidding_strategy.non_removed_campaign_count
PageOnePromotedBidCeilingdeprecated
PageOnePromotedBidChangesForRaisesOnlydeprecated
PageOnePromotedBidModifierdeprecated
PageOnePromotedRaiseBidWhenBudgetConstraineddeprecated
PageOnePromotedRaiseBidWhenLowQualityScoredeprecated
PageOnePromotedStrategyGoaldeprecated
Quartersegments.quarter
Statusbidding_strategy.status
TargetCpabidding_strategy.target_cpa.target_cpa_micros
TargetCpaMaxCpcBidCeilingbidding_strategy.target_cpa.cpc_bid_ceiling_micros
TargetCpaMaxCpcBidFloorbidding_strategy.target_cpa.cpc_bid_floor_micros
TargetOutrankSharedeprecated
TargetOutrankShareBidChangesForRaisesOnlydeprecated
TargetOutrankShareCompetitorDomaindeprecated
TargetOutrankShareMaxCpcBidCeilingdeprecated
TargetOutrankShareRaiseBidWhenLowQualityScoredeprecated
TargetRoasbidding_strategy.target_roas.target_roas
TargetRoasBidCeilingbidding_strategy.target_roas.cpc_bid_ceiling_micros
TargetRoasBidFloorbidding_strategy.target_roas.cpc_bid_floor_micros
TargetSpendBidCeilingbidding_strategy.target_spend.cpc_bid_ceiling_micros
TargetSpendSpendTargetbidding_strategy.target_spend.target_spend_micros
Typebidding_strategy.type
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Budget Performance

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AdWords API to Google Ads API field mapping
AccountDescriptiveNamecustomer.descriptive_name
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
Amountcampaign_budget.amount_micros
AssociatedCampaignIdcampaign.id
AssociatedCampaignNamecampaign.name
AssociatedCampaignStatuscampaign.status
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositiondeprecated
BudgetCampaignAssociationStatussegments.budget_campaign_association_status.status
BudgetIdcampaign_budget.id
BudgetNamecampaign_budget.name
BudgetReferenceCountcampaign_budget.reference_count
BudgetStatuscampaign_budget.status
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
DeliveryMethodcampaign_budget.delivery_method
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
HasRecommendedBudgetcampaign_budget.has_recommended_budget
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
IsBudgetExplicitlySharedcampaign_budget.explicitly_shared
Periodcampaign_budget.period
RecommendedBudgetAmountcampaign_budget.recommended_budget_amount_micros
RecommendedBudgetEstimatedChangeInWeeklyClickscampaign_budget.recommended_budget_estimated_change_weekly_clicks
RecommendedBudgetEstimatedChangeInWeeklyCostcampaign_budget.recommended_budget_estimated_change_weekly_cost_micros
RecommendedBudgetEstimatedChangeInWeeklyInteractionscampaign_budget.recommended_budget_estimated_change_weekly_interactions
RecommendedBudgetEstimatedChangeInWeeklyViewscampaign_budget.recommended_budget_estimated_change_weekly_views
TotalAmountcampaign_budget.total_amount_micros
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions

Call Metrics Call Details

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
CallDurationcall_view.call_duration_seconds
CallEndTimecall_view.end_call_date_time
CallStartTimecall_view.start_call_date_time
CallStatuscall_view.call_status
CallTrackingDisplayLocationcall_view.call_tracking_display_location
CallTypecall_view.type
CallerCountryCallingCodecall_view.caller_area_code
CallerNationalDesignatedCodecall_view.caller_country_code
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
ExternalCustomerIdcustomer.id
HourOfDaysegments.hour
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Weeksegments.week
Yearsegments.year

Campaign Ad Schedule Target

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositiondeprecated
BidModifiercampaign_criterion.bid_modifier
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
Idcampaign_criterion.criterion_id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoQuartile100Ratemetrics.video_quartile_p100_rate
VideoQuartile25Ratemetrics.video_quartile_p25_rate
VideoQuartile50Ratemetrics.video_quartile_p50_rate
VideoQuartile75Ratemetrics.video_quartile_p75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Campaign Criteria

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
BaseCampaignIdcampaign.base_campaign
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Criteriacampaign_criterion.keyword.text OR campaign_criterion.placement.url, etc.
CriteriaTypecampaign_criterion.type
CustomerDescriptiveNamecustomer.descriptive_name
ExternalCustomerIdcustomer.id
Idcampaign_criterion.criterion_id
IsNegativecampaign_criterion.negative

