资源映射

下表将 AdWords API 报告映射到相应的 Google Ads API 资源:

下载 CSV 文件

AdWords API 报告与 Google Ads API 资源的映射
ACCOUNT_PERFORMANCE_REPORT客户
AD_PERFORMANCE_REPORTad_group_ad
ADGROUP_PERFORMANCE_REPORT广告组
AGE_RANGE_PERFORMANCE_REPORTage_range_view
AUDIENCE_PERFORMANCE_REPORTcampaign_audience_view、ad_group_audience_view
AUTOMATIC_PLACEMENTS_PERFORMANCE_REPORTgroup_placement_view
BID_GOAL_PERFORMANCE_REPORT出价策略
BUDGET_PERFORMANCE_REPORTcampaign_budget
CALL_METRICS_CALL_DETAILS_REPORTcall_view
CAMPAIGN_AD_SCHEDULE_TARGET_REPORTad_schedule_view
CAMPAIGN_CRITERIA_REPORT广告系列条件
CAMPAIGN_PERFORMANCE_REPORT广告系列
CAMPAIGN_SHARED_SET_REPORT广告系列共享集
CAMPAIGN_LOCATION_TARGET_REPORTlocation_view
CLICK_PERFORMANCE_REPORT点击查看
DISPLAY_KEYWORD_PERFORMANCE_REPORTdisplay_keyword_view
展示主题报告主题视图
GENDER_PERFORMANCE_REPORTgender_view
GEO_PERFORMANCE_REPORTgeo_view、user_location_view
KEYWORDLESS_QUERY_REPORTdynamic_search_ads_search_term_view
关键字_效果报告keyword_view
标签 LABEL标签
LANDING_PAGE_REPORTlanding_page_view、expanded_landing_page_view
PAID_ORGANIC_QUERY_REPORT付费搜索_自然搜索_付费
PARENTAL_STATUS_PERFORMANCE_REPORTparent_status_view
PLACEHOLDER_FEED_ITEM_REPORTfeed_item、feed_item_target
PLACEHOLDER_REPORTfeed_placeholder_view
展示位置 PERFORMANCE_REPORT自选展示位置展示位置
PRODUCT_PARTITION_REPORTproduct_group_view
SEARCH_QUERY_PERFORMANCE_REPORTsearch_term_view
SHARED_SET_CRITERIA_REPORT共享条件
SHARED_SET_REPORTshared_set(共享集)
SHOPPING_PERFORMANCE_REPORTShopping_performance_view [购物效果视图]
TOP_CONTENT_PERFORMANCE_REPORTGoogle Ads API 中不再提供
网址_PERFORMANCE_REPORTdetail_placement_view
USER_AD_DISTANCE_REPORTdistance_view
VIDEO_PERFORMANCE_REPORT视频

AdWords API 报告的字段映射

对于这些报告,下表将 AdWords API 字段映射到 Google Ads API 中的等效字段:

帐号效果

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measure_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measure_impressions
ActiveView 可见率metrics.active_view_viewability
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
AveragePosition已弃用
CanManageClientscustomer.manager
ClickTypesegments.click_type
Clicksmetrics.clicks
ContentBudgetLostImpressionSharemetrics.content_budget_lost_impression_share
内容展示次数份额metrics.content_impression_share
ContentRankLostImpressionSharemetrics.content_rank_lost_impression_share
ConversionAdjustmentsegments.conversion_adjustment
转化调整范围segments.conversion_or_adjustment_lag_bucket
转化类别名称segments.conversion_action_category
ConversionLagBucketsegments.conversion_lag_bucket
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
互动率metrics.engagement_rate
深度互动次数metrics.engagements
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
HourOfDaysegments.hour
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
无效点击比例metrics_invalid_click_rate
InvalidClicksmetrics.invalid_clicks
IsAutoTaggingEnabledcustomer.auto_tagging_enabled
IsTestAccountcustomer.test_account
segments.month
月份segments.month_of_year
季度segments.quarter
SearchBudgetLostImpressionSharemetrics.search_budget_lost_impression_share
搜索完全匹配展示次数份额metrics.search_exact_match_impression_share
SearchImpressionSharemetrics.search_impression_share
SearchRankLostImpressionSharemetrics.search_rank_lost_impression_share
位置segments.slot
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

广告组效果

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
绝对页首展示次数百分比metrics.absolute_top_impression_percentage
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measure_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measure_impressions
ActiveView 可见率metrics.active_view_viewability
AdGroupDesktopBidModifier请参阅 ad_group_bid_modifier 资源
AdGroupIdad_group.id
AdGroupMobileBidModifier请参阅 ad_group_bid_modifier 资源
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdGroupTabletBidModifier请参阅 ad_group_bid_modifier 资源
广告组类型ad_group.type
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type。
广告网络类型 2segments.ad_network_type
广告轮播模式ad_group.ad_rotation_mode
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
AveragePageviewsmetrics.average_page_views
AveragePosition已弃用
AverageTimeOnSitemetrics_average_time_on_site
BaseAdGroupIdad_group.base_ad_group
BaseCampaignIdcampaign.base_campaign
出价策略 IDcampaign.bidding_strategy
出价策略名称您只能通过 bidding_strategy 和 campaign 选择 bidding_strategy 资源及其关联的字段。
BiddingStrategySource已弃用
BiddingStrategyTypecampaign.bidding_strategy_type
BounceRatemetrics.bounce_rate
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
ClickAssistedConversionValue已弃用
ClickAssistedConversions已弃用
ClickAssistedConversionsOverLastClickConversions已弃用
ClickTypesegments.click_type
Clicksmetrics.clicks
ContentBidCriterionTypeGroupad_group.display_custom_bid_dimension
内容展示次数份额metrics.content_impression_share
ContentRankLostImpressionSharemetrics.content_rank_lost_impression_share
ConversionAdjustmentsegments.conversion_adjustment
转化调整范围segments.conversion_or_adjustment_lag_bucket
转化类别名称segments.conversion_action_category
ConversionLagBucketsegments.conversion_lag_bucket
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CostPerCurrentModelAttributedConversionmetrics.per_current_model_attributed_conversion
CpcBidad_group.cpc_bid_micros
CpmBidad_group.cpm_bid_micros
每次点击费用出价ad_group.cpv_bid_micros
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CurrentModelAttributedConversionValuemetrics.current_model_attributed_conversions_value
CurrentModelAttributedConversionsmetrics.current_model_attributed_conversions
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
有效目标广告支出回报率ad_group.effective_target_roas
有效目标 RoasSourcead_group.effective_target_roas_source
互动率metrics.engagement_rate
深度互动次数metrics.engagements
EnhancedCpcEnabled它可映射到两个属性之一,具体取决于出价策略。campaign.manual_cpc.enhanced_cpc_enabled、campaign.percent_cpc.enhanced_cpc_enabled
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
最终网址后缀ad_group.final_url_suffix
Gmail 转发次数metrics.gmail_forwards
Gmail 保存metrics.gmail_saves
Gmail 辅助点击次数metrics.gmail_secondary_clicks
HourOfDaysegments.hour
ImpressionAssistedConversionValue已弃用
ImpressionAssistedConversions已弃用
ImpressionAssistedConversionsOverLastClickConversions已弃用
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
标签 ID从资源 ad_group_ad_label 中选择 label.resource_name
标签从资源 ad_group_ad_label 中选择 label.resource_name
segments.month
月份segments.month_of_year
离线展示次数metrics.phone_impressions
离线互动次数metrics.phone_calls
线下互动率metrics.phone_through_rate
PercentNewVisitorsmetrics.percent_new_visitors
季度segments.quarter
相对点击率metrics.relative_ctr
SearchAbsoluteTopImpressionSharemetrics.search_absolute_top_impression_share
SearchBudgetLostAbsoluteTopImpressionSharemetrics.search_budget_lost_绝对_top_impression_share
在搜索网络中因预算而错失的页首展示次数份额metrics.search_budget_lost_top_impression_share
搜索完全匹配展示次数份额metrics.search_exact_match_impression_share
SearchImpressionSharemetrics.search_impression_share
SearchRankLostAbsoluteTopImpressionSharemetrics.search_rank_lost_绝对_top_impression_share
SearchRankLostImpressionSharemetrics.search_rank_lost_impression_share
SearchRankLostTopImpressionSharemetrics.search_rank_lost_top_impression_share
在搜索网络中获得的页首展示次数份额metrics.search_top_impression_share
位置segments.slot
目标每次转化费用ad_group.effective_target_cpa_micros
TargetCpaBidSourcead_group.effective_target_cpa_source
页首展示次数百分比metrics.top_impression_percentage
跟踪网址模板ad_group.tracking_url_template
UrlCustomParametersad_group.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
ValuePerCurrentModelAttributedConversionmetrics.value_per_current_model_attributed_conversion
四分位 100 速率metrics.video_quartile_p100_rate
四分之三视频率metrics.video_quartile_p25_rate
四分之五metrics.video_quartile_p50_rate
四分之 75 率metrics.video_quartile_p75_rate
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

