[<button style="margin-top:15px">Help me build a query</button>](https://developers.google.com/google-ads/api/fields/v23/accessible_bidding_strategy_query_builder) [<button style="margin-top:15px">Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)</button>](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v23/resources/accessible_bidding_strategy.proto)

Represents a view of BiddingStrategies owned by and shared with the customer.

In contrast to BiddingStrategy, this resource includes strategies owned by
managers of the customer and shared with this customer - in addition to
strategies owned by this customer. This resource does not provide metrics and
only exposes a limited subset of the BiddingStrategy attributes.

| Attributed resources |
|---|
| [customer](https://developers.google.com/google-ads/api/fields/v23/customer) |

Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields **will not segment**
metrics in your `SELECT` clause.

## accessible_bidding_strategy.id

Field descriptionOutput only. The ID of the bidding strategy.
Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[accessible_bidding_strategy](https://developers.google.com/google-ads/api/fields/v23/accessible_bidding_strategy) [ad_group](https://developers.google.com/google-ads/api/fields/v23/ad_group) [age_range_view](https://developers.google.com/google-ads/api/fields/v23/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v23/campaign) [keyword_view](https://developers.google.com/google-ads/api/fields/v23/keyword_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v23/parental_status_view)

## accessible_bidding_strategy.maximize_conversion_value.target_roas

Field descriptionOutput only. The target return on ad spend (ROAS) option. If set, the bid
strategy will maximize revenue while averaging the target return on ad
spend. If the target ROAS is high, the bid strategy may not be able to
spend the full budget. If the target ROAS is not set, the bid strategy
will aim to achieve the highest possible ROAS for the budget.
Category`ATTRIBUTE` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[accessible_bidding_strategy](https://developers.google.com/google-ads/api/fields/v23/accessible_bidding_strategy) [ad_group](https://developers.google.com/google-ads/api/fields/v23/ad_group) [age_range_view](https://developers.google.com/google-ads/api/fields/v23/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v23/campaign) [keyword_view](https://developers.google.com/google-ads/api/fields/v23/keyword_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v23/parental_status_view)

## accessible_bidding_strategy.maximize_conversions.target_cpa_micros

Field descriptionOutput only. The target cost per acquisition (CPA) option. This is the
average amount that you would like to spend per acquisition.
Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[accessible_bidding_strategy](https://developers.google.com/google-ads/api/fields/v23/accessible_bidding_strategy) [ad_group](https://developers.google.com/google-ads/api/fields/v23/ad_group) [age_range_view](https://developers.google.com/google-ads/api/fields/v23/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v23/campaign) [keyword_view](https://developers.google.com/google-ads/api/fields/v23/keyword_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v23/parental_status_view)

## accessible_bidding_strategy.name

Field descriptionOutput only. The name of the bidding strategy.
Category`ATTRIBUTE` Data Type`STRING` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[accessible_bidding_strategy](https://developers.google.com/google-ads/api/fields/v23/accessible_bidding_strategy) [ad_group](https://developers.google.com/google-ads/api/fields/v23/ad_group) [age_range_view](https://developers.google.com/google-ads/api/fields/v23/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v23/campaign) [keyword_view](https://developers.google.com/google-ads/api/fields/v23/keyword_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v23/parental_status_view)

## accessible_bidding_strategy.owner_customer_id

Field descriptionOutput only. The ID of the Customer which owns the bidding strategy.
Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[accessible_bidding_strategy](https://developers.google.com/google-ads/api/fields/v23/accessible_bidding_strategy) [ad_group](https://developers.google.com/google-ads/api/fields/v23/ad_group) [age_range_view](https://developers.google.com/google-ads/api/fields/v23/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v23/campaign) [keyword_view](https://developers.google.com/google-ads/api/fields/v23/keyword_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v23/parental_status_view)

## accessible_bidding_strategy.owner_descriptive_name

Field descriptionOutput only. descriptive_name of the Customer which owns the bidding
strategy.
Category`ATTRIBUTE` Data Type`STRING` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[accessible_bidding_strategy](https://developers.google.com/google-ads/api/fields/v23/accessible_bidding_strategy) [ad_group](https://developers.google.com/google-ads/api/fields/v23/ad_group) [age_range_view](https://developers.google.com/google-ads/api/fields/v23/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v23/campaign) [keyword_view](https://developers.google.com/google-ads/api/fields/v23/keyword_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v23/parental_status_view)

## accessible_bidding_strategy.resource_name

Field descriptionOutput only. The resource name of the accessible bidding strategy.
AccessibleBiddingStrategy resource names have the form:

`customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id}`
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[accessible_bidding_strategy](https://developers.google.com/google-ads/api/fields/v23/accessible_bidding_strategy) [ad_group](https://developers.google.com/google-ads/api/fields/v23/ad_group) [age_range_view](https://developers.google.com/google-ads/api/fields/v23/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v23/campaign) [keyword_view](https://developers.google.com/google-ads/api/fields/v23/keyword_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v23/parental_status_view)

## accessible_bidding_strategy.target_cpa.target_cpa_micros

Field descriptionOutput only. Average CPA target.
This target should be greater than or equal to minimum billable unit
based on the currency for the account.
Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[accessible_bidding_strategy](https://developers.google.com/google-ads/api/fields/v23/accessible_bidding_strategy) [ad_group](https://developers.google.com/google-ads/api/fields/v23/ad_group) [age_range_view](https://developers.google.com/google-ads/api/fields/v23/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v23/campaign) [keyword_view](https://developers.google.com/google-ads/api/fields/v23/keyword_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v23/parental_status_view)