Campaign Location Target

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositiondeprecated
BidModifiercampaign_criterion.bid_modifier
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
Idcampaign_criterion.criterion_id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
IsNegativecampaign_criterion.negative
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Campaign Performance

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AdWords API to Google Ads API field mapping
AbsoluteTopImpressionPercentagemetrics.absolute_top_impression_percentage
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AdvertisingChannelSubTypecampaign.advertising_channel_sub_type
AdvertisingChannelTypecampaign.advertising_channel_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
Amountcampaign_budget.amount_micros
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AverageFrequencydeprecated
AveragePageviewsmetrics.average_page_views
AveragePositiondeprecated
AverageTimeOnSitemetrics.average_time_on_site
BaseCampaignIdcampaign.base_campaign
BiddingStrategyIdcampaign.bidding_strategy
BiddingStrategyNamebidding_strategy.name
BiddingStrategyTypecampaign.bidding_strategy_type
BounceRatemetrics.bounce_rate
BudgetIdcampaign.campaign_budget
CampaignDesktopBidModifierNot available with 'FROM campaign'. However, you can retrieve device type bid modifiers via 'FROM campaign_criterion' queries.
CampaignGroupIddeprecated
CampaignIdcampaign.id
CampaignMobileBidModifierNot available with 'FROM campaign'. However, you can retrieve device type bid modifiers via 'FROM campaign_criterion' queries.
CampaignNamecampaign.name
CampaignStatuscampaign.status
CampaignTabletBidModifierNot available with 'FROM campaign'. However, you can retrieve device type bid modifiers via 'FROM campaign_criterion' queries.
CampaignTrialTypecampaign.experiment_type
ClickAssistedConversionValuedeprecated
ClickAssistedConversionsdeprecated
ClickAssistedConversionsOverLastClickConversionsdeprecated
ClickTypesegments.click_type
Clicksmetrics.clicks
ContentBudgetLostImpressionSharemetrics.content_budget_lost_impression_share
ContentImpressionSharemetrics.content_impression_share
ContentRankLostImpressionSharemetrics.content_rank_lost_impression_share
ConversionAdjustmentsegments.conversion_adjustment
ConversionAdjustmentLagBucketsegments.conversion_or_adjustment_lag_bucket
ConversionAttributionEventTypesegments.conversion_attribution_event_type
ConversionCategoryNamesegments.conversion_action_category
ConversionLagBucketsegments.conversion_lag_bucket
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CostPerCurrentModelAttributedConversionmetrics.cost_per_current_model_attributed_conversion
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CurrentModelAttributedConversionValuemetrics.current_model_attributed_conversions_value
CurrentModelAttributedConversionsmetrics.current_model_attributed_conversions
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EndDatecampaign.end_date
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
EnhancedCpcEnabledIt can be mapped to one of the two attributes, depending on the bidding strategy.campaign.manual_cpc.enhanced_cpc_enabled, campaign.percent_cpc.enhanced_cpc_enabled
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalUrlSuffixcampaign.final_url_suffix
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
HasRecommendedBudgetcampaign_budget.has_recommended_budget
HourOfDaysegments.hour
ImpressionAssistedConversionValuedeprecated
ImpressionAssistedConversionsdeprecated
ImpressionAssistedConversionsOverLastClickConversionsdeprecated
ImpressionReachdeprecated
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
InvalidClickRatemetrics.invalid_click_rate
InvalidClicksmetrics.invalid_clicks
IsBudgetExplicitlySharedcampaign_budget.explicitly_shared
LabelIdsSelect label.resource_name from the resource campaign_label
LabelsSelect label.resource_name from the resource campaign_label
MaximizeConversionValueTargetRoascampaign.maximize_conversion_value.target_roas
Monthsegments.month
MonthOfYearsegments.month_of_year
NumOfflineImpressionsmetrics.phone_impressions
NumOfflineInteractionsmetrics.phone_calls
OfflineInteractionRatemetrics.phone_through_rate
PercentNewVisitorsmetrics.percent_new_visitors
Periodcampaign_budget.period
Quartersegments.quarter
RecommendedBudgetAmountcampaign_budget.recommended_budget_amount_micros
RelativeCtrmetrics.relative_ctr
SearchAbsoluteTopImpressionSharemetrics.search_absolute_top_impression_share
SearchBudgetLostAbsoluteTopImpressionSharemetrics.search_budget_lost_absolute_top_impression_share
SearchBudgetLostImpressionSharemetrics.search_budget_lost_impression_share
SearchBudgetLostTopImpressionSharemetrics.search_budget_lost_top_impression_share
SearchClickSharemetrics.search_click_share
SearchExactMatchImpressionSharemetrics.search_exact_match_impression_share
SearchImpressionSharemetrics.search_impression_share
SearchRankLostAbsoluteTopImpressionSharemetrics.search_rank_lost_absolute_top_impression_share
SearchRankLostImpressionSharemetrics.search_rank_lost_impression_share
SearchRankLostTopImpressionSharemetrics.search_rank_lost_top_impression_share
SearchTopImpressionSharemetrics.search_top_impression_share
ServingStatuscampaign.serving_status
Slotsegments.slot
StartDatecampaign.start_date
TopImpressionPercentagemetrics.top_impression_percentage
TotalAmountcampaign_budget.total_amount_micros
TrackingUrlTemplatecampaign.tracking_url_template
UrlCustomParameterscampaign.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
ValuePerCurrentModelAttributedConversionmetrics.value_per_current_model_attributed_conversion
VideoQuartile100Ratemetrics.video_quartile_p100_rate
VideoQuartile25Ratemetrics.video_quartile_p25_rate
VideoQuartile50Ratemetrics.video_quartile_p50_rate
VideoQuartile75Ratemetrics.video_quartile_p75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Campaign Shared Set