广告效果

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
绝对页首展示次数百分比metrics.absolute_top_impression_percentage
AccentColorad_group_ad.ad.legacy_responsive_display_ad.accent_color
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measure_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measure_impressions
ActiveView 可见率metrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
广告效力信息ad_group_ad.ad_strength
广告类型ad_group_ad.ad.type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
允许灵活调整颜色ad_group_ad.ad.legacy_responsive_display_ad.allow_flexible_color
自动ad_group_ad.ad.added_by_google_ads
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
AveragePageviewsmetrics.average_page_views
AveragePosition已弃用
AverageTimeOnSitemetrics_average_time_on_site
BaseAdGroupIdad_group.base_ad_group
BaseCampaignIdcampaign.base_campaign
BounceRatemetrics.bounce_rate
BusinessNamead_group_ad.ad.legacy_responsive_display_ad.business_name
CallOnlyPhoneNumberad_group_ad.ad.call_ad.phone_number
号召性用语文字ad_group_ad.ad.legacy_responsive_display_ad.call_to_action_text
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
ClickAssistedConversionValue已弃用
ClickAssistedConversions已弃用
ClickAssistedConversionsOverLastClickConversions已弃用
ClickTypesegments.click_type
Clicksmetrics.clicks
MergedApprovalStatusad_group_ad.policy_summary.approval_status
ConversionAdjustmentsegments.conversion_adjustment
转化调整范围segments.conversion_or_adjustment_lag_bucket
转化类别名称segments.conversion_action_category
ConversionLagBucketsegments.conversion_lag_bucket
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CostPerCurrentModelAttributedConversionmetrics.per_current_model_attributed_conversion
CreativeDestinationUrl已弃用
CreativeFinalAppUrls已弃用
广告最终移动网址ad_group_ad.ad.final_mobile_urls
广告素材最终到达网址ad_group_ad.ad.final_urls
CreativeTrackingUrl 模板ad_group_ad.ad.tracking_url_template
CreativeUrlCustomParametersad_group_ad.ad.url_custom_parameters
标准 ID关键字.ad_group_criteria
标准类型已弃用
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CurrentModelAttributedConversionValuemetrics.current_model_attributed_conversions_value
CurrentModelAttributedConversionsmetrics.current_model_attributed_conversions
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
说明ad_group_ad.ad.legacy_responsive_display_ad.description 或 ad_group_ad.ad.expanded_text_ad.description
广告内容描述 1ad_group_ad.ad.text_ad.description1 或 ad_group_ad.ad.call_ad.description1
广告内容描述 2ad_group_ad.ad.text_ad.description2 或 ad_group_ad.ad.call_ad.description2
设备细分受众群.device
DevicePreferencead_group_ad.ad.device_preference
DisplayUrlad_group_ad.ad.display_url
互动率metrics.engagement_rate
深度互动次数metrics.engagements
EnhancedDisplayCreativeLandscapeLogoImageMediaIdad_group_ad.ad.legacy_responsive_display_ad.logo_image
EnhancedDisplayCreativeLogoImageMediaIdad_group_ad.ad.legacy_responsive_display_ad.square_logo_image
EnhancedDisplayCreativeMarketingImageMediaIdad_group_ad.ad.legacy_responsive_display_ad.marketing_image
EnhancedDisplayCreativeMarketingImageSquareMediaIdad_group_ad.ad.legacy_responsive_display_ad.square_marketing_image
ExtendedDynamicSearchCreativeDescription2ad_group_ad.ad.expanded_dynamic_search_ad.description
加大型文字广告文字说明 2ad_group_ad.ad.expanded_text_ad.description2
加大型文字广告文字第 3 部分ad_group_ad.ad.expanded_text_ad.headline_part3
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
格式设置ad_group_ad.ad.legacy_responsive_display_ad.format_setting
Gmail 广告素材标头图片媒体 IDad_group_ad.ad.gmail_ad.header_image
GmailCreativeLogoImageMediaIdad_group_ad.ad.gmail_ad.teaser.logo_image
GmailCreativeMarketingImageMediaIdad_group_ad.ad.gmail_ad.marketing_image
Gmail 转发次数metrics.gmail_forwards
Gmail 保存metrics.gmail_saves
Gmail 辅助点击次数metrics.gmail_secondary_clicks
Gmail 预告片商家名称ad_group_ad.ad.gmail_ad.teaser.business_name
Gmail 预告片说明ad_group_ad.ad.gmail_ad.teaser.description
Gmail 预告片标题ad_group_ad.ad.gmail_ad.teaser.headline
标题ad_group_ad.ad.text_ad.headline
HeadlinePart1ad_group_ad.ad.expanded_text_ad.headline_part1
HeadlinePart2ad_group_ad.ad.expanded_text_ad.headline_part2
IDad_group_ad.ad.id
图片网址ad_group_ad.ad.image_ad.image_url
ImageCreativeImageHeightad_group_ad.ad.image_ad.pixel_height
ImageCreativeImageWidthad_group_ad.ad.image_ad.pixel_width
ImageCreativeMimeTypead_group_ad.ad.image_ad.mime_type
ImageCreativeNamead_group_ad.ad.image_ad.name
ImpressionAssistedConversionValue已弃用
ImpressionAssistedConversions已弃用
ImpressionAssistedConversionsOverLastClickConversions已弃用
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
否定ad_group_criteria.negative
标签 ID从资源 ad_group_ad_label 中选择 label.resource_name
标签从资源 ad_group_ad_label 中选择 label.name
LongHeadlinead_group_ad.ad.legacy_responsive_display_ad.long_headline
主颜色ad_group_ad.ad.legacy_responsive_display_ad.main_color
MarketingImageCallToActionTextad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.text
MarketingImageCallToActionTextColorad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.text_color
MarketingImageDescriptionad_group_ad.ad.gmail_ad.marketing_image_headline
MarketingImageHeadlinead_group_ad.ad.gmail_ad.marketing_image_description
segments.month
月份segments.month_of_year
MultiAssetResponsiveDisplayAdAccentColorad_group_ad.ad.responsive_display_ad.accent_color
MultiAssetResponsiveDisplayAdAllowFlexibleColorad_group_ad.ad.responsive_display_ad.allow_flexible_color
MultiAssetResponsiveDisplayAdBusinessNamead_group_ad.ad.responsive_display_ad.business_name
MultiAssetResponsiveDisplayAdCallToActionTextad_group_ad.ad.responsive_display_ad.call_to_action_text
MultiAssetResponsiveDisplayAdDescriptionsad_group_ad.ad.responsive_display_ad.descriptions
MultiAssetResponsiveDisplayAdDynamicSettingsPricePrefixad_group_ad.ad.responsive_display_ad.price_prefix
MultiAssetResponsiveDisplayAdDynamicSettingsPromoTextad_group_ad.ad.responsive_display_ad.promo_text
MultiAssetResponsiveDisplayAdFormatSettingad_group_ad.ad.responsive_display_ad.format_setting
MultiAssetResponsiveDisplayAdHeadlinesad_group_ad.ad.responsive_display_ad.headlines
MultiAssetResponsiveDisplayAdLandscapeLogoImagesad_group_ad.ad.responsive_display_ad.logo_images
MultiAssetResponsiveDisplayAdLogoImagesad_group_ad.ad.responsive_display_ad.square_logo_images
MultiAssetResponsiveDisplayAdLongHeadlinead_group_ad.ad.responsive_display_ad.long_headline
MultiAssetResponsiveDisplayAdMainColorad_group_ad.ad.responsive_display_ad.main_color
MultiAssetResponsiveDisplayAdMarketingImagesad_group_ad.ad.responsive_display_ad.marketing_images
MultiAssetResponsiveDisplayAdSquareMarketingImagesad_group_ad.ad.responsive_display_ad.square_marketing_images
多重素材资源自适应型展示广告{0}YouTube 视频ad_group_ad.ad.responsive_display_ad.youtube_videos
路径 1ad_group_ad.ad.expanded_text_ad.path1
路径 2ad_group_ad.ad.expanded_text_ad.path2
PercentNewVisitorsmetrics.percent_new_visitors
政策摘要必须单独选择政策摘要的组成部分:ad_group_ad.policy_summary.policy_topic_entries、ad_group_ad.policy_summary.review_state、ad_group_ad.policy_summary.approval_status
PricePrefix(价格前缀)ad_group_ad.ad.legacy_responsive_display_ad.price_prefix
宣传文字ad_group_ad.ad.legacy_responsive_display_ad.promo_text
季度segments.quarter
自适应搜索广告说明ad_group_ad.ad.responsive_search_ad.descriptions
自适应搜索广告的标题ad_group_ad.ad.responsive_search_ad.headlines
自适应搜索广告的路径ad_group_ad.ad.responsive_search_ad.path1
自适应搜索广告的路径ad_group_ad.ad.responsive_search_ad.path2
ShortHeadlinead_group_ad.ad.legacy_responsive_display_ad.short_headline
位置segments.slot
状态ad_group_ad.status
SystemManagedEntitySourcead_group_ad.ad.system_managed_resource_source
页首展示次数百分比metrics.top_impression_percentage
UniversalAppAdDescriptionsad_group_ad.ad.app_ad.descriptions
通用应用广告标题ad_group_ad.ad.app_ad.headlines
通用应用广告 HTML5 媒体包ad_group_ad.ad.app_ad.html5_media_bundles
通用应用广告图片ad_group_ad.ad.app_ad.images
UniversalAppAdMandatoryAdTextad_group_ad.ad.app_ad.mandatory_ad_text
通用应用广告 YouTube 视频ad_group_ad.ad.app_ad.youtube_videos
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
ValuePerCurrentModelAttributedConversionmetrics.value_per_current_model_attributed_conversion
四分位 100 速率metrics.video_quartile_p100_rate
四分之三视频率metrics.video_quartile_p25_rate
四分之五metrics.video_quartile_p50_rate
四分之 75 率metrics.video_quartile_p75_rate
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

