experiment_arm

A Google ads experiment for users to experiment changes on multiple campaigns, compare the performance, and apply the effective changes.

Attributed resources
customer
experiment

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

experiment_arm.campaigns

Field descriptionList of campaigns in the trial arm. The max length is one.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

experiment_arm.control

Field descriptionWhether this arm is a control arm. A control arm is the arm against which the other arms are compared.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

experiment_arm.in_design_campaigns

Field descriptionOutput only. The in design campaigns in the treatment experiment arm.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

experiment_arm.name

Field descriptionRequired. The name of the experiment arm. It must have a minimum length of 1 and maximum length of 1024. It must be unique under an experiment.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

experiment_arm.resource_name

Field descriptionImmutable. The resource name of the experiment arm. Experiment arm resource names have the form: customers/{customer_id}/experimentArms/{TrialArm.trial_id}~{TrialArm.trial_arm_id}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

experiment_arm.trial

Field descriptionImmutable. The experiment to which the ExperimentArm belongs.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse