> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v25** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/fields/latest/goal).

[<button style="margin-top:15px">Help me build a query</button>](https://developers.google.com/google-ads/api/fields/v25/goal_query_builder.md.txt) [<button style="margin-top:15px">Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)</button>](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v25/resources/goal.proto)

Representation of goals.

| Attributed resources |
|---|
| [customer](https://developers.google.com/google-ads/api/fields/v25/customer.md.txt) |

Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields **will not segment**
metrics in your `SELECT` clause.

## goal.goal_id

Field descriptionOutput only. The ID of this goal.
Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign_goal_config](https://developers.google.com/google-ads/api/fields/v25/campaign_goal_config.md.txt) [goal](https://developers.google.com/google-ads/api/fields/v25/goal.md.txt)

## goal.goal_type

Field descriptionOutput only. The type of this goal.
Category`ATTRIBUTE` Data Type `ENUM`
`CUSTOMER_RETENTION``LOYALTY_RETENTION``NEW_CUSTOMER_ACQUISITION``UNKNOWN``UNSPECIFIED` Type URL`google.ads.googleads.v25.enums.GoalTypeEnum.GoalType` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign_goal_config](https://developers.google.com/google-ads/api/fields/v25/campaign_goal_config.md.txt) [goal](https://developers.google.com/google-ads/api/fields/v25/goal.md.txt)

## goal.loyalty_retention_goal_settings.value_settings.value_multiplier

Field descriptionConversion value multiplier.
Category`ATTRIBUTE` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign_goal_config](https://developers.google.com/google-ads/api/fields/v25/campaign_goal_config.md.txt) [goal](https://developers.google.com/google-ads/api/fields/v25/goal.md.txt)

## goal.new_customer_acquisition_goal_settings.value_settings.additional_high_lifetime_value

Field descriptionIncremental high lifetime conversion value.
Category`ATTRIBUTE` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign_goal_config](https://developers.google.com/google-ads/api/fields/v25/campaign_goal_config.md.txt) [goal](https://developers.google.com/google-ads/api/fields/v25/goal.md.txt)

## goal.new_customer_acquisition_goal_settings.value_settings.additional_value

Field descriptionIncremental conversion value.
Category`ATTRIBUTE` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign_goal_config](https://developers.google.com/google-ads/api/fields/v25/campaign_goal_config.md.txt) [goal](https://developers.google.com/google-ads/api/fields/v25/goal.md.txt)

## goal.new_customer_acquisition_goal_settings.value_settings.high_lifetime_value_multiplier

Field descriptionHigh lifetime conversion value multiplier.
Category`ATTRIBUTE` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign_goal_config](https://developers.google.com/google-ads/api/fields/v25/campaign_goal_config.md.txt) [goal](https://developers.google.com/google-ads/api/fields/v25/goal.md.txt)

## goal.new_customer_acquisition_goal_settings.value_settings.value_multiplier

Field descriptionConversion value multiplier.
Category`ATTRIBUTE` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign_goal_config](https://developers.google.com/google-ads/api/fields/v25/campaign_goal_config.md.txt) [goal](https://developers.google.com/google-ads/api/fields/v25/goal.md.txt)

## goal.optimization_eligibility

Field descriptionOutput only. Indicates if this goal is eligible for campaign optimization.
Category`ATTRIBUTE` Data Type `ENUM`
`ELIGIBLE``INELIGIBLE``UNKNOWN``UNSPECIFIED` Type URL`google.ads.googleads.v25.enums.GoalOptimizationEligibilityEnum.GoalOptimizationEligibility` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign_goal_config](https://developers.google.com/google-ads/api/fields/v25/campaign_goal_config.md.txt) [goal](https://developers.google.com/google-ads/api/fields/v25/goal.md.txt)

## goal.owner_customer

Field descriptionOutput only. The resource name of the goal owner customer.
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign_goal_config](https://developers.google.com/google-ads/api/fields/v25/campaign_goal_config.md.txt) [goal](https://developers.google.com/google-ads/api/fields/v25/goal.md.txt)

## goal.resource_name

Field descriptionImmutable. The resource name of the goal.
Goal resource names have the form:
`customers/{customer_id}/goals/{goal_id}`
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign_goal_config](https://developers.google.com/google-ads/api/fields/v25/campaign_goal_config.md.txt) [goal](https://developers.google.com/google-ads/api/fields/v25/goal.md.txt)

## goal.retention_goal_settings.value_settings.additional_high_lifetime_value

Field descriptionIncremental high lifetime conversion value.
Category`ATTRIBUTE` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign_goal_config](https://developers.google.com/google-ads/api/fields/v25/campaign_goal_config.md.txt) [goal](https://developers.google.com/google-ads/api/fields/v25/goal.md.txt)

## goal.retention_goal_settings.value_settings.additional_value

Field descriptionIncremental conversion value.
Category`ATTRIBUTE` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign_goal_config](https://developers.google.com/google-ads/api/fields/v25/campaign_goal_config.md.txt) [goal](https://developers.google.com/google-ads/api/fields/v25/goal.md.txt)

## goal.retention_goal_settings.value_settings.high_lifetime_value_multiplier

Field descriptionHigh lifetime conversion value multiplier.
Category`ATTRIBUTE` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign_goal_config](https://developers.google.com/google-ads/api/fields/v25/campaign_goal_config.md.txt) [goal](https://developers.google.com/google-ads/api/fields/v25/goal.md.txt)

## goal.retention_goal_settings.value_settings.value_multiplier

Field descriptionConversion value multiplier.
Category`ATTRIBUTE` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign_goal_config](https://developers.google.com/google-ads/api/fields/v25/campaign_goal_config.md.txt) [goal](https://developers.google.com/google-ads/api/fields/v25/goal.md.txt)