## accessible_bidding_strategy.target_impression_share.cpc_bid_ceiling_micros

Field descriptionOutput only. The highest CPC bid the automated bidding system is
permitted to specify. This is a required field entered by the advertiser
that sets the ceiling and specified in local micros.
Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[accessible_bidding_strategy](https://developers.google.com/google-ads/api/fields/v23/accessible_bidding_strategy) [ad_group](https://developers.google.com/google-ads/api/fields/v23/ad_group) [age_range_view](https://developers.google.com/google-ads/api/fields/v23/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v23/campaign) [keyword_view](https://developers.google.com/google-ads/api/fields/v23/keyword_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v23/parental_status_view)

## accessible_bidding_strategy.target_impression_share.location

Field descriptionOutput only. The targeted location on the search results page.
Category`ATTRIBUTE` Data Type `ENUM`
`ABSOLUTE_TOP_OF_PAGE``ANYWHERE_ON_PAGE``TOP_OF_PAGE``UNKNOWN``UNSPECIFIED` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v23/TargetImpressionShareLocationEnum.TargetImpressionShareLocation` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[accessible_bidding_strategy](https://developers.google.com/google-ads/api/fields/v23/accessible_bidding_strategy) [ad_group](https://developers.google.com/google-ads/api/fields/v23/ad_group) [age_range_view](https://developers.google.com/google-ads/api/fields/v23/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v23/campaign) [keyword_view](https://developers.google.com/google-ads/api/fields/v23/keyword_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v23/parental_status_view)

## accessible_bidding_strategy.target_impression_share.location_fraction_micros

Field descriptionThe chosen fraction of ads to be shown in the targeted location in
micros. For example, 1% equals 10,000.
Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[accessible_bidding_strategy](https://developers.google.com/google-ads/api/fields/v23/accessible_bidding_strategy) [ad_group](https://developers.google.com/google-ads/api/fields/v23/ad_group) [age_range_view](https://developers.google.com/google-ads/api/fields/v23/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v23/campaign) [keyword_view](https://developers.google.com/google-ads/api/fields/v23/keyword_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v23/parental_status_view)

## accessible_bidding_strategy.target_roas.target_roas

Field descriptionOutput only. The chosen revenue (based on conversion data) per unit of
spend.
Category`ATTRIBUTE` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[accessible_bidding_strategy](https://developers.google.com/google-ads/api/fields/v23/accessible_bidding_strategy) [ad_group](https://developers.google.com/google-ads/api/fields/v23/ad_group) [age_range_view](https://developers.google.com/google-ads/api/fields/v23/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v23/campaign) [keyword_view](https://developers.google.com/google-ads/api/fields/v23/keyword_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v23/parental_status_view)

## accessible_bidding_strategy.target_spend.cpc_bid_ceiling_micros

Field descriptionOutput only. Maximum bid limit that can be set by the bid strategy.
The limit applies to all keywords managed by the strategy.
Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[accessible_bidding_strategy](https://developers.google.com/google-ads/api/fields/v23/accessible_bidding_strategy) [ad_group](https://developers.google.com/google-ads/api/fields/v23/ad_group) [age_range_view](https://developers.google.com/google-ads/api/fields/v23/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v23/campaign) [keyword_view](https://developers.google.com/google-ads/api/fields/v23/keyword_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v23/parental_status_view)

## accessible_bidding_strategy.target_spend.target_spend_micros

Field descriptionOutput only. The spend target under which to maximize clicks.
A TargetSpend bidder will attempt to spend the smaller of this value
or the natural throttling spend amount.
If not specified, the budget is used as the spend target.
This field is deprecated and should no longer be used. See
<https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html>
for details.
Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[accessible_bidding_strategy](https://developers.google.com/google-ads/api/fields/v23/accessible_bidding_strategy) [ad_group](https://developers.google.com/google-ads/api/fields/v23/ad_group) [age_range_view](https://developers.google.com/google-ads/api/fields/v23/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v23/campaign) [keyword_view](https://developers.google.com/google-ads/api/fields/v23/keyword_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v23/parental_status_view)

## accessible_bidding_strategy.type

Field descriptionOutput only. The type of the bidding strategy.
Category`ATTRIBUTE` Data Type `ENUM`
`COMMISSION``ENHANCED_CPC``FIXED_CPM``FIXED_SHARE_OF_VOICE``INVALID``MANUAL_CPA``MANUAL_CPC``MANUAL_CPM``MANUAL_CPV``MAXIMIZE_CONVERSIONS``MAXIMIZE_CONVERSION_VALUE``PAGE_ONE_PROMOTED``PERCENT_CPC``TARGET_CPA``TARGET_CPC``TARGET_CPM``TARGET_CPV``TARGET_IMPRESSION_SHARE``TARGET_OUTRANK_SHARE``TARGET_ROAS``TARGET_SPEND``UNKNOWN``UNSPECIFIED` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v23/BiddingStrategyTypeEnum.BiddingStrategyType` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[accessible_bidding_strategy](https://developers.google.com/google-ads/api/fields/v23/accessible_bidding_strategy) [ad_group](https://developers.google.com/google-ads/api/fields/v23/ad_group) [age_range_view](https://developers.google.com/google-ads/api/fields/v23/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v23/campaign) [keyword_view](https://developers.google.com/google-ads/api/fields/v23/keyword_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v23/parental_status_view)