Reporting

As with other campaign types, you can use GoogleAdsService.SearchStream to retrieve performance metrics for Smart Display campaigns and their ads. For example, the query below will retrieve impressions and clicks from the last 30 days for all responsive display ads in Smart Display campaigns.

SELECT
  campaign.id,
  ad_group.id,
  ad_group_ad.ad.responsive_display_ad.business_name,
  ad_group_ad.ad.responsive_display_ad.call_to_action_text,
  ad_group_ad.ad.responsive_display_ad.descriptions,
  ad_group_ad.ad.responsive_display_ad.headlines,
  ad_group_ad.ad.responsive_display_ad.long_headline,
  metrics.clicks,
  metrics.impressions
FROM ad_group_ad
WHERE campaign.advertising_channel_type = 'DISPLAY'
  AND campaign.advertising_channel_sub_type = 'DISPLAY_SMART_CAMPAIGN'
  AND segments.date DURING LAST_30_DAYS

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