> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v25** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/reference/rpc/latest/ConversionCustomVariableStatusEnum.ConversionCustomVariableStatus).

Possible statuses of a conversion custom variable.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v25/enums/conversion_custom_variable_status.proto)

| Enums ||
|---|---|
| ## `ACTIVATION_NEEDED` | The conversion custom variable is pending activation and will not accrue stats until set to ENABLED. This status can't be used in CREATE and UPDATE requests. |
| ## `ENABLED` | The conversion custom variable is enabled and will accrue stats. |
| ## `PAUSED` | The conversion custom variable is paused and will not accrue stats until set to ENABLED again. |
| ## `UNKNOWN` | Used for return value only. Represents value unknown in this version. |
| ## `UNSPECIFIED` | Not specified. |