> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v25** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/reference/rpc/latest/BenchmarksCustomerPercentileTierEnum.BenchmarksCustomerPercentileTier).

Customer percentile tiers for the Benchmarks Service.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v25/enums/benchmarks_customer_percentile_tier.proto)

| Enums ||
|---|---|
| ## `COMPETITOR` | Competitor: The customer ranks in the 50th to 75th percentile among advertisers scoped by the analysis. Range: \[50%, 75%). |
| ## `DEVELOPING` | Developing: The customer ranks below the 10th percentile among advertisers scoped by the analysis. Range: \[0%, 10%). |
| ## `EMERGING_PLAYER` | Emerging Player: The customer ranks in the 25th to 50th percentile among advertisers scoped by the analysis. Range: \[25%, 50%). |
| ## `ENTRY_LEVEL` | Entry level: The customer ranks in the 10th to 25th percentile among advertisers scoped by the analysis. Range: \[10%, 25%). |
| ## `MARKET_LEADER` | Market leader: The customer ranks at or above the 90th percentile among advertisers scoped by the analysis. Range: \[90%, 100%\]. |
| ## `STRONG_COMPETITOR` | Strong competitor: The customer ranks in the 75th to 90th percentile among advertisers scoped by the analysis. Range: \[75%, 90%). |
| ## `UNKNOWN` | The value is unknown in this version. |
| ## `UNSPECIFIED` | Not specified. |