年龄段效果

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measure_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measure_impressions
ActiveView 可见率metrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
BaseAdGroupIdad_group.base_ad_group
BaseCampaignIdcampaign.base_campaign
BidModifier(出价调节系数)ad_group_criteria.bid_modifier
出价策略 IDcampaign.bidding_strategy
出价策略名称bidding_strategy.name
BiddingStrategyTypecampaign.bidding_strategy_type
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CpcBidad_group_criteria.effective_cpc_bid_micros
CpcBidSourcead_group_criteria.effective_cpc_bid_source
CpmBidad_group_criteria.effective_cpm_bid_micros
CpmBidSourcead_group_criteria.effective_cpm_bid_source
条件ad_group_criteria.age_range.type
CriteriaDestinationUrl已弃用
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
互动率metrics.engagement_rate
深度互动次数metrics.engagements
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrls已弃用
FinalMobileUrlsad_group_criteria.final_mobile_urls
FinalUrlsad_group_criteria.final_urls
Gmail 转发次数metrics.gmail_forwards
Gmail 保存metrics.gmail_saves
Gmail 辅助点击次数metrics.gmail_secondary_clicks
IDad_group_criteria.criteria_id
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
否定ad_group_criteria.negative
限制ad_group.targeting_setting.target_restrictions
segments.month
月份segments.month_of_year
季度segments.quarter
状态ad_group_criteria.status
跟踪网址模板ad_group_criteria.tracking_url_template
UrlCustomParametersad_group_criteria.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
四分位 100 速率metrics.video_quartile_p100_rate
四分之三视频率metrics.video_quartile_p25_rate
四分之五metrics.video_quartile_p50_rate
四分之 75 率metrics.video_quartile_p75_rate
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

受众群体效果

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measure_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measure_impressions
ActiveView 可见率metrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
AveragePosition已弃用
BaseAdGroupIdad_group.base_ad_group
BaseCampaignIdcampaign.base_campaign
BidModifier(出价调节系数)此值应是广告系列/广告组出价调节系数,具体取决于视图。
出价策略 IDcampaign.bidding_strategy
出价策略名称必须根据出价或策略资源选择 bidding_strategy.name。
BiddingStrategyType必须使用资源 bidding_strategy 或 campaign 选择 campaign.bidding_strategy.type。
CampaignIdad_group.campaign
广告系列名称campaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CpcBid这应该是广告系列/广告组条件(具体取决于视图)。
CpcBidSourcead_group_criteria.effective_cpc_bid_source
CpmBidad_group_criteria.effective_cpm_bid_micros
CpmBidSourcead_group_criteria.effective_cpm_bid_source
条件ad_group_criteria.user_list.user_list(来自 ad_group_audience_view)或 campaign_criteria.user_list.user_list(来自 campaign_audience_view)。
CriteriaDestinationUrl已弃用
标准附件级别已弃用
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
互动率metrics.engagement_rate
深度互动次数metrics.engagements
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrls已弃用
FinalMobileUrlsad_group_criteria.final_mobile_urls
FinalUrlsad_group_criteria.final_urls
Gmail 转发次数metrics.gmail_forwards
Gmail 保存metrics.gmail_saves
Gmail 辅助点击次数metrics.gmail_secondary_clicks
IDad_group_criteria.criteria_id
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
限制ad_group.targeting_setting.target_restrictions
segments.month
月份segments.month_of_year
季度segments.quarter
位置segments.slot
状态ad_group_criteria.status
跟踪网址模板ad_group.tracking_url_template
UrlCustomParametersad_group.url_custom_parameters
UserListNameuser_list.name
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
四分位 100 速率metrics.video_quartile_p100_rate
四分之三视频率metrics.video_quartile_p25_rate
四分之五metrics.video_quartile_p50_rate
四分之 75 率metrics.video_quartile_p75_rate
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

系统推荐展示位置的效果

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measure_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measure_impressions
ActiveView 可见率metrics.active_view_viewability
广告格式已弃用
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
条件参数使用 group_placement_view.placement_type 或 group_placement_view.target_url。
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date
DayOfWeek星期几
DisplayName返回网站域名和 YouTube 频道 YouTube 频道名称
网域group_placement_view.target_url
互动率metrics.engagement_rate
深度互动次数metrics.engagements
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
已自动优化已弃用
IsBidOnPath已弃用
已排除路径已弃用
segments.month
月份segments.month_of_year
季度segments.quarter
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