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AdWords API to Google Ads API field mapping
AccountDescriptiveNamecustomer.descriptive_name
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
ExternalCustomerIdcustomer.id
SharedSetIdshared_set.id
SharedSetNameshared_set.name
SharedSetTypeshared_set.type
Statuscampaign_shared_set.status

Click Performance

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AdWords API to Google Ads API field mapping
AccountDescriptiveNamecustomer.descriptive_name
AdFormatdeprecated
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AdVariationControlTrialArmIddeprecated
AdVariationTreatmentTrialArmIddeprecated
AdVariationTrialIddeprecated
AoiCityCriteriaIdclick_view.area_of_interest.city
AoiCountryCriteriaIdclick_view.area_of_interest.country
AoiMetroCriteriaIdclick_view.area_of_interest.metro
AoiMostSpecificTargetIdclick_view.area_of_interest.most_specific
AoiRegionCriteriaIdclick_view.area_of_interest.region
CampaignIdcampaign.id
CampaignLocationTargetIdclick_view.campaign_location_target
CampaignNamecampaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
CreativeIdclick_view.ad_group_ad
CriteriaIddeprecated
CriteriaParametersdeprecated
Datesegments.date
Devicesegments.device
ExternalCustomerIdcustomer.id
GclIdclick_view.gclid
KeywordMatchTypedeprecated
LopCityCriteriaIdclick_view.location_of_presence.city
LopCountryCriteriaIdclick_view.location_of_presence.country
LopMetroCriteriaIdclick_view.location_of_presence.metro
LopMostSpecificTargetIdclick_view.location_of_presence.most_specific
LopRegionCriteriaIdclick_view.location_of_presence.region
MonthOfYearsegments.month_of_year
Pageclick_view.page_number
Slotsegments.slot
UserListIdclick_view.user_list

Display Keyword Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
BaseAdGroupIdad_group.base_ad_group
BaseCampaignIdcampaign.base_campaign
BiddingStrategyIdcampaign.bidding_strategy
BiddingStrategyNamebidding_strategy.name must be selected with the resources bidding_strategy and campaign.
BiddingStrategyTypecampaign.bidding_strategy_type
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CpcBidad_group_criterion.effective_cpc_bid_micros
CpcBidSourcead_group_criterion.effective_cpc_bid_source
CpmBidad_group_criterion.effective_cpm_bid_micros
CpmBidSourcead_group_criterion.effective_cpm_bid_source
CpvBidad_group_criterion.effective_cpv_bid_micros
CpvBidSourcead_group_criterion.effective_cpv_bid_source
Criteriaad_group_criterion.keyword.text
CriteriaDestinationUrldeprecated
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrlsdeprecated
FinalMobileUrlsad_group_criterion.final_mobile_urls
FinalUrlsad_group_criterion.final_urls
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
Idad_group_criterion.criterion_id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
IsNegativead_group_criterion.negative
IsRestrictad_group.targeting_setting.target_restrictions
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Statusad_group_criterion.status
TrackingUrlTemplatead_group_criterion.tracking_url_template
UrlCustomParametersad_group_criterion.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoQuartile100Ratemetrics.video_quartile_p100_rate
VideoQuartile25Ratemetrics.video_quartile_p25_rate
VideoQuartile50Ratemetrics.video_quartile_p50_rate
VideoQuartile75Ratemetrics.video_quartile_p75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Display Topics Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
BaseAdGroupIdad_group.base_ad_group
BaseCampaignIdcampaign.base_campaign
BidModifierad_group_criterion.bid_modifier
BiddingStrategyIdcampaign.bidding_strategy
BiddingStrategyNamebidding_strategy.name must be selected with the resources bidding_strategy and campaign.
BiddingStrategyTypecampaign.bidding_strategy_type
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CpcBidad_group_criterion.effective_cpc_bid_micros
CpcBidSourcead_group_criterion.effective_cpc_bid_source
CpmBidad_group_criterion.effective_cpm_bid_micros
CpmBidSourcead_group_criterion.effective_cpm_bid_source
Criteriaad_group_criterion.topic.path
CriteriaDestinationUrldeprecated
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrlsdeprecated
FinalMobileUrlsad_group_criterion.final_mobile_urls
FinalUrlsad_group_criterion.final_urls
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
Idad_group_criterion.criterion_id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
IsNegativead_group_criterion.negative
IsRestrictad_group.targeting_setting.target_restrictions
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Statusad_group_criterion.status
TrackingUrlTemplatead_group_criterion.tracking_url_template
UrlCustomParametersad_group_criterion.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VerticalIdad_group_criterion.topic.topic_constant
VideoQuartile100Ratemetrics.video_quartile_p100_rate
VideoQuartile25Ratemetrics.video_quartile_p25_rate
VideoQuartile50Ratemetrics.video_quartile_p50_rate
VideoQuartile75Ratemetrics.video_quartile_p75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Gender Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
BaseAdGroupIdad_group.base_ad_group
BaseCampaignIdcampaign.base_campaign
BidModifierad_group_criterion.bid_modifier
BiddingStrategyIdcampaign.bidding_strategy
BiddingStrategyNamebidding_strategy.name
BiddingStrategyTypebidding_strategy.type
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CpcBidad_group_criterion.effective_cpc_bid_micros
CpcBidSourcead_group_criterion.effective_cpc_bid_source
CpmBidad_group_criterion.effective_cpm_bid_micros
CpmBidSourcead_group_criterion.effective_cpm_bid_source
Criteriaad_group_criterion.gender.type
CriteriaDestinationUrldeprecated
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrlsdeprecated
FinalMobileUrlsad_group_criterion.final_mobile_urls
FinalUrlsad_group_criterion.final_urls
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
Idad_group_criterion.criterion_id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
IsNegativead_group_criterion.negative
IsRestrictad_group.targeting_setting.target_restrictions
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Statusad_group_criterion.status
TrackingUrlTemplatead_group_criterion.tracking_url_template
UrlCustomParametersad_group_criterion.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoQuartile100Ratemetrics.video_quartile_p100_rate
VideoQuartile25Ratemetrics.video_quartile_p25_rate
VideoQuartile50Ratemetrics.video_quartile_p50_rate
VideoQuartile75Ratemetrics.video_quartile_p75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Geo Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
AdFormatdeprecated
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositiondeprecated
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
CityCriteriaIdsegments.geo_target_city
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CountryCriteriaIdUse geographic_view.country_criterion_id or user_location_view.country_criterion_id depending upon which view you want
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
IsTargetingLocationuser_location_view.targeting_location
LocationTypegeographic_view.location_type
MetroCriteriaIdsegments.geo_target_metro
Monthsegments.month
MonthOfYearsegments.month_of_year
MostSpecificCriteriaIdsegments.geo_target_most_specific_location
Quartersegments.quarter
RegionCriteriaIdsegments.geo_target_region
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Keywordless Query

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCpcmetrics.average_cpc
AverageCpmmetrics.average_cpm
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
CategoryPathsdeprecated
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CriterionIdsegments.webpage
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Domaindeprecated
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
Impressionsmetrics.impressions
Line1dynamic_search_ads_search_term_view.headline
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Querydynamic_search_ads_search_term_view.search_term
QueryTargetingStatusdeprecated
Titledeprecated
Urldynamic_search_ads_search_term_view.landing_page
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
Weeksegments.week
Yearsegments.year

