A product being planned for reach.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v26/services/reach_plan_service.proto)

| Fields ||
|---|---|
| ## `advanced_product_targeting` | `https://developers.google.com/google-ads/api/reference/rpc/v26/AdvancedProductTargeting` Targeting settings for the selected product. To list the available targeting for each product use `https://developers.google.com/google-ads/api/reference/rpc/v26/ReachPlanService/ListPlannableProducts`. |
| ## `budget_micros` | `int64` Required. Maximum budget allocation in micros for the selected product. The value is specified in the selected planning currency_code. For example: 1 000 000$ = 1 000 000 000 000 micros. |
| ## `conversion_rate` | `double` Conversion rate as a decimal between 0 and 1, exclusive. For example: if 2% of ad interactions are expected to lead to conversions, conversion_rate should be 0.02. This field is required for DEMAND_GEN plannable products. It is not supported for other plannable products. |
| ## `plannable_product_code` | `string` Required. Selected product for planning. The code associated with the ad product (for example: Trueview, Bumper). To list the available plannable product codes use `https://developers.google.com/google-ads/api/reference/rpc/v26/ReachPlanService/ListPlannableProducts`. |