出价目标效果

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountDescriptiveNamecustomer.descriptive_name
广告组数量已弃用
广告组条件数量已弃用
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCpcmetrics.average_cpc
AverageCpm metrics.average_cpm
AveragePosition已弃用
广告系列数量bidding_strategy.campaign_count
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
HourOfDaysegments.hour
IDbidding_strategy.id
展示次数metrics.impressions
segments.month
月份segments.month_of_year
名称必须根据出价或策略资源选择 bidding_strategy.name。
NonRemovedAdGroupCount已弃用
NonRemovedAdGroupCriteriaCount已弃用
未移除的广告系列数量bidding_strategy.non_removed_campaign_count
PageOnePromotedBidCeiling已弃用
PageOnePromotedBidChangesForRaisesOnly已弃用
PageOnePromotedBidModifier已弃用
PageOnePromotedRaiseBidWhenBudgetConstrained已弃用
PageOnePromotedRaiseBidWhenLowQualityScore已弃用
PageOnePromotedStrategyGoal已弃用
季度segments.quarter
状态bidding_strategy.status
目标每次转化费用bidding_strategy.target_cpa.target_cpa_micros
TargetCpaMaxCpcBidCeilingbidding_strategy.target_cpa.cpc_bid_floor_micros
TargetCpaMaxCpcBidFloorbidding_strategy.target_cpa.cpc_bid_floor_micros
排名胜出率目标已弃用
TargetOutrankShareBidChangesForRaisesOnly已弃用
TargetOutrankShareCompetitorDomain已弃用
TargetOutrankShareMaxCpcBidCeiling已弃用
TargetOutrankShareRaiseBidWhenLowQualityScore已弃用
目标广告支出回报率bidding_strategy.target_roas.target_roas
TargetRoasBidCeilingbidding_strategy.target_roas.cpc_bid_floor_micros
TargetRoasBidFloorbidding_strategy.target_roas.cpc_bid_floor_micros
目标支出出价上限bidding_strategy.target_spend.cpc_bid_floor_micros
目标支出bidding_strategy.target_spend.target_spend_micros
类型bidding_strategy.type
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

预算效果

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountDescriptiveNamecustomer.descriptive_name
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
数量campaign_budget.amount_micros
关联的广告系列 IDcampaign.id
AssociatedCampaignName(关联的广告系列的名称)campaign.name
AssociatedCampaignStatus(关联的广告系列状态)campaign.status
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
AveragePosition已弃用
预算广告系列关联状态segments.budget_campaign_assoccation_status.status
预算 IDcampaign_budget.id
预算名称campaign_budget.name
预算参考数campaign_budget.reference_count
预算状态campaign_budget.status
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
DeliveryMethodcampaign_budget.delivery_method
互动率metrics.engagement_rate
深度互动次数metrics.engagements
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
有建议的预算campaign_budget.has_recommended_budget
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
IsBudgetExplicitlySharedcampaign_budget.explicitly_shared
时段campaign_budget.period
建议的预算金额campaign_budget.recommended_budget_amount_micros
建议的预算变化数campaign_budget.recommended_budget_estimated_change_weekly_clicks
建议的预算每周变化费用campaign_budget.recommended_budget_estimated_change_weekly_cost_micros
RecommendedBudgetEstimatedChangeInWeekInteractionscampaign_budget.recommended_budget_estimated_change_weekly_interactions
建议预算每周更改次数估算值campaign_budget.recommended_budget_estimated_change_weekly_views
总计金额campaign_budget.total_amount_micros
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions

来电指标详情

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
通话时长call_view.call_duration_seconds
通话结束时间call_view.end_call_date_time
通话开始时间call_view.start_call_date_time
通话状态call_view.call_status
CallTrackingDisplayLocationcall_view.call_tracking_display_location
CallTypecall_view.type
来电国家/地区代码call_view.caller_area_code
调用方全国设计代码call_view.caller_country_code
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
ExternalCustomerIdcustomer.id
HourOfDaysegments.hour
segments.month
月份segments.month_of_year
季度segments.quarter
segments.week [细分.周]
segments.year

广告系列广告投放时间定位

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
AveragePosition已弃用
BidModifier(出价调节系数)campaign_criteria.bid_modifier
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
互动率metrics.engagement_rate
深度互动次数metrics.engagements
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
IDcampaign_criteria.criteria_id
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
segments.month
月份segments.month_of_year
季度segments.quarter
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
四分位 100 速率metrics.video_quartile_p100_rate
四分之三视频率metrics.video_quartile_p25_rate
四分之五metrics.video_quartile_p50_rate
四分之 75 率metrics.video_quartile_p75_rate
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

广告系列条件

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
BaseCampaignIdcampaign.base_campaign
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
条件campaign_criteria.keyword.text OR campaign_criteria.placement.url 等
条件类型campaign_criteria.type
CustomerDescriptiveNamecustomer.descriptive_name
ExternalCustomerIdcustomer.id
IDcampaign_criteria.criteria_id
否定campaign_criteria.negative

广告系列地理位置定位

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
AveragePosition已弃用
BidModifier(出价调节系数)campaign_criteria.bid_modifier
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
互动率metrics.engagement_rate
深度互动次数metrics.engagements
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
IDcampaign_criteria.criteria_id
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
否定campaign_criteria.negative
segments.month
月份segments.month_of_year
季度segments.quarter
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

广告系列效果

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
绝对页首展示次数百分比metrics.absolute_top_impression_percentage
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measure_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measure_impressions
ActiveView 可见率metrics.active_view_viewability
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
广告渠道子类型campaign.advertising_channel_sub_type
广告渠道类型campaign.advertising_channel_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
数量campaign_budget.amount_micros
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
AverageFrequency已弃用
AveragePageviewsmetrics.average_page_views
AveragePosition已弃用
AverageTimeOnSitemetrics_average_time_on_site
BaseCampaignIdcampaign.base_campaign
出价策略 IDcampaign.bidding_strategy
出价策略名称bidding_strategy.name
BiddingStrategyTypecampaign.bidding_strategy_type
BounceRatemetrics.bounce_rate
预算 IDcampaign.campaign_budget
CampaignDesktopBidModifier不适用于“FROM”广告系列。不过,您可以通过 &FROM3_;FROM campaign_criteria' 查询来检索设备类型出价调节系数。
广告系列组 ID已弃用
CampaignIdcampaign.id
CampaignMobileBidModifier不适用于“FROM”广告系列。不过,您可以通过 &FROM3_;FROM campaign_criteria' 查询来检索设备类型出价调节系数。
广告系列名称campaign.name
CampaignStatuscampaign.status
CampaignTabletBidModifier不适用于“FROM”广告系列。不过,您可以通过 &FROM3_;FROM campaign_criteria' 查询来检索设备类型出价调节系数。
广告系列试验类型campaign.experiment_type
ClickAssistedConversionValue已弃用
ClickAssistedConversions已弃用
ClickAssistedConversionsOverLastClickConversions已弃用
ClickTypesegments.click_type
Clicksmetrics.clicks
ContentBudgetLostImpressionSharemetrics.content_budget_lost_impression_share
内容展示次数份额metrics.content_impression_share
ContentRankLostImpressionSharemetrics.content_rank_lost_impression_share
ConversionAdjustmentsegments.conversion_adjustment
转化调整范围segments.conversion_or_adjustment_lag_bucket
转化归因事件类型segments.conversion_attribution_event_type
转化类别名称segments.conversion_action_category
ConversionLagBucketsegments.conversion_lag_bucket
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CostPerCurrentModelAttributedConversionmetrics.per_current_model_attributed_conversion
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CurrentModelAttributedConversionValuemetrics.current_model_attributed_conversions_value
CurrentModelAttributedConversionsmetrics.current_model_attributed_conversions
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
结束日期campaign.end_date
互动率metrics.engagement_rate
深度互动次数metrics.engagements
EnhancedCpcEnabled它可映射到这两种属性之一,具体取决于出价策略。campaign.manual_cpc.enhanced_cpc_enabled、campaign.percent_cpc.enhanced_cpc_enabled
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
最终网址后缀campaign.final_url_suffix
Gmail 转发次数metrics.gmail_forwards
Gmail 保存metrics.gmail_saves
Gmail 辅助点击次数metrics.gmail_secondary_clicks
有建议的预算campaign_budget.has_recommended_budget
HourOfDaysegments.hour
ImpressionAssistedConversionValue已弃用
ImpressionAssistedConversions已弃用
ImpressionAssistedConversionsOverLastClickConversions已弃用
ImpressionReach已弃用
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
无效点击比例metrics_invalid_click_rate
InvalidClicksmetrics.invalid_clicks
IsBudgetExplicitlySharedcampaign_budget.explicitly_shared
标签 ID从资源 campaign_label 中选择 label.resource_name
标签从资源 campaign_label 中选择 label.resource_name
尽可能提高转化价值的目标广告支出回报率campaign.maximize_conversion_value.target_roas
segments.month
月份segments.month_of_year
离线展示次数metrics.phone_impressions
离线互动次数metrics.phone_calls
线下互动率metrics.phone_through_rate
PercentNewVisitorsmetrics.percent_new_visitors
时段campaign_budget.period
季度segments.quarter
建议的预算金额campaign_budget.recommended_budget_amount_micros
相对点击率metrics.relative_ctr
SearchAbsoluteTopImpressionSharemetrics.search_absolute_top_impression_share
SearchBudgetLostAbsoluteTopImpressionSharemetrics.search_budget_lost_绝对_top_impression_share
SearchBudgetLostImpressionSharemetrics.search_budget_lost_impression_share
在搜索网络中因预算而错失的页首展示次数份额metrics.search_budget_lost_top_impression_share
SearchClickSharemetrics.search_click_share
搜索完全匹配展示次数份额metrics.search_exact_match_impression_share
SearchImpressionSharemetrics.search_impression_share
SearchRankLostAbsoluteTopImpressionSharemetrics.search_rank_lost_绝对_top_impression_share
SearchRankLostImpressionSharemetrics.search_rank_lost_impression_share
SearchRankLostTopImpressionSharemetrics.search_rank_lost_top_impression_share
在搜索网络中获得的页首展示次数份额metrics.search_top_impression_share
ServingStatuscampaign.serving_status
位置segments.slot
开始日期campaign.start_date
页首展示次数百分比metrics.top_impression_percentage
总计金额campaign_budget.total_amount_micros
跟踪网址模板campaign.tracking_url_template
UrlCustomParameterscampaign.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
ValuePerCurrentModelAttributedConversionmetrics.value_per_current_model_attributed_conversion
四分位 100 速率metrics.video_quartile_p100_rate
四分之三视频率metrics.video_quartile_p25_rate
四分之五metrics.video_quartile_p50_rate
四分之 75 率metrics.video_quartile_p75_rate
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

