Campaign

A campaign.

Fields
resource_name	string Immutable. The resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}
status	CampaignStatus The status of the campaign. When a new campaign is added, the status defaults to ENABLED.
serving_status	CampaignServingStatus Output only. The ad serving status of the campaign.
ad_serving_optimization_status	AdServingOptimizationStatus The ad serving optimization status of the campaign.
advertising_channel_type	AdvertisingChannelType Immutable. The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed.
advertising_channel_sub_type	AdvertisingChannelSubType Immutable. Optional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed.
url_custom_parameters[]	CustomParameter The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls.
real_time_bidding_setting	RealTimeBiddingSetting Settings for Real-Time Bidding, a feature only available for campaigns targeting the Ad Exchange network.
network_settings	NetworkSettings The network settings for the campaign.
hotel_setting	HotelSettingInfo Immutable. The hotel setting for the campaign.
dynamic_search_ads_setting	DynamicSearchAdsSetting The setting for controlling Dynamic Search Ads (DSA).
shopping_setting	ShoppingSetting The setting for controlling Shopping campaigns.
targeting_setting	TargetingSetting Setting for targeting related features.
geo_target_type_setting	GeoTargetTypeSetting The setting for ads geotargeting.
local_campaign_setting	LocalCampaignSetting The setting for local campaign.
app_campaign_setting	AppCampaignSetting The setting related to App Campaign.
labels[]	string Output only. The resource names of labels attached to this campaign.
experiment_type	CampaignExperimentType Output only. The type of campaign: normal, draft, or experiment.
bidding_strategy_type	BiddingStrategyType Output only. The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.
frequency_caps[]	FrequencyCapEntry A list that limits how often each user will see this campaign's ads.
video_brand_safety_suitability	BrandSafetySuitability Output only. 3-Tier Brand Safety setting for the campaign.
vanity_pharma	VanityPharma Describes how unbranded pharma ads will be displayed.
selective_optimization	SelectiveOptimization Selective optimization setting for this campaign, which includes a set of conversion actions to optimize this campaign towards.
optimization_goal_setting	OptimizationGoalSetting Optimization goal setting for this campaign, which includes a set of optimization goal types.
tracking_setting	TrackingSetting Output only. Campaign-level settings for tracking information.
payment_mode	PaymentMode Payment mode for the campaign.
id	int64 Output only. The ID of the campaign.
name	string The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
tracking_url_template	string The URL template for constructing a tracking URL.
base_campaign	string Output only. The resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.
campaign_budget	string The budget of the campaign.
start_date	string The date when campaign started.
end_date	string The last day of the campaign.
final_url_suffix	string Suffix used to append query parameters to landing pages that are served with parallel tracking.
optimization_score	double Output only. Optimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.
campaign_bidding_strategy Union field campaign_bidding_strategy. The bidding strategy for the campaign. campaign_bidding_strategy. The bidding strategy for the campaign. Must be either portfolio (created via BiddingStrategy service) or standard, that is embedded into the campaign. campaign_bidding_strategy can be only one of the following: campaign_bidding_strategy can be only one of the following:
bidding_strategy	string Portfolio bidding strategy used by campaign.
commission	Commission Commission is an automatic bidding strategy in which the advertiser pays a certain portion of the conversion value.
manual_cpc	ManualCpc Standard Manual CPC bidding strategy. Manual click-based bidding where user pays per click.
manual_cpm	ManualCpm Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.
manual_cpv	ManualCpv Output only. A bidding strategy that pays a configurable amount per video view.
maximize_conversions	MaximizeConversions Standard Maximize Conversions bidding strategy that automatically maximizes number of conversions while spending your budget.
maximize_conversion_value	MaximizeConversionValue Standard Maximize Conversion Value bidding strategy that automatically sets bids to maximize revenue while spending your budget.
target_cpa	TargetCpa Standard Target CPA bidding strategy that automatically sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
target_impression_share	TargetImpressionShare Target Impression Share bidding strategy. An automated bidding strategy that sets bids to achieve a desired percentage of impressions.
target_roas	TargetRoas Standard Target ROAS bidding strategy that automatically maximizes revenue while averaging a specific target return on ad spend (ROAS).
target_spend	TargetSpend Standard Target Spend bidding strategy that automatically sets your bids to help get as many clicks as possible within your budget.
percent_cpc	PercentCpc Standard Percent Cpc bidding strategy where bids are a fraction of the advertised price for some good or service.
target_cpm	TargetCpm A bidding strategy that automatically optimizes cost per thousand impressions.