BiddingStrategyType

Enum describing possible bidding strategy types.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used for return value only. Represents value unknown in this version.

COMMISSION

Commission is an automatic bidding strategy in which the advertiser pays a certain portion of the conversion value.

ENHANCED_CPC

Enhanced CPC is a bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.

MANUAL_CPC

Manual click based bidding where user pays per click.

MANUAL_CPM

Manual impression based bidding where user pays per thousand impressions.

MANUAL_CPV

A bidding strategy that pays a configurable amount per video view.

MAXIMIZE_CONVERSIONS

A bidding strategy that automatically maximizes number of conversions given a daily budget.

MAXIMIZE_CONVERSION_VALUE

An automated bidding strategy that automatically sets bids to maximize revenue while spending your budget.

PAGE_ONE_PROMOTED

Page-One Promoted bidding scheme, which sets max cpc bids to target impressions on page one or page one promoted slots on google.com. This enum value is deprecated.

PERCENT_CPC

Percent Cpc is bidding strategy where bids are a fraction of the advertised price for some good or service.

TARGET_CPA

Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

TARGET_CPM

Target CPM is an automated bid strategy that sets bids to help get as many impressions as possible at the target cost per one thousand impressions (CPM) you set.

TARGET_IMPRESSION_SHARE

An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).

TARGET_OUTRANK_SHARE

Target Outrank Share is an automated bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor. This enum value is deprecated.

TARGET_ROAS

Target ROAS is an automated bidding strategy that helps you maximize revenue while averaging a specific target Return On Average Spend (ROAS).

TARGET_SPEND

Target Spend is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.