广告系列共享集

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountDescriptiveNamecustomer.descriptive_name
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
ExternalCustomerIdcustomer.id
共享集 IDshared_set.id
SharedSetNameshared_set.name
共享集类型shared_set.type(共享集类型)
状态campaign_shared_set.status

点击效果

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountDescriptiveNamecustomer.descriptive_name
广告格式已弃用
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
广告变体对照组试验 ID已弃用
广告变体处理试验 ID已弃用
广告变体试验 ID已弃用
AoiCityCriteriaIdclick_view.area_of_interest.city
AoiCountryCriteriaIdclick_view.area_of_interest.country
AoiMetroCriteriaIdclick_view.area_of_interest.metro
Aoi 最具体的目标 IDclick_view.area_of_interest.most_specific
AoiRegionCriteriaIdclick_view.area_of_interest.region
CampaignIdcampaign.id
广告系列地理位置定位 IDclick_view.campaign_location_target
广告系列名称campaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
CreativeIdclick_view.ad_group_ad
条件 ID已弃用
条件参数已弃用
日期segments.date [细分日期]
设备细分受众群.device
ExternalCustomerIdcustomer.id
GclIdclick_view.gclid
KeywordMatchType已弃用
LopCityCriteriaIdclick_view.location_of_presence.city
LopCountryCriteriaIdclick_view.location_of_presence.country
LopMetroCriteriaIdclick_view.location_of_presence.metro
最具体的目标 IDclick_view.location_of_presence.most_specific 说明
LopRegionCriteriaIdclick_view.location_of_presence.region
月份segments.month_of_year
网页click_view_page_number
位置segments.slot
用户名单 IDclick_view.user_list

展示广告网络关键字效果

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measure_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measure_impressions
ActiveView 可见率metrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
BaseAdGroupIdad_group.base_ad_group
BaseCampaignIdcampaign.base_campaign
出价策略 IDcampaign.bidding_strategy
出价策略名称必须选择 bid_strategy.name 以及 resourceing_strategy 和广告系列资源。
BiddingStrategyTypecampaign.bidding_strategy_type
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CpcBidad_group_criteria.effective_cpc_bid_micros
CpcBidSourcead_group_criteria.effective_cpc_bid_source
CpmBidad_group_criteria.effective_cpm_bid_micros
CpmBidSourcead_group_criteria.effective_cpm_bid_source
每次点击费用出价ad_group_criteria.effective_cpv_bid_micros
CpvBidSourcead_group_criteria.effective_cpv_bid_source
条件ad_group_criteria.keyword.text
CriteriaDestinationUrl已弃用
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
互动率metrics.engagement_rate
深度互动次数metrics.engagements
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrls已弃用
FinalMobileUrlsad_group_criteria.final_mobile_urls
FinalUrlsad_group_criteria.final_urls
Gmail 转发次数metrics.gmail_forwards
Gmail 保存metrics.gmail_saves
Gmail 辅助点击次数metrics.gmail_secondary_clicks
IDad_group_criteria.criteria_id
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
否定ad_group_criteria.negative
限制ad_group.targeting_setting.target_restrictions
segments.month
月份segments.month_of_year
季度segments.quarter
状态ad_group_criteria.status
跟踪网址模板ad_group_criteria.tracking_url_template
UrlCustomParametersad_group_criteria.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
四分位 100 速率metrics.video_quartile_p100_rate
四分之三视频率metrics.video_quartile_p25_rate
四分之五metrics.video_quartile_p50_rate
四分之 75 率metrics.video_quartile_p75_rate
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

展示广告网络主题效果

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measure_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measure_impressions
ActiveView 可见率metrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
BaseAdGroupIdad_group.base_ad_group
BaseCampaignIdcampaign.base_campaign
BidModifier(出价调节系数)ad_group_criteria.bid_modifier
出价策略 IDcampaign.bidding_strategy
出价策略名称必须选择 bid_strategy.name 以及 resourceing_strategy 和广告系列资源。
BiddingStrategyTypecampaign.bidding_strategy_type
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CpcBidad_group_criteria.effective_cpc_bid_micros
CpcBidSourcead_group_criteria.effective_cpc_bid_source
CpmBidad_group_criteria.effective_cpm_bid_micros
CpmBidSourcead_group_criteria.effective_cpm_bid_source
条件ad_group_criteria.topic.path
CriteriaDestinationUrl已弃用
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
互动率metrics.engagement_rate
深度互动次数metrics.engagements
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrls已弃用
FinalMobileUrlsad_group_criteria.final_mobile_urls
FinalUrlsad_group_criteria.final_urls
Gmail 转发次数metrics.gmail_forwards
Gmail 保存metrics.gmail_saves
Gmail 辅助点击次数metrics.gmail_secondary_clicks
IDad_group_criteria.criteria_id
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
否定ad_group_criteria.negative
限制ad_group.targeting_setting.target_restrictions
segments.month
月份segments.month_of_year
季度segments.quarter
状态ad_group_criteria.status
跟踪网址模板ad_group_criteria.tracking_url_template
UrlCustomParametersad_group_criteria.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
行业 IDad_group_criteria.topic.topic_Constant
四分位 100 速率metrics.video_quartile_p100_rate
四分之三视频率metrics.video_quartile_p25_rate
四分之五metrics.video_quartile_p50_rate
四分之 75 率metrics.video_quartile_p75_rate
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