Keywords Performance

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AdWords API to Google Ads API field mapping
AbsoluteTopImpressionPercentagemetrics.absolute_top_impression_percentage
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
ApprovalStatusad_group_criterion.approval_status
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePageviewsmetrics.average_page_views
AveragePositiondeprecated
AverageTimeOnSitemetrics.average_time_on_site
BaseAdGroupIdad_group.base_ad_group
BaseCampaignIdcampaign.base_campaign
BiddingStrategyIdcampaign.bidding_strategy
BiddingStrategyNamebidding_strategy resource and its associated fields are only selectable with bidding_strategy and campaign.
BiddingStrategySourcedeprecated
BiddingStrategyTypecampaign.bidding_strategy_type
BounceRatemetrics.bounce_rate
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
ClickAssistedConversionValuedeprecated
ClickAssistedConversionsdeprecated
ClickAssistedConversionsOverLastClickConversionsdeprecated
ClickTypesegments.click_type
Clicksmetrics.clicks
ConversionAdjustmentsegments.conversion_adjustment
ConversionAdjustmentLagBucketsegments.conversion_or_adjustment_lag_bucket
ConversionCategoryNamesegments.conversion_action_category
ConversionLagBucketsegments.conversion_lag_bucket
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CostPerCurrentModelAttributedConversionmetrics.cost_per_current_model_attributed_conversion
CpcBidad_group_criterion.effective_cpc_bid_micros
CpcBidSourcead_group_criterion.effective_cpc_bid_source
CpmBidad_group_criterion.effective_cpm_bid_micros
CreativeQualityScoread_group_criterion.quality_info.creative_quality_score
Criteriaad_group_criterion.keyword.text
CriteriaDestinationUrldeprecated
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CurrentModelAttributedConversionValuemetrics.current_model_attributed_conversions_value
CurrentModelAttributedConversionsmetrics.current_model_attributed_conversions
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
EnhancedCpcEnabledcampaign.manual_cpc.enhanced_cpc_enabled || campaign.percent_cpc.enhanced_cpc_enabled
EstimatedAddClicksAtFirstPositionCpcad_group_criterion.position_estimates.estimated_add_clicks_at_first_position_cpc
EstimatedAddCostAtFirstPositionCpcad_group_criterion.position_estimates.estimated_add_cost_at_first_position_cpc
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrlsdeprecated
FinalMobileUrlsad_group_criterion.final_mobile_urls
FinalUrlSuffixad_group_criterion.final_url_suffix
FinalUrlsad_group_criterion.final_urls
FirstPageCpcad_group_criterion.position_estimates.first_page_cpc_micros
FirstPositionCpcad_group_criterion.position_estimates.first_position_cpc_micros
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
HasQualityScoredeprecated
HistoricalCreativeQualityScoremetrics.historical_creative_quality_score
HistoricalLandingPageQualityScoremetrics.historical_landing_page_quality_score
HistoricalQualityScoremetrics.historical_quality_score
HistoricalSearchPredictedCtrmetrics.historical_search_predicted_ctr
Idad_group_criterion.criterion_id
ImpressionAssistedConversionValuedeprecated
ImpressionAssistedConversionsdeprecated
ImpressionAssistedConversionsOverLastClickConversionsdeprecated
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
IsNegativead_group_criterion.negative
KeywordMatchTypead_group_criterion.keyword.match_type
LabelIdsSelect label.resource_name from the resource ad_group_label
LabelsSelect label.name from the resource ad_group_label
Monthsegments.month
MonthOfYearsegments.month_of_year
PercentNewVisitorsmetrics.percent_new_visitors
PostClickQualityScoread_group_criterion.quality_info.post_click_quality_score
QualityScoread_group_criterion.quality_info.quality_score
Quartersegments.quarter
SearchAbsoluteTopImpressionSharemetrics.search_absolute_top_impression_share
SearchBudgetLostAbsoluteTopImpressionSharemetrics.search_budget_lost_absolute_top_impression_share
SearchBudgetLostTopImpressionSharemetrics.search_budget_lost_top_impression_share
SearchExactMatchImpressionSharemetrics.search_exact_match_impression_share
SearchImpressionSharemetrics.search_impression_share
SearchPredictedCtrad_group_criterion.quality_info.search_predicted_ctr
SearchRankLostAbsoluteTopImpressionSharemetrics.search_rank_lost_absolute_top_impression_share
SearchRankLostImpressionSharemetrics.search_rank_lost_impression_share
SearchRankLostTopImpressionSharemetrics.search_rank_lost_top_impression_share
SearchTopImpressionSharemetrics.search_top_impression_share
Slotsegments.slot
Statusad_group_criterion.status
SystemServingStatusad_group_criterion.system_serving_status
TopImpressionPercentagemetrics.top_impression_percentage
TopOfPageCpcad_group_criterion.position_estimates.top_of_page_cpc_micros
TrackingUrlTemplatead_group_criterion.tracking_url_template
UrlCustomParametersad_group_criterion.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
ValuePerCurrentModelAttributedConversionmetrics.value_per_current_model_attributed_conversion
VerticalIdad_group_criterion.topic.topic_constant
VideoQuartile100Ratemetrics.video_quartile_p100_rate
VideoQuartile25Ratemetrics.video_quartile_p25_rate
VideoQuartile50Ratemetrics.video_quartile_p50_rate
VideoQuartile75Ratemetrics.video_quartile_p75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Label

