ExternalConversionSource

The external conversion source that is associated with a ConversionAction.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Represents value unknown in this version.

WEBPAGE

Conversion that occurs when a user navigates to a particular webpage after viewing an ad; Displayed in Google Ads UI as 'Website'.

ANALYTICS

Conversion that comes from linked Google Analytics goal or transaction; Displayed in Google Ads UI as 'Analytics'.

UPLOAD

Website conversion that is uploaded through ConversionUploadService; Displayed in Google Ads UI as 'Import from clicks'.

AD_CALL_METRICS

Conversion that occurs when a user clicks on a call extension directly on an ad; Displayed in Google Ads UI as 'Calls from ads'.

WEBSITE_CALL_METRICS

Conversion that occurs when a user calls a dynamically-generated phone number (by installed javascript) from an advertiser's website after clicking on an ad; Displayed in Google Ads UI as 'Calls from website'.

STORE_VISITS

Conversion that occurs when a user visits an advertiser's retail store after clicking on a Google ad; Displayed in Google Ads UI as 'Store visits'.

ANDROID_IN_APP

Conversion that occurs when a user takes an in-app action such as a purchase in an Android app; Displayed in Google Ads UI as 'Android in-app action'.

IOS_IN_APP

Conversion that occurs when a user takes an in-app action such as a purchase in an iOS app; Displayed in Google Ads UI as 'iOS in-app action'.

IOS_FIRST_OPEN

Conversion that occurs when a user opens an iOS app for the first time; Displayed in Google Ads UI as 'iOS app install (first open)'.

APP_UNSPECIFIED

Legacy app conversions that do not have an AppPlatform provided; Displayed in Google Ads UI as 'Mobile app'.

ANDROID_FIRST_OPEN

Conversion that occurs when a user opens an Android app for the first time; Displayed in Google Ads UI as 'Android app install (first open)'.

UPLOAD_CALLS

Call conversion that is uploaded through ConversionUploadService; Displayed in Google Ads UI as 'Import from calls'.

FIREBASE

Conversion that comes from a linked Firebase event; Displayed in Google Ads UI as 'Firebase'.

CLICK_TO_CALL

Conversion that occurs when a user clicks on a mobile phone number; Displayed in Google Ads UI as 'Phone number clicks'.

SALESFORCE

Conversion that comes from Salesforce; Displayed in Google Ads UI as 'Salesforce.com'.

STORE_SALES_CRM

Conversion that comes from in-store purchases recorded by CRM; Displayed in Google Ads UI as 'Store sales (data partner)'.

STORE_SALES_PAYMENT_NETWORK

Conversion that comes from in-store purchases from payment network; Displayed in Google Ads UI as 'Store sales (payment network)'.

GOOGLE_PLAY

Codeless Google Play conversion; Displayed in Google Ads UI as 'Google Play'.

THIRD_PARTY_APP_ANALYTICS

Conversion that comes from a linked third-party app analytics event; Displayed in Google Ads UI as 'Third-party app analytics'.

GOOGLE_ATTRIBUTION

Conversion that is controlled by Google Attribution.

STORE_SALES_DIRECT

Store Sales conversion based on first-party or third-party merchant data uploads. Displayed in Google Ads UI as 'Store sales (direct)'.