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RecommendationType

Types of recommendations.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used for return value only. Represents value unknown in this version.

CAMPAIGN_BUDGET

Budget recommendation for campaigns that are currently budget-constrained (as opposed to the FORECASTING_CAMPAIGN_BUDGET recommendation, which applies to campaigns that are expected to become budget-constrained in the future).

KEYWORD

Keyword recommendation.

TEXT_AD

Recommendation to add a new text ad.

TARGET_CPA_OPT_IN

Recommendation to update a campaign to use a Target CPA bidding strategy.

MAXIMIZE_CONVERSIONS_OPT_IN

Recommendation to update a campaign to use the Maximize Conversions bidding strategy.

ENHANCED_CPC_OPT_IN

Recommendation to enable Enhanced Cost Per Click for a campaign.

SEARCH_PARTNERS_OPT_IN

Recommendation to start showing your campaign's ads on Google Search Partners Websites.

MAXIMIZE_CLICKS_OPT_IN

Recommendation to update a campaign to use a Maximize Clicks bidding strategy.

OPTIMIZE_AD_ROTATION

Recommendation to start using the "Optimize" ad rotation setting for the given ad group.

CALLOUT_EXTENSION

Recommendation to add callout extensions to a campaign.

CALL_EXTENSION

Recommendation to add call extensions to a campaign.

KEYWORD_MATCH_TYPE

Recommendation to change an existing keyword from one match type to a broader match type.

MOVE_UNUSED_BUDGET

Recommendation to move unused budget from one budget to a constrained budget.

FORECASTING_CAMPAIGN_BUDGET

Budget recommendation for campaigns that are expected to become budget-constrained in the future (as opposed to the CAMPAIGN_BUDGET recommendation, which applies to campaigns that are currently budget-constrained).

TARGET_ROAS_OPT_IN

Recommendation to update a campaign to use a Target ROAS bidding strategy.

RESPONSIVE_SEARCH_AD

Recommendation to add a new responsive search ad.

MARGINAL_ROI_CAMPAIGN_BUDGET

Budget recommendation for campaigns whose ROI is predicted to increase with a budget adjustment.