CriterionType

Enum describing possible criterion types.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used for return value only. Represents value unknown in this version.

KEYWORD

Keyword. e.g. 'mars cruise'.

PLACEMENT

Placement, aka Website. e.g. 'www.flowers4sale.com'

MOBILE_APP_CATEGORY

Mobile application categories to target.

MOBILE_APPLICATION

Mobile applications to target.

DEVICE

Devices to target.

LOCATION

Locations to target.

LISTING_GROUP

Listing groups to target.

AD_SCHEDULE

Ad Schedule.

AGE_RANGE

Age range.

GENDER

Gender.

INCOME_RANGE

Income Range.

PARENTAL_STATUS

Parental status.

YOUTUBE_VIDEO

YouTube Video.

YOUTUBE_CHANNEL

YouTube Channel.

USER_LIST

User list.

PROXIMITY

Proximity.

TOPIC

A topic target on the display network (e.g. "Pets & Animals").

LISTING_SCOPE

Listing scope to target.

LANGUAGE

Language.

IP_BLOCK

IpBlock.

CONTENT_LABEL

Content Label for category exclusion.

CARRIER

Carrier.

USER_INTEREST

A category the user is interested in.

WEBPAGE

Webpage criterion for dynamic search ads.

OPERATING_SYSTEM_VERSION

Operating system version.

APP_PAYMENT_MODEL

App payment model.

MOBILE_DEVICE

Mobile device.

CUSTOM_AFFINITY

Custom affinity.

CUSTOM_INTENT

Custom intent.

LOCATION_GROUP

Location group.

CUSTOM_AUDIENCE

Custom audience

COMBINED_AUDIENCE

Combined audience