LegacyResponsiveDisplayAdInfo

A legacy responsive display ad. Ads of this type are labeled 'Responsive ads' in the Google Ads UI.

Fields

short_headline

StringValue

The short version of the ad's headline.

long_headline

StringValue

The long version of the ad's headline.

description

StringValue

The description of the ad.

business_name

StringValue

The business name in the ad.

allow_flexible_color

BoolValue

Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.

accent_color

StringValue

The accent color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.

main_color

StringValue

The main color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.

call_to_action_text

StringValue

The call-to-action text for the ad.

logo_image

StringValue

The MediaFile resource name of the logo image used in the ad.

square_logo_image

StringValue

The MediaFile resource name of the square logo image used in the ad.

marketing_image

StringValue

The MediaFile resource name of the marketing image used in the ad.

square_marketing_image

StringValue

The MediaFile resource name of the square marketing image used in the ad.

format_setting

DisplayAdFormatSetting

Specifies which format the ad will be served in. Default is ALL_FORMATS.

price_prefix

StringValue

Prefix before price. E.g. 'as low as'.

promo_text

StringValue

Promotion text used for dyanmic formats of responsive ads. For example 'Free two-day shipping'.