AppCampaignBiddingStrategyGoalType

Goal type of App campaign BiddingStrategy.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`OPTIMIZE_INSTALLS_TARGET_INSTALL_COST`	Aim to maximize the number of app installs. The cpa bid is the target cost per install.
`OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST`	Aim to maximize the long term number of selected in-app conversions from app installs. The cpa bid is the target cost per install.
`OPTIMIZE_IN_APP_CONVERSIONS_TARGET_CONVERSION_COST`	Aim to maximize the long term number of selected in-app conversions from app installs. The cpa bid is the target cost per in-app conversion. Note that the actual cpa may seem higher than the target cpa at first, since the long term conversions haven’t happened yet.
`OPTIMIZE_RETURN_ON_ADVERTISING_SPEND`	Aim to maximize all conversions' value, i.e. install + selected in-app conversions while achieving or exceeding target return on advertising spend.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2020-08-26 UTC.