Segments

Segment only fields.

Fields

ad_network_type

AdNetworkType

Ad network type.

click_type

ClickType

Click type.

conversion_action

StringValue

Resource name of the conversion action.

conversion_action_category

ConversionActionCategory

Conversion action category.

conversion_action_name

StringValue

Conversion action name.

conversion_adjustment

BoolValue

This segments your conversion columns by the original conversion and conversion value vs. the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data.

conversion_attribution_event_type

ConversionAttributionEventType

Conversion attribution event type.

conversion_lag_bucket

ConversionLagBucket

An enum value representing the number of days between the impression and the conversion.

conversion_or_adjustment_lag_bucket

ConversionOrAdjustmentLagBucket

An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.

date

StringValue

Date to which metrics apply. yyyy-MM-dd format, e.g., 2018-04-17.

day_of_week

DayOfWeek

Day of the week, e.g., MONDAY.

device

Device

Device to which metrics apply.

external_conversion_source

ExternalConversionSource

External conversion source.

geo_target_airport

StringValue

Resource name of the geo target constant that represents an airport.

geo_target_canton

StringValue

Resource name of the geo target constant that represents a canton.

geo_target_city

StringValue

Resource name of the geo target constant that represents a city.

geo_target_country

StringValue

Resource name of the geo target constant that represents a country.

geo_target_county

StringValue

Resource name of the geo target constant that represents a county.

geo_target_district

StringValue

Resource name of the geo target constant that represents a district.

geo_target_metro

StringValue

Resource name of the geo target constant that represents a metro.

geo_target_most_specific_location

StringValue

Resource name of the geo target constant that represents the most specific location.

geo_target_postal_code

StringValue

Resource name of the geo target constant that represents a postal code.

geo_target_province

StringValue

Resource name of the geo target constant that represents a province.

geo_target_region

StringValue

Resource name of the geo target constant that represents a region.

geo_target_state

StringValue

Resource name of the geo target constant that represents a state.

hotel_booking_window_days

Int64Value

Hotel booking window in days.

hotel_center_id

Int64Value

Hotel center ID.

hotel_check_in_date

StringValue

Hotel check-in date. Formatted as yyyy-MM-dd.

hotel_check_in_day_of_week

DayOfWeek

Hotel check-in day of week.

hotel_city

StringValue

Hotel city.

hotel_class

Int32Value

Hotel class.

hotel_country

StringValue

Hotel country.

hotel_date_selection_type

HotelDateSelectionType

Hotel date selection type.

hotel_length_of_stay

Int32Value

Hotel length of stay.

hotel_rate_rule_id

StringValue

Hotel rate rule ID.

hotel_rate_type

HotelRateType

Hotel rate type.

hotel_price_bucket

HotelPriceBucket

Hotel price bucket.

hotel_state

StringValue

Hotel state.

hour

Int32Value

Hour of day as a number between 0 and 23, inclusive.

interaction_on_this_extension

BoolValue

Only used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit.

keyword

Keyword

Keyword criterion.

month

StringValue

Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.

month_of_year

MonthOfYear

Month of the year, e.g., January.

partner_hotel_id

StringValue

Partner hotel ID.

placeholder_type

PlaceholderType

Placeholder type. This is only used with feed item metrics.

product_aggregator_id

UInt64Value

Aggregator ID of the product.

product_bidding_category_level1

StringValue

Bidding category (level 1) of the product.

product_bidding_category_level2

StringValue

Bidding category (level 2) of the product.

product_bidding_category_level3

StringValue

Bidding category (level 3) of the product.

product_bidding_category_level4

StringValue

Bidding category (level 4) of the product.

product_bidding_category_level5

StringValue

Bidding category (level 5) of the product.

product_brand

StringValue

Brand of the product.

product_channel

ProductChannel

Channel of the product.

product_channel_exclusivity

ProductChannelExclusivity

Channel exclusivity of the product.

product_condition

ProductCondition

Condition of the product.

product_country

StringValue

Resource name of the geo target constant for the country of sale of the product.

product_custom_attribute0

StringValue

Custom attribute 0 of the product.

product_custom_attribute1

StringValue

Custom attribute 1 of the product.

product_custom_attribute2

StringValue

Custom attribute 2 of the product.

product_custom_attribute3

StringValue

Custom attribute 3 of the product.

product_custom_attribute4

StringValue

Custom attribute 4 of the product.

product_item_id

StringValue

Item ID of the product.

product_language

StringValue

Resource name of the language constant for the language of the product.

product_merchant_id

UInt64Value

Merchant ID of the product.

product_store_id

StringValue

Store ID of the product.

product_title

StringValue

Title of the product.

product_type_l1

StringValue

Type (level 1) of the product.

product_type_l2

StringValue

Type (level 2) of the product.

product_type_l3

StringValue

Type (level 3) of the product.

product_type_l4

StringValue

Type (level 4) of the product.

product_type_l5

StringValue

Type (level 5) of the product.

quarter

StringValue

Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, e.g., the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.

search_engine_results_page_type

SearchEngineResultsPageType

Type of the search engine results page.

search_term_match_type

SearchTermMatchType

Match type of the keyword that triggered the ad, including variants.

slot

Slot

Position of the ad.

webpage

StringValue

Resource name of the ad group criterion that represents webpage criterion.

week

StringValue

Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.

year

Int32Value

Year, formatted as yyyy.