The possible places where a conversion can occur.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v24/enums/conversion_origin.proto)

| Enums ||
|---|---|
| ## `APP` | Conversion that occurs when a user performs an action through any app platforms. |
| ## `CALL_FROM_ADS` | Conversion that occurs when a user makes a call from ads. |
| ## `GOOGLE_HOSTED` | Conversions reported by an offline pipeline which collects local actions from Google-hosted pages (for example, Google Maps, Google Place Page, etc) and attributes them to relevant ad events. |
| ## `LOCAL_SERVICES_ADS` | Conversion that occurs when a user clicks on local services ads unit and reaches out to advertiser through phone call, message, or booking options on the ad. |
| ## `STORE` | Conversion that occurs when a user visits or makes a purchase at a physical store. |
| ## `UNKNOWN` | The conversion origin is not known in this version. |
| ## `UNSPECIFIED` | The conversion origin has not been specified. |
| ## `WEBSITE` | Conversion that occurs when a user visits a website or takes an action there after viewing an ad. |
| ## `YOUTUBE_HOSTED` | Conversion that occurs on YouTube. |