Share your feedback about the Google Ads (AdWords) API. Take the 2021 AdWords API and Google Ads API Annual Survey.

ExternalConversionSource

The external conversion source that is associated with a ConversionAction.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Represents value unknown in this version.

WEBPAGE

Conversion that occurs when a user navigates to a particular webpage after viewing an ad; Displayed in Google Ads UI as 'Website'.

ANALYTICS

Conversion that comes from linked Google Analytics goal or transaction; Displayed in Google Ads UI as 'Analytics'.

UPLOAD

Website conversion that is uploaded through ConversionUploadService; Displayed in Google Ads UI as 'Import from clicks'.

AD_CALL_METRICS

Conversion that occurs when a user clicks on a call extension directly on an ad; Displayed in Google Ads UI as 'Calls from ads'.

WEBSITE_CALL_METRICS

Conversion that occurs when a user calls a dynamically-generated phone number (by installed javascript) from an advertiser's website after clicking on an ad; Displayed in Google Ads UI as 'Calls from website'.

STORE_VISITS

Conversion that occurs when a user visits an advertiser's retail store after clicking on a Google ad; Displayed in Google Ads UI as 'Store visits'.

ANDROID_IN_APP

Conversion that occurs when a user takes an in-app action such as a purchase in an Android app; Displayed in Google Ads UI as 'Android in-app action'.

IOS_IN_APP

Conversion that occurs when a user takes an in-app action such as a purchase in an iOS app; Displayed in Google Ads UI as 'iOS in-app action'.

IOS_FIRST_OPEN

Conversion that occurs when a user opens an iOS app for the first time; Displayed in Google Ads UI as 'iOS app install (first open)'.

APP_UNSPECIFIED

Legacy app conversions that do not have an AppPlatform provided; Displayed in Google Ads UI as 'Mobile app'.

ANDROID_FIRST_OPEN

Conversion that occurs when a user opens an Android app for the first time; Displayed in Google Ads UI as 'Android app install (first open)'.

UPLOAD_CALLS

Call conversion that is uploaded through ConversionUploadService; Displayed in Google Ads UI as 'Import from calls'.