A Lead Form asset.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v26/common/asset_types.proto)

| Fields ||
|---|---|
| ## `background_image_asset` | `string` Asset resource name of the background image. The image dimensions must be exactly 1200x628. |
| ## `business_name` | `string` Required. The name of the business being advertised. |
| ## `call_to_action_description` | `string` Required. Text giving a clear value proposition of what users expect once they expand the form. |
| ## `call_to_action_type` | `https://developers.google.com/google-ads/api/reference/rpc/v26/LeadFormCallToActionTypeEnum.LeadFormCallToActionType` Required. Pre-defined display text that encourages user to expand the form. |
| ## `custom_disclosure` | `string` Custom disclosure shown along with Google disclaimer on the lead form. Accessible to allowed customers only. |
| ## `custom_question_fields[]` | `https://developers.google.com/google-ads/api/reference/rpc/v26/LeadFormCustomQuestionField` Ordered list of custom question fields. This field is subject to a limit of 5 qualifying questions per form. |
| ## `delivery_methods[]` | `https://developers.google.com/google-ads/api/reference/rpc/v26/LeadFormDeliveryMethod` Configured methods for collected lead data to be delivered to advertiser. Only one method typed as WebhookDelivery can be configured. |
| ## `description` | `string` Required. Detailed description of the expanded form to describe what the form is asking for or facilitating. |
| ## `desired_intent` | `https://developers.google.com/google-ads/api/reference/rpc/v26/LeadFormDesiredIntentEnum.LeadFormDesiredIntent` Chosen intent for the lead form, for example, more volume or more qualified. |
| ## `fields[]` | `https://developers.google.com/google-ads/api/reference/rpc/v26/LeadFormField` Ordered list of input fields. This field can be updated by reordering questions, but not by adding or removing questions. |
| ## `headline` | `string` Required. Headline of the expanded form to describe what the form is asking for or facilitating. |
| ## `post_submit_call_to_action_type` | `https://developers.google.com/google-ads/api/reference/rpc/v26/LeadFormPostSubmitCallToActionTypeEnum.LeadFormPostSubmitCallToActionType` Pre-defined display text that encourages user action after the form is submitted. |
| ## `post_submit_description` | `string` Detailed description shown after form submission that describes how the advertiser will follow up with the user. |
| ## `post_submit_headline` | `string` Headline of text shown after form submission that describes how the advertiser will follow up with the user. |
| ## `privacy_policy_url` | `string` Required. Link to a page describing the policy on how the collected data is handled by the advertiser/business. |