Forecast

Forecasted traffic metrics for the planned products and targeting.

Fields

on_target_reach

Int64Value

Number of unique people reached at least GenerateReachForecastRequest.min_effective_frequency times that exactly matches the Targeting.

total_reach

Int64Value

Total number of unique people reached at least GenerateReachForecastRequest.min_effective_frequency times. This includes people that may fall outside the specified Targeting.

on_target_impressions

Int64Value

Number of ad impressions that exactly matches the Targeting.

total_impressions

Int64Value

Total number of ad impressions. This includes impressions that may fall outside the specified Targeting, due to insufficient information on signed-in users.