ConversionActionType

Possible types of a conversion action.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used for return value only. Represents value unknown in this version.

AD_CALL

Conversions that occur when a user clicks on an ad's call extension.

CLICK_TO_CALL

Conversions that occur when a user on a mobile device clicks a phone number.

GOOGLE_PLAY_DOWNLOAD

Conversions that occur when a user downloads a mobile app from the Google Play Store.

GOOGLE_PLAY_IN_APP_PURCHASE

Conversions that occur when a user makes a purchase in an app through Android billing.

UPLOAD_CALLS

Call conversions that are tracked by the advertiser and uploaded.

UPLOAD_CLICKS

Conversions that are tracked by the advertiser and uploaded with attributed clicks.

WEBPAGE

Conversions that occur on a webpage.

WEBSITE_CALL

Conversions that occur when a user calls a dynamically-generated phone number from an advertiser's website.

STORE_SALES_DIRECT_UPLOAD

Store Sales conversion based on first-party or third-party merchant data uploads. Only whitelisted customers can use store sales direct upload types.

STORE_SALES

Store Sales conversion based on first-party or third-party merchant data uploads and/or from in-store purchases using cards from payment networks. Only whitelisted customers can use store sales types.

FIREBASE_ANDROID_FIRST_OPEN

Android app first open conversions tracked via Firebase.

FIREBASE_ANDROID_IN_APP_PURCHASE

Android app in app purchase conversions tracked via Firebase.

FIREBASE_ANDROID_CUSTOM

Android app custom conversions tracked via Firebase.

FIREBASE_IOS_FIRST_OPEN

iOS app first open conversions tracked via Firebase.

FIREBASE_IOS_IN_APP_PURCHASE

iOS app in app purchase conversions tracked via Firebase.

FIREBASE_IOS_CUSTOM

iOS app custom conversions tracked via Firebase.

THIRD_PARTY_APP_ANALYTICS_ANDROID_FIRST_OPEN

Android app first open conversions tracked via Third Party App Analytics.

THIRD_PARTY_APP_ANALYTICS_ANDROID_IN_APP_PURCHASE

Android app in app purchase conversions tracked via Third Party App Analytics.

THIRD_PARTY_APP_ANALYTICS_ANDROID_CUSTOM

Android app custom conversions tracked via Third Party App Analytics.

THIRD_PARTY_APP_ANALYTICS_IOS_FIRST_OPEN

iOS app first open conversions tracked via Third Party App Analytics.

THIRD_PARTY_APP_ANALYTICS_IOS_IN_APP_PURCHASE

iOS app in app purchase conversions tracked via Third Party App Analytics.

THIRD_PARTY_APP_ANALYTICS_IOS_CUSTOM

iOS app custom conversions tracked via Third Party App Analytics.