[](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v26/common/metrics.proto) ## metrics.absolute_brand_lift Field descriptionThese metrics estimate the additional brand lift directly attributable to the ad campaign. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.absolute_brand_lift_p90_lower_bound Field descriptionLower bound of the 90% confidence interval for absolute brand lift. The "conservative" estimate of your success. It is the minimum increase you can be 90% sure was caused by your ads. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.absolute_brand_lift_p90_upper_bound Field descriptionUpper bound of the 90% confidence interval for absolute brand lift. The "optimistic" estimate of your success. It is the maximum increase likely driven by your ads. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.absolute_brand_lift_p_value Field descriptionThe p-value provides a measure of the statistical significance for the detected brand lift. It calculates the likelihood that your incremental lift was driven by ad performance rather than being a merely random occurrence. Achieving a low score of 0.10 indicates 90% confidence that your advertising efforts directly generated the additional lift. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.absolute_top_impression_percentage Field descriptionSearch absolute top impression share is the percentage of your Search ad impressions that are shown in the absolute top Search position. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.active_view_audibility_invalid_givt_measurable_impressions_rate Field descriptionThe number of impressions for which Active View could measure audibility, but that were filtered out by traffic quality filters, divided by the total number of impressions measurable for audibility. Only includes GIVT (general invalid traffic) impressions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) ## metrics.active_view_audibility_invalid_measurable_impressions_rate Field descriptionThe number of impressions for which Active View could measure audibility, but that were filtered out by traffic quality filters, divided by the total number of impressions measurable for audibility. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) ## metrics.active_view_audibility_measurable_impressions Field descriptionThe number of impressions for which Active View could measure if the ad was audible. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) ## metrics.active_view_audibility_measurable_impressions_rate Field descriptionThe number of impressions for which Active View could measure if the ad was audible, divided by the total number of impressions with Active View audio enabled. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) ## metrics.active_view_audible_impressions Field descriptionThe number of impressions that were audible (volume \> 0%) at any point during the ad playback. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) ## metrics.active_view_audible_impressions_rate Field descriptionThe number of impressions that were audible (volume \> 0%) at any point during the ad playback, divided by the total number of impressions measurable for audibility. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) ## metrics.active_view_audible_quartile_p100_rate Field descriptionThe number of impressions that were audible at the fourth quartile of the ad playback, divided by the total number of impressions measurable for audibility. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) ## metrics.active_view_audible_quartile_p25_rate Field descriptionThe number of impressions that were audible at the first quartile of the ad playback, divided by the total number of impressions measurable for audibility. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) ## metrics.active_view_audible_quartile_p50_rate Field descriptionThe number of impressions that were audible at the second quartile of the ad playback, divided by the total number of impressions measurable for audibility. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) ## metrics.active_view_audible_quartile_p75_rate Field descriptionThe number of impressions that were audible at the third quartile of the ad playback, divided by the total number of impressions measurable for audibility. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) ## metrics.active_view_audible_thirty_seconds_impressions Field descriptionThe number of impressions that were audible for at least 30 seconds (cumulative). Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) ## metrics.active_view_audible_thirty_seconds_impressions_rate Field descriptionThe number of impressions that were audible for at least 30 seconds (cumulative), divided by the total number of impressions measurable for audibility. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) ## metrics.active_view_audible_two_seconds_impressions Field descriptionThe number of impressions that were audible for at least 2 seconds (cumulative). Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) ## metrics.active_view_audible_two_seconds_impressions_rate Field descriptionThe number of impressions that were audible for at least 2 seconds (cumulative), divided by the total number of impressions measurable for audibility. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) ## metrics.active_view_cpm Field descriptionAverage cost of viewable impressions (`active_view_impressions`). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.active_view_ctr Field descriptionActive view measurable clicks divided by active view viewable impressions. This metric is reported only for the Display Network. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.active_view_impressions Field descriptionA measurement of the number of times your ad has become viewable on a Display Network site. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.active_view_measurability Field descriptionThe ratio of impressions that were eligible to be measured by Active View over the number of served impressions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.active_view_measurable_cost_micros Field descriptionThe cost of the impressions you received that were measurable by Active View. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.active_view_measurable_impressions Field descriptionThe number of times your ads are appearing on placements in positions where they can be seen. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.active_view_viewability Field descriptionThe percentage of times when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.all_average_cart_size Field descriptionAll average cart size is the average number of products in each order attributed to your ads. Includes the amount from the average_cart_size metric, plus avg. cart size from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.all_average_order_value_micros Field descriptionAll average order value is the average revenue you made per order attributed to your ads. Includes the amount from the average_order_value metric, plus avg. order value from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.all_conversions Field descriptionThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [ai_max_search_term_ad_combination_view](https://developers.google.com/google-ads/api/fields/v26/ai_max_search_term_ad_combination_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [conversion_action](https://developers.google.com/google-ads/api/fields/v26/conversion_action) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v26/dynamic_search_ads_search_term_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.mobile_device_platform](https://developers.google.com/google-ads/api/fields/v26/segments#segments.mobile_device_platform) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.webpage](https://developers.google.com/google-ads/api/fields/v26/segments#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.all_conversions_by_conversion_date Field descriptionThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the `by_conversion_date` columns are available at [Understand conversions by time with new columns](https://support.google.com/google-ads/answer/9549009). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) ## metrics.all_conversions_from_click_to_call Field descriptionThe number of times people clicked the "Call" button to call a business during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) ## metrics.all_conversions_from_directions Field descriptionThe number of times people clicked a "Get directions" button to navigate to a business after clicking an ad. This metric applies to feed items only. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) ## metrics.all_conversions_from_interactions_rate Field descriptionAll conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v26/dynamic_search_ads_search_term_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.webpage](https://developers.google.com/google-ads/api/fields/v26/segments#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.all_conversions_from_interactions_value_per_interaction Field descriptionThe value of all conversions from interactions divided by the total number of interactions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) ## metrics.all_conversions_from_location_asset_click_to_call Field descriptionNumber of call button clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [per_store_view](https://developers.google.com/google-ads/api/fields/v26/per_store_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.all_conversions_from_location_asset_directions Field descriptionNumber of driving directions clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [per_store_view](https://developers.google.com/google-ads/api/fields/v26/per_store_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.all_conversions_from_location_asset_menu Field descriptionNumber of menu link clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [per_store_view](https://developers.google.com/google-ads/api/fields/v26/per_store_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.all_conversions_from_location_asset_order Field descriptionNumber of order clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [per_store_view](https://developers.google.com/google-ads/api/fields/v26/per_store_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.all_conversions_from_location_asset_other_engagement Field descriptionNumber of other types of local action clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [per_store_view](https://developers.google.com/google-ads/api/fields/v26/per_store_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.all_conversions_from_location_asset_store_visits Field descriptionEstimated number of visits to the business after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [per_store_view](https://developers.google.com/google-ads/api/fields/v26/per_store_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.all_conversions_from_location_asset_website Field descriptionNumber of website URL clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [per_store_view](https://developers.google.com/google-ads/api/fields/v26/per_store_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.all_conversions_from_menu Field descriptionThe number of times people clicked a link to view a business's menu after clicking an ad. This metric applies to feed items only. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) ## metrics.all_conversions_from_order Field descriptionThe number of times people placed an order at a business after clicking an ad. This metric applies to feed items only. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) ## metrics.all_conversions_from_other_engagement Field descriptionThe number of other conversions (for example, posting a review or saving a location for a business) that occurred after people clicked an ad. This metric applies to feed items only. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) ## metrics.all_conversions_from_store_visit Field descriptionEstimated number of times people visited a business after clicking an ad. This metric applies to feed items only. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) ## metrics.all_conversions_from_store_website Field descriptionThe number of times people were taken to a business's URL after clicking an ad. This metric applies to feed items only. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) ## metrics.all_conversions_value Field descriptionThe value of all conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [ai_max_search_term_ad_combination_view](https://developers.google.com/google-ads/api/fields/v26/ai_max_search_term_ad_combination_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [conversion_action](https://developers.google.com/google-ads/api/fields/v26/conversion_action) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v26/dynamic_search_ads_search_term_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.conversion_value_rule_primary_dimension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_value_rule_primary_dimension) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.mobile_device_platform](https://developers.google.com/google-ads/api/fields/v26/segments#segments.mobile_device_platform) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.webpage](https://developers.google.com/google-ads/api/fields/v26/segments#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.all_conversions_value_by_conversion_date Field descriptionThe value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the `by_conversion_date` columns are available at [Understand conversions by time with new columns](https://support.google.com/google-ads/answer/9549009). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.conversion_value_rule_primary_dimension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_value_rule_primary_dimension) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) ## metrics.all_conversions_value_per_cost Field descriptionThe value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [ai_max_search_term_ad_combination_view](https://developers.google.com/google-ads/api/fields/v26/ai_max_search_term_ad_combination_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) ## metrics.all_cost_of_goods_sold_micros Field descriptionAll cost of goods sold is the total cost of the products you sold in orders attributed to your ads. Includes the amount from the cost_of_goods_sold_micros metric, plus cost of goods sold from all conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.all_cross_sell_cost_of_goods_sold_micros Field descriptionAll cross-sell cost of goods sold is the total cost of products sold as a result of advertising a different product. Includes the amount from the cross_sell_cost_of_goods_sold_micros metric, plus cross-sell cost of goods sold from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.all_cross_sell_gross_profit_micros Field descriptionAll cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). Includes the amount from the cross_sell_gross_profit_micros metric, plus cross-sell gross profit from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.all_cross_sell_revenue_micros Field descriptionAll cross-sell revenue is the total amount you made from products sold as a result of advertising a different product. Includes the amount from the cross_sell_revenue_micros metric, plus cross-sell revenue from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.all_cross_sell_units_sold Field descriptionAll cross-sell units sold is the total number of products sold as a result of advertising a different product. Includes the amount shown in the cross_sell_units_sold metric, plus cross-sell units sold from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.all_gross_profit_margin Field descriptionAll gross profit margin is the percentage gross profit you made from orders attributed to your ads, after taking out the cost of goods sold (COGS). This value is between 0.0 and 1.0, where 1.0 means 100%. Includes the amount from the gross_profit_margin metric, plus gross profit margin across all conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.all_gross_profit_micros Field descriptionAll gross profit is the total profit made from orders attributed to your ads minus the cost of goods sold (COGS). Includes the amount from the gross_profit_micros metric, plus gross profit from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.all_lead_cost_of_goods_sold_micros Field descriptionAll lead cost of goods sold is the total cost of products sold as a result of advertising the same product. Includes the amount shown in the lead_cost_of_goods_sold_micros metric, plus lead cost of goods sold from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.all_lead_gross_profit_micros Field descriptionAll lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). Includes the amount from the lead_gross_profit_micros metric, plus lead gross profit from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.all_lead_revenue_micros Field descriptionAll lead revenue is the total amount you made from products sold as a result of advertising the same product. Includes the amount shown in the lead_revenue_micros metric, plus lead revenue from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.all_lead_units_sold Field descriptionAll lead units sold is the total number of products sold as a result of advertising the same product. Includes the amount shown in the lead_units_sold metric, plus lead units sold from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.all_new_customer_lifetime_value Field descriptionAll of new customers' lifetime conversion value. If you have set up customer acquisition goal at either account level or campaign level, this will include the additional conversion value from new customers for both biddable and non-biddable conversions. If your campaign has adopted the customer acquisition goal and selected "bid higher for new customers", these values will be included in `all_conversions_value`. See [About customer lifecycle goals](https://support.google.com/google-ads/answer/12080169) for more details. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.all_orders Field descriptionAll orders is total number of purchase conversions attributed to your ads. Includes the amount from the orders metric, plus orders from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.all_revenue_micros Field descriptionAll revenue is the total you made from orders attributed to your ads. Includes the amount from the revenue_micros metric, plus revenue from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.all_units_sold Field descriptionAll units sold is the total number of products sold from orders attributed to your ads. Includes the amount from the units_sold metric, plus units sold from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.all_value_adjustment Field descriptionThe conversion value rule adjustment from all conversions in all conversion categories. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.asset_pinned_as_description_position_one_count Field descriptionNumber of entities in which the asset is pinned to description 1. This metric can only be selected with `ChannelAggregateAssetView` and `CampaignAggregateAssetView`. This metric is only supported in Search channel. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) ## metrics.asset_pinned_as_description_position_two_count Field descriptionNumber of entities in which the asset is pinned to description 2. This metric can only be selected with `ChannelAggregateAssetView` and `CampaignAggregateAssetView`. This metric is only supported in Search channel. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) ## metrics.asset_pinned_as_headline_position_one_count Field descriptionNumber of entities in which the asset is pinned to headline 1. This metric can only be selected with `ChannelAggregateAssetView` and `CampaignAggregateAssetView`. This metric is only supported in Search channel. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) ## metrics.asset_pinned_as_headline_position_three_count Field descriptionNumber of entities in which the asset is pinned to headline 3. This metric can only be selected with `ChannelAggregateAssetView` and `CampaignAggregateAssetView`. This metric is only supported in Search channel. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) ## metrics.asset_pinned_as_headline_position_two_count Field descriptionNumber of entities in which the asset is pinned to headline 2. This metric can only be selected with `ChannelAggregateAssetView` and `CampaignAggregateAssetView`. This metric is only supported in Search channel. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) ## metrics.asset_pinned_total_count Field descriptionNumber of total usages in which the asset is pinned. This metric can only be selected with `ChannelAggregateAssetView` and `CampaignAggregateAssetView`. This metric is only supported in Search channel. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) ## metrics.auction_insight_search_absolute_top_impression_percentage Field descriptionThis metric is part of the Auction Insights report, and tells the percentage of times the ads of another participant showed in the absolute top position (Position 1) on the search results page. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.auction_insight_domain](https://developers.google.com/google-ads/api/fields/v26/segments#segments.auction_insight_domain) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.auction_insight_search_impression_share Field descriptionThis metric is part of the Auction Insights report, and tells the percentage of impressions that another participant obtained, over the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.auction_insight_domain](https://developers.google.com/google-ads/api/fields/v26/segments#segments.auction_insight_domain) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.auction_insight_search_outranking_share Field descriptionThis metric is part of the Auction Insights report, and tells the percentage of impressions that your ads outranked (showed above) another participant in the auction, compared to the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.auction_insight_domain](https://developers.google.com/google-ads/api/fields/v26/segments#segments.auction_insight_domain) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.auction_insight_search_overlap_rate Field descriptionThis metric is part of the Auction Insights report, and tells the percentage of times another participant's ad received an impression when your ad also received an impression. This metric is not publicly available. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.auction_insight_domain](https://developers.google.com/google-ads/api/fields/v26/segments#segments.auction_insight_domain) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.auction_insight_search_position_above_rate Field descriptionThis metric is part of the Auction Insights report, and tells the percentage of times another participant's ad was shown in a higher position than yours, when both of your ads were shown at the same page. This metric is not publicly available. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.auction_insight_domain](https://developers.google.com/google-ads/api/fields/v26/segments#segments.auction_insight_domain) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.auction_insight_search_top_impression_percentage Field descriptionThis metric is part of the Auction Insights report, and tells the percentage of times the ads of another participant showed adjacent to the top organic search results. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.auction_insight_domain](https://developers.google.com/google-ads/api/fields/v26/segments#segments.auction_insight_domain) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.average_cart_size Field descriptionAverage cart size is the average number of products in each order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average cart size is the total number of products sold divided by the total number of orders you received. Example: You received 2 orders, the first included 3 products and the second included 2. The average cart size is 2.5 products = (3+2)/2. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.average_cost Field descriptionThe average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_group](https://developers.google.com/google-ads/api/fields/v26/campaign_group) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.average_cpc Field descriptionThe total cost of all clicks divided by the total number of clicks received. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v26/dynamic_search_ads_search_term_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [paid_organic_search_term_view](https://developers.google.com/google-ads/api/fields/v26/paid_organic_search_term_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.interaction_on_this_extension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.interaction_on_this_extension) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_engine_results_page_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_engine_results_page_type) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.webpage](https://developers.google.com/google-ads/api/fields/v26/segments#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.average_cpe Field descriptionThe average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.average_cpm Field descriptionAverage cost-per-thousand impressions (CPM). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [ai_max_search_term_ad_combination_view](https://developers.google.com/google-ads/api/fields/v26/ai_max_search_term_ad_combination_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v26/dynamic_search_ads_search_term_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.interaction_on_this_extension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.interaction_on_this_extension) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.webpage](https://developers.google.com/google-ads/api/fields/v26/segments#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.average_impression_frequency_per_user Field descriptionThe average number of times a unique user saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. This metric is available for following campaign types - Display, Video, Discovery and App. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.adjusted_age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.adjusted_age_range) [segments.adjusted_gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.adjusted_gender) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.average_order_value_micros Field descriptionAverage order value is the average revenue you made per order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average order value is the total revenue from your orders divided by the total number of orders. Example: You received 3 orders which made $10, $15 and $20 worth of revenue. The average order value is $15 = ($10 + $15 + $20)/3. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.average_page_views Field descriptionAverage number of pages viewed per session. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.average_target_cpa_micros Field descriptionThe average Target CPA, or unset if not available (for example, for campaigns that had traffic from portfolio bidding strategies or non-tCPA). Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.average_target_roas Field descriptionThe average Target ROAS, or unset if not available (for example, for campaigns that had traffic from portfolio bidding strategies or non-tROAS). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.average_time_on_site Field descriptionTotal duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.average_video_watch_time_duration_millis Field descriptionAverage video watch time duration in milliseconds for video impressions that started playing. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.benchmark_average_max_cpc Field descriptionAn indication of how other advertisers are bidding on similar products. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.benchmark_ctr Field descriptionAn indication on how other advertisers' Shopping ads for similar products are performing based on the frequency with which people who see their ad click on it. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.biddable_app_install_conversions Field descriptionNumber of app installs. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.biddable_app_post_install_conversions Field descriptionNumber of in-app actions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.biddable_cohort_app_post_install_conversions Field descriptionParticipated in-app actions. The number of in app actions that come directly or indirectly from the campaign. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.biddable_indirect_install_first_in_app_conversion_micros Field descriptionThe number of biddable first in app conversions where the app install was driven by interaction with a web campaign. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) ## metrics.bounce_rate Field descriptionPercentage of clicks where the user only visited a single page on your site. Imported from Google Analytics. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.brand_lift_baseline_positive_response_rate Field descriptionRepresents the rate of positive responses that would have occurred naturally without ad exposure, based on the behavior of the control group. Also referred to as "Control" responses. Provides the baseline level of brand perception that occurred naturally. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.brand_lift_baseline_positive_response_rate_p90_lower_bound Field descriptionLower bound of the 90% confidence interval for the baseline positive response rate. Represents the conservative baseline rate of positive brand responses you could expect naturally without ad exposure. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.brand_lift_baseline_positive_response_rate_p90_upper_bound Field descriptionUpper bound of the 90% confidence interval for the baseline positive response rate. Represents the optimistic baseline rate of positive brand responses expected naturally without ad exposure. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.brand_lift_exposed_positive_responder_fractional_cookies Field descriptionEstimated unique users showing interest in the exposed group. This value is "fractional" because it represents a statistical estimate rather than a raw headcount. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound Field descriptionThe lower bound of the 90% confidence interval for the estimated number of unique cookies within the ad-exposed group that are estimated to have a positive brand attitude, as measured by the Brand Lift survey. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound Field descriptionThe upper bound of the 90% confidence interval for the estimated number of unique cookies within the ad-exposed group that are estimated to have experienced a positive shift in brand attitude, as measured by the Brand Lift survey. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.brand_lift_exposed_positive_response_rate Field descriptionRepresents the rate of positive responses from users who were exposed to the ads. Also referred to as "Treatment" responses. Shows total positive response rate when users were exposed to your ads. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.brand_lift_exposed_positive_response_rate_p90_lower_bound Field descriptionLower bound of the 90% confidence interval for the exposed positive response rate. Represents the conservative estimate of positive brand responses among users exposed to your ads. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.brand_lift_exposed_positive_response_rate_p90_upper_bound Field descriptionUpper bound of the 90% confidence interval for the exposed positive response rate. Represents the maximum estimate of positive brand responses among users exposed to your ads. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.brand_lift_responses_exposed Field descriptionThe number of survey responses from users who were exposed to the ads. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.brand_lift_responses_suppressed Field descriptionBrand lift responses suppressed. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.brand_lift_suppressed_positive_responder_fractional_cookies Field descriptionEstimated unique users showing interest in the control/suppressed group. This value is "fractional" because it represents a statistical estimate. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound Field descriptionLower bound of the 90% confidence interval for the estimated number of fractional cookies within the control group that are categorized as positive responders. This lower bound provides a statistically supported minimum value for the total fractional cookies in the control group showing a positive brand attitude. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound Field descriptionRepresents the upper bound of the 90% confidence interval for the estimated number of fractional cookies within the control group that are categorized as positive responders. This upper bound provides a statistically supported maximum value for the total fractional cookies in the control group showing a positive brand attitude. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.brand_lift_total_responses Field descriptionThe total number of survey responses collected across both the exposed and control groups. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.clicks Field descriptionThe number of clicks. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [ai_max_search_term_ad_combination_view](https://developers.google.com/google-ads/api/fields/v26/ai_max_search_term_ad_combination_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_insight](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_insight) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [click_view](https://developers.google.com/google-ads/api/fields/v26/click_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [customer_search_term_insight](https://developers.google.com/google-ads/api/fields/v26/customer_search_term_insight) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v26/dynamic_search_ads_search_term_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [paid_organic_search_term_view](https://developers.google.com/google-ads/api/fields/v26/paid_organic_search_term_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_group](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_group) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.ad_using_product_data](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_using_product_data) [segments.ad_using_video](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_using_video) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.asset_group](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_group) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.campaign) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.interaction_on_this_extension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.interaction_on_this_extension) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.mobile_device_platform](https://developers.google.com/google-ads/api/fields/v26/segments#segments.mobile_device_platform) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_engine_results_page_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_engine_results_page_type) [segments.search_subcategory](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_subcategory) [segments.search_term](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.webpage](https://developers.google.com/google-ads/api/fields/v26/segments#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [smart_campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/smart_campaign_search_term_view) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.clicks_margin_of_error Field descriptionThe margin of error when estimating the experiment's effect on clicks. Together with `clicks_point_estimate`, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the radius of the confidence interval, which is centered at `clicks_point_estimate`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.clicks_p_value Field descriptionThe p-value for the null hypothesis that the experiment has no effect on clicks. Ranges from 0 to 1. Say if the p-value is 0.03, that means the probability of observing the data, if the experiment has no effect on clicks, is 3%. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.clicks_point_estimate Field descriptionThe point estimate when estimating the experiment's effect on clicks. Together with `clicks_margin_of_error`, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the point estimate, which is the center of the confidence interval: `(clicks_point_estimate - clicks_margin_of_error, clicks_point_estimate + clicks_margin_of_error)`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.clicks_unique_query_clusters Field descriptionUnique query intent cluster count for clicks. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.combined_clicks Field descriptionThe number of times your ad or your site's listing in the unpaid results was clicked. See [About measuring paid and organic search results](https://support.google.com/google-ads/answer/3097241). Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [paid_organic_search_term_view](https://developers.google.com/google-ads/api/fields/v26/paid_organic_search_term_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_engine_results_page_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_engine_results_page_type) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.combined_clicks_per_query Field descriptionThe number of times your ad or your site's listing in the unpaid results was clicked (combined_clicks) divided by combined_queries. See [About measuring paid and organic search results](https://support.google.com/google-ads/answer/3097241) for details. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [paid_organic_search_term_view](https://developers.google.com/google-ads/api/fields/v26/paid_organic_search_term_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_engine_results_page_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_engine_results_page_type) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.combined_queries Field descriptionThe number of searches that returned pages from your site in the unpaid results or showed one of your text ads. See [About measuring paid and organic search results](https://support.google.com/google-ads/answer/3097241) for details. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [paid_organic_search_term_view](https://developers.google.com/google-ads/api/fields/v26/paid_organic_search_term_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_engine_results_page_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_engine_results_page_type) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.content_budget_lost_impression_share Field descriptionThe estimated percentage of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.content_impression_share Field descriptionThe impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.content_rank_lost_impression_share Field descriptionThe estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.control_clicks Field descriptionThe number of clicks on the control arm of an experiment. The treatment clicks value can be selected by using `clicks`. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.control_conversion_value Field descriptionThe conversion value metric on the control arm of the experiment. The treatment conversion value can be selected by using `conversions_value`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.control_conversion_value_per_cost Field descriptionThe conversion value per cost metric on the control arm of the experiment. The treatment conversion value per cost value can be selected by using `conversions_value_per_cost`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.control_conversions Field descriptionThe conversions metric on the control arm of the experiment. The treatment conversions value can be selected by using `conversions`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.control_cost_micros Field descriptionThe cost metric on the control arm of the experiment. The treatment cost value can be selected by using `cost_micros`. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.control_cost_per_conversion Field descriptionThe cost per conversion metric on the control arm of the experiment. The treatment cost per conversion value can be selected by using `cost_per_conversion`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.control_impressions Field descriptionThe impressions metric on the control arm of the experiment. The treatment impressions value can be selected by using `impressions`. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.conversion_last_conversion_date Field descriptionThe date of the most recent conversion for this conversion action. The date is in the customer's time zone. Category`METRIC` Data Type`DATE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [conversion_action](https://developers.google.com/google-ads/api/fields/v26/conversion_action) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.conversion_last_received_request_date_time Field descriptionThe last date/time a conversion tag for this conversion action successfully fired and was seen by Google Ads. This firing event may not have been the result of an attributable conversion (for example, because the tag was fired from a browser that did not previously click an ad from an appropriate advertiser). The date/time is in the customer's time zone. Category`METRIC` Data Type`DATE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [conversion_action](https://developers.google.com/google-ads/api/fields/v26/conversion_action) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.conversion_lift_baseline_conversion_value Field descriptionRepresents the baseline conversion value from users not exposed to the ads. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.conversion_lift_baseline_conversions Field descriptionRepresents the number of conversions that would have occurred naturally without ad exposure, based on the behavior of the control group. Often referred to as "Control" conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.conversion_lift_exposed_conversion_value Field descriptionRepresents the total conversion value from users exposed to the ads. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.conversion_lift_exposed_conversions Field descriptionRepresents the total conversions from users who were exposed to the ads. Also referred to as "Treatment" conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.conversion_value_change_point_estimate Field descriptionThe point estimate when estimating the experiment's effect on conversion value change. Together with `conversion_value_margin_of_error`, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the point estimate, which is the center of the confidence interval: `(conversion_value_change_point_estimate - conversion_value_margin_of_error, conversion_value_change_point_estimate + conversion_value_margin_of_error)`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.conversion_value_margin_of_error Field descriptionThe margin of error when estimating the experiment's effect on conversion value. Together with `conversion_value_change_point_estimate`, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the radius of the confidence interval, which is centered at `conversion_value_change_point_estimate`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.conversion_value_p_value Field descriptionThe p-value for the null hypothesis that the experiment has no effect on conversion value. Ranges from 0 to 1. Say if the p-value is 0.03, that means the probability of observing the data, if the experiment has no effect on conversion value, is 3%. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.conversion_value_per_cost_change_point_estimate Field descriptionThe point estimate when estimating the experiment's effect on conversion value per cost change. Together with `conversion_value_per_cost_margin_of_error`, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the point estimate, which is the center of the confidence interval: `(conversion_value_per_cost_change_point_estimate - conversion_value_per_cost_margin_of_error, conversion_value_per_cost_change_point_estimate + conversion_value_per_cost_margin_of_error)`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.conversion_value_per_cost_margin_of_error Field descriptionThe margin of error when estimating the experiment's effect on conversion value per cost. Together with `conversion_value_per_cost_change_point_estimate`, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the radius of the confidence interval, which is centered at `conversion_value_per_cost_change_point_estimate`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.conversion_value_per_cost_p_value Field descriptionThe p-value for the null hypothesis that the experiment has no effect on conversion value per cost. Ranges from 0 to 1. Say if the p-value is 0.03, that means the probability of observing the data, if the experiment has no effect on conversion value per cost, is 3%. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.conversions Field descriptionThe number of conversions. This only includes conversion actions which `include_in_conversions_metric` attribute is set to `true`. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [ai_max_search_term_ad_combination_view](https://developers.google.com/google-ads/api/fields/v26/ai_max_search_term_ad_combination_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_group](https://developers.google.com/google-ads/api/fields/v26/campaign_group) [campaign_search_term_insight](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_insight) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [customer_search_term_insight](https://developers.google.com/google-ads/api/fields/v26/customer_search_term_insight) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v26/dynamic_search_ads_search_term_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_group](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_group) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.ad_using_product_data](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_using_product_data) [segments.ad_using_video](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_using_video) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.asset_group](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_group) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.campaign) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.interaction_on_this_extension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.interaction_on_this_extension) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.mobile_device_platform](https://developers.google.com/google-ads/api/fields/v26/segments#segments.mobile_device_platform) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_subcategory](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_subcategory) [segments.search_term](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.webpage](https://developers.google.com/google-ads/api/fields/v26/segments#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.conversions_absolute_change_margin_of_error Field descriptionThe margin of error when estimating the experiment's effect on conversions absolute change. Together with `conversions_absolute_change_point_estimate`, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment - control). This field specifies the radius of the confidence interval, which is centered at `conversions_absolute_change_point_estimate`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.conversions_absolute_change_p_value Field descriptionThe p-value for the null hypothesis that the experiment has no effect on conversions absolute change. Ranges from 0 to 1. Say if the p-value is 0.03, that means the probability of observing the data, if the experiment has no effect on conversions absolute change, is 3%. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.conversions_absolute_change_point_estimate Field descriptionThe point estimate when estimating the experiment's effect on conversions absolute change. Together with `conversions_absolute_change_margin_of_error`, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment - control). This field specifies the point estimate, which is the center of the confidence interval: `(conversions_absolute_change_point_estimate - conversions_absolute_change_margin_of_error, conversions_absolute_change_point_estimate + conversions_absolute_change_margin_of_error)`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.conversions_by_conversion_date Field descriptionThe number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the `by_conversion_date` columns are available at [Understand conversions by time with new columns](https://support.google.com/google-ads/answer/9549009). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) ## metrics.conversions_from_interactions_rate Field descriptionConversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which `include_in_conversions_metric` attribute is set to `true`. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_insight](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_insight) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [customer_search_term_insight](https://developers.google.com/google-ads/api/fields/v26/customer_search_term_insight) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v26/dynamic_search_ads_search_term_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_group](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_group) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.asset_group](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_group) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.campaign) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.interaction_on_this_extension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.interaction_on_this_extension) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_subcategory](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_subcategory) [segments.search_term](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.webpage](https://developers.google.com/google-ads/api/fields/v26/segments#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.conversions_from_interactions_value_per_interaction Field descriptionThe value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which `include_in_conversions_metric` attribute is set to `true`. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.conversions_unique_query_clusters Field descriptionUnique query intent cluster count for conversions. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.conversions_value Field descriptionThe value of conversions. This only includes conversion actions which `include_in_conversions_metric` attribute is set to `true`. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [ai_max_search_term_ad_combination_view](https://developers.google.com/google-ads/api/fields/v26/ai_max_search_term_ad_combination_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_insight](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_insight) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [customer_search_term_insight](https://developers.google.com/google-ads/api/fields/v26/customer_search_term_insight) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v26/dynamic_search_ads_search_term_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_group](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_group) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.ad_using_product_data](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_using_product_data) [segments.ad_using_video](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_using_video) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.asset_group](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_group) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.campaign) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.conversion_value_rule_primary_dimension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_value_rule_primary_dimension) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.interaction_on_this_extension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.interaction_on_this_extension) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.mobile_device_platform](https://developers.google.com/google-ads/api/fields/v26/segments#segments.mobile_device_platform) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_subcategory](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_subcategory) [segments.search_term](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.webpage](https://developers.google.com/google-ads/api/fields/v26/segments#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.conversions_value_by_conversion_date Field descriptionThe value of conversions. This only includes conversion actions which `include_in_conversions_metric` attribute is set to `true`. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the `by_conversion_date` columns are available at [Understand conversions by time with new columns](https://support.google.com/google-ads/answer/9549009). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.conversion_value_rule_primary_dimension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_value_rule_primary_dimension) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) ## metrics.conversions_value_per_cost Field descriptionThe value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ai_max_search_term_ad_combination_view](https://developers.google.com/google-ads/api/fields/v26/ai_max_search_term_ad_combination_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.cost_converted_currency_per_platform_comparable_conversion Field descriptionThe cost of the platform comparable conversion in the currency of the authorized customer. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.cost_micros Field descriptionThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [ai_max_search_term_ad_combination_view](https://developers.google.com/google-ads/api/fields/v26/ai_max_search_term_ad_combination_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v26/dynamic_search_ads_search_term_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.ad_using_product_data](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_using_product_data) [segments.ad_using_video](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_using_video) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.interaction_on_this_extension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.interaction_on_this_extension) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.mobile_device_platform](https://developers.google.com/google-ads/api/fields/v26/segments#segments.mobile_device_platform) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.webpage](https://developers.google.com/google-ads/api/fields/v26/segments#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [smart_campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/smart_campaign_search_term_view) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.cost_micros_change_point_estimate Field descriptionThe point estimate when estimating the experiment's effect on cost change. Together with `cost_micros_margin_of_error`, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the point estimate, which is the center of the confidence interval: `(cost_micros_change_point_estimate - cost_micros_margin_of_error, cost_micros_change_point_estimate + cost_micros_margin_of_error)`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.cost_micros_margin_of_error Field descriptionThe margin of error when estimating the experiment's effect on cost. Together with `cost_micros_change_point_estimate`, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the radius of the confidence interval, which is centered at `cost_micros_change_point_estimate`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.cost_micros_p_value Field descriptionThe p-value for the null hypothesis that the experiment has no effect on cost. Ranges from 0 to 1. Say if the p-value is 0.03, that means the probability of observing the data, if the experiment has no effect on cost, is 3%. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.cost_of_goods_sold_micros Field descriptionCost of goods sold (COGS) is the total cost of the products you sold in orders attributed to your ads. How it works: You can add a cost of goods sold value to every product in Merchant Center. If you report conversions with cart data, the products you sold are matched with their cost of goods sold value and this can be used to calculate the gross profit you made on each order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cost of goods sold for this order is $8 = $3 + $5. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.cost_per_all_conversions Field descriptionThe cost of ad interactions divided by all conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [ai_max_search_term_ad_combination_view](https://developers.google.com/google-ads/api/fields/v26/ai_max_search_term_ad_combination_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v26/dynamic_search_ads_search_term_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.webpage](https://developers.google.com/google-ads/api/fields/v26/segments#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.cost_per_conversion Field descriptionThe cost of ad interactions divided by conversions. This only includes conversion actions which `include_in_conversions_metric` attribute is set to `true`. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [ai_max_search_term_ad_combination_view](https://developers.google.com/google-ads/api/fields/v26/ai_max_search_term_ad_combination_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_group](https://developers.google.com/google-ads/api/fields/v26/campaign_group) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v26/dynamic_search_ads_search_term_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.interaction_on_this_extension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.interaction_on_this_extension) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.webpage](https://developers.google.com/google-ads/api/fields/v26/segments#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.cost_per_conversion_change_point_estimate Field descriptionThe point estimate when estimating the experiment's effect on cost per conversion change. Together with `cost_per_conversion_margin_of_error`, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the point estimate, which is the center of the confidence interval: `(cost_per_conversion_change_point_estimate - cost_per_conversion_margin_of_error, cost_per_conversion_change_point_estimate + cost_per_conversion_margin_of_error)`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.cost_per_conversion_margin_of_error Field descriptionThe margin of error when estimating the experiment's effect on cost per conversion. Together with `cost_per_conversion_change_point_estimate`, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the radius of the confidence interval, which is centered at `cost_per_conversion_change_point_estimate`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.cost_per_conversion_p_value Field descriptionThe p-value for the null hypothesis that the experiment has no effect on cost per conversion. Ranges from 0 to 1. Say if the p-value is 0.03, that means the probability of observing the data, if the experiment has no effect on cost per conversion, is 3%. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.cost_per_current_model_attributed_conversion Field descriptionThe cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which `include_in_conversions_metric` attribute is set to `true`. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.cost_per_incremental_conversion Field descriptionThe estimated cost incurred for each additional conversion generated by the campaign. This is the Incremental Cost Per Acquisition (iCPA). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.cost_per_incremental_conversion_p90_lower_bound Field descriptionThe lower bound of the 90% confidence interval for cost_per_incremental_conversion. The lowest likely cost you paid per incremental conversion. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.cost_per_incremental_conversion_p90_upper_bound Field descriptionThe upper bound of the 90% confidence interval for cost_per_incremental_conversion. The highest likely cost you paid per incremental conversion. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.cost_per_incremental_conversion_winner_score Field descriptionThe probability that this experiment arm is the winner for cost per incremental conversion. This value is between 0.0 and 1.0. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) ## metrics.cost_per_lifted_cookie Field descriptionThe estimated cost incurred for each additional person moved to a positive brand state by the campaign. Helps assess the cost-effectiveness of your ad spend in driving brand growth. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.cost_per_lifted_cookie_p90_lower_bound Field descriptionLower bound of the 90% confidence interval for the cost per lifted cookie. Represents the optimistic (lowest cost) estimate for moving a user to a positive brand state. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.cost_per_lifted_cookie_p90_upper_bound Field descriptionUpper bound of the 90% confidence interval for the cost per lifted cookie. Represents the conservative (highest cost) estimate for moving a user to a positive brand state. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.cost_per_platform_comparable_conversion Field descriptionThe cost of ad interactions divided by the number of platform comparable conversions. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.coviewed_impressions Field descriptionAll co-viewed impressions represent the total number of people who saw your ad. This includes people who are signed into their Google Account, as well as other people who are watching the same ad on a connected TV. This metric is only available for the Campaign resource with adjusted_age_range and adjusted_gender segments. These segmentations are mandatory to get the all coviewed impressions. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.adjusted_age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.adjusted_age_range) [segments.adjusted_gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.adjusted_gender) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) ## metrics.cross_device_conversions Field descriptionConversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in `all_conversions`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [ai_max_search_term_ad_combination_view](https://developers.google.com/google-ads/api/fields/v26/ai_max_search_term_ad_combination_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v26/dynamic_search_ads_search_term_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.webpage](https://developers.google.com/google-ads/api/fields/v26/segments#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.cross_device_conversions_by_conversion_date Field descriptionThe number of cross-device conversions by conversion date. Details for the `by_conversion_date` columns are available at [Understand conversions by time with new columns](https://support.google.com/google-ads/answer/9549009) Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) ## metrics.cross_device_conversions_value Field descriptionThe sum of the value of cross-device conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) ## metrics.cross_device_conversions_value_by_conversion_date Field descriptionThe sum of cross-device conversions value by conversion date. Details for the `by_conversion_date` columns are available at [Understand conversions by time with new columns](https://support.google.com/google-ads/answer/9549009) Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) ## metrics.cross_device_conversions_value_micros Field descriptionThe sum of the value of cross-device conversions, in micros. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.cross_sell_cost_of_goods_sold_micros Field descriptionCross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell cost of goods sold is the total cost of the products sold that weren't advertised. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cross-sell cost of goods sold for this order is $5. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.cross_sell_gross_profit_micros Field descriptionCross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the purchase is a sold product. If these products don't match then this is considered cross-sell. Cross-sell gross profit is the revenue you made from cross-sell attributed to your ads minus the cost of the goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The shirt is priced $20 and has a cost of goods sold value of $5. The cross-sell gross profit of this order is $15 = $20 - $5. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.cross_sell_revenue_micros Field descriptionCross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.cross_sell_units_sold Field descriptionCross-sell units sold is the total number of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell units sold is the total number of cross-sold products from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.ctr Field descriptionThe number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_insight](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_insight) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [customer_search_term_insight](https://developers.google.com/google-ads/api/fields/v26/customer_search_term_insight) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v26/dynamic_search_ads_search_term_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [paid_organic_search_term_view](https://developers.google.com/google-ads/api/fields/v26/paid_organic_search_term_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_group](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_group) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.asset_group](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_group) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.campaign) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.interaction_on_this_extension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.interaction_on_this_extension) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_engine_results_page_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_engine_results_page_type) [segments.search_subcategory](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_subcategory) [segments.search_term](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.webpage](https://developers.google.com/google-ads/api/fields/v26/segments#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.current_model_attributed_conversions Field descriptionShows how your historic conversions data would look under the attribution model you've currently selected. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.current_model_attributed_conversions_from_interactions_rate Field descriptionCurrent model attributed conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.current_model_attributed_conversions_from_interactions_value_per_interaction Field descriptionThe value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.current_model_attributed_conversions_value Field descriptionThe value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.current_model_attributed_conversions_value_per_cost Field descriptionThe value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.eligible_impressions_from_location_asset_store_reach Field descriptionNumber of impressions in which the business location was shown or the location was used for targeting. This measure is coming from Asset based location. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [per_store_view](https://developers.google.com/google-ads/api/fields/v26/per_store_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.engagement_rate Field descriptionThe frequency with which people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.engagements Field descriptionThe number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.fractional_lifted_cookies Field descriptionEstimated number of unique users who were moved to a positive brand state directly by the campaign (that is, lifted users). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.fractional_lifted_cookies_p90_lower_bound Field descriptionThe lower bound of the 90% confidence interval for the fractional_lifted_cookies metric. This value represents a statistically conservative estimate of the minimum number of cookies for whom a positive Brand Lift is attributed to the ad exposure. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.fractional_lifted_cookies_p90_upper_bound Field descriptionThe upper bound of the 90% confidence interval for the fractional_lifted_cookies metric. This value represents a statistically optimistic estimate of the maximum number of cookies that may have experienced a positive Brand Lift. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.general_invalid_click_rate Field descriptionThe percentage of clicks that have been filtered out of your total number of clicks (filtered + non-filtered clicks) due to being general invalid clicks. These are clicks Google considers illegitimate that are detected through routine means of filtration (that is, known invalid data-center traffic, bots and spiders or other crawlers, irregular patterns, etc). You're not charged for them, and they don't affect your account statistics. See [Filtering invalid traffic to ensure quality](https://support.google.com/campaignmanager/answer/6076504). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.general_invalid_clicks Field descriptionNumber of general invalid clicks. These are a subset of your invalid clicks that are detected through routine means of filtration (such as known invalid data-center traffic, bots and spiders or other crawlers, irregular patterns, etc.). You're not charged for them, and they don't affect your account statistics. See [Filtering invalid traffic to ensure quality](https://support.google.com/campaignmanager/answer/6076504). Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.gmail_forwards Field descriptionThe number of times the ad was forwarded to someone else as a message. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) ## metrics.gmail_saves Field descriptionThe number of times someone has saved your Gmail ad to their inbox as a message. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) ## metrics.gmail_secondary_clicks Field descriptionThe number of clicks to the landing page on the expanded state of Gmail ads. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) ## metrics.gross_profit_margin Field descriptionGross profit margin is the percentage gross profit you made from orders attributed to your ads, after taking out the cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. Gross profit margin is the gross profit you made divided by your total revenue and multiplied by 100%. Gross profit margin calculations only include products that have a cost of goods sold value in Merchant Center. Example: Someone bought a hat and a shirt in an order on your website. The hat is priced $10 and has a cost of goods sold value of $3. The shirt is priced $20 but has no cost of goods sold value. Gross profit margin for this order will only take into account the hat because it has a cost of goods sold value, so it's 70% = ($10 - $3)/$10 x 100%. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.gross_profit_micros Field descriptionGross profit is the profit you made from orders attributed to your ads minus the cost of goods sold (COGS). How it works: Gross profit is the revenue you made from sales attributed to your ads minus cost of goods sold. Gross profit calculations only include products that have a cost of goods sold value in Merchant Center. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order from your website. The hat is priced $10 and the shirt is priced $20. The hat has a cost of goods sold value of $3, but the shirt has no cost of goods sold value. Gross profit for this order will only take into account the hat, so it's $7 = $10 - $3. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.headroom_brand_lift Field descriptionThe increase in positive brand responses relative to the total potential growth remaining. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.headroom_brand_lift_p90_lower_bound Field descriptionLower bound of the 90% confidence interval for headroom brand lift. The minimum growth rate relative to remaining brand potential you can be 90% confident was driven by your ads. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.headroom_brand_lift_p90_upper_bound Field descriptionUpper bound of the 90% confidence interval for headroom brand lift. The maximum growth rate relative to remaining brand potential likely driven by your ads. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.historical_creative_quality_score Field descriptionThe creative historical quality score. Category`METRIC` Data Type `ENUM` `ABOVE_AVERAGE``AVERAGE``BELOW_AVERAGE``UNKNOWN``UNSPECIFIED` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/QualityScoreBucketEnum.QualityScoreBucket` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.historical_landing_page_quality_score Field descriptionThe quality of historical landing page experience. Category`METRIC` Data Type `ENUM` `ABOVE_AVERAGE``AVERAGE``BELOW_AVERAGE``UNKNOWN``UNSPECIFIED` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/QualityScoreBucketEnum.QualityScoreBucket` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.historical_quality_score Field descriptionThe historical quality score. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.historical_search_predicted_ctr Field descriptionThe historical search predicted clickthrough rate (CTR). Category`METRIC` Data Type `ENUM` `ABOVE_AVERAGE``AVERAGE``BELOW_AVERAGE``UNKNOWN``UNSPECIFIED` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/QualityScoreBucketEnum.QualityScoreBucket` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.hotel_average_lead_value_micros Field descriptionAverage lead value based on clicks. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.hotel_commission_rate_micros Field descriptionCommission bid rate in micros. A 20% commission is represented as 200,000. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [hotel_reconciliation](https://developers.google.com/google-ads/api/fields/v26/hotel_reconciliation) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.hotel_eligible_impressions Field descriptionThe number of impressions that hotel partners could have had given their feed performance. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.hotel_expected_commission_cost Field descriptionExpected commission cost. The result of multiplying the commission value times the hotel_commission_rate in advertiser currency. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [hotel_reconciliation](https://developers.google.com/google-ads/api/fields/v26/hotel_reconciliation) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.hotel_price_difference_percentage Field descriptionThe average price difference between the price offered by reporting hotel advertiser and the cheapest price offered by the competing advertiser. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.impressions Field descriptionThe number of times your ad has appeared on a search results page or website on the Google Network. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_combination_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_combination_view) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [ai_max_search_term_ad_combination_view](https://developers.google.com/google-ads/api/fields/v26/ai_max_search_term_ad_combination_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_insight](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_insight) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [customer_search_term_insight](https://developers.google.com/google-ads/api/fields/v26/customer_search_term_insight) [detail_content_suitability_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_content_suitability_placement_view) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v26/dynamic_search_ads_search_term_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_content_suitability_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_content_suitability_placement_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [paid_organic_search_term_view](https://developers.google.com/google-ads/api/fields/v26/paid_organic_search_term_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [performance_max_placement_view](https://developers.google.com/google-ads/api/fields/v26/performance_max_placement_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_group](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_group) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.ad_using_product_data](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_using_product_data) [segments.ad_using_video](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_using_video) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.asset_group](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_group) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.campaign) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.interaction_on_this_extension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.interaction_on_this_extension) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_engine_results_page_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_engine_results_page_type) [segments.search_subcategory](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_subcategory) [segments.search_term](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.webpage](https://developers.google.com/google-ads/api/fields/v26/segments#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [smart_campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/smart_campaign_search_term_view) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.impressions_from_store_reach Field descriptionThe number of times a business's location-based ad was shown. This metric applies to feed items only. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: ## metrics.impressions_margin_of_error Field descriptionThe margin of error when estimating the experiment's effect on impressions. Together with `impressions_point_estimate`, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the radius of the confidence interval, which is centered at `impressions_point_estimate`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.impressions_p_value Field descriptionThe p-value for the null hypothesis that the experiment has no effect on impressions. Ranges from 0 to 1. Say if the p-value is 0.03, that means the probability of observing the data, if the experiment has no effect on impressions, is 3%. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.impressions_point_estimate Field descriptionThe point estimate when estimating the experiment's effect on impressions. Together with `impressions_margin_of_error`, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the point estimate, which is the center of the confidence interval: `(impressions_point_estimate - impressions_margin_of_error, impressions_point_estimate + impressions_margin_of_error)`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.impressions_unique_query_clusters Field descriptionUnique query intent cluster count for impressions. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.incremental_conversion_value Field descriptionThe estimated additional conversion value the ads generated. Measures the incremental revenue or value from your campaigns. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.incremental_conversion_value_p90_lower_bound Field descriptionThe lower bound of the 90% confidence interval for incremental_conversion_value. Shows the minimum amount of extra revenue ($) you can be 90% certain was generated by the campaign. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.incremental_conversion_value_p90_upper_bound Field descriptionThe upper bound of the 90% confidence interval for incremental_conversion_value. The highest amount of extra revenue ($) likely generated by the campaign. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.incremental_conversion_value_p_value Field descriptionThe conversions value p-value provides a measure of the statistical significance for the detected lift in conversions value. It calculates the likelihood that your incremental conversion value was driven by ad performance rather than being a merely random occurrence. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.incremental_conversion_value_per_cost Field descriptionThe incremental return on ad spend (iROAS), calculated as the additional conversion value generated per unit of campaign cost. Measures the return on your ad spend in terms of incremental value. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.incremental_conversion_value_per_cost_p90_lower_bound Field descriptionThe lower bound of the 90% confidence interval for incremental conversion value per cost. The "Guaranteed" return. Even if the data is noisy, you can be 90% sure your return was at least this high. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.incremental_conversion_value_per_cost_p90_upper_bound Field descriptionThe upper bound of the 90% confidence interval for incremental conversion value per cost. The "Potential" return. The maximum likely revenue generated for every dollar spent. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.incremental_conversion_value_per_cost_winner_score Field descriptionThe probability that this experiment arm is the winner for incremental conversion value per cost. This value is between 0.0 and 1.0. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) ## metrics.incremental_conversion_value_winner_score Field descriptionThe probability that this experiment arm is the winner for incremental conversion value. This value is between 0.0 and 1.0. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) ## metrics.incremental_conversions Field descriptionThe estimated number of additional conversions directly attributable to the ad campaign. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.incremental_conversions_p90_lower_bound Field descriptionThe lower bound of the 90% confidence interval for incremental_conversions. The "conservative" estimate of your success. It is the minimum number of additional sales you can be 90% sure were caused by your ads. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.incremental_conversions_p90_upper_bound Field descriptionThe upper bound of the 90% confidence interval for incremental_conversions. The "optimistic" estimate of your success. It is the maximum number of additional sales likely driven by your ads. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.incremental_conversions_p_value Field descriptionThe conversions p-value provides a measure of the statistical significance for the detected lift in conversions. It calculates the likelihood that your incremental conversions were driven by ad performance rather than being a merely random occurrence. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.incremental_conversions_winner_score Field descriptionThe probability that this experiment arm is the winner for incremental conversions. This value is between 0.0 and 1.0. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) ## metrics.incremental_searches_p_value Field descriptionThe p-value for incremental searches. Represents the statistical probability that the observed increase in search queries occurred by chance rather than being caused by the ad exposure. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property) ## metrics.interaction_event_types Field descriptionThe types of payable and free interactions. Category`METRIC` Data Type `ENUM` `CLICK``ENGAGEMENT``NONE``UNKNOWN``UNSPECIFIED``VIDEO_VIEW` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/InteractionEventTypeEnum.InteractionEventType` FilterableTrue SelectableTrue SortableFalse RepeatedTrue Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_bid_modifier](https://developers.google.com/google-ads/api/fields/v26/campaign_bid_modifier) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.ad_using_product_data](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_using_product_data) [segments.ad_using_video](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_using_video) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.interaction_rate Field descriptionThe frequency with which people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_group](https://developers.google.com/google-ads/api/fields/v26/campaign_group) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.interactions Field descriptionThe number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_group](https://developers.google.com/google-ads/api/fields/v26/campaign_group) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.ad_using_product_data](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_using_product_data) [segments.ad_using_video](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_using_video) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.invalid_click_rate Field descriptionThe percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.invalid_clicks Field descriptionNumber of clicks Google considers illegitimate and doesn't charge you for. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.lead_cost_of_goods_sold_micros Field descriptionLead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the cost of these goods is counted under lead cost of goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The lead cost of goods sold for this order is $3. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.lead_gross_profit_micros Field descriptionLead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the revenue you made from these sales minus the cost of goods sold is your lead gross profit. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and has a cost of goods sold value of $3. The lead gross profit of this order is $7 = $10 - $3. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.lead_revenue_micros Field descriptionLead revenue is the total amount you made from products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total value you made from the sales of these products is shown under lead revenue. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The lead revenue of this order is $10. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.lead_units_sold Field descriptionLead units sold is the total number of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total number of these products sold is shown under lead units sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The lead units sold in this order is 1. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.linked_entities_count Field descriptionNumber of linked resources in which the asset is used. This metric can only be selected with `ChannelAggregateAssetView` and `CampaignAggregateAssetView`. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) ## metrics.linked_sample_entities Field descriptionA list of up to 20 sample linked resources in which the asset is used. This metric can only be selected with `ChannelAggregateAssetView` and `CampaignAggregateAssetView`. Category`METRIC` Data Type`STRING` Type URL`N/A` FilterableFalse SelectableTrue SortableFalse RepeatedTrue Selectable with The following fields/resources can be selected with this field: [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) ## metrics.message_chat_rate Field descriptionNumber of message chats initiated (message_chats) divided by the number of message impressions (message_impressions). Rate at which a user initiates a message chat from an ad impression with a messaging option and message tracking enabled. Note that this rate can be more than 1.0 for a given message impression. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.interaction_on_this_extension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.interaction_on_this_extension) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.message_chats Field descriptionNumber of message chats initiated for Click To Message impressions that were message tracking eligible. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.interaction_on_this_extension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.interaction_on_this_extension) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.message_impressions Field descriptionNumber of Click To Message impressions that were message tracking eligible. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.interaction_on_this_extension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.interaction_on_this_extension) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.mobile_friendly_clicks_percentage Field descriptionThe percentage of mobile clicks that go to a mobile-friendly page. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.new_customer_lifetime_value Field descriptionNew customers' lifetime conversion value. If you have set up customer acquisition goal at either account level or campaign level, this will include the additional conversion value from new customers for biddable conversions. If your campaign has adopted the customer acquisition goal and selected "bid higher for new customers", these values will be included in "conversions_value" for optimization. See [About customer lifecycle goals](https://support.google.com/google-ads/answer/12080169) for more details. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.normalized_incremental_searches Field descriptionThe estimated number of incremental search queries driven by ad exposure, normalized across exposed and control groups. This metric is only reported when lift is statistically positive. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property) ## metrics.normalized_incremental_searches_p90_lower_bound Field descriptionThe lower bound of the 90% confidence interval for normalized incremental searches. Represents a statistically conservative estimate of the minimum additional search queries driven by ad exposure. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property) ## metrics.normalized_incremental_searches_p90_upper_bound Field descriptionThe upper bound of the 90% confidence interval for normalized incremental searches. Represents a statistically optimistic estimate of the maximum additional search queries driven by ad exposure. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property) ## metrics.normalized_incremental_searches_per_cost Field descriptionThe estimated number of incremental search queries generated per unit of ad spend (in advertiser currency). Measures the cost efficiency of the campaign in driving search behavior. Only reported when lift is statistically positive. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property) ## metrics.normalized_incremental_searches_per_cost_p90_lower_bound Field descriptionThe lower bound of the 90% confidence interval for normalized incremental searches per cost. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property) ## metrics.normalized_incremental_searches_per_cost_p90_upper_bound Field descriptionThe upper bound of the 90% confidence interval for normalized incremental searches per cost. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property) ## metrics.normalized_incremental_searches_per_impression Field descriptionThe estimated number of incremental search queries generated per ad impression. Measures the effectiveness of each ad exposure in driving search behavior. Only reported when lift is statistically positive. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property) ## metrics.normalized_incremental_searches_per_impression_p90_lower_bound Field descriptionThe lower bound of the 90% confidence interval for normalized incremental searches per impression. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property) ## metrics.normalized_incremental_searches_per_impression_p90_upper_bound Field descriptionThe upper bound of the 90% confidence interval for normalized incremental searches per impression. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property) ## metrics.optimization_score_uplift Field descriptionTotal optimization score uplift of all recommendations. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.recommendation_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.recommendation_type) ## metrics.optimization_score_url Field descriptionURL for the optimization score page in the Google Ads web interface. This metric can be selected from `customer` or `campaign`, and can be segmented by `segments.recommendation_type`. For example, `SELECT metrics.optimization_score_url, segments.recommendation_type FROM customer` will return a URL for each unique (customer, recommendation_type) combination. Category`METRIC` Data Type`STRING` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.recommendation_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.recommendation_type) ## metrics.orders Field descriptionOrders is the total number of purchase conversions you received attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. If a conversion is attributed to previous interactions with your ads (clicks for text or Shopping ads, views for video ads etc.) it's counted as an order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order on your website. Even though they bought 2 products, this would count as 1 order. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.organic_clicks Field descriptionThe number of times someone clicked your site's listing in the unpaid results for a particular query. See [About measuring paid and organic search results](https://support.google.com/google-ads/answer/3097241). Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [paid_organic_search_term_view](https://developers.google.com/google-ads/api/fields/v26/paid_organic_search_term_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_engine_results_page_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_engine_results_page_type) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.organic_clicks_per_query Field descriptionThe number of times someone clicked your site's listing in the unpaid results (organic_clicks) divided by the total number of searches that returned pages from your site (organic_queries). See [About measuring paid and organic search results](https://support.google.com/google-ads/answer/3097241). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [paid_organic_search_term_view](https://developers.google.com/google-ads/api/fields/v26/paid_organic_search_term_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_engine_results_page_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_engine_results_page_type) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.organic_impressions Field descriptionThe number of listings for your site in the unpaid search results. See [About measuring paid and organic search results](https://support.google.com/google-ads/answer/3097241). Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [paid_organic_search_term_view](https://developers.google.com/google-ads/api/fields/v26/paid_organic_search_term_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_engine_results_page_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_engine_results_page_type) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.organic_impressions_per_query Field descriptionThe number of times a page from your site was listed in the unpaid search results (`organic_impressions`) divided by the number of searches returning your site's listing in the unpaid results (`organic_queries`). See [About measuring paid and organic search results](https://support.google.com/google-ads/answer/3097241). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [paid_organic_search_term_view](https://developers.google.com/google-ads/api/fields/v26/paid_organic_search_term_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_engine_results_page_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_engine_results_page_type) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.organic_queries Field descriptionThe total number of searches that returned your site's listing in the unpaid results. See [About measuring paid and organic search results](https://support.google.com/google-ads/answer/3097241) for details. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [paid_organic_search_term_view](https://developers.google.com/google-ads/api/fields/v26/paid_organic_search_term_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_engine_results_page_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_engine_results_page_type) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.original_conversion_value Field descriptionThe original conversion value from biddable conversions. This is the unadjusted value of conversions before any value rule adjustments, such as conversion value rules or lifecycle goals adjustments are applied. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.percent_new_visitors Field descriptionPercentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.phone_calls Field descriptionNumber of offline phone calls. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.interaction_on_this_extension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.interaction_on_this_extension) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.phone_impressions Field descriptionNumber of offline phone impressions. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.interaction_on_this_extension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.interaction_on_this_extension) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.phone_through_rate Field descriptionNumber of phone calls received (`phone_calls`) divided by the number of times your phone number is shown (`phone_impressions`). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.interaction_on_this_extension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.interaction_on_this_extension) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.platform_comparable_conversions Field descriptionThe number of platform comparable conversions. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.platform_comparable_conversions_by_conversion_date Field descriptionThe number of platform comparable conversions. When this metric is segmented by date, the values in the date segment represent the conversion date. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.platform_comparable_conversions_from_interactions_rate Field descriptionPlatform comparable conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.platform_comparable_conversions_from_interactions_value_per_interaction Field descriptionThe value of platform comparable conversions from interactions divided by the number of ad interactions. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.platform_comparable_conversions_value Field descriptionThe value of platform comparable conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.conversion_value_rule_primary_dimension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_value_rule_primary_dimension) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.platform_comparable_conversions_value_by_conversion_date Field descriptionThe value of platform comparable conversions. When this metric is segmented by date, the values in the date segment represent the conversion date. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.conversion_value_rule_primary_dimension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_value_rule_primary_dimension) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.platform_comparable_conversions_value_per_cost Field descriptionThe value of conversions divided by the cost of ad interactions. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.primary_impressions Field descriptionPrimary impression is counted each time your ad is served. This metric is only available for the Campaign resource with adjusted_age_range and adjusted_gender segments. These segmentations are mandatory to get the primary impressions. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.adjusted_age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.adjusted_age_range) [segments.adjusted_gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.adjusted_gender) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) ## metrics.publisher_organic_clicks Field descriptionClicks from properties for which the traffic the publisher has not paid for or acquired through incentivized activity Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.publisher_purchased_clicks Field descriptionClicks from properties not owned by the publisher for which the traffic the publisher has paid for or acquired through incentivized activity Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.publisher_unknown_clicks Field descriptionClicks from traffic which is not identified as "Publisher Purchased" or "Publisher Organic" Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.relative_brand_lift Field descriptionThe percentage increase in positive responses in the exposed group compared to the control group. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.relative_brand_lift_p90_lower_bound Field descriptionThe lower bound of the 90% confidence interval for Relative Brand Lift. Represents the minimum percentage increase in positive brand perception among users who were exposed to the ads, relative to the baseline positive response rate observed in the control group. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.relative_brand_lift_p90_upper_bound Field descriptionThe upper bound of the 90% confidence interval for Relative Brand Lift. Represents the maximum percentage increase in positive brand perception in the ad-exposed group, relative to the control group's baseline positive response rate, at a 90% confidence level. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.relative_conversion_lift Field descriptionThe percentage increase in conversions in the exposed group compared to the control group. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.relative_conversion_lift_p90_lower_bound Field descriptionThe lower bound of the 90% confidence interval for relative_conversion_lift. The minimum percentage increase you can be 90% sure occurred. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.relative_conversion_lift_p90_upper_bound Field descriptionThe upper bound of the 90% confidence interval for relative_conversion_lift. The maximum percentage increase you can be 90% sure occurred. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.relative_conversion_value_lift Field descriptionThe percentage increase in conversion value in the exposed group compared to the control group. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.relative_conversion_value_lift_p90_lower_bound Field descriptionThe lower bound of the 90% confidence interval for relative_conversion_value_lift. The lowest likely percentage of incremental revenue the ads generated. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.relative_conversion_value_lift_p90_upper_bound Field descriptionThe upper bound of the 90% confidence interval for relative_conversion_value_lift. The highest likely percentage of incremental revenue the ads generated. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) ## metrics.relative_ctr Field descriptionYour clickthrough rate (CTR) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.relative_search_lift Field descriptionThe difference in search query volume between the exposed and control groups, expressed as a fraction of search queries in the control group. This indicates the percentage increase in search activity driven by ad exposure. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property) ## metrics.relative_search_lift_p90_lower_bound Field descriptionThe lower bound of the 90% confidence interval for relative search lift. Represents a statistically conservative estimate of the minimum percentage increase in search activity attributable to ad exposure. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property) ## metrics.relative_search_lift_p90_upper_bound Field descriptionThe upper bound of the 90% confidence interval for relative search lift. Represents a statistically optimistic estimate of the maximum percentage increase in search activity attributable to ad exposure. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property) ## metrics.results_conversions_purchase Field descriptionThe purchase conversion stats for the unified goals results. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) ## metrics.revenue_micros Field descriptionRevenue is the total amount you made from orders attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Revenue is the total value of all the orders you received attributed to your ads, minus any discount. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order from your website. The hat is priced $10 and the shirt is priced $20. The entire order has a $5 discount. The revenue from this order is $25 = ($10 + $20) - $5. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.search_absolute_top_impression_share Field descriptionThe percentage of the customer's Shopping or Search ad impressions that are shown in the absolute top position (Position 1). See [About top and absolute top metrics](https://support.google.com/google-ads/answer/7501826) for details. Any value below 0.1 is reported as 0.0999. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) ## metrics.search_budget_lost_absolute_top_impression_share Field descriptionThe estimated percentage of times your ad wasn't the very first ad among the top ads in the search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) ## metrics.search_budget_lost_impression_share Field descriptionThe estimated percentage of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) ## metrics.search_budget_lost_top_impression_share Field descriptionThe estimated percentage of times that your ad didn't show adjacent to the top organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) ## metrics.search_click_share Field descriptionThe number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.search_exact_match_impression_share Field descriptionThe impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.search_impression_share Field descriptionThe impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) ## metrics.search_lift_cost_micros Field descriptionThe total cost (in micros) of ad impressions served for this Search Lift measurement slice during the study flight. One million is equivalent to one unit of currency. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property) ## metrics.search_lift_impressions Field descriptionThe total number of ad impressions served for this Search Lift measurement slice during the study flight. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property) ## metrics.search_rank_lost_absolute_top_impression_share Field descriptionThe estimated percentage of times your ad wasn't the very first ad among the top ads in the search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) ## metrics.search_rank_lost_impression_share Field descriptionThe estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) ## metrics.search_rank_lost_top_impression_share Field descriptionThe estimated percentage of times your ad didn't show adjacent to the top organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) ## metrics.search_top_impression_share Field descriptionThe impressions you've received among the top ads compared to the estimated number of impressions you were eligible to receive among the top ads. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Top ads are typically above the top organic results, although they may show below the top organic results on certain queries. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) ## metrics.search_volume Field descriptionSearch volume range for a search term insight category. Category`METRIC` Data Type`MESSAGE` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/SearchVolumeRange` FilterableFalse SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign_search_term_insight](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_insight) [customer_search_term_insight](https://developers.google.com/google-ads/api/fields/v26/customer_search_term_insight) [segments.ad_group](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_group) [segments.asset_group](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_group) [segments.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.search_subcategory](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_subcategory) ## metrics.sk_ad_network_installs Field descriptionThe number of iOS Store Kit Ad Network conversions. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.sk_ad_network_ad_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_ad_event_type) [segments.sk_ad_network_attribution_credit](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_attribution_credit) [segments.sk_ad_network_coarse_conversion_value](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_coarse_conversion_value) [segments.sk_ad_network_fine_conversion_value](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_fine_conversion_value) [segments.sk_ad_network_postback_sequence_index](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_postback_sequence_index) [segments.sk_ad_network_redistributed_fine_conversion_value](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_redistributed_fine_conversion_value) [segments.sk_ad_network_source_app.sk_ad_network_source_app_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_source_app.sk_ad_network_source_app_id) [segments.sk_ad_network_source_domain](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_source_domain) [segments.sk_ad_network_source_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_source_type) [segments.sk_ad_network_user_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_user_type) [segments.sk_ad_network_version](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_version) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.sk_ad_network_total_conversions Field descriptionThe total number of iOS Store Kit Ad Network conversions. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.sk_ad_network_ad_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_ad_event_type) [segments.sk_ad_network_attribution_credit](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_attribution_credit) [segments.sk_ad_network_coarse_conversion_value](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_coarse_conversion_value) [segments.sk_ad_network_fine_conversion_value](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_fine_conversion_value) [segments.sk_ad_network_postback_sequence_index](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_postback_sequence_index) [segments.sk_ad_network_redistributed_fine_conversion_value](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_redistributed_fine_conversion_value) [segments.sk_ad_network_source_app.sk_ad_network_source_app_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_source_app.sk_ad_network_source_app_id) [segments.sk_ad_network_source_domain](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_source_domain) [segments.sk_ad_network_source_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_source_type) [segments.sk_ad_network_user_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_user_type) [segments.sk_ad_network_version](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_version) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.speed_score Field descriptionA measure of how quickly your page loads after clicks on your mobile ads. The score is a range from 1 to 10, 10 being the fastest. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.store_visits_last_click_model_attributed_conversions Field descriptionThe amount of business visits attributed by the last click model. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) ## metrics.svr Field descriptionThis feature is available to allowlisted accounts only. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.adjusted_age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.adjusted_age_range) [segments.adjusted_gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.adjusted_gender) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) ## metrics.top_impression_percentage Field descriptionThe percentage of your ad impressions that are shown adjacent to the top organic search results. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.trueview_average_cpv Field descriptionThe average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of TrueView views. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_group](https://developers.google.com/google-ads/api/fields/v26/campaign_group) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.unique_users Field descriptionThe number of unique users who saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. This metric is available for following campaign types - Display, Video, Discovery and App. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.adjusted_age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.adjusted_age_range) [segments.adjusted_gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.adjusted_gender) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.unique_users_eight_plus Field descriptionThis metric counts the unique individuals who were shown your video ad eight or more times within the selected date range. This metric cannot be aggregated, and can only be requested for date ranges of 31 days or less. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.unique_users_eight_plus_info Field descriptionAdditional information (e.g. quality of reach data) about the metric representing the number of unique individuals who were shown your ad eight or more times within the selected date range. Category`METRIC` Data Type`MESSAGE` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/ReachMetricInfo` FilterableFalse SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.unique_users_five_plus Field descriptionThis metric counts the unique individuals who were shown your video ad five or more times within the selected date range. This metric cannot be aggregated, and can only be requested for date ranges of 31 days or less. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.unique_users_five_plus_info Field descriptionAdditional information (e.g. quality of reach data) about the metric representing the number of unique individuals who were shown your ad five or more times within the selected date range. Category`METRIC` Data Type`MESSAGE` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/ReachMetricInfo` FilterableFalse SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.unique_users_four_plus Field descriptionThis metric counts the unique individuals who were shown your video ad four or more times within the selected date range. This metric cannot be aggregated, and can only be requested for date ranges of 31 days or less. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.unique_users_four_plus_info Field descriptionAdditional information (e.g. quality of reach data) about the metric representing the number of unique individuals who were shown your ad four or more times within the selected date range. Category`METRIC` Data Type`MESSAGE` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/ReachMetricInfo` FilterableFalse SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.unique_users_info Field descriptionAdditional information (e.g. quality of reach data) about the metric representing the number of unique individuals who were shown your ad at least once within the selected date range. Category`METRIC` Data Type`MESSAGE` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/ReachMetricInfo` FilterableFalse SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.unique_users_nine_plus Field descriptionThis metric counts the unique individuals who were shown your video ad nine or more times within the selected date range. This metric cannot be aggregated, and can only be requested for date ranges of 31 days or less. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.unique_users_nine_plus_info Field descriptionAdditional information (e.g. quality of reach data) about the metric representing the number of unique individuals who were shown your ad nine or more times within the selected date range. Category`METRIC` Data Type`MESSAGE` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/ReachMetricInfo` FilterableFalse SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.unique_users_seven_plus Field descriptionThis metric counts the unique individuals who were shown your video ad seven or more times within the selected date range. This metric cannot be aggregated, and can only be requested for date ranges of 31 days or less. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.unique_users_seven_plus_info Field descriptionAdditional information (e.g. quality of reach data) about the metric representing the number of unique individuals who were shown your ad seven or more times within the selected date range. Category`METRIC` Data Type`MESSAGE` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/ReachMetricInfo` FilterableFalse SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.unique_users_six_plus Field descriptionThis metric counts the unique individuals who were shown your video ad six or more times within the selected date range. This metric cannot be aggregated, and can only be requested for date ranges of 31 days or less. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.unique_users_six_plus_info Field descriptionAdditional information (e.g. quality of reach data) about the metric representing the number of unique individuals who were shown your ad six or more times within the selected date range. Category`METRIC` Data Type`MESSAGE` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/ReachMetricInfo` FilterableFalse SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.unique_users_ten_plus Field descriptionThis metric counts the unique individuals who were shown your video ad ten or more times within the selected date range. This metric cannot be aggregated, and can only be requested for date ranges of 31 days or less. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.unique_users_ten_plus_info Field descriptionAdditional information (e.g. quality of reach data) about the metric representing the number of unique individuals who were shown your ad ten or more times within the selected date range. Category`METRIC` Data Type`MESSAGE` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/ReachMetricInfo` FilterableFalse SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.unique_users_three_plus Field descriptionThis metric counts the unique individuals who were shown your video ad three or more times within the selected date range. This metric cannot be aggregated, and can only be requested for date ranges of 31 days or less. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.unique_users_three_plus_info Field descriptionAdditional information (e.g. quality of reach data) about the metric representing the number of unique individuals who were shown your ad three or more times within the selected date range. Category`METRIC` Data Type`MESSAGE` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/ReachMetricInfo` FilterableFalse SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.unique_users_two_plus Field descriptionThis metric counts the unique individuals who were shown your video ad two or more times within the selected date range. This metric cannot be aggregated, and can only be requested for date ranges of 31 days or less. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.unique_users_two_plus_info Field descriptionAdditional information (e.g. quality of reach data) about the metric representing the number of unique individuals who were shown your ad two or more times within the selected date range. Category`METRIC` Data Type`MESSAGE` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/ReachMetricInfo` FilterableFalse SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) ## metrics.units_sold Field descriptionUnits sold is the total number of products sold from orders attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Units sold is the total number of products sold from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The units sold in this order is 3. This metric is only available if you report conversions with cart data. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) ## metrics.valid_accelerated_mobile_pages_clicks_percentage Field descriptionThe percentage of ad clicks to Accelerated Mobile Pages (AMP) landing pages that reach a valid AMP page. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.value_adjustment Field descriptionThe conversion value rule adjustment from biddable conversions in all conversion categories. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.value_per_all_conversions Field descriptionThe value of all conversions divided by the number of all conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [ai_max_search_term_ad_combination_view](https://developers.google.com/google-ads/api/fields/v26/ai_max_search_term_ad_combination_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v26/dynamic_search_ads_search_term_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.webpage](https://developers.google.com/google-ads/api/fields/v26/segments#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.value_per_all_conversions_by_conversion_date Field descriptionThe value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the `by_conversion_date` columns are available at [Understand conversions by time with new columns](https://support.google.com/google-ads/answer/9549009). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) ## metrics.value_per_conversion Field descriptionThe value of conversions divided by the number of conversions. This only includes conversion actions for which the `include_in_conversions_metric` attribute is set to `true`. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [ai_max_search_term_ad_combination_view](https://developers.google.com/google-ads/api/fields/v26/ai_max_search_term_ad_combination_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v26/dynamic_search_ads_search_term_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.interaction_on_this_extension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.interaction_on_this_extension) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.webpage](https://developers.google.com/google-ads/api/fields/v26/segments#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.value_per_conversions_by_conversion_date Field descriptionThe value of conversions divided by the number of conversions. This only includes conversion actions for which the `include_in_conversions_metric` attribute is set to `true`. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the `by_conversion_date` columns are available at [Understand conversions by time with new columns](https://support.google.com/google-ads/answer/9549009). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [hotel_reconciliation](https://developers.google.com/google-ads/api/fields/v26/hotel_reconciliation) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) ## metrics.value_per_current_model_attributed_conversion Field descriptionThe value of current model attributed conversions divided by the number of the conversions. This only includes conversion actions for which the `include_in_conversions_metric` attribute is set to `true`. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.value_per_platform_comparable_conversion Field descriptionThe value of platform comparable conversions divided by the number of platform comparable conversions. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.value_per_platform_comparable_conversions_by_conversion_date Field descriptionThe value of platform comparable conversions divided by the number of platform comparable conversions. When this metric is segmented by date, the values in the date segment represent the conversion date. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.vertical_ads_average_booking_value_micros Field descriptionClick-weighted average daily rate in micros, including taxes and fees, over the total length of stay. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.vertical_ads_potential_impressions Field descriptionPotential impressions representing the total view-capped eligible impressions available across the query context. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.vertical_ads_price_difference_percentage Field descriptionPercentage delta comparing the advertiser's offered price against the lowest competing price for the same property. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) ## metrics.video_quartile_p100_rate Field descriptionPercentage of impressions where the viewer watched all of your video. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.video_quartile_p25_rate Field descriptionPercentage of impressions where the viewer watched 25% of your video. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.video_quartile_p50_rate Field descriptionPercentage of impressions where the viewer watched 50% of your video. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.video_quartile_p75_rate Field descriptionPercentage of impressions where the viewer watched 75% of your video. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.video_trueview_view_rate Field descriptionThe number of TrueView views your video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.video_trueview_view_rate_in_feed Field descriptionThe number of TrueView views divided by number of impressions that can potentially lead to TrueView views for in-feed formats. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.video_trueview_view_rate_in_stream Field descriptionThe number of TrueView views divided by number of impressions that can potentially lead to TrueView views for in-stream formats. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.video_trueview_view_rate_shorts Field descriptionThe number of TrueView views divided by number of impressions that can potentially lead to TrueView views for Shorts ads. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.video_trueview_views Field descriptionThe number of TrueView views your video ads received. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.video_watch_time_duration_millis Field descriptionTotal watch time duration in milliseconds for video impressions that started playing. For a small percentage of impressions, we may not be able to measure the watch time accurately. In such cases, we adjust the total time to account for any unmeasured time by applying the average watch time of impressions that were measured. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) ## metrics.view_through_conversions Field descriptionThe total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view) ## metrics.view_through_conversions_from_location_asset_click_to_call Field descriptionNumber of call button clicks on any location surface after an impression. This measure is coming from Asset based location. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [per_store_view](https://developers.google.com/google-ads/api/fields/v26/per_store_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.view_through_conversions_from_location_asset_directions Field descriptionNumber of driving directions clicks on any location surface after an impression. This measure is coming from Asset based location. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [per_store_view](https://developers.google.com/google-ads/api/fields/v26/per_store_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.view_through_conversions_from_location_asset_menu Field descriptionNumber of menu link clicks on any location surface after an impression. This measure is coming from Asset based location. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [per_store_view](https://developers.google.com/google-ads/api/fields/v26/per_store_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.view_through_conversions_from_location_asset_order Field descriptionNumber of order clicks on any location surface after an impression. This measure is coming from Asset based location. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [per_store_view](https://developers.google.com/google-ads/api/fields/v26/per_store_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.view_through_conversions_from_location_asset_other_engagement Field descriptionNumber of other types of local action clicks on any location surface after an impression. This measure is coming from Asset based location. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [per_store_view](https://developers.google.com/google-ads/api/fields/v26/per_store_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.view_through_conversions_from_location_asset_store_visits Field descriptionEstimated number of visits to the business after an impression. This measure is coming from Asset based location. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [per_store_view](https://developers.google.com/google-ads/api/fields/v26/per_store_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.view_through_conversions_from_location_asset_website Field descriptionNumber of website URL clicks on any location surface after an impression. This measure is coming from Asset based location. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [per_store_view](https://developers.google.com/google-ads/api/fields/v26/per_store_view) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) ## metrics.youtube_comments Field descriptionThe number of comments on YouTube Shorts videos attributed to ad impressions. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset](https://developers.google.com/google-ads/api/fields/v26/asset) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) ## metrics.youtube_likes Field descriptionThe number of likes on YouTube Shorts videos attributed to ad impressions. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset](https://developers.google.com/google-ads/api/fields/v26/asset) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video) ## metrics.youtube_shares Field descriptionThe number of shares on YouTube Shorts videos attributed to ad impressions. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field: [ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [asset](https://developers.google.com/google-ads/api/fields/v26/asset) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [video](https://developers.google.com/google-ads/api/fields/v26/video)