AppCampaignBiddingStrategyGoalType

Goal type of App campaign BiddingStrategy.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used for return value only. Represents value unknown in this version.

OPTIMIZE_INSTALLS_TARGET_INSTALL_COST

Aim to maximize the number of app installs. The cpa bid is the target cost per install.

OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST

Aim to maximize the long term number of selected in-app conversions from app installs. The cpa bid is the target cost per install.

OPTIMIZE_IN_APP_CONVERSIONS_TARGET_CONVERSION_COST

Aim to maximize the long term number of selected in-app conversions from app installs. The cpa bid is the target cost per in-app conversion. Note that the actual cpa may seem higher than the target cpa at first, since the long term conversions haven’t happened yet.

OPTIMIZE_RETURN_ON_ADVERTISING_SPEND

Aim to maximize all conversions' value, i.e. install + selected in-app conversions while achieving or exceeding target return on advertising spend.