asset

Asset is a part of an ad which can be shared across multiple ads. It can be an image (ImageAsset), a video (YoutubeVideoAsset), etc.
Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of asset. However, when you specify asset in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when asset is specified in the FROM clause.

Is asset specified in the FROM clause of your query?

 Resource fields
book_on_google_asset
final_urls
id
image_asset.file_size
image_asset.full_size.height_pixels
image_asset.full_size.url
image_asset.full_size.width_pixels
image_asset.mime_type
lead_form_asset.background_image_asset
lead_form_asset.business_name
lead_form_asset.call_to_action_description
lead_form_asset.call_to_action_type
lead_form_asset.custom_disclosure
lead_form_asset.delivery_methods
lead_form_asset.description
lead_form_asset.desired_intent
lead_form_asset.fields
lead_form_asset.headline
lead_form_asset.post_submit_call_to_action_type
lead_form_asset.post_submit_description
lead_form_asset.post_submit_headline
lead_form_asset.privacy_policy_url
name
policy_summary.approval_status
policy_summary.policy_topic_entries
policy_summary.review_status
resource_name
text_asset.text
type
youtube_video_asset.youtube_video_id
 Segments
conversion_action
conversion_action_category
conversion_action_name
conversion_adjustment
conversion_lag_bucket
conversion_or_adjustment_lag_bucket
external_conversion_source

asset.book_on_google_asset

Field descriptionA book on google asset.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v6.common.BookOnGoogleAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

asset.final_urls

Field descriptionA list of possible final URLs after all cross domain redirects.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

asset.id

Field descriptionOutput only. The ID of the asset.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.image_asset.file_size

Field descriptionFile size of the image asset in bytes.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.image_asset.full_size.height_pixels

Field descriptionHeight of the image.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.image_asset.full_size.url

Field descriptionA URL that returns the image with this height and width.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.image_asset.full_size.width_pixels

Field descriptionWidth of the image.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.image_asset.mime_type

Field descriptionMIME type of the image asset.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v6.enums.MimeTypeEnum.MimeType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.background_image_asset

Field descriptionAsset resource name of the background image. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%).
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.business_name

Field descriptionRequired. The name of the business being advertised.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.call_to_action_description

Field descriptionRequired. Text giving a clear value proposition of what users expect once they expand the form.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.call_to_action_type

Field descriptionRequired. Pre-defined display text that encourages user to expand the form.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v6.enums.LeadFormCallToActionTypeEnum.LeadFormCallToActionType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.custom_disclosure

Field descriptionCustom disclosure shown along with Google disclaimer on the lead form. Accessible to allowed customers only.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.delivery_methods

Field descriptionConfigured methods for collected lead data to be delivered to advertiser.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v6.common.LeadFormDeliveryMethod
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

asset.lead_form_asset.description

Field descriptionRequired. Detailed description of the expanded form to describe what the form is asking for or facilitating.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.desired_intent

Field descriptionDesired intent for the lead form, e.g. more volume or higher intent.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v6.enums.LeadFormDesiredIntentEnum.LeadFormDesiredIntent
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.fields

Field descriptionOrdered list of input fields.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v6.common.LeadFormField
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

asset.lead_form_asset.headline

Field descriptionRequired. Headline of the expanded form to describe what the form is asking for or facilitating.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.post_submit_call_to_action_type

Field descriptionPre-defined display text that encourages user action after the form is submitted.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v6.enums.LeadFormPostSubmitCallToActionTypeEnum.LeadFormPostSubmitCallToActionType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.post_submit_description

Field descriptionDetailed description shown after form submission that describes how the advertiser will follow up with the user.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.post_submit_headline

Field descriptionHeadline of text shown after form submission that describes how the advertiser will follow up with the user.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.privacy_policy_url

Field descriptionRequired. Link to a page describing the policy on how the collected data is handled by the advertiser/business.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.name

Field descriptionOptional name of the asset.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.policy_summary.approval_status

Field descriptionOutput only. The overall approval status of this asset, calculated based on the status of its individual policy topic entries.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v6.enums.PolicyApprovalStatusEnum.PolicyApprovalStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.policy_summary.policy_topic_entries

Field descriptionOutput only. The list of policy findings for this asset.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v6.common.PolicyTopicEntry
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

asset.policy_summary.review_status

Field descriptionOutput only. Where in the review process this asset is.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v6.enums.PolicyReviewStatusEnum.PolicyReviewStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.resource_name

Field descriptionImmutable. The resource name of the asset. Asset resource names have the form: `customers/{customer_id}/assets/{asset_id}`
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

asset.text_asset.text

Field descriptionText content of the text asset.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.type

Field descriptionOutput only. Type of the asset.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v6.enums.AssetTypeEnum.AssetType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.youtube_video_asset.youtube_video_id

Field descriptionYouTube video id. This is the 11 character string value used in the YouTube video URL.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_action

Field descriptionResource name of the conversion action.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_action_category

Field descriptionConversion action category.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v6.enums.ConversionActionCategoryEnum.ConversionActionCategory
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_action_name

Field descriptionConversion action name.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_adjustment

Field descriptionThis segments your conversion columns by the original conversion and conversion value vs. the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data.
CategorySEGMENT
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_lag_bucket

Field descriptionAn enum value representing the number of days between the impression and the conversion.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v6.enums.ConversionLagBucketEnum.ConversionLagBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_or_adjustment_lag_bucket

Field descriptionAn enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v6.enums.ConversionOrAdjustmentLagBucketEnum.ConversionOrAdjustmentLagBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.external_conversion_source

Field descriptionExternal conversion source.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v6.enums.ExternalConversionSourceEnum.ExternalConversionSource
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse