Goal type of App campaign BiddingStrategy.
Enums | |
---|---|
|
Not specified. |
|
Used for return value only. Represents value unknown in this version. |
|
Aim to maximize the number of app installs. The cpa bid is the target cost per install. |
|
Aim to maximize the long term number of selected in-app conversions from app installs. The cpa bid is the target cost per install. |
|
Aim to maximize the long term number of selected in-app conversions from app installs. The cpa bid is the target cost per in-app conversion. Note that the actual cpa may seem higher than the target cpa at first, since the long term conversions haven’t happened yet. |
|
Aim to maximize all conversions' value, i.e. install + selected in-app conversions while achieving or exceeding target return on advertising spend. |