AdvertisingChannelSubType

Enum describing the different channel subtypes.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used as a return value only. Represents value unknown in this version.

SEARCH_MOBILE_APP

Mobile app campaigns for Search.

DISPLAY_MOBILE_APP

Mobile app campaigns for Display.

SEARCH_EXPRESS

AdWords express campaigns for search.

DISPLAY_EXPRESS

AdWords Express campaigns for display.

SHOPPING_SMART_ADS

Smart Shopping campaigns.

DISPLAY_GMAIL_AD

Gmail Ad campaigns.

DISPLAY_SMART_CAMPAIGN

Smart display campaigns. New campaigns of this sub type cannot be created.

VIDEO_OUTSTREAM

Video Outstream campaigns.

VIDEO_ACTION

Video TrueView for Action campaigns.

VIDEO_NON_SKIPPABLE

Video campaigns with non-skippable video ads.

APP_CAMPAIGN

App Campaign that lets you easily promote your Android or iOS app across Google's top properties including Search, Play, YouTube, and the Google Display Network.

APP_CAMPAIGN_FOR_ENGAGEMENT

App Campaign for engagement, focused on driving re-engagement with the app across several of Google's top properties including Search, YouTube, and the Google Display Network.

LOCAL_CAMPAIGN

Campaigns specialized for local advertising.

SHOPPING_COMPARISON_LISTING_ADS

Shopping Comparison Listing campaigns.

SMART_CAMPAIGN

Standard Smart campaigns.

VIDEO_SEQUENCE

Video campaigns with sequence video ads.

APP_CAMPAIGN_FOR_PRE_REGISTRATION

App Campaign for pre registration, specialized for advertising mobile app pre-registration, that targets multiple advertising channels across Google Play, YouTube and Display Network. See https://support.google.com/google-ads/answer/9441344 to learn more.

VIDEO_REACH_TARGET_FREQUENCY

Video reach campaign with Target Frequency bidding strategy.

TRAVEL_ACTIVITIES

Travel Activities campaigns.