conversion_action.app_id |
Field description | App ID for an app conversion action. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | google.protobuf.StringValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
conversion_action.attribution_model_settings.attribution_model |
Field description | The attribution model type of this conversion action. |
Category | ATTRIBUTE |
Data Type |
ENUM
EXTERNAL GOOGLE_ADS_LAST_CLICK GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK GOOGLE_SEARCH_ATTRIBUTION_LINEAR GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v3.enums.AttributionModelEnum.AttributionModel |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
conversion_action.attribution_model_settings.data_driven_model_status |
Field description | The status of the data-driven attribution model for the conversion action. |
Category | ATTRIBUTE |
Data Type |
ENUM
AVAILABLE EXPIRED NEVER_GENERATED STALE UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v3.enums.DataDrivenModelStatusEnum.DataDrivenModelStatus |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
conversion_action.category |
Field description | The category of conversions reported for this conversion action. |
Category | ATTRIBUTE |
Data Type |
ENUM
ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v3.enums.ConversionActionCategoryEnum.ConversionActionCategory |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
conversion_action.click_through_lookback_window_days |
Field description | The maximum number of days that may elapse between an interaction (e.g., a click) and a conversion event. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | google.protobuf.Int64Value |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
conversion_action.counting_type |
Field description | How to count conversion events for the conversion action. |
Category | ATTRIBUTE |
Data Type |
ENUM
MANY_PER_CLICK ONE_PER_CLICK UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v3.enums.ConversionActionCountingTypeEnum.ConversionActionCountingType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
conversion_action.id |
Field description | The ID of the conversion action. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | google.protobuf.Int64Value |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
conversion_action.include_in_conversions_metric |
Field description | Whether this conversion action should be included in the "conversions" metric. |
Category | ATTRIBUTE |
Data Type | BOOLEAN |
Type URL | google.protobuf.BoolValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
conversion_action.name |
Field description | The name of the conversion action. This field is required and should not be empty when creating new conversion actions. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | google.protobuf.StringValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
conversion_action.owner_customer |
Field description | The resource name of the conversion action owner customer, or null if this is a system-defined conversion action. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | google.protobuf.StringValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
conversion_action.phone_call_duration_seconds |
Field description | The phone call duration in seconds after which a conversion should be reported for this conversion action. The value must be between 0 and 10000, inclusive. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | google.protobuf.Int64Value |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
conversion_action.resource_name |
Field description | The resource name of the conversion action. Conversion action resource names have the form: `customers/{customer_id}/conversionActions/{conversion_action_id}` |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
conversion_action.status |
Field description | The status of this conversion action for conversion event accrual. |
Category | ATTRIBUTE |
Data Type |
ENUM
ENABLED HIDDEN REMOVED UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v3.enums.ConversionActionStatusEnum.ConversionActionStatus |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
conversion_action.tag_snippets |
Field description | The snippets used for tracking conversions. |
Category | ATTRIBUTE |
Data Type | MESSAGE |
Type URL | google.ads.googleads.v3.common.TagSnippet |
Filterable | False |
Selectable | True |
Sortable | False |
Repeated | True |
|
conversion_action.type |
Field description | The type of this conversion action. |
Category | ATTRIBUTE |
Data Type |
ENUM
AD_CALL CLICK_TO_CALL GOOGLE_PLAY_DOWNLOAD GOOGLE_PLAY_IN_APP_PURCHASE UNKNOWN UNSPECIFIED UPLOAD_CALLS UPLOAD_CLICKS WEBPAGE WEBSITE_CALL
|
Type URL | google.ads.googleads.v3.enums.ConversionActionTypeEnum.ConversionActionType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
conversion_action.value_settings.always_use_default_value |
Field description | Controls whether the default value and default currency code are used in place of the value and currency code specified in conversion events for this conversion action. |
Category | ATTRIBUTE |
Data Type | BOOLEAN |
Type URL | google.protobuf.BoolValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
conversion_action.value_settings.default_currency_code |
Field description | The currency code to use when conversion events for this conversion action are sent with an invalid or missing currency code, or when this conversion action is configured to always use the default value. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | google.protobuf.StringValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
conversion_action.value_settings.default_value |
Field description | The value to use when conversion events for this conversion action are sent with an invalid, disallowed or missing value, or when this conversion action is configured to always use the default value. |
Category | ATTRIBUTE |
Data Type | DOUBLE |
Type URL | google.protobuf.DoubleValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
conversion_action.view_through_lookback_window_days |
Field description | The maximum number of days which may elapse between an impression and a conversion without an interaction. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | google.protobuf.Int64Value |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.conversion_last_conversion_date |
Field description | The date of the most recent conversion for this conversion action. The date is in the customer's time zone. |
Category | METRIC |
Data Type | DATE |
Type URL | google.protobuf.StringValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.conversion_last_received_request_date_time |
Field description | The last date/time a conversion tag for this conversion action successfully fired and was seen by Google Ads. This firing event may not have been the result of an attributable conversion (e.g. because the tag was fired from a browser that did not previously click an ad from an appropriate advertiser). The date/time is in the customer's time zone. |
Category | METRIC |
Data Type | DATE |
Type URL | google.protobuf.StringValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|