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AccessibleBiddingStrategy

Represents a view of BiddingStrategies owned by and shared with the customer.

In contrast to BiddingStrategy, this resource includes strategies owned by managers of the customer and shared with this customer - in addition to strategies owned by this customer. This resource does not provide metrics and only exposes a limited subset of the BiddingStrategy attributes.

Fields

resource_name

string

Output only. The resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form:

customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id}

id

int64

Output only. The ID of the bidding strategy.

name

string

Output only. The name of the bidding strategy.

type

BiddingStrategyType

Output only. The type of the bidding strategy.

owner_customer_id

int64

Output only. The ID of the Customer which owns the bidding strategy.

owner_descriptive_name

string

Output only. descriptive_name of the Customer which owns the bidding strategy.

scheme

Union field scheme. The bidding scheme.

scheme. The bidding scheme.

Only one can be set. scheme can be only one of the following:

scheme can be only one of the following:

maximize_conversion_value

MaximizeConversionValue

Output only. An automated bidding strategy to help get the most conversion value for your campaigns while spending your budget.

maximize_conversions

MaximizeConversions

Output only. An automated bidding strategy to help get the most conversions for your campaigns while spending your budget.

target_cpa

TargetCpa

Output only. A bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

target_impression_share

TargetImpressionShare

Output only. A bidding strategy that automatically optimizes towards a desired percentage of impressions.

target_roas

TargetRoas

Output only. A bidding strategy that helps you maximize revenue while averaging a specific target Return On Ad Spend (ROAS).

target_spend

TargetSpend

Output only. A bid strategy that sets your bids to help get as many clicks as possible within your budget.