Enum describing possible bidding strategy types.
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Not specified. |
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Used for return value only. Represents value unknown in this version. |
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Commission is an automatic bidding strategy in which the advertiser pays a certain portion of the conversion value. |
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Enhanced CPC is a bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely. |
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Manual click based bidding where user pays per click. |
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Manual impression based bidding where user pays per thousand impressions. |
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A bidding strategy that pays a configurable amount per video view. |
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A bidding strategy that automatically maximizes number of conversions given a daily budget. |
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An automated bidding strategy that automatically sets bids to maximize revenue while spending your budget. |
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Page-One Promoted bidding scheme, which sets max cpc bids to target impressions on page one or page one promoted slots on google.com. This enum value is deprecated. |
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Percent Cpc is bidding strategy where bids are a fraction of the advertised price for some good or service. |
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Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. |
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Target CPM is an automated bid strategy that sets bids to help get as many impressions as possible at the target cost per one thousand impressions (CPM) you set. |
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An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location). |
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Target Outrank Share is an automated bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor. This enum value is deprecated. |
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Target ROAS is an automated bidding strategy that helps you maximize revenue while averaging a specific target Return On Average Spend (ROAS). |
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Target Spend is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. |