A conversion action.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v26/resources/conversion_action.proto)

| Fields ||
|---|---|
| ## `app_id` | `string` App ID for an app conversion action. |
| ## `attribution_model_settings` | `https://developers.google.com/google-ads/api/reference/rpc/v26/ConversionAction.AttributionModelSettings` Settings related to this conversion action's attribution model. |
| ## `category` | `https://developers.google.com/google-ads/api/reference/rpc/v26/ConversionActionCategoryEnum.ConversionActionCategory` The category of conversions reported for this conversion action. |
| ## `click_through_lookback_window_days` | `int64` The maximum number of days that may elapse between an interaction (for example, a click) and a conversion event. |
| ## `counting_type` | `https://developers.google.com/google-ads/api/reference/rpc/v26/ConversionActionCountingTypeEnum.ConversionActionCountingType` How to count conversion events for the conversion action. |
| ## `firebase_settings` | `https://developers.google.com/google-ads/api/reference/rpc/v26/ConversionAction.FirebaseSettings` Output only. Firebase settings for Firebase conversion types. |
| ## `google_analytics_4_settings` | `https://developers.google.com/google-ads/api/reference/rpc/v26/ConversionAction.GoogleAnalytics4Settings` Output only. Google Analytics 4 settings for Google Analytics 4 conversion types. |
| ## `id` | `int64` Output only. The ID of the conversion action. |
| ## `include_in_conversions_metric` | `bool` Whether this conversion action should be included in the "conversions" metric. |
| ## `mobile_app_vendor` | `https://developers.google.com/google-ads/api/reference/rpc/v26/MobileAppVendorEnum.MobileAppVendor` Output only. Mobile app vendor for an app conversion action. |
| ## `name` | `string` The name of the conversion action. This field is required and should not be empty when creating new conversion actions. |
| ## `origin` | `https://developers.google.com/google-ads/api/reference/rpc/v26/ConversionOriginEnum.ConversionOrigin` Output only. The conversion origin of this conversion action. |
| ## `owner_customer` | `string` Output only. The resource name of the conversion action owner customer, or null if this is a system-defined conversion action. |
| ## `phone_call_duration_seconds` | `int64` The phone call duration in seconds after which a conversion should be reported for this conversion action. The value must be between 0 and 10000, inclusive. |
| ## `primary_for_goal` | `bool` If a conversion action's primary_for_goal bit is false, the conversion action is non-biddable for all campaigns regardless of their customer conversion goal or campaign conversion goal. However, custom conversion goals do not respect primary_for_goal, so if a campaign has a custom conversion goal configured with a primary_for_goal = false conversion action, that conversion action is still biddable. By default, primary_for_goal will be true if not set. In V9, primary_for_goal can only be set to false after creation through an 'update' operation because it's not declared as optional. |
| ## `resource_name` | `string` Immutable. The resource name of the conversion action. Conversion action resource names have the form: `customers/{customer_id}/conversionActions/{conversion_action_id}` |
| ## `status` | `https://developers.google.com/google-ads/api/reference/rpc/v26/ConversionActionStatusEnum.ConversionActionStatus` The status of this conversion action for conversion event accrual. |
| ## `tag_snippets[]` | `https://developers.google.com/google-ads/api/reference/rpc/v26/TagSnippet` Output only. The snippets used for tracking conversions. |
| ## `third_party_app_analytics_settings` | `https://developers.google.com/google-ads/api/reference/rpc/v26/ConversionAction.ThirdPartyAppAnalyticsSettings` Output only. Third Party App Analytics settings for third party conversion types. |
| ## `type` | `https://developers.google.com/google-ads/api/reference/rpc/v26/ConversionActionTypeEnum.ConversionActionType` Immutable. The type of this conversion action. |
| ## `value_settings` | `https://developers.google.com/google-ads/api/reference/rpc/v26/ConversionAction.ValueSettings` Settings related to the value for conversion events associated with this conversion action. |
| ## `view_through_lookback_window_days` | `int64` The maximum number of days which may elapse between an impression and a conversion without an interaction. |