性别效果

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measure_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measure_impressions
ActiveView 可见率metrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
BaseAdGroupIdad_group.base_ad_group
BaseCampaignIdcampaign.base_campaign
BidModifier(出价调节系数)ad_group_criteria.bid_modifier
出价策略 IDcampaign.bidding_strategy
出价策略名称bidding_strategy.name
BiddingStrategyTypebidding_strategy.type
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CpcBidad_group_criteria.effective_cpc_bid_micros
CpcBidSourcead_group_criteria.effective_cpc_bid_source
CpmBidad_group_criteria.effective_cpm_bid_micros
CpmBidSourcead_group_criteria.effective_cpm_bid_source
条件ad_group_criteria.gender.type
CriteriaDestinationUrl已弃用
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
互动率metrics.engagement_rate
深度互动次数metrics.engagements
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrls已弃用
FinalMobileUrlsad_group_criteria.final_mobile_urls
FinalUrlsad_group_criteria.final_urls
Gmail 转发次数metrics.gmail_forwards
Gmail 保存metrics.gmail_saves
Gmail 辅助点击次数metrics.gmail_secondary_clicks
IDad_group_criteria.criteria_id
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
否定ad_group_criteria.negative
限制ad_group.targeting_setting.target_restrictions
segments.month
月份segments.month_of_year
季度segments.quarter
状态ad_group_criteria.status
跟踪网址模板ad_group_criteria.tracking_url_template
UrlCustomParametersad_group_criteria.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
四分位 100 速率metrics.video_quartile_p100_rate
四分之三视频率metrics.video_quartile_p25_rate
四分之五metrics.video_quartile_p50_rate
四分之 75 率metrics.video_quartile_p75_rate
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

地理位置效果

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
广告格式已弃用
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
AveragePosition已弃用
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
CityCriteriaIdsegments.geo_target_city
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CountryCriteriaId使用 geo_view.country_criteria_id 或 user_location_view_country_criteria_id,具体取决于您想使用哪种视图
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
地理位置定位user_location_view.targeting_location
LocationTypegeo_view.location_type [地理位置视图类型]
MetroCriteriaIdsegments.geo_target_metro
segments.month
月份segments.month_of_year
最具体的条件 IDsegments.geo_target_most_specific_location
季度segments.quarter
RegionCriteriaIdsegments.geo_target_region
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

不含关键字的查询

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCpcmetrics.average_cpc
AverageCpm metrics.average_cpm
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
CategoryPath已弃用
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
标准 IDsegments.webpage
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
网域已弃用
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
展示次数metrics.impressions
第 1 行dynamic_search_ads_search_term_view.headline
segments.month
月份segments.month_of_year
季度segments.quarter
查询dynamic_search_ads_search_term_view_search_term
查询定位状态已弃用
职位已弃用
网址dynamic_search_ads_search_term_view_landing_page
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
segments.week [细分.周]
segments.year

关键字效果

默认情况下,AdWords API 会排除否定关键字,而 Google Ads API 会返回否定关键字。如需在 Google Ads API 中复制 AdWords API 的行为,请在 WHERE 子句中添加 ad_group_criterion.negative = 'false'。AdWords API 中的 KEYWORDS_PERFORMANCE_REPORT 也用于返回非关键字条件以及特殊条件 ID,Google Ads API 在关键字查询中都不会返回这两个条件 ID。如果您需要非关键字条件(特殊条件 ID 除外),则可以从其他条件视图中检索它们。

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
绝对页首展示次数百分比metrics.absolute_top_impression_percentage
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measure_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measure_impressions
ActiveView 可见率metrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
ApprovalStatusad_group_criteria.approval_status
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
AveragePageviewsmetrics.average_page_views
AveragePosition已弃用
AverageTimeOnSitemetrics_average_time_on_site
BaseAdGroupIdad_group.base_ad_group
BaseCampaignIdcampaign.base_campaign
出价策略 IDcampaign.bidding_strategy
出价策略名称您只能通过 bidding_strategy 和 campaign 选择 bidding_strategy 资源及其关联的字段。
BiddingStrategySource已弃用
BiddingStrategyTypecampaign.bidding_strategy_type
BounceRatemetrics.bounce_rate
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
ClickAssistedConversionValue已弃用
ClickAssistedConversions已弃用
ClickAssistedConversionsOverLastClickConversions已弃用
ClickTypesegments.click_type
Clicksmetrics.clicks
ConversionAdjustmentsegments.conversion_adjustment
转化调整范围segments.conversion_or_adjustment_lag_bucket
转化类别名称segments.conversion_action_category
ConversionLagBucketsegments.conversion_lag_bucket
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CostPerCurrentModelAttributedConversionmetrics.per_current_model_attributed_conversion
CpcBidad_group_criteria.effective_cpc_bid_micros
CpcBidSourcead_group_criteria.effective_cpc_bid_source
CpmBidad_group_criteria.effective_cpm_bid_micros
广告素材质量得分ad_group_criteria.quality_info.creative_quality_score
条件ad_group_criteria.keyword.text
CriteriaDestinationUrl已弃用
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CurrentModelAttributedConversionValuemetrics.current_model_attributed_conversions_value
CurrentModelAttributedConversionsmetrics.current_model_attributed_conversions
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
互动率metrics.engagement_rate
深度互动次数metrics.engagements
EnhancedCpcEnabledcampaign.manual_cpc.enhanced_cpc_enabled || campaign.percent_cpc.enhanced_cpc_enabled
估算的增加的点击次数排名ad_group_criteria.position_estimates.estimated_add_clicks_at_first_position_cpc
预计增加的费用前排名 CPCad_group_criteria.position_estimates.estimated_add_cost_at_first_position_cpc
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrls已弃用
FinalMobileUrlsad_group_criteria.final_mobile_urls
最终网址后缀ad_group_criteria.final_url_suffix
FinalUrlsad_group_criteria.final_urls
FirstPageCpcad_group_criteria.position_estimates.first_page_cpc_micros
FirstPositionCpcad_group_criteria.position_estimates.first_position_cpc_micros
Gmail 转发次数metrics.gmail_forwards
Gmail 保存metrics.gmail_saves
Gmail 辅助点击次数metrics.gmail_secondary_clicks
HasQualityScore已弃用
历史广告素材质量得分metrics.historical_creative_quality_score
历史着陆页质量得分metrics.historical_landing_page_quality_score
历史质量得分metrics.historical_quality_score
历史搜索预测时间metrics.historical_search_predicted_ctr
IDad_group_criteria.criteria_id
ImpressionAssistedConversionValue已弃用
ImpressionAssistedConversions已弃用
ImpressionAssistedConversionsOverLastClickConversions已弃用
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
否定ad_group_criteria.negative
KeywordMatchTypead_group_criteria.keyword.match_type
标签 ID从资源 ad_group_label 中选择 label.resource_name
标签从资源 ad_group_label 中选择 label.name
segments.month
月份segments.month_of_year
PercentNewVisitorsmetrics.percent_new_visitors
点击后质量得分ad_group_criteria.quality_info.post_click_quality_score
QualityScoread_group_criteria.quality_info.quality_score
季度segments.quarter
SearchAbsoluteTopImpressionSharemetrics.search_absolute_top_impression_share
SearchBudgetLostAbsoluteTopImpressionSharemetrics.search_budget_lost_绝对_top_impression_share
在搜索网络中因预算而错失的页首展示次数份额metrics.search_budget_lost_top_impression_share
搜索完全匹配展示次数份额metrics.search_exact_match_impression_share
SearchImpressionSharemetrics.search_impression_share
SearchPredictedCtrad_group_criteria.quality_info.search_predicted_ctr
SearchRankLostAbsoluteTopImpressionSharemetrics.search_rank_lost_绝对_top_impression_share
SearchRankLostImpressionSharemetrics.search_rank_lost_impression_share
SearchRankLostTopImpressionSharemetrics.search_rank_lost_top_impression_share
在搜索网络中获得的页首展示次数份额metrics.search_top_impression_share
位置segments.slot
状态ad_group_criteria.status
SystemServingStatusad_group_criteria.system_serving_status
页首展示次数百分比metrics.top_impression_percentage
顶部网页链接ad_group_criteria.position_estimates.top_of_page_cpc_micros
跟踪网址模板ad_group_criteria.tracking_url_template
UrlCustomParametersad_group_criteria.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
ValuePerCurrentModelAttributedConversionmetrics.value_per_current_model_attributed_conversion
行业 IDad_group_criteria.topic.topic_Constant
四分位 100 速率metrics.video_quartile_p100_rate
四分之三视频率metrics.video_quartile_p25_rate
四分之五metrics.video_quartile_p50_rate
四分之 75 率metrics.video_quartile_p75_rate
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

