A campaign.
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Immutable. The resource name of the campaign. Campaign resource names have the form:
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The status of the campaign. When a new campaign is added, the status defaults to ENABLED. |
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Output only. The ad serving status of the campaign. |
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The ad serving optimization status of the campaign. |
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Immutable. The primary serving target for ads within the campaign. The targeting options can be refined in This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed. |
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Immutable. Optional refinement to Can be set only when creating campaigns. After campaign is created, the field can not be changed. |
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The list of mappings used to substitute custom parameter tags in a |
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Settings for Real-Time Bidding, a feature only available for campaigns targeting the Ad Exchange network. |
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The network settings for the campaign. |
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Immutable. The hotel setting for the campaign. |
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The setting for controlling Dynamic Search Ads (DSA). |
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The setting for controlling Shopping campaigns. |
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Setting for targeting related features. |
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The setting for ads geotargeting. |
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The setting for local campaign. |
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The setting related to App Campaign. |
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Output only. The resource names of labels attached to this campaign. |
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Output only. The type of campaign: normal, draft, or experiment. |
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Output only. The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the This field is read-only. |
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A list that limits how often each user will see this campaign's ads. |
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Output only. 3-Tier Brand Safety setting for the campaign. |
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Describes how unbranded pharma ads will be displayed. |
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Selective optimization setting for this campaign, which includes a set of conversion actions to optimize this campaign towards. |
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Optimization goal setting for this campaign, which includes a set of optimization goal types. |
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Output only. Campaign-level settings for tracking information. |
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Payment mode for the campaign. |
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Output only. The ID of the campaign. |
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The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters. |
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The URL template for constructing a tracking URL. |
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Output only. The resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to This field is read-only. |
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The budget of the campaign. |
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The date when campaign started. |
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The last day of the campaign. |
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Suffix used to append query parameters to landing pages that are served with parallel tracking. |
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Output only. Optimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only. |
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Portfolio bidding strategy used by campaign. |
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Commission is an automatic bidding strategy in which the advertiser pays a certain portion of the conversion value. |
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Standard Manual CPC bidding strategy. Manual click-based bidding where user pays per click. |
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Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions. |
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Output only. A bidding strategy that pays a configurable amount per video view. |
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Standard Maximize Conversions bidding strategy that automatically maximizes number of conversions while spending your budget. |
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Standard Maximize Conversion Value bidding strategy that automatically sets bids to maximize revenue while spending your budget. |
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Standard Target CPA bidding strategy that automatically sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. |
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Target Impression Share bidding strategy. An automated bidding strategy that sets bids to achieve a desired percentage of impressions. |
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Standard Target ROAS bidding strategy that automatically maximizes revenue while averaging a specific target return on ad spend (ROAS). |
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Standard Target Spend bidding strategy that automatically sets your bids to help get as many clicks as possible within your budget. |
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Standard Percent Cpc bidding strategy where bids are a fraction of the advertised price for some good or service. |
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A bidding strategy that automatically optimizes cost per thousand impressions. |