KeywordPlanKeywordHistoricalMetrics

A keyword historical metrics.

Fields

search_query

StringValue

The text of the query associated with one or more ad_group_keywords in the plan.

Note that we de-dupe your keywords list, eliminating close variants before returning the plan's keywords as text. For example, if your plan originally contained the keywords 'car' and 'cars', the returned search query will only contain 'cars'. Starting V5, the list of de-duped queries will be included in close_variants field.

close_variants[]

string

The list of close variant queries for search_query whose search results are combined into the search_query.

keyword_metrics

KeywordPlanHistoricalMetrics

The historical metrics for the query associated with one or more ad_group_keywords in the plan.