标签

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountDescriptiveNamecustomer.descriptive_name
广告组广告素材数量已弃用
广告组条件数量已弃用
广告组数量已弃用
广告系列数量已弃用
ExternalCustomerIdcustomer.id
标签 IDlabel.id
标签名称label.name
用户名单数量已弃用

着陆页

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measure_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measure_impressions
ActiveView 可见率metrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
广告渠道类型campaign.advertising_channel_type
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
AveragePosition已弃用
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
ConversionRatemetrics_conversions_from_interactions_rate
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerConversion每次转化费用
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
互动率metrics.engagement_rate
深度互动次数metrics.engagements
已扩展的最终到达网址字符串expand_landing_page_view.expanded_final_url
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
segments.month
月份segments.month_of_year
移动设备移动设备点击次数百分比metrics.mobile_friendly_clicks_percentage
有效网页加速百分比metrics.valid_Accelerated_mobile_pages_clicks_percentage
季度segments.quarter
位置segments.slot
速度得分metrics.speed_score
UnexpandedFinalUrlStringlanding_page_view.unexpanded_final_url
ValuePerConversion每次转化价值
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
segments.week [细分.周]
segments.year

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AverageCpcmetrics.average_cpc
AveragePosition已弃用
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
合成广告自然点击次数metrics.combined_clicks
MergedAds 自然搜索 ClicksPerQuerymetrics.combined_clicks_per_query
MergedAds 自然搜索查询metrics.combined_query
点击率metrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
ExternalCustomerIdcustomer.id
展示次数metrics.impressions
KeywordId关键字.ad_group_criteria
关键字文字匹配查询segments.keyword.info.text
segments.month
月份segments.month_of_year
自然平均排名已弃用
自然点击次数metrics.organic_clicks
自然点击次数/查询metrics.organic_clicks_per_query
自然展示次数metrics.organic_impressions
自然搜索展示次数metrics.organic_impressions_per_query
自然查询metrics.organic_query
季度segments.quarter
QueryMatchType已弃用
搜索查询付费搜索和自然搜索:搜索字词
SerpTypesegments.search_engine_results_page_type
segments.week [细分.周]
segments.year

生育情况效果

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measure_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measure_impressions
ActiveView 可见率metrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
BaseAdGroupIdad_group.base_ad_group
BaseCampaignIdcampaign.base_campaign
BidModifier(出价调节系数)您只能通过 bidding_strategy 和 campaign 选择 bidding_strategy 资源及其关联的字段。
出价策略 IDcampaign.bidding_strategy
出价策略名称您只能通过 bidding_strategy 和 campaign 选择 bidding_strategy 资源及其关联的字段。
BiddingStrategyType您只能通过 bidding_strategy 和 campaign 选择 bidding_strategy 资源及其关联的字段。
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CpcBidad_group_criteria.effective_cpc_bid_micros
CpcBidSourcead_group_criteria.effective_cpc_bid_source
CpmBidad_group_criteria.effective_cpm_bid_micros
CpmBidSourcead_group_criteria.effective_cpm_bid_source
条件ad_group_criteria.parental_status.type
CriteriaDestinationUrl已弃用
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
互动率metrics.engagement_rate
深度互动次数metrics.engagements
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrls已弃用
FinalMobileUrlsad_group_criteria.final_mobile_urls
FinalUrlsad_group_criteria.final_urls
Gmail 转发次数metrics.gmail_forwards
Gmail 保存metrics.gmail_saves
Gmail 辅助点击次数metrics.gmail_secondary_clicks
IDad_group_criteria.criteria_id
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
否定ad_group_criteria.negative
限制ad_group.targeting_setting.target_restrictions
segments.month
月份segments.month_of_year
季度segments.quarter
状态ad_group_criteria.status
跟踪网址模板ad_group_criteria.tracking_url_template
UrlCustomParametersad_group_criteria.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
四分位 100 速率metrics.video_quartile_p100_rate
四分之三视频率metrics.video_quartile_p25_rate
四分之五metrics.video_quartile_p50_rate
四分之 75 率metrics.video_quartile_p75_rate
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

占位符

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountDescriptiveNamecustomer.descriptive_name
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
AveragePosition已弃用
CampaignId广告系列
广告系列名称campaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
互动率metrics.engagement_rate
深度互动次数metrics.engagements
ExtensionPlaceholderCreativeIdad_group_ad.resource_name
ExtensionPlaceholderTypefeed_placeholder_view.placeholder_type
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
segments.month
月份segments.month_of_year
季度segments.quarter
位置segments.slot
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

占位符 Feed 项

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
广告 IDad_group_ad.resource_name
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AttributeValuesfeed_item.attribute_values
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
AveragePosition已弃用
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
条件已弃用
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
DevicePreferenceFeed_item_target_device 与 FROM feed_item_target 一起使用
DisapprovalShortNames有关政策信息,请参阅 feed_item.policy_infos。
EndTimefeed_item.end_date_time
互动率metrics.engagement_rate
深度互动次数metrics.engagements
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
FeedIdFeed_item.feed
FeedItemIdfeed_item.id
地理位置定位标准 IDfeed_item_target.feed_item_target_id
地理位置定位限制feed_item.geo_targeting_restriction
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
IsSelfActionsegments.interaction_on_this_extension
KeywordMatchTypefeed_item_target.keyword.match_type
关键字定位 IDfeed_item_target.feed_item_target_id
关键字定位匹配类型feed_item_target.keyword.match_type
关键字定位文字feed_item_target.keyword.text
segments.month
月份segments.month_of_year
PlaceholderTypesegments.placeholder_type
季度segments.quarter
时间安排feed_item_target.ad_schedule
位置segments.slot
StartTimeFeed_item.start_date_time
状态feed_item.status
定位广告组 IDfeed_item_target_ad_group
定位广告系列 IDfeed_item_target.campaign
UrlCustomParametersfeed_item.url_custom_parameters
验证详情有关政策信息,请参阅 feed_item.policy_infos。
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
segments.week [细分.周]
segments.year

展示位置效果

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measure_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measure_impressions
ActiveView 可见率metrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
BaseAdGroupIdad_group.base_ad_group
BaseCampaignIdcampaign.base_campaign
BidModifier(出价调节系数)ad_group_criteria.bid_modifier
出价策略 IDcampaign.bidding_strategy
出价策略名称bidding_strategy.name
BiddingStrategyTypebidding_strategy.type
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics.all_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CpcBidad_group_criteria.effective_cpc_bid_micros
CpcBidSourcead_group_criteria.effective_cpc_bid_source
CpmBidad_group_criteria.effective_cpm_bid_micros
CpmBidSourcead_group_criteria.effective_cpm_bid_source
条件ad_group_criteria.placement.url
CriteriaDestinationUrl已弃用
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
DisplayName返回网站和 YouTube、视频和频道的浏览器网址。
互动率metrics.engagement_rate
深度互动次数metrics.engagements
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrls已弃用
FinalMobileUrlsad_group_criteria.final_mobile_urls
FinalUrlsad_group_criteria.final_urls
Gmail 转发次数metrics.gmail_forwards
Gmail 保存metrics.gmail_saves
Gmail 辅助点击次数metrics.gmail_secondary_clicks
IDad_group_criteria.criteria_id
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
否定ad_group_criteria.negative
限制ad_group.targeting_setting.target_restrictions
segments.month
月份segments.month_of_year
季度segments.quarter
状态ad_group_criteria.status
跟踪网址模板ad_group_criteria.tracking_url_template
UrlCustomParametersad_group_criteria.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
四分位 100 速率metrics.video_quartile_p100_rate
四分之三视频率metrics.video_quartile_p25_rate
四分之五metrics.video_quartile_p50_rate
四分之 75 率metrics.video_quartile_p75_rate
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

