Possible types of a conversion action.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v24/enums/conversion_action_type.proto)

| Enums ||
|---|---|
| ## `AD_CALL` | Conversions that occur when a user clicks on an ad's call extension. |
| ## `ANDROID_APP_PRE_REGISTRATION` | Conversions that occur when a user pre-registers a mobile app from the Google Play Store. Read only. |
| ## `ANDROID_INSTALLS_ALL_OTHER_APPS` | Conversions that track all Google Play downloads which aren't tracked by an app-specific type. Read only. |
| ## `CLICK_TO_CALL` | Conversions that occur when a user on a mobile device clicks a phone number. |
| ## `FIREBASE_ANDROID_CLOSE_CONVERT_LEAD` | Conversions that come from linked Firebase Android close convert lead conversions. |
| ## `FIREBASE_ANDROID_CUSTOM` | Android app custom conversions tracked through Firebase. |
| ## `FIREBASE_ANDROID_FIRST_OPEN` | Android app first open conversions tracked through Firebase. |
| ## `FIREBASE_ANDROID_GENERATE_LEAD` | Conversions that come from linked Firebase Android generate lead conversions. |
| ## `FIREBASE_ANDROID_IN_APP_PURCHASE` | Android app in app purchase conversions tracked through Firebase. |
| ## `FIREBASE_ANDROID_QUALIFY_LEAD` | Conversions that come from linked Firebase Android qualify lead conversions. |
| ## `FIREBASE_IOS_CLOSE_CONVERT_LEAD` | Conversions that come from linked Firebase iOS close convert lead conversions. |
| ## `FIREBASE_IOS_CUSTOM` | iOS app custom conversions tracked through Firebase. |
| ## `FIREBASE_IOS_FIRST_OPEN` | iOS app first open conversions tracked through Firebase. |
| ## `FIREBASE_IOS_GENERATE_LEAD` | Conversions that come from linked Firebase iOS generate lead conversions. |
| ## `FIREBASE_IOS_IN_APP_PURCHASE` | iOS app in app purchase conversions tracked through Firebase. |
| ## `FIREBASE_IOS_QUALIFY_LEAD` | Conversions that come from linked Firebase iOS qualify lead conversions. |
| ## `FLOODLIGHT_ACTION` | Floodlight activity that counts the number of times that users have visited a particular webpage after seeing or clicking on one of an advertiser's ads. Read only. |
| ## `FLOODLIGHT_TRANSACTION` | Floodlight activity that tracks the number of sales made or the number of items purchased. Can also capture the total value of each sale. Read only. |
| ## `GOOGLE_ANALYTICS_4_CLOSE_CONVERT_LEAD` | Conversions that come from linked Google Analytics close convert lead conversions. |
| ## `GOOGLE_ANALYTICS_4_CUSTOM` | Conversions that come from linked Google Analytics custom event conversions. |
| ## `GOOGLE_ANALYTICS_4_GENERATE_LEAD` | Conversions that come from linked Google Analytics generate lead conversions. |
| ## `GOOGLE_ANALYTICS_4_PURCHASE` | Conversions that come from linked Google Analytics purchase conversions. |
| ## `GOOGLE_ANALYTICS_4_QUALIFY_LEAD` | Conversions that come from linked Google Analytics qualify lead conversions. |
| ## `GOOGLE_HOSTED` | Conversions that track local actions from Google's products and services after interacting with an ad. Read only. |
| ## `GOOGLE_PLAY_DOWNLOAD` | Conversions that occur when a user downloads a mobile app from the Google Play Store. |
| ## `GOOGLE_PLAY_IN_APP_PURCHASE` | Conversions that occur when a user makes a purchase in an app through Android billing. |
| ## `LEAD_FORM_SUBMIT` | Conversions reported when a user submits a lead form. Read only. |
| ## `LOCAL_SERVICES_ADS` | Conversions that occur when a user clicks on local services ads unit and reaches out to advertiser through phone call, message, or booking options on the ad. |
| ## `SALESFORCE` | Deprecated: The Salesforce integration ended on May 31, 2025. See [Legacy Salesforce integration for conversions upgrade FAQ](https://support.google.com/google-ads/answer/14728349). > [!WARNING] > This item is deprecated! |
| ## `SEARCH_ADS_360` | Conversions imported from Search Ads 360 Floodlight data. Read only. |
| ## `SMART_CAMPAIGN_AD_CLICKS_TO_CALL` | Call conversions that occur on Smart campaign Ads without call tracking setup, using Smart campaign custom criteria. Read only. |
| ## `SMART_CAMPAIGN_MAP_CLICKS_TO_CALL` | The user clicks on a call element within Google Maps. Smart campaign only. Read only. |
| ## `SMART_CAMPAIGN_MAP_DIRECTIONS` | The user requests directions to a business location within Google Maps. Smart campaign only. Read only. |
| ## `SMART_CAMPAIGN_TRACKED_CALLS` | Call conversions that occur on Smart campaign Ads with call tracking setup, using Smart campaign custom criteria. Read only. |
| ## `STORE_SALES` | Store Sales conversion based on first-party or third-party merchant data uploads and/or from in-store purchases using cards from payment networks. Only customers on the allowlist can use store sales types. Read only. |
| ## `STORE_SALES_DIRECT_UPLOAD` | Store Sales conversion based on first-party or third-party merchant data uploads. Only customers on the allowlist can use store sales direct upload types. |
| ## `STORE_VISITS` | Conversions that occur when a user visits an advertiser's retail store. Read only. |
| ## `THIRD_PARTY_APP_ANALYTICS_ANDROID_CUSTOM` | Android app custom conversions tracked through Third Party App Analytics. |
| ## `THIRD_PARTY_APP_ANALYTICS_ANDROID_FIRST_OPEN` | Android app first open conversions tracked through Third Party App Analytics. |
| ## `THIRD_PARTY_APP_ANALYTICS_ANDROID_IN_APP_PURCHASE` | Android app in app purchase conversions tracked through Third Party App Analytics. |
| ## `THIRD_PARTY_APP_ANALYTICS_IOS_CUSTOM` | iOS app custom conversions tracked through Third Party App Analytics. |
| ## `THIRD_PARTY_APP_ANALYTICS_IOS_FIRST_OPEN` | iOS app first open conversions tracked through Third Party App Analytics. |
| ## `THIRD_PARTY_APP_ANALYTICS_IOS_IN_APP_PURCHASE` | iOS app in app purchase conversions tracked through Third Party App Analytics. |
| ## `UNIVERSAL_ANALYTICS_GOAL` | Conversions that come from linked Universal Analytics goals. Universal Analytics is sunset, and has been replaced by Google Analytics. |
| ## `UNIVERSAL_ANALYTICS_TRANSACTION` | Conversions that come from linked Universal Analytics transactions. Universal Analytics is sunset, and has been replaced by Google Analytics. |
| ## `UNKNOWN` | Used for return value only. Represents value unknown in this version. |
| ## `UNSPECIFIED` | Not specified. |
| ## `UPLOAD_CALLS` | Call conversions that are tracked by the advertiser and uploaded. |
| ## `UPLOAD_CLICKS` | Conversions that are tracked by the advertiser and uploaded with attributed clicks. |
| ## `WEBPAGE` | Conversions that occur on a webpage. |
| ## `WEBPAGE_CODELESS` | Conversions created from website events (such as form submissions or page loads), that don't use individually coded event snippets. Read only. |
| ## `WEBSITE_CALL` | Conversions that occur when a user calls a dynamically-generated phone number from an advertiser's website. |