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AdWords API to Google Ads API field mapping
AccountDescriptiveNamecustomer.descriptive_name
AdGroupCreativesCountdeprecated
AdGroupCriteriaCountdeprecated
AdGroupsCountdeprecated
CampaignsCountdeprecated
ExternalCustomerIdcustomer.id
LabelIdlabel.id
LabelNamelabel.name
UserListsCountdeprecated

Landing Page

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AdWords API to Google Ads API field mapping
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AdvertisingChannelTypecampaign.advertising_channel_type
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositiondeprecated
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
ConversionRatemetrics.conversions_from_interactions_rate
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerConversionmetrics.cost_per_conversion
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExpandedFinalUrlStringexpanded_landing_page_view.expanded_final_url
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
Monthsegments.month
MonthOfYearsegments.month_of_year
PercentageMobileFriendlyClicksmetrics.mobile_friendly_clicks_percentage
PercentageValidAcceleratedMobilePagesClicksmetrics.valid_accelerated_mobile_pages_clicks_percentage
Quartersegments.quarter
Slotsegments.slot
SpeedScoremetrics.speed_score
UnexpandedFinalUrlStringlanding_page_view.unexpanded_final_url
ValuePerConversionmetrics.value_per_conversion
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
Weeksegments.week
Yearsegments.year

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AverageCpcmetrics.average_cpc
AveragePositiondeprecated
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
CombinedAdsOrganicClicksmetrics.combined_clicks
CombinedAdsOrganicClicksPerQuerymetrics.combined_clicks_per_query
CombinedAdsOrganicQueriesmetrics.combined_queries
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
ExternalCustomerIdcustomer.id
Impressionsmetrics.impressions
KeywordIdsegments.keyword.ad_group_criterion
KeywordTextMatchingQuerysegments.keyword.info.text
Monthsegments.month
MonthOfYearsegments.month_of_year
OrganicAveragePositiondeprecated
OrganicClicksmetrics.organic_clicks
OrganicClicksPerQuerymetrics.organic_clicks_per_query
OrganicImpressionsmetrics.organic_impressions
OrganicImpressionsPerQuerymetrics.organic_impressions_per_query
OrganicQueriesmetrics.organic_queries
Quartersegments.quarter
QueryMatchTypedeprecated
SearchQuerypaid_organic_search_term_view.search_term
SerpTypesegments.search_engine_results_page_type
Weeksegments.week
Yearsegments.year

Parental Status Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
BaseAdGroupIdad_group.base_ad_group
BaseCampaignIdcampaign.base_campaign
BidModifierbidding_strategy resource and its associated fields are only selectable with bidding_strategy and campaign.
BiddingStrategyIdcampaign.bidding_strategy
BiddingStrategyNamebidding_strategy resource and its associated fields are only selectable with bidding_strategy and campaign.
BiddingStrategyTypebidding_strategy resource and its associated fields are only selectable with bidding_strategy and campaign.
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CpcBidad_group_criterion.effective_cpc_bid_micros
CpcBidSourcead_group_criterion.effective_cpc_bid_source
CpmBidad_group_criterion.effective_cpm_bid_micros
CpmBidSourcead_group_criterion.effective_cpm_bid_source
Criteriaad_group_criterion.parental_status.type
CriteriaDestinationUrldeprecated
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrlsdeprecated
FinalMobileUrlsad_group_criterion.final_mobile_urls
FinalUrlsad_group_criterion.final_urls
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
Idad_group_criterion.criterion_id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
IsNegativead_group_criterion.negative
IsRestrictad_group.targeting_setting.target_restrictions
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Statusad_group_criterion.status
TrackingUrlTemplatead_group_criterion.tracking_url_template
UrlCustomParametersad_group_criterion.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoQuartile100Ratemetrics.video_quartile_p100_rate
VideoQuartile25Ratemetrics.video_quartile_p25_rate
VideoQuartile50Ratemetrics.video_quartile_p50_rate
VideoQuartile75Ratemetrics.video_quartile_p75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Placeholder

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AdWords API to Google Ads API field mapping
AccountDescriptiveNamecustomer.descriptive_name
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositiondeprecated
CampaignIdcampaign
CampaignNamecampaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExtensionPlaceholderCreativeIdad_group_ad.resource_name
ExtensionPlaceholderTypefeed_placeholder_view.placeholder_type
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Slotsegments.slot
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Placeholder Feed Item

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdIdad_group_ad.resource_name
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AttributeValuesfeed_item.attribute_values
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositiondeprecated
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
Criteriadeprecated
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
DevicePreferencefeed_item_target.device is available with FROM feed_item_target
DisapprovalShortNamesSee feed_item.policy_infos for policy information.
EndTimefeed_item.end_date_time
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FeedIdfeed_item.feed
FeedItemIdfeed_item.id
GeoTargetingCriterionIdfeed_item_target.feed_item_target_id
GeoTargetingRestrictionfeed_item.geo_targeting_restriction
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
IsSelfActionsegments.interaction_on_this_extension
KeywordMatchTypefeed_item_target.keyword.match_type
KeywordTargetingIdfeed_item_target.feed_item_target_id
KeywordTargetingMatchTypefeed_item_target.keyword.match_type
KeywordTargetingTextfeed_item_target.keyword.text
Monthsegments.month
MonthOfYearsegments.month_of_year
PlaceholderTypesegments.placeholder_type
Quartersegments.quarter
Schedulingfeed_item_target.ad_schedule
Slotsegments.slot
StartTimefeed_item.start_date_time
Statusfeed_item.status
TargetingAdGroupIdfeed_item_target.ad_group
TargetingCampaignIdfeed_item_target.campaign
UrlCustomParametersfeed_item.url_custom_parameters
ValidationDetailsSee feed_item.policy_infos for policy information.
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
Weeksegments.week
Yearsegments.year

Placement Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.currency_code
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
BaseAdGroupIdad_group.base_ad_group
BaseCampaignIdcampaign.base_campaign
BidModifierad_group_criterion.bid_modifier
BiddingStrategyIdcampaign.bidding_strategy
BiddingStrategyNamebidding_strategy.name
BiddingStrategyTypebidding_strategy.type
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.all_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CpcBidad_group_criterion.effective_cpc_bid_micros
CpcBidSourcead_group_criterion.effective_cpc_bid_source
CpmBidad_group_criterion.effective_cpm_bid_micros
CpmBidSourcead_group_criterion.effective_cpm_bid_source
Criteriaad_group_criterion.placement.url
CriteriaDestinationUrldeprecated
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
DisplayNameReturns browser url for websites and for YouTube, video and channel.
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrlsdeprecated
FinalMobileUrlsad_group_criterion.final_mobile_urls
FinalUrlsad_group_criterion.final_urls
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
Idad_group_criterion.criterion_id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
IsNegativead_group_criterion.negative
IsRestrictad_group.targeting_setting.target_restrictions
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Statusad_group_criterion.status
TrackingUrlTemplatead_group_criterion.tracking_url_template
UrlCustomParametersad_group_criterion.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoQuartile100Ratemetrics.video_quartile_p100_rate
VideoQuartile25Ratemetrics.video_quartile_p25_rate
VideoQuartile50Ratemetrics.video_quartile_p50_rate
VideoQuartile75Ratemetrics.video_quartile_p75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Product Partition

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AdWords API to Google Ads API field mapping
AccountDescriptiveNamecustomer.descriptive_name
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCpcmetrics.average_cpc
AverageCpmmetrics.average_cpm
BenchmarkAverageMaxCpcmetrics.benchmark_average_max_cpc
BenchmarkCtrmetrics.benchmark_ctr
BiddingStrategyTypecampaign.bidding_strategy_type
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CpcBidad_group_criterion.cpc_bid_micros
CriteriaDestinationUrldeprecated
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalUrlSuffixad_group_criterion.final_url_suffix
Idad_group_criterion.criterion_id
Impressionsmetrics.impressions
IsNegativead_group_criterion.negative
Monthsegments.month
MonthOfYearsegments.month_of_year
ParentCriterionIdad_group_criterion.listing_group.parent_ad_group_criterion
PartitionTypead_group_criterion.listing_group.type
ProductGroupdeprecated
Quartersegments.quarter
SearchAbsoluteTopImpressionSharemetrics.search_absolute_top_impression_share
SearchClickSharemetrics.search_click_share
SearchImpressionSharemetrics.search_impression_share
TrackingUrlTemplatead_group_criterion.tracking_url_template
UrlCustomParametersad_group_criterion.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Search Query Performance

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AdWords API to Google Ads API field mapping
AbsoluteTopImpressionPercentagemetrics.absolute_top_impression_percentage
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.currency_code
AccountTimeZonecustomer.time_zone
AdFormatdeprecated
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositiondeprecated
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CreativeIdad_group_ad.ad.id
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
DestinationUrldeprecated
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalUrlad_group_ad.ad.final_urls
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
KeywordIdsegments.keyword.ad_group_criterion
KeywordTextMatchingQuerysegments.keyword.info.text
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Querysearch_term_view.search_term
QueryMatchTypeWithVariantsegments.search_term_match_type
QueryTargetingStatussearch_term_view.status
TopImpressionPercentagemetrics.top_impression_percentage
TrackingUrlTemplatead_group_ad.ad.tracking_url_template
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoQuartile100Ratemetrics.video_quartile_p100_rate
VideoQuartile25Ratemetrics.video_quartile_p25_rate
VideoQuartile50Ratemetrics.video_quartile_p50_rate
VideoQuartile75Ratemetrics.video_quartile_p75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Shared Set Criteria

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AdWords API to Google Ads API field mapping
AccountDescriptiveNamecustomer.descriptive_name
Criteriashared_criterion.keyword.text OR shared_criterion.placement.url, etc.
ExternalCustomerIdcustomer.id
Idshared_criterion.criterion_id
KeywordMatchTypeshared_criterion.keyword.match_type
SharedSetIdshared_set.id

Shopping Performance

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AdWords API to Google Ads API field mapping
AccountDescriptiveNamecustomer.descriptive_name
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AggregatorIdsegments.product_aggregator_id
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCpcmetrics.average_cpc
Brandsegments.product_brand
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
CategoryL1segments.product_bidding_category_level1
CategoryL2segments.product_bidding_category_level2
CategoryL3segments.product_bidding_category_level3
CategoryL4segments.product_bidding_category_level4
CategoryL5segments.product_bidding_category_level5
Channelsegments.product_channel
ChannelExclusivitysegments.product_channel_exclusivity
ClickTypesegments.click_type
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CountryCriteriaIdsegments.product_country
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomAttribute0segments.product_custom_attribute0
CustomAttribute1segments.product_custom_attribute1
CustomAttribute2segments.product_custom_attribute2
CustomAttribute3segments.product_custom_attribute3
CustomAttribute4segments.product_custom_attribute4
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
Impressionsmetrics.impressions
LanguageCriteriaIdsegments.product_language
MerchantIdsegments.product_merchant_id
Monthsegments.month
OfferIdsegments.product_item_id
ProductConditionsegments.product_condition
ProductTitlesegments.product_title
ProductTypeL1segments.product_type_l1
ProductTypeL2segments.product_type_l2
ProductTypeL3segments.product_type_l3
ProductTypeL4segments.product_type_l4
ProductTypeL5segments.product_type_l5
Quartersegments.quarter
SearchAbsoluteTopImpressionSharemetrics.search_absolute_top_impression_share
SearchClickSharemetrics.search_click_share
SearchImpressionSharemetrics.search_impression_share
StoreIdsegments.product_store_id
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
Weeksegments.week
Yearsegments.year

URL Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdFormatdeprecated
AdGroupCriterionStatusdeprecated
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.all_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CriteriaParametersdeprecated
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
DisplayNamedetail_placement_view.display_name
Domaindetail_placement_view.group_placement_target_url
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
InteractionTypesmetrics.interaction_event_types
Interactionsmetrics.interactions
IsAutoOptimizeddeprecated
IsBidOnPathdeprecated
IsPathExcludeddeprecated
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Urldetail_placement_view.target_url
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoQuartile100Ratemetrics.video_quartile_p100_rate
VideoQuartile25Ratemetrics.video_quartile_p25_rate
VideoQuartile50Ratemetrics.video_quartile_p50_rate
VideoQuartile75Ratemetrics.video_quartile_p75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

User Ad Distance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCpcmetrics.average_cpc
AverageCpmmetrics.average_cpm
AveragePositiondeprecated
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
DistanceBucketdistance_view.distance_bucket
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
Impressionsmetrics.impressions
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Video Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.all_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CreativeIdad_group_ad.ad.id
CreativeStatusad_group_ad.status
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
Impressionsmetrics.impressions
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
ValuePerAllConversionmetrics.value_per_all_conversions
VideoChannelIdvideo.channel_id
VideoDurationvideo.duration_millis
VideoIdvideo.id
VideoQuartile100Ratemetrics.video_quartile_p100_rate
VideoQuartile25Ratemetrics.video_quartile_p25_rate
VideoQuartile50Ratemetrics.video_quartile_p50_rate
VideoQuartile75Ratemetrics.video_quartile_p75_rate
VideoTitlevideo.title
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year