产品划分

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountDescriptiveNamecustomer.descriptive_name
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCpcmetrics.average_cpc
AverageCpm metrics.average_cpm
BenchmarkMaxMaxCpcmetrics.benchmark_average_max_cpc
基准转化率metrics.benchmark_ctr
BiddingStrategyTypecampaign.bidding_strategy_type
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CpcBidad_group_criteria.cpc_bid_micros
CriteriaDestinationUrl已弃用
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
最终网址后缀ad_group_criteria.final_url_suffix
IDad_group_criteria.criteria_id
展示次数metrics.impressions
否定ad_group_criteria.negative
segments.month
月份segments.month_of_year
父级条件 IDad_group_criteria.listing_group.parent_ad_group_criteria
分区类型ad_group_criteria.listing_group.type
ProductGroup已弃用
季度segments.quarter
SearchAbsoluteTopImpressionSharemetrics.search_absolute_top_impression_share
SearchClickSharemetrics.search_click_share
SearchImpressionSharemetrics.search_impression_share
跟踪网址模板ad_group_criteria.tracking_url_template
UrlCustomParametersad_group_criteria.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

搜索查询效果

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
绝对页首展示次数百分比metrics.absolute_top_impression_percentage
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
广告格式已弃用
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
AveragePosition已弃用
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CreativeIdad_group_ad.ad.id
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
DestinationUrl已弃用
设备细分受众群.device
互动率metrics.engagement_rate
深度互动次数metrics.engagements
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
最终网址ad_group_ad.ad.final_urls
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
KeywordId关键字.ad_group_criteria
关键字文字匹配查询segments.keyword.info.text
segments.month
月份segments.month_of_year
季度segments.quarter
查询search_term_view_search_term
QueryMatchTypeWithVariantsegments.search_term_match_type
查询定位状态search_term_view.status
页首展示次数百分比metrics.top_impression_percentage
跟踪网址模板ad_group_ad.ad.tracking_url_template
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
四分位 100 速率metrics.video_quartile_p100_rate
四分之三视频率metrics.video_quartile_p25_rate
四分之五metrics.video_quartile_p50_rate
四分之 75 率metrics.video_quartile_p75_rate
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

共享集

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountDescriptiveNamecustomer.descriptive_name
ExternalCustomerIdcustomer.id
成员数shared_set_member_count [共享集的成员]
名称shared_set.name
ReferenceCount 数量shared_set.reference_count(共享集.reference_count)
共享集 IDshared_set.id
状态shared_set.status
类型shared_set.type(共享集类型)

共享集条件

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountDescriptiveNamecustomer.descriptive_name
条件shared_criteria.keyword.text OR shared_criteria.placement.url 等
ExternalCustomerIdcustomer.id
IDshared_criteria.criteria_id
KeywordMatchTypeshared_criteria.keyword.match_type
共享集 IDshared_set.id

购物广告系列效果

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountDescriptiveNamecustomer.descriptive_name
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
集合商家 IDsegments.product_aggregator_id
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCpcmetrics.average_cpc
品牌segments.product_brand
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
类别 L1segments.product_bidding_category_level1
类别 L2segments.product_bidding_category_level2
类别 L3segments.product_bidding_category_level3
类别 L4segments.product_bidding_category_level4
类别 5segments.product_bidding_category_level5
频道segments.product_channel
渠道独家性segments.product_channel_exclusivity
ClickTypesegments.click_type
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CountryCriteriaIdsegments.product_country [目标销售国家/地区]
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
自定义属性 0segments.product_custom_attribute0
自定义属性 1segments.product_custom_attribute1
自定义属性 2segments.product_custom_attribute2
自定义属性 3segments.product_custom_attribute3
自定义属性 4segments.product_custom_attribute4
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
展示次数metrics.impressions
语言标准 IDsegments.product_language [商品语言]
MerchantIdsegments.product_merchant_id [商品 ID]
segments.month
优惠 IDsegments.product_item_id [商品 ID]
ProductConditionsegment.product_condition
产品名称segments.product_title [商品名称]
产品类型 L1segments.product_type_l1
产品类型 L2segments.product_type_l2
产品类型 L3segments.product_type_l3
产品类型 L4segments.product_type_l4
产品类型 L5segments.product_type_l5
季度segments.quarter
SearchAbsoluteTopImpressionSharemetrics.search_absolute_top_impression_share
SearchClickSharemetrics.search_click_share
SearchImpressionSharemetrics.search_impression_share
商店 IDsegments.product_store_id [商品 ID]
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
segments.week [细分.周]
segments.year

网址效果

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measure_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measure_impressions
ActiveView 可见率metrics.active_view_viewability
广告格式已弃用
AdGroupCriterionStatus已弃用
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
平均每次互动费用metrics.average_cpe
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics.all_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
条件参数已弃用
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
DisplayNamedetail_placement_view.display_name
网域detail_placement_view.group_placement_target_url
互动率metrics.engagement_rate
深度互动次数metrics.engagements
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
展示次数metrics.impressions
互动率metrics.interaction_rate
互动类型metrics.interaction_event_types
互动metrics.interactions
已自动优化已弃用
IsBidOnPath已弃用
已排除路径已弃用
segments.month
月份segments.month_of_year
季度segments.quarter
网址detail_placement_view.target_url
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
四分位 100 速率metrics.video_quartile_p100_rate
四分之三视频率metrics.video_quartile_p25_rate
四分之五metrics.video_quartile_p50_rate
四分之 75 率metrics.video_quartile_p75_rate
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

用户广告距离

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCpcmetrics.average_cpc
AverageCpm metrics.average_cpm
AveragePosition已弃用
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
Distance 存储分区distance_view.distance_bucket
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
展示次数metrics.impressions
segments.month
月份segments.month_of_year
季度segments.quarter
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversion每次转化价值
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year

视频广告系列效果

下载 CSV 文件

AdWords API 与 Google Ads API 之间的字段映射
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
帐号时区customer.time_zone
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 和 AdNetworkType2 已合并到 segments.ad_network_type
广告网络类型 2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionValuemetrics.all_conversions_value
AllConversionsmetrics.all_conversions
AverageCpm metrics.average_cpm
平均 Cpvmetrics.average_cpv
CampaignIdcampaign.id
广告系列名称campaign.name
CampaignStatuscampaign.status
ClickTypesegments.click_type
Clicksmetrics.clicks
转化类别名称segments.conversion_action_category
ConversionRatemetrics.all_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
转化类型名称segments.conversion_action_name
ConversionValuemetrics.conversions_value
转化情况metrics.conversions
费用metrics.cost_micros
CostPerAllConversionmetrics_per_all_conversions
CostPerConversion每次转化费用
CreativeIdad_group_ad.ad.id
广告素材状态ad_group_ad.status
CrossDeviceConversionsmetrics.cross_device_conversions
点击率metrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
日期segments.date [细分日期]
DayOfWeek星期几
设备细分受众群.device
互动率metrics.engagement_rate
深度互动次数metrics.engagements
外部转化来源segments.external_conversion_source
ExternalCustomerIdcustomer.id
展示次数metrics.impressions
segments.month
月份segments.month_of_year
季度segments.quarter
ValuePerAllConversionmetrics.value_per_all_conversions
视频频道 IDvideo.channel_id
视频时长video.duration_millis
视频 IDvideo.id
四分位 100 速率metrics.video_quartile_p100_rate
四分之三视频率metrics.video_quartile_p25_rate
四分之五metrics.video_quartile_p50_rate
四分之 75 率metrics.video_quartile_p75_rate
视频标题video.title
视频观看率metrics.video_view_rate
视频观看次数metrics.video_views
浏览型转化次数metrics.view_through_conversions
segments.week [细分